LATEST NEWS

Travelers Increasingly Prefer Unique Properties for Authenticity, Cultural Immersion, and Personalized Experiences Over Traditional Hotels

🏡 Unique properties are accommodations distinct in features, location, or service, such as historical buildings and eco-friendly cabins. They offer personalized experiences, integrating with local culture and traditions for authentic immersion. Located in memorable spots, they enhance travel narratives, providing bespoke amenities and host expertise. This growing trend caters to travelers seeking meaningful adventures beyond standard hotels, offering more than just a place to…

Innovation

Hotels Risk Losing Bookings as 73% of AI Searches Shift Traveler Preferences to ChatGPT with 891M Users

📱 In 2026, hotel visibility is at risk as traveler search behavior shifts to AI platforms like ChatGPT, which captured a 73% share of AI searches with 891 million monthly users by March. Deloitte reported 25% of travelers using Gen AI tools for trip planning in late 2025, up from 8.3% in 2022. AI is favored for discovery (35%) and evaluation (32.9%) over traditional search engines. Access Hospitality stresses the need for hotels to adapt to maintain visibility.

Mergers & Acquisitions

Hotel Operations

Environment, Regulatory and CSR

Booking.com Report Highlights 74% of Travelers Consider Extreme Weather Risks When Planning Trips in 2026

🗺 Booking.com's 2026 Travel & Sustainability Report shows 74% of travelers consider extreme weather for destinations and timing, with 31% canceling trips due to these risks. Over the past year, 26% encountered extreme weather. Travelers shift to cooler destinations, with searches for Slovenia (+29%), Norway (+33%), and Finland (+27%) rising. September gains popularity, with 22% of…

Hotel Openings