LATEST NEWS

Hotel Distribution Strategies Must Adapt to Upstream Decision-Making Influenced by Creator Content, AI, and Word of Mouth

📰 May 15, 2026 – Hotel distribution strategies are evolving. Traditional funnel models no longer capture how decisions form. Decisions now occur across three layers: creator content, AI recommendations, and word of mouth. Google Search serves as validation; OTA presence impacts AI visibility. Investments in OTA and Information Gain content are crucial for AI-era visibility. Future AI may prioritize property identity and content quality over price and scale. Hotels must adapt to…

Innovation

TikTok Go Launches with Six Partners, Shifting Focus to Experiences Over Accommodation in Travel Planning

🏨 May 15, 2026, TikTok Go launched with six partners, splitting evenly between accommodation and experiences. Booking.com, Expedia Group, Trip.com Group focus on stays, while Viator, GetYourGuide, Tiqets emphasize experiences. The launch shifts travel planning from "where to stay" to "what to do." Experience-first discovery affects resorts, lifestyle hotels, and base-camp hotels differently. Original content on experiences, not just properties, is crucial for visibility and…

Mergers & Acquisitions

Hotel Operations


Hotel Openings