LATEST NEWS

Podcast Episode Explores Impact of Flash Sales on Hotel Revenue and Strategies to Maintain Rate Integrity

💸 Jon Siberry, a Revenue Consultant for Z Hotels and Sarova Hotels, discusses the impact of flash sales and impulse buying on hotels. Flash campaigns can drive results or harm Average Daily Rate (ADR), depending on conditions. Strategies for deep discounts that maintain rate integrity are explored. The profile of "impulse" guests, their booking behavior, and the influence on Ancillary Spend and RevPAR are analyzed. Key metrics beyond occupancy assess campaign effectiveness.

Innovation

AI Hospitality Alliance and HEDNA Launch AI Use Case Catalogue

This article was written by Lodging Magazine. Click here to read the original article The AI Hospitality Alliance, in partnership with HEDNA, announced the launch of the Hospitality AI Use Case Catalogue, a comprehensive, crowdsourced initiative to map how artificial intelligence is being used across hospitality. The project received 198 industry submissions. Following review and deduplication, the findings were consolidated into 109 unique AI use cases spanning 39 hotel systems. For an…

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