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The visibility game just got serious for hoteliers

For years, hotel marketers knew the rules. Invest in SEO. Optimize your website. Climb the rankings. Win the click. But the game has changed. Here’s why the integration of Wayfinder into Cendyn CMS is the literal game-changer for hotels’ Find, Book, and Grow strategies. Guests are no longer starting every journey on search engines. They’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay, what hotels to consider, and which properties best match their needs. But there’s a problem with this. Most hotels have no idea what AI is saying about them. Imagine stepping onto the…
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Tony Loeb standing in front of a brain and a lot of post it notes. Cover image for the podcast with LodgIQ discussing Generative AI in hotels.
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Why Generative AI Is Finally Changing Revenue Management

For more than a decade, the hotel industry has been doing what it does best when faced with complexity. It added more tools, more dashboards, more data sources. Pickup reports. Pace reports. Competitive sets. Market demand signals. Forecasts layered on forecasts. The promise was clarity. The reality, for many revenue teams, has been the opposite. Data is not the problem. Too much data, without help understanding where to look and why, is. That tension sits at the heart of our latest podcast episode and it also marks an important milestone for us. This episode is the first English…
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The RFP Process for Hotel PMS

📋 An RFP (Request for Proposal) is a vital document and process for hotels to acquire services like Property Management Systems (PMS). It outlines the hotel's needs and facilitates comparison of vendors' products, services, and prices. The RFP process includes drafting, reviewing, and distributing the document to pre-qualified vendors who then detail their offerings for evaluation. Various RFP formats exist, with the text-style format recommended for comprehensive analysis. Standard RFP structure and supporting templates are available for download, aiding in the selection and…
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Red Roof Reports 80% of Its Hotels Are Conversions Amid Challenges in New Hotel Construction at LendingCon 2026

🏨 During LendingCon 2026, Glenn Haussman discussed with Lina Patel of Red Roof why about 80% of their hotels are conversions. Red Roof focuses on offering existing property owners new plans, which aligns with the difficulty of justifying new hotel construction. This trend reflects a broader industry shift towards converting existing structures rather than building new ones, a strategy that seems to appeal to property owners amid evolving market conditions.
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Philadelphia Leads U.S. Hotel Market Growth with 19.6% ADR and 32.1% RevPAR Increase in Late July 2026

🏨 Philadelphia and St. Louis hotels saw notable performance gains from July 26 to August 1, 2026. Philadelphia's ADR rose 19.6% to $175.02 and RevPAR increased 32.1% to $137.55, aided by Morgan Wallen concerts. St. Louis experienced a 15.1% occupancy lift, ADR grew 13.5% to $140.98, and RevPAR rose 30.6% to $106.27. Las Vegas faced declines with occupancy at 66.2% (-11.7%), ADR at…
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Environment, Regulatory and CSR

Aerial view of a thatched-roof bungalow resort with overwater villas connected by a long wooden walkway to a larger central building, along a turquoise shoreline.

Renovated 42-Key Lagen Island Resort in Philippines Focuses on Preservation and Sustainable Design, Retaining Natural Beauty

🌍 In 2026, the 42-key Lagen Island Resort in Palawan, Philippines, was renovated by WATG and Wimberly Interiors with minimal disruption to its 15-acre natural setting. The resort features a waterfront arrival building, spa, bar, dive center, and chapel. Interiors and new structures, like the Sunset Bar and Water villas, emphasize Filipino craftsmanship and environmental harmony.…
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