・Launched in October 2022, the hotel’s paid search, metasearch, and display campaigns have consistently yielded outstanding results. Initially managed by D-EDGE, the hotel transitioned to a self-service model in 2023, and decided to return the management of the campaigns to D-EDGE in 2024.
・From January to December 2023, Cairns Colonial Club Resort achieved a 14% increase in direct revenue through digital marketing campaigns with a mere 4.4% distribution cost and a ROI x23.
・From January to June 2024, direct bookings increased by 30% vs Jan-Jun 2023, the distribution costs dropped down to 3.8% and ROI increased to x26.
・Additionally, the hotel maintains full transparency over budget allocation and results across all digital channels – Paid Search, Metasearch and Display.
