A lot of agentic stuff is really good on paper. But then it fails just on the crucial part that makes the result useless – there are exceptions.
Recently downloaded Comet the Perplexity browser to see how it works and what are the use cases. I was analysing an e-commerce brand’s sales, ads, traffic etc. Some clear changes had happened that plunged the sales. But so many dashboards to navigate (and then people keep “fixing” the UI) it was frustrating. So out of necessity, I asked the browser to analyse and find the changes. It did a great job.
Here’s the thing. If there are no confidentiality blockers (and you’ve checked the terms and conditions), agentic browsers are one of the most immediately useful AI tools available to hoteliers today. Not for chat. Not for copywriting. But for deep-dive analysis.
Let’s say you’ve had a drop in direct bookings. Or your Google Ads ROI suddenly tanked. Or direct traffic went up but conversions didn’t. Instead of logging into eight different platforms, cross-referencing time periods, opening tabs, digging into reports ask an agentic browser to do the work for you.
Prompt example:
Tell me why there was a drop in direct bookings between March 15 and April 10. Look at Google Analytics, Booking.com, Facebook Ads, our CRS and our PMS data. Also check for any unusual rates changes or campaigns that ended around that time.
It wont be fast, but you can work on other things. Meanwhile the browser opens the dashboards, filters the dates, run the reports, analyses them and comes back to you summarizing what it found.
It’s not a replacement for a BI dashboard or properly structured analytics that gives you an immediate overview of your estate. If you need to review 20 KPIs every Monday morning, you want something faster and more visual. But for the “what happened here?” kind of analysis, this is gold.
So there’s another use case for AI that actually helps you get more work done. This comes with a huge caveat of data privacy and security, but I’ll let you sort that out.
