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Covivio | Monika Moser

  • Monika Moser
  • 10 October 2025
  • 2 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

Integration: The Future of Luxury Hospitality
Post 14/15 – Evolution Beats Revolution

Change is inevitable in hospitality. The real question is whether you will pursue it as a sudden, top-down, and disruptive revolution or as a steady, human, and aligned evolution. The latter, an evolutionary approach, offers numerous benefits such as maintaining guest trust, reducing staff turnover, and fostering a sense of ownership among the team.

The Problem
Revolutions may appear bold in presentations, but they often fail in practice. Guests lose trust when their experience suddenly shifts. Staff resist when they are excluded, destabilized, or left feeling irrelevant. In a world where turnover can reach 70-80% during crises, fragile revolutions are too costly.

The Explanation
Evolution beats revolution because it honors the Pyramid of Needs:
Learning & Capability: Staff stay relevant when they are supported to grow and develop.

Employment & Security: Stability reduces fear and resistance.

Teaching & Companionship: Involvement fosters camaraderie and team effort.

Significance & Meaning: Contribution makes staff feel a sense of ownership.

Motivation & Nervous System Integration: When conditions reduce stress, staff feel safe enough to adapt.

When staff experience these layers as conditions, change feels possible rather than threatening. They shift from being managed to being consulted, included, and capable of holding the new condition. Staff play a crucial role in the change process, and that should not be overlooked.

Sam and Georgie Pearman to open Cotswolds pub
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Sam and Georgie Pearman to open Cotswolds pub

Science & Industry
Organizational Psychology: Suggests that resistance to change decreases when people feel stable, capable, and involved in the decision-making process.

Deming: Improvement succeeds only when those doing the work take part in shaping it.

Hospitality research: Staff-first strategies create continuity for guests even during crises.

SWOT Prompt
Strength: Where are your staff already part of the change conversation?

Weakness: Where do sudden shifts erode trust and stability?

Opportunity: Could gradual, staff-inclusive evolution be your edge?

Threat: What happens if staff continue to feel excluded and guests sense fragility?

Reflection
Evolution beats revolution because it builds conditions that staff can hold, repeat, and sustain.
What would change look like in your world if every staff member felt secure, capable, and meaningfully involved? This statement is not just a question; it serves as a call to action to ensure that we meet these conditions.

#ConditionBeforeState #LuxuryRedefined #HospitalityLeadership #ContinuousImprovement #PyramidOfNeeds

Please click here to access the full original article.

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