LATEST NEWS

Hotel Sales Teams Struggle as Market Shifts from One Dominant Buyer to Diverse Buyer Types in 2026

📈 Apr 29, 2026: Hotel sales teams face challenges as the traditional corporate planner buyer, characterized by predictable RFP cycles, is now one of ten varied buyer types. New buyers include HR directors, brand marketers, and founder-led teams, each with unique needs. The unchanged sales approach results in flat or declining conversion rates despite increased efforts. The team needs specialization rather than scaling to address diverse procurement logics effectively. The current…

Innovation

Starbucks Reverses Automation Efforts, Highlights Increasing Value of Human Element in Hospitality Industry

📊 Starbucks has automated operations but reversed course, hiring more baristas as customer satisfaction rose with personal touches. CEO Brian Niccol highlighted the importance of "handwritten notes" and "great seats" for encouraging customers to linger. Alex Imas, from the University of Chicago, predicts durable jobs in sectors like care and hospitality. BLS Consumer Expenditure Survey indicates high-income families prioritize relational services, which employ nearly 50 million…

Mergers & Acquisitions

Hotel Operations

Environment, Regulatory and CSR

Wyboston Lakes Resort Urges UK Hotels to Adopt Room2Give Charter Aiming to Raise £1m for Charities by 2025

💰 Wyboston Lakes Resort launched the Room2Give Charter in January 2025 to encourage UK accommodations to raise £1 million for local charities. Guests can opt out of room cleaning for donations, using color-coded door hangers. The initiative saved 73 tonnes of carbon emissions and raised over £35k in its first year. Avoiding a room clean cuts 2.635kg of CO2e, like driving 380,000 km…

Hotel Openings