Hotel distribution has seen very few true disruptions. But when they happen, they permanently reshape how hotels are chosen and booked. In 1997, the industry gradually shifted from travel-agent bookings to online reservations. Websites became central, OTAs emerged, and digital visibility became a critical issue for hotels. This transition took several years, but it irreversibly changed the rules of the game. Nearly thirty years later, a new milestone is emerging: 2026. We are now entering a transition just as structural—the gradual move from internet bookings to bookings driven by AI…

New operational guide offers a step-by-step framework to help hoteliers get started with business process automation without creating an IT overhaul. PRAGUE, 4 September 2025. RobosizeME, a provider of hospitality automation solutions, has published The Hotelier’s Guide to Starting Your Automation Journey, a new operational guide designed to help hotel owners and executives take practical, low-disruption steps toward process automation. Authored with insights from industry leaders with decades of experience in hotel technology, the guide outlines a simple, seven-step framework for…