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The visibility game just got serious for hoteliers

For years, hotel marketers knew the rules. Invest in SEO. Optimize your website. Climb the rankings. Win the click. But the game has changed. Here’s why the integration of Wayfinder into Cendyn CMS is the literal game-changer for hotels’ Find, Book, and Grow strategies. Guests are no longer starting every journey on search engines. They’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay, what hotels to consider, and which properties best match their needs. But there’s a problem with this. Most hotels have no idea what AI is saying about them. Imagine stepping onto the…
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Refinery Hotel Redefines Revenue Management

🏨 Located in Midtown Manhattan, Refinery Hotel, a luxury lifestyle boutique hotel with 197 keys, implemented LodgIQ's revenue management system, enabling Commercial Director Michelle Sharma to transition to a strategic role. The tech-forward hotel is a member of Small Luxury Hotels of the World, known for spacious rooms and a mix of corporate and leisure guests. LodgIQ's automated rate decisions and smart pricing recommendations have led to double-digit growth in RevPAR, $500 premium room deltas, over 40% direct booking contribution, high Net ADR from OTAs with minimal…
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Monitor your blind spots: Is AI getting your hotel right? 

By Rick Posey, Vice President, AI at Cendyn AI is already deciding how travelers see your hotel. Is it getting you right? As AI becomes part of the hotel discovery journey, visibility isn’t enough. Hotels need to know what AI is saying about them, and who it’s sending their way.  Everyone has been asking, “Are we in AI search?” But that’s not the only question we should ask. More importantly: “What version of your hotel is AI search presenting?” AI is already shaping first impressions and influencing the shortlist before guests reach your website. With 91% of global travelers using…
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LATEST NEWS

Hotel Covington Reports 15% Increase in Average Order Size with Canary Technologies’ AI Solutions

📈 Hotel Covington in Covington, Kentucky, enhances guest experiences with Canary Technologies, upgrading to F&B Mobile Ordering, AI Guest Messaging, and Dynamic Upsells. These changes streamline operations, boosting average order size by 15%. With 114 rooms and 53 suites, the hotel prioritizes texting for instant service, improving personal interactions. Canary Technologies, used by over 20,000 hotels globally, provides a unified platform for managing guest interactions, noted…
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Innovation

Mews reports that guests prefer humans over AI after all

This article was written by HotelsMag. Click here to read the original article Mews released survey data showing that 89% of guests want either a hybrid stay that blends AI and human service or AI operating in the background on repetitive tasks. Almost none want an AI-led stay. The survey took place in July 2026 and covered 3,250 travelers in France, Germany, Italy, the Netherlands, Spain, Sweden, the U.K. and the U.S. Humans were preferred over AI at all nine touchpoints tested. For…
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Mergers & Acquisitions

Hotel Operations

Marketing & Revenue Management

Your Owner Wants Growth. Your Budget Names Nobody to Deliver It.

This article was written by Demand Calendar. Click here to read the original article Most of next year’s room revenue is already determined by your destination, so growth has to come from elsewhere. Here is where it actually sits in your hotel, why no one in the budget owns it, and three moves to make before you sign. Your Rooms Line Is Already Written Lay three years of your hotel’s room…
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Environment, Regulatory and CSR

Hotel Openings