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Tony Loeb standing in front of a brain and a lot of post it notes. Cover image for the podcast with LodgIQ discussing Generative AI in hotels.
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Why Generative AI Is Finally Changing Revenue Management

For more than a decade, the hotel industry has been doing what it does best when faced with complexity. It added more tools, more dashboards, more data sources. Pickup reports. Pace reports. Competitive sets. Market demand signals. Forecasts layered on forecasts. The promise was clarity. The reality, for many revenue teams, has been the opposite. Data is not the problem. Too much data, without help understanding where to look and why, is. That tension sits at the heart of our latest podcast episode and it also marks an important milestone for us. This episode is the first English…
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The RFP Process for Hotel PMS

📋 An RFP (Request for Proposal) is a vital document and process for hotels to acquire services like Property Management Systems (PMS). It outlines the hotel's needs and facilitates comparison of vendors' products, services, and prices. The RFP process includes drafting, reviewing, and distributing the document to pre-qualified vendors who then detail their offerings for evaluation. Various RFP formats exist, with the text-style format recommended for comprehensive analysis. Standard RFP structure and supporting templates are available for download, aiding in the selection and…
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What AI is telling travelers about your hotel tonight. And you have no idea

By Tony Loeb, cofounder of 10 minutes hotels Fifteen years ago, hoteliers didn’t see OTAs coming. Not because they were naive, but because the shift was gradual. By the time the warning signs were obvious, a big chunk of control was already gone. Something similar is unfolding right now. But this time, it’s not about distribution. It’s about how your hotel is described, understood and recommended by artificial intelligence. To dig into this, I recently sat down on the 10 minutes hotels podcast with Nicki Graham, Chief Marketing Officer at Cendyn, and Apollos Gause, the company’s Senior…
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LATEST NEWS

Hilton, TUI, and Marriott Lead European Hotel Growth, Adding Nearly 60,000 Rooms by January 2026

📊 As of January 1, 2026, Europe's top 50 hotel groups manage nearly two million rooms across 15,000 properties, marking a net rooms growth of over 153,000 and a net unit growth rate of 8.4%. Hilton, TUI, and Marriott lead with significant gains, adding 23,979, 19,456, and 16,221 rooms respectively. While mid-sized groups like Hesperia (+87.9%) and Sercotel (+73.7%) show impressive growth, a dozen groups faced declines, indicating market consolidation.
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Innovation

Mergers & Acquisitions

Hotel Operations

Marketing & Revenue Management

How History, Childhood Impressions, and Emotional Memory Can Create a Future Guest

The hospitality industry has learned to sell practically everything that can be measured. We sell a room at a specific price per night, breakfast at a per-person cost, a spa treatment by duration, an upgrade by the difference between room categories, and a loyalty program by the number of points and status level. We have become very good at showing potential guests the size of a room, a…
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Environment, Regulatory and CSR

Preparing Hospitality Graduates for the Financial Realities of the Industry

Here's a question worth asking: If you graduated from a hospitality management program today, would you know how to read a hotel's financial statement? For many graduates, the answer may be no. Rather than reflecting a lack of student ability, it highlights an opportunity to strengthen how hospitality finance is taught within academic programs. Many hospitality programs do an excellent job…
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