Corporate hotel marketing is like the Titanic.
And you know what happened to the Titanic?
It sank.
Not because it wasn’t grand. Not because it wasn’t built by the best. But because it couldn’t turn fast enough.
That’s exactly what’s happening to corporate hotel marketing today.
You want to change one line on the website? It takes three meetings, two approvals, and a global call with “brand compliance.”
You want to test a new landing page?
Good luck, first, it needs to go through six departments and get a “creative review.” By the time the update goes live, the trend has already passed.
That’s the curse of the corporate machine, slow, stiff, and terrified of mistakes
But here’s the beauty:
Boutique hotels don’t need to play by those rules.
You’re not a Titanic. You’re a jet ski. You can turn fast, experiment, and actually feel the waves of the market.
You see a trend on TikTok? You can ride it tomorrow. You notice a keyword opportunity? You can adjust your website today. You see that Booking.com is now partnering with TikTok to capture Gen Z attention?
While big chains are still writing memos about it, you can already act.
Even the giant fell, not to size, but to speed and precision.
Just ask David.
