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The visibility game just got serious for hoteliers

For years, hotel marketers knew the rules. Invest in SEO. Optimize your website. Climb the rankings. Win the click. But the game has changed. Here’s why the integration of Wayfinder into Cendyn CMS is the literal game-changer for hotels’ Find, Book, and Grow strategies. Guests are no longer starting every journey on search engines. They’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay, what hotels to consider, and which properties best match their needs. But there’s a problem with this. Most hotels have no idea what AI is saying about them. Imagine stepping onto the…
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What AI is telling travelers about your hotel tonight. And you have no idea

By Tony Loeb, cofounder of 10 minutes hotels Fifteen years ago, hoteliers didn’t see OTAs coming. Not because they were naive, but because the shift was gradual. By the time the warning signs were obvious, a big chunk of control was already gone. Something similar is unfolding right now. But this time, it’s not about distribution. It’s about how your hotel is described, understood and recommended by artificial intelligence. To dig into this, I recently sat down on the 10 minutes hotels podcast with Nicki Graham, Chief Marketing Officer at Cendyn, and Apollos Gause, the company’s Senior…
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Refinery Hotel Redefines Revenue Management

🏨 Located in Midtown Manhattan, Refinery Hotel, a luxury lifestyle boutique hotel with 197 keys, implemented LodgIQ's revenue management system, enabling Commercial Director Michelle Sharma to transition to a strategic role. The tech-forward hotel is a member of Small Luxury Hotels of the World, known for spacious rooms and a mix of corporate and leisure guests. LodgIQ's automated rate decisions and smart pricing recommendations have led to double-digit growth in RevPAR, $500 premium room deltas, over 40% direct booking contribution, high Net ADR from OTAs with minimal…
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LATEST NEWS

Hero banner for MEWS: mint background with bold text 'THE HOTEL NEXT DOOR USES MEWS' and a 'BOOK A DEMO' button; right shows a hotel staff handing a card to a guest.

2026 FIFA World Cup Boosts U.S. Hotel Revenue by $680 Million, Driven by ADR Increases Across 11 Host Cities

🏆 The 2026 FIFA World Cup boosted U.S. hotel revenue by $680 million across 11 host cities. Despite occupancy drops in 7 of these cities, ADR increases were prominent. The event highlighted the need for dynamic pricing strategies. In Q2 2026, APEC's hotel construction hit a record high with 2,506 projects. Global guest satisfaction peaked at 87.3%, with quick response times boosting ratings. Five hotel groups surpassed one million rooms, but per-key value creation remains crucial.
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Innovation

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Google Brings Agentic AI to Ask Maps Hotel Search

This article was written by Skift. Click here to read the original article Key Points Ask Maps now enables conversational hotel search with real pricing and availability, combining proximity, routes, nearby businesses, hotel criteria, and — via opt-in Gmail integration — a traveler’s own itinerary context. Hotel functionality currently stops at discovery and comparison; travelers cannot book yet, though Google has started a limited U.S. test of agentic hotel booking with partners like…
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Mergers & Acquisitions

Hotel Operations

Marketing & Revenue Management

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Hotel Marketing Projects Highlight Need for Generalist “Department-Translators” to Bridge Specialist Knowledge Gaps

🏨 Who? Hotel marketers and digital project managers. When? Present day. Where? Hotel industry. What? Need for interdisciplinary skills in project management. How? Projects involve coordination across multiple areas, such as design, analytics, advertising, and technical integrations. Why? To address issues like #PeopleSilos, where stakeholders are highly specialized but lack a…
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Environment, Regulatory and CSR

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New York City Mayor Zohran Mamdani Proposes 50 Policy Changes to Support 180,000 Small Businesses

📰 Zohran Mamdani, New York City, aims to aid 180,000 small businesses with 50 new policies, including waived fees and streamlined inspections. In West Long Branch, New Jersey, the Bruce Springsteen Center for American Music opens, featuring eight galleries over 30,000 sq ft. According to IWSR, Gen Z alcohol consumption rose from 66% in 2023 to 74% today, while Boomers decreased.…
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Hotel Openings