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Automation is the Ally of Hotel Staff, and Not Their Replacement
By Stephen Burke, Founder & CEO, RobosizeME Hotels across regions are under pressure to operate efficiently despite persistent labor shortages, cost inflation, and global instability. In the US, political tensions, evolving immigration policies, and a slowdown in international tourism have added pressure to the labor market. These challenges have been compounded by the recent government shutdown, which has led the FAA to reduce flight capacity at several major airports, creating further uncertainty for travel and hospitality operations. In this volatile environment, automation can…
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What AI is telling travelers about your hotel tonight. And you have no idea
By Tony Loeb, cofounder of 10 minutes hotels Fifteen years ago, hoteliers didn’t see OTAs coming. Not because they were naive, but because the shift was gradual. By the time the warning signs were obvious, a big chunk of control was already gone. Something similar is unfolding right now. But this time, it’s not about distribution. It’s about how your hotel is described, understood and recommended by artificial intelligence. To dig into this, I recently sat down on the 10 minutes hotels podcast with Nicki Graham, Chief Marketing Officer at Cendyn, and Apollos Gause,…
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The Practical Guide to Hotel Automation
Founder and CEO Stephen Burke outlines a seven-step framework to help hotels simplify automation adoption PRAGUE, 16 September 2025. RobosizeME, a leading provider of process automation solutions using AI and Digital Workers that are purpose-built for hotels, announced the release of the hospitality industry’s first dedicated process automation guide. Authored by founder and CEO Stephen Burke, The Hotelier’s Guide to Starting Your Automation Journey provides hotel executives with a practical, seven-step roadmap to identify, implement, and benefit from automation in ways that reduce…
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