Digital Marketing is not enough, unless it is connected to Revenue Management.
In hotels, I often see well-intended marketing investments that don’t actually increase revenue. A classic example? Spending budget on Google Ads for your own brand name. It feels logical… but the result is often fewer OTA bookings, higher costs, and in the end: lower total revenue.
This is where Revenue Managers can (and should) step in. We don’t just look at clicks, we see the bigger picture. The balance between direct bookings, OTA partnerships, and campaigns that attract new guests.
In my latest article I share why Revenue Managers are the hidden superpower in Digital Marketing and how aligning the two can drive both profit and guest loyalty.
Read the full blog here: https://lnkd.in/dfBHxEHi
I’d love to hear your experiences:
Have you seen marketing and revenue work in silos – or do they collaborate at your hotel?
#RevenueManagement #DigitalMarketing #HotelIndustry #Hospitality #Taktikon #TaktikonTalks
