LATEST NEWS

Innovation

Study of 440 hotel guests links engagement with booking information to perceived value and brand advocacy

🏨 Muhammad Haroon Shoukat and colleagues’ 2024 Meituan.com study used 100 open-ended responses, 391 survey responses and a 33-item scale validated with 440 guests across China, Hong Kong and Taiwan. Brand assistance, self-presentation, social interaction and brand identification explained 33.5% of variation in guest interaction. Engagement was associated with perceived value and brand advocacy, but researchers did not establish booking or revenue gains. Hotels should prioritize…

Mergers & Acquisitions

Hotel Operations

Environment, Regulatory and CSR

“A Champion of Multilateralism”: UN Tourism Welcomes Secretary-General António Guterres to Madrid

UN Tourism Secretary-General Shaikha Al Nuwais welcomed United Nations Secretary-General António Guterres to the Organization’s headquarters in Madrid, marking a landmark moment for tourism’s growing significance in the multilateral agenda. Welcoming the guest of honor, Secretary-General Shaikha Al Nuwais commended Mr Guterres for his unwavering commitment to peace, understanding and…

Hotel Openings