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Innovation

Dark promotional image with scattered hotel key cards and bold white text: 'What role does a key card play in a hotel's identity?'

What Role Does a Key Card Play in a Hotel’s Identity Infrastructure?

A hotel key card is easy to think of as a standalone product. It is issued at check-in, used to open a guestroom door, and eventually returned, replaced, or discarded. But behind that simple interaction is a much larger system that identifies people and devices, manages credentials and permissions, connects them to physical spaces, supports hotel operations, and records what happens along the way. At GCSTIMES, we believe this is an important shift in perspective for hotels. The value of…

Mergers & Acquisitions

Hotel Operations

Environment, Regulatory and CSR

Fresh mixed greens and cabbages with kale and lettuce heads in a market basket

The Kitchen as Climate Lever: How Hotel Chefs Are Driving Sustainability

Sustainability in hospitality used to mean towel cards and low-flow showerheads. Increasingly, it means what's happening in the kitchen. Food and beverage operations are one of the largest and most visible environmental impacts a hotel has; food waste alone can account for a significant share of a full-service hotel's carbon footprint, and chefs sit at the center of nearly every lever…

Hotel Openings