Expedia gains share while Trip.com, Hotelbeds, and Despegar surge, putting pressure on Booking.com and others
Nov 14, 2025
New data from the Cloudbeds–Duetto Hotel Market Pulse shows a clear redistribution of room-night volume across major OTAs in early 2025. Expedia strengthened its position, while Trip.com, Hotelbeds, and Despegar saw outsized growth — largely at the expense of Booking.com, Agoda, and Vrbo.
Key takeaways
- Expedia accelerates: Room-night volume rose nearly 12% year over year, signaling stronger traveler acquisition and loyalty pull.
- Secondary OTAs surge: Trip.com, Hotelbeds, and Despegar each grew by more than 35% compared with 2024.
- Booking.com loses relative share: Booking.com, Agoda, and Vrbo all saw declines, marking a meaningful shift in market dynamics.
- Demand diversification returns: Travelers are spreading bookings across more platforms instead of concentrating on one dominant OTA.
- Strategic implications for hotels: Channel mix, commissions, and source-market patterns will need recalibration as the OTA landscape diversifies.
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