10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

From the peloton to the reservation: The impact of the Tour de France on host cities

  • m.welsch
  • 3 July 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by HospitalityOn. Click here to read the original article

image

This year, the Tour de France truly lives up to its name as the route will be entirely within France, passing through 34 departments. The 112th edition of this now legendary cycling race will feature 39 stage cities, including Rouen, Toulouse, Carcassonne, and Montpellier. 

With nearly 12 million spectators on the roads and coverage in nearly 190 countries, the Tour de France represents a significant financial boon for the host cities. While the entry fee comes at a certain cost—€65,000 for a stage departure and €110,000 for its arrival—the accompanying economic benefits attract hundreds of applications each year.

For good reason, as Virgile Caillet, General Delegate of Union Sport et Cycle, explains, “For a host city, the direct economic returns can be five times higher than the registration fees.” She further states, “A host city can expect additional benefits of up to €500,000 for the month.”

A strong start

Far from being just a host city, Lille is welcoming the Tour de France departure this year. A golden opportunity for the capital of Flanders to see its tourism activity reach new heights. Boris Delecroix, President of the Lille Métropole Hotel Club, even expressed “high hopes that all hotels in the Lille metropolitan area will be fully booked on Saturday, July 5.”

Country estate hotel gives nature a buzz with new beehives
Trending
Country estate hotel gives nature a buzz with new beehives

OTB Tour de France 2025 par Hospitality ON 

This hope seems well-founded, according to data provided by MKG Consulting. Hotels in the Lille metropolitan area are showing a booking rate nearing 90% the day before the race’s departure, confirming that cycling enthusiasts will be present.

This booking rate is more than encouraging for Lille’s hospitality sector, “35 points higher than a typical early July, with average prices up by 40%. It’s comparable to a weekend during the Lille Braderie,” says the Métropole Européenne de Lille (MEL), which already estimates…

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Impossible à classer

New on the Menu: Four summertime dishes in New York City

  • Bret Thorn
  • 25 July 2025
View Post
  • Impossible à classer

atis Launches Catering Offering

  • Jade
  • 25 July 2025
View Post
  • Impossible à classer

Master of Malt relaunches independent bottlings with 40 Years of heritage

  • Jade
  • 25 July 2025
View Post
  • Impossible à classer

Barbara Muckermann, Group CEO Kempinksi, to Chair the 25th Hospitality Awards Ceremony

  • b.courtin
  • 24 July 2025
View Post
  • Impossible à classer

Whisky cocktails are the perfect summer sippers, according to drinks experts

  • Sophie Weir
  • 24 July 2025
View Post
  • Impossible à classer

Marriott International completes CitizenM acquisition

  • Heather Sandlin
  • 24 July 2025
View Post
  • Impossible à classer

Pignut Shortlisted for Two Major Awards at The 2025 Cateys

  • Jade
  • 24 July 2025
View Post
  • Impossible à classer

Tom Colicchio’s team to manage the foodservice at a sober members-only club opening in New York this fall

  • Bret Thorn
  • 23 July 2025
Sponsored Posts
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • Travel Tech Essentialist #180: Taste
    • 26 July 2025
  • Finding Creative Inspiration Beyond Hospitality: How Sage’s Chief Creative Officer Stays Ahead – Jessica Werner, Sage Hospitality Group
    • 26 July 2025
  • New on the Menu: Four summertime dishes in New York City
    • 25 July 2025
  • Renaissance Chicago North Shore Hotel Completes Renovation
    • 25 July 2025
  • Crescent Hotels & Resorts Announces Opening of The REMI Scottsdale, Autograph Collection
    • 25 July 2025
Sponsors
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.