LATEST NEWS

10.6 Million Brits Plan UK Holidays This August Bank Holiday, Expected to Boost Economy by £4.3 Billion

📅 10.6 million Brits plan an overnight UK holiday this August bank holiday, potentially boosting the economy by £4.3 billion. This figure is slightly down from 11.2 million trips last year but up from 9.7 million in 2023. Declines in 2025 overnight trips affected coastal areas the most. An additional £8 billion could be generated by shifting 10% of overseas holiday spending to domestic breaks. Tourism annually supports £127 billion and 2.1 million jobs in England.

Innovation

Marketers Should Focus on Relevance Over Weirdness for Effective Audience Engagement, Expert Advises

📰 Liquid Death's marketing strategy is a standout example—selling water in cans resembling energy drinks, appealing at rock concerts for its relevance. CitizenM initially seemed odd but succeeded due to its relevance for business travelers. In AI-driven travel, 54% of travelers use AI for planning, whereas only 22% of destinations offer AI trip planners. Expedia is shifting focus towards discovery, indicating an industry trend. Trivago's checkout grew 24x in a year, marking a…

Mergers & Acquisitions

Hotel Operations

Environment, Regulatory and CSR

U.S. Imposes 50% Tariffs on Canadian Goods, Escalating Trade Tensions and Threatening Inbound Travel Recovery

💸 United States and Canada are in a trade war as of August 2026, impacting U.S. inbound travel. The U.S. imposed 50% tariffs on Canadian goods, and Canada countered with tariffs on $20 billion in goods. Tensions rose when President Trump ordered Lake Ontario to be renamed "Lake America." Canadian travel to the U.S. increased, with 28% visiting in the past six months, up from 23%…

Hotel Openings