LATEST NEWS

Desert Destinations Embrace “Beige Therapy” as 2026 Wellness-Travel Trend, Emphasizing Silence, Darkness, and Vastness

🏖 In 2026, "Beige Therapy" is spotlighted by *Condé Nast Traveller* as a wellness trend focusing on the desert's tranquility. Popular destinations include the American Southwest, Palm Springs, and Marsa Alam in Egypt. The trend emphasizes silence, darkness, vastness, and spirituality, transforming typical desert resorts into immersive experiences. Few hotels have fully integrated these psychological aspects, presenting an opportunity for future differentiation. Since 2011,…

Innovation

HotelKey Accelerates Self-Check-In Kiosk Deployments Following Standout Success in Initial Properties

CARROLLTON, TX, Aug 20, 2026 – HotelKey is expanding the rollout of its self-check-in kiosk following strong guest satisfaction and impressive performance metrics. Delivering round-the-clock service with the potential to save each property over 2,000 labor hours annually, the kiosk is rapidly emerging as a leading solution for modern hotel operations. Building on this momentum, NSR Hotel Group selected HotelKey as the exclusive kiosk provider for its G6 portfolio which includes 20+…

Mergers & Acquisitions

Hotel Operations

Environment, Regulatory and CSR

Booking.com Deletes Guest Data 30 Days Post-Checkout, Limiting Hotel Marketing Opportunities

📅 On August 26, 2026, Booking.com's data policy outlines that guests' details vanish from hotel screens 30 days post-checkout. Expedia, in contrast, lets hotels manage retention time but prescribes data use. To secure guest emails, hotels need operational strategies during stays. Any email obtained directly from guests becomes hotel property, unlike the temporary data from booking…

Hotel Openings