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What AI is telling travelers about your hotel tonight. And you have no idea

By Tony Loeb, cofounder of 10 minutes hotels Fifteen years ago, hoteliers didn’t see OTAs coming. Not because they were naive, but because the shift was gradual. By the time the warning signs were obvious, a big chunk of control was already gone. Something similar is unfolding right now. But this time, it’s not about distribution. It’s about how your hotel is described, understood and recommended by artificial intelligence. To dig into this, I recently sat down on the 10 minutes hotels podcast with Nicki Graham, Chief Marketing Officer at Cendyn, and Apollos Gause, the company’s Senior…
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Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
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The visibility game just got serious for hoteliers

For years, hotel marketers knew the rules. Invest in SEO. Optimize your website. Climb the rankings. Win the click. But the game has changed. Here’s why the integration of Wayfinder into Cendyn CMS is the literal game-changer for hotels’ Find, Book, and Grow strategies. Guests are no longer starting every journey on search engines. They’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay, what hotels to consider, and which properties best match their needs. But there’s a problem with this. Most hotels have no idea what AI is saying about them. Imagine stepping onto the…
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Tony Loeb standing in front of a brain and a lot of post it notes. Cover image for the podcast with LodgIQ discussing Generative AI in hotels.
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Why Generative AI Is Finally Changing Revenue Management

For more than a decade, the hotel industry has been doing what it does best when faced with complexity. It added more tools, more dashboards, more data sources. Pickup reports. Pace reports. Competitive sets. Market demand signals. Forecasts layered on forecasts. The promise was clarity. The reality, for many revenue teams, has been the opposite. Data is not the problem. Too much data, without help understanding where to look and why, is. That tension sits at the heart of our latest podcast episode and it also marks an important milestone for us. This episode is the first English…
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LATEST NEWS

Global Hospitality Sector Reaches USD 5 Trillion, Shifts to Asset-Light Models for Strategic Agility and Expansion

📈 The global hospitality sector has hit a $5 trillion valuation with a growth rate of 5.5% to 6.5%. By 2026, asset-light models dominate, focusing on intellectual property rather than real estate. Hilton launched "Undergraduate by Hilton" in 2026, targeting 400-500 properties. Hyatt integrated The Standard into its loyalty program, while IHG scaled Ruby Hotels. Marriott expanded using the tech-focused citizenM model. Acquisitions occurred in 2024-2025, with Hilton acquiring…
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Innovation

Agilysys Expands Technology Ecosystem at Angel of the Winds Casino, Boosting Bookings and Improving Guest Experience

🚀 September 22, 2026, Arlington, WA: Angel of the Winds Casino Resort upgraded its tech with Agilysys. The resort, featuring a 125-room hotel, 6 restaurants, and 5 bars, saw increased bookings and reduced check-in lines via self-service kiosks. Agilysys' systems enhanced guest experience by supporting F&B orders from anywhere, with improved POS speed and efficiency. Staff training required just one day, and guests can now view six months of availability online.
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Mergers & Acquisitions

Hotel Operations

Marketing & Revenue Management

European Hotels Maintain Strong Direct Booking Rates: Over 56% of Bookings Made Directly with Hotels by 2025

📅 In 2025, over 56% of European hotel bookings were direct, with 36.4% online and 20% offline. No online travel agency exceeds 20% of bookings, highlighting a diverse market. By 2024, 80% of EU hotels valued multiple marketing options, using technology like channel management software. About 74% of hotels find online platforms boost profitability. During events, half of hoteliers…
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Environment, Regulatory and CSR

Business Travel Confidence Reaches 63% in September 2026, Up from 41% in April, Reports GBTA Poll

📈 Business travel confidence surged in 2026, with 63% of professionals optimistic about 2027, up from 41% in April. European optimism rose from 21% to 55%. Expenditure predictions improved, with 56% of buyers expecting increased travel spend. In Asia Pacific and Europe, business growth drives travel, while North America focuses on client meetings. The GBTA poll, conducted from…
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