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Refinery Hotel Redefines Revenue Management

🏨 Located in Midtown Manhattan, Refinery Hotel, a luxury lifestyle boutique hotel with 197 keys, implemented LodgIQ's revenue management system, enabling Commercial Director Michelle Sharma to transition to a strategic role. The tech-forward hotel is a member of Small Luxury Hotels of the World, known for spacious rooms and a mix of corporate and leisure guests. LodgIQ's automated rate decisions and smart pricing recommendations have led to double-digit growth in RevPAR, $500 premium room deltas, over 40% direct booking contribution, high Net ADR from OTAs with minimal…
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Tony Loeb standing in front of a brain and a lot of post it notes. Cover image for the podcast with LodgIQ discussing Generative AI in hotels.
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Why Generative AI Is Finally Changing Revenue Management

For more than a decade, the hotel industry has been doing what it does best when faced with complexity. It added more tools, more dashboards, more data sources. Pickup reports. Pace reports. Competitive sets. Market demand signals. Forecasts layered on forecasts. The promise was clarity. The reality, for many revenue teams, has been the opposite. Data is not the problem. Too much data, without help understanding where to look and why, is. That tension sits at the heart of our latest podcast episode and it also marks an important milestone for us. This episode is the first English…
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The RFP Process for Hotel PMS

📋 An RFP (Request for Proposal) is a vital document and process for hotels to acquire services like Property Management Systems (PMS). It outlines the hotel's needs and facilitates comparison of vendors' products, services, and prices. The RFP process includes drafting, reviewing, and distributing the document to pre-qualified vendors who then detail their offerings for evaluation. Various RFP formats exist, with the text-style format recommended for comprehensive analysis. Standard RFP structure and supporting templates are available for download, aiding in the selection and…
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LATEST NEWS

A person with white hair writing equations on a chalkboard filled with math formulas and diagrams, indicating a classroom teaching moment.

What Horst Schulze Understood About Excellence That Every Hotel Investing in AI Needs to Hear

The most respected hotelier alive solved the expectations problem decades before AI existed. The hotels getting impatient with AI today are making the exact mistake he built two legendary companies by refusing to make. A great many hotels are investing in AI right now, and that is a good thing. But a harder question arrives about ninety days after the contract is signed, and it is the question of quietly deciding whether all that investment succeeds or sours. What results should we be…
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Innovation

Wood-paneled hotel room with a large bed and teal pillows, warm lamps, and a view of a tropical garden through glass doors

Luxury Hotels Struggle with Visibility in AI Category Searches Despite Accurate Recognition by Name, Study Finds

🏖 In June and July 2026, an AI visibility audit by Americas Great Resorts analyzed nine luxury hotels across five markets using platforms like ChatGPT, Gemini, and others. The name recognition test succeeded for all properties, yet the category test failed mostly due to reliance on third-party sources. A 2025 Cloudbeds study found 55.3% of AI hotel citations are from online travel agencies and 13.6% from hotel websites. This highlights the importance of managing category sources…
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Mergers & Acquisitions

Hotel Operations

Marketing & Revenue Management

Hotel room with a large bed, teal pillows, warm lighting, and wooden furnishings opening to a lush garden through a glass door.

U.S. Hotel Industry Reports Strong Growth: Miami ADR Up 51.1%, San Diego Occupancy Reaches 91.9%

🏨 21-27 June 2026: Miami hotel ADR surged 51.1% to $267.87 and RevPAR rose 51.6% to $196.87, aided by three World Cup matches. Occupancy slightly increased by 0.3% to 73.5%. San Diego's occupancy jumped 13.1% to 91.9%, driven by the 2026 BIO International Convention. San Francisco, hosting two World Cup matches, saw occupancy rise 10.9% to 82.5% and RevPAR surge 40.7% to $211.19.…
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Environment, Regulatory and CSR

Dim hotel hallway with closed doors along both sides and a wooden floor, fading to a doorway at the far end.

The Back Hallway

Every hotel has a back hallway. You've probably walked past it a hundred times without thinking much about it. But I've spent thirty-plus years in this business, and the back hallway is the first thing I look at when I walk into any property. It tells me everything I need to know in about thirty seconds. This chapter is about a hotel whose back hallway was telling a story nobody was…
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Hotel Openings