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The visibility game just got serious for hoteliers
For years, hotel marketers knew the rules. Invest in SEO. Optimize your website. Climb the rankings. Win the click. But the game has changed. Here’s why the integration of Wayfinder into Cendyn CMS is the literal game-changer for hotels’ Find, Book, and Grow strategies. Guests are no longer starting every journey on search engines. They’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay, what hotels to consider, and which properties best match their needs. But there’s a problem with this. Most hotels have no idea what AI is saying about them. Imagine stepping onto the…
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Refinery Hotel Redefines Revenue Management
🏨 Located in Midtown Manhattan, Refinery Hotel, a luxury lifestyle boutique hotel with 197 keys, implemented LodgIQ's revenue management system, enabling Commercial Director Michelle Sharma to transition to a strategic role. The tech-forward hotel is a member of Small Luxury Hotels of the World, known for spacious rooms and a mix of corporate and leisure guests. LodgIQ's automated rate decisions and smart pricing recommendations have led to double-digit growth in RevPAR, $500 premium room deltas, over 40% direct booking contribution, high Net ADR from OTAs with minimal…
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Why Generative AI Is Finally Changing Revenue Management
For more than a decade, the hotel industry has been doing what it does best when faced with complexity. It added more tools, more dashboards, more data sources. Pickup reports. Pace reports. Competitive sets. Market demand signals. Forecasts layered on forecasts. The promise was clarity. The reality, for many revenue teams, has been the opposite. Data is not the problem. Too much data, without help understanding where to look and why, is. That tension sits at the heart of our latest podcast episode and it also marks an important milestone for us. This episode is the first English…
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