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From Revenue Manager to Commercial Strategist

📈 76% of revenue managers' week is spent on internal tasks. Nearly 40% of RMS recommendations are overridden manually. Less than 50% of their time goes to direct revenue-generating work. LodgIQ urges a shift to commercial strategists who optimize hotel performance. Their guide, “From Revenue Manager to Commercial Strategist,” focuses on AI, automation, and business intelligence for strategic impact.
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Executive Guide on Hyperautomation for Hospitality Leaders

New resource outlines how top hotel groups are leveraging AI and automation to drive profitability, operational agility, and workforce empowerment PRAGUE, 27 October 2025. RobosizeME, a leader in workflow automation for the hospitality sector, has launched its latest executive resource: “Hyperautomation in Hospitality: A Strategic Advantage in Motion – The Complete Executive Guide.” Designed for hotel executives in hotel groups of any size, from 5 hotels to thousands, who are navigating today’s complex operating environment, the guide offers a comprehensive roadmap for implementing…
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The RFP Process for Hotel PMS

📋 An RFP (Request for Proposal) is a vital document and process for hotels to acquire services like Property Management Systems (PMS). It outlines the hotel's needs and facilitates comparison of vendors' products, services, and prices. The RFP process includes drafting, reviewing, and distributing the document to pre-qualified vendors who then detail their offerings for evaluation. Various RFP formats exist, with the text-style format recommended for comprehensive analysis. Standard RFP structure and supporting templates are available for download, aiding in the selection and…
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LATEST NEWS

EIH’s Oberoi Hotels Sees Surge in Domestic Luxury Travel Demand Despite Global Disruptions Impacting Foreign Visitors

📰 India's luxury hotel market, led by EIH (Oberoi Hotels & Resorts), is seeing a significant rise in domestic affluent travelers. Vikram Oberoi, CEO of EIH, mentioned on Friday's earnings call that the domestic share has increased substantially. Despite a dip in inbound foreign travel due to the Iran war affecting air connectivity, strong domestic demand has more than compensated. April, usually strong for foreign tourists, faced disruptions, yet local demand remains robust.
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Innovation

AI is Shifting Hotel Industry Marketing Strategies, Creating New Leverage Opportunities for Early Adopters

🤖 Hotels are adapting to AI-driven marketing strategies, evolving from early 2000s paid media methods. The shift emphasizes less familiar, harder-to-measure channels, urging investment in skilled marketing personnel. Key sources include a Google AI Overview Study (September 2025) and an eMarketer forecast (April 2026) predicting Meta surpassing Google in digital ad revenue. Reports from IAB and Semrush highlight changes in ad spend and search impacts, underscoring the urgency for…
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Mergers & Acquisitions

Hotel Operations

Marketing & Revenue Management

Stephanie Sparks Smith Emphasizes Aligning Marketing with Planning Windows to Enhance Revenue Management in Hospitality

📈 Operators often wait for a "pace-behind" warning from Revenue Management Systems (RMS) before acting, but aligning marketing spend with a guest’s planning window (60–90 days out) rather than the RMS booking window (0–14 days out) is crucial. Stephanie Sparks Smith of Cogwheel Marketing highlights that hotels must unify goals across teams to improve total hotel revenue. Reframing…
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Environment, Regulatory and CSR

Fake Advice

Let’s clear the air on a job title that’s been abused more than a hotel buffet at breakfast. “Consultant.” It looks serious on a business card, doesn’t it? Implies wisdom, experience, and, crucially, independence. But in our industry, the term has become a convenient trojan horse for what is often just a slightly more sophisticated form of peddling. Here’s the cold, hard…
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