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Tony Loeb standing in front of a brain and a lot of post it notes. Cover image for the podcast with LodgIQ discussing Generative AI in hotels.
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Why Generative AI Is Finally Changing Revenue Management

For more than a decade, the hotel industry has been doing what it does best when faced with complexity. It added more tools, more dashboards, more data sources. Pickup reports. Pace reports. Competitive sets. Market demand signals. Forecasts layered on forecasts. The promise was clarity. The reality, for many revenue teams, has been the opposite. Data is not the problem. Too much data, without help understanding where to look and why, is. That tension sits at the heart of our latest podcast episode and it also marks an important milestone for us. This episode is the first English…
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The visibility game just got serious for hoteliers

For years, hotel marketers knew the rules. Invest in SEO. Optimize your website. Climb the rankings. Win the click. But the game has changed. Here’s why the integration of Wayfinder into Cendyn CMS is the literal game-changer for hotels’ Find, Book, and Grow strategies. Guests are no longer starting every journey on search engines. They’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay, what hotels to consider, and which properties best match their needs. But there’s a problem with this. Most hotels have no idea what AI is saying about them. Imagine stepping onto the…
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Refinery Hotel Redefines Revenue Management

🏨 Located in Midtown Manhattan, Refinery Hotel, a luxury lifestyle boutique hotel with 197 keys, implemented LodgIQ's revenue management system, enabling Commercial Director Michelle Sharma to transition to a strategic role. The tech-forward hotel is a member of Small Luxury Hotels of the World, known for spacious rooms and a mix of corporate and leisure guests. LodgIQ's automated rate decisions and smart pricing recommendations have led to double-digit growth in RevPAR, $500 premium room deltas, over 40% direct booking contribution, high Net ADR from OTAs with minimal…
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Bright lime hero banner with bold black text “Revenue Beyond Hotel Rooms,” MEWS logo, subtitle “Sell any space, straight from your PMS,” a bartender pouring a cocktail on the right, and a black “Book a Demo” button on the left.

U.S. RevPAR Forecast Raised to 4.4% but a Government Shutdown Could Cost $1B a Week, Hospitality Must Go Triple on Materiality, Win the AI Decision Layer in Six Stages

The week's second day opens with two U.S. market data points that pull in opposite directions. The operating outlook for 2026 improved again: STR and Tourism Economics raised the RevPAR forecast to 4.4% on the back of World Cup premiums. And three major trade associations jointly warned Congress that a government shutdown in September would cost the travel sector $1 billion per week. Both pieces are worth reading as a pair because they describe a market that is performing above…
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Innovation

Dark promotional image with scattered hotel key cards and bold white text: 'What role does a key card play in a hotel's identity?'

What Role Does a Key Card Play in a Hotel’s Identity Infrastructure?

A hotel key card is easy to think of as a standalone product. It is issued at check-in, used to open a guestroom door, and eventually returned, replaced, or discarded. But behind that simple interaction is a much larger system that identifies people and devices, manages credentials and permissions, connects them to physical spaces, supports hotel operations, and records what happens along the way. At GCSTIMES, we believe this is an important shift in perspective for hotels. The value of…
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Environment, Regulatory and CSR

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The Kitchen as Climate Lever: How Hotel Chefs Are Driving Sustainability

Sustainability in hospitality used to mean towel cards and low-flow showerheads. Increasingly, it means what's happening in the kitchen. Food and beverage operations are one of the largest and most visible environmental impacts a hotel has; food waste alone can account for a significant share of a full-service hotel's carbon footprint, and chefs sit at the center of nearly every lever…
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