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Automation is the Ally of Hotel Staff, and Not Their Replacement
By Stephen Burke, Founder & CEO, RobosizeME Hotels across regions are under pressure to operate efficiently despite persistent labor shortages, cost inflation, and global instability. In the US, political tensions, evolving immigration policies, and a slowdown in international tourism have added pressure to the labor market. These challenges have been compounded by the recent government shutdown, which has led the FAA to reduce flight capacity at several major airports, creating further uncertainty for travel and hospitality operations. In this volatile environment, automation can…
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Winning the World Cup of Demand
🏆 World Cup host cities face a demand surge with stadiums accommodating 50,000 to 80,000 fans and local hotel capacities sometimes as low as 13,000 rooms. Revenue managers should employ strategies such as building match-day calendars, measuring supply vs. demand, enforcing strong booking policies, optimizing length of stay, packaging experiences, channel management, monitoring booking curves, analyzing competition, evaluating group deals, preparing operations, and leveraging AI. These approaches help hotels maximize revenue and ensure guest satisfaction.
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Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility
📱 In luxury hotels, fixed workstations create service inefficiencies. Guests face delays at front desks, restaurants, and spas due to static systems. A shift to mobile, guest-centered service is underway. One luxury group managed over 200 transactions in hours using mobile devices. Modern mobile hardware like Apple’s devices surpasses proprietary systems. This approach enables hardware flexibility, staff empowerment, and guest-focused service, eliminating physical bottlenecks. Hotels are transitioning to mobile to enhance guest experience and operational fluidity.
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