A new all-in-one, automated reception has been created to help relieve challenges facing the hospitality sector with promises to increase efficiency, support time-poor staff, and deliver a seamless experience for guests.
The industry’s challenges have sparked growing interest in automated solutions, with AI technology being explored as a way to reduce repetitive tasks, provide guests with greater control, and allow staff to focus on high-value interactions.
Developed specifically for hotels, B&Bs, serviced apartments, and hostels, the premise of DreamDesk, recently launched in partnership with Lamington Group, is to support hospitality teams and address the pain points faced by the industry, by enabling breathing room to focus on the more rewarding and impactful elements of service.
Despite being labour intensive, the hospitality industry is facing a chronic staff shortage. According to UKHospitality, there are around 132,000 vacancies across the sector, 48% above pre-pandemic levels. Properties operated by leaner staff models, such as serviced apartments or aparthotels, are particularly vulnerable, often struggling to maintain a 24-hour reception.
Co-founded by Vieri Balbonia and Robert Godwin (CEO of Lamington Group), both with extensive experience in hospitality, DreamDesk transforms guest communications across voice, chatbot, email, and WhatsApp, automating up to 90% of routine tasks so staff can focus on guests.
Promising to reduce front desk workloads by 60%, DreamDesk’s sole aim is to help claw back valuable hours for staff in the industry. Key features include tailored language and formality to offer consistent tone and branding, multi-property scalability, reporting and analytics, 24/7 automation, PMS/ booking integrations, and the escalation of complex queries to a hotel’s human team.
DreamDesk has already successfully been integrated and is supporting a number of hotels’ challenges including room2 hometels and Lamington Apartments with plans to roll out its services into 50 hotels by the end of the year.
Vieri Balboni, Co-Founder of DreamDesk, said, “We know firsthand how demanding this sector can be and just how much time and effort goes into running a successful hospitality business. Time is always of the essence, staffing costs are notoriously high and guests’ expectations are rising as they expect the very best service each and every time. This is where DreamDesk comes in”.
“Let your staff be physically present and shine out front whilst DreamDesk handles the equally important background noise. We know that operators are still naturally concerned about deploying automated assistants and front desks, however, our case studies show how AI-powered solutions can reliably centre human interactions and relationships. By removing time-consuming and unrewarding routine tasks, hospitality professionals can concentrate on the personal touches that shape the guest experience.”
Lauren Hyde, Reservation Manager at room2 hometels, who have implemented DreamDesk into their guest experience, commented, “Using DreamDesk has enhanced our guest journey and improved efficiency within our Reservations team. The setup was straightforward, and integration was seamless”.
To find out more about how DreamDesk is helping support the industry, its pricing models, and to join its partner programme, book a demo today, visit: https://dreamdeskai.com/#
