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Automation is the Ally of Hotel Staff, and Not Their Replacement

By Stephen Burke, Founder & CEO, RobosizeME Hotels across regions are under pressure to operate efficiently despite persistent labor shortages, cost inflation, and global instability. In the US, political tensions, evolving immigration policies, and a slowdown in international tourism have added pressure to the labor market. These challenges have been compounded by the recent government shutdown, which has led the FAA to reduce flight capacity at several major airports, creating further uncertainty for travel and hospitality operations. In this volatile environment, automation can…
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Refinery Hotel Redefines Revenue Management

🏨 Located in Midtown Manhattan, Refinery Hotel, a luxury lifestyle boutique hotel with 197 keys, implemented LodgIQ's revenue management system, enabling Commercial Director Michelle Sharma to transition to a strategic role. The tech-forward hotel is a member of Small Luxury Hotels of the World, known for spacious rooms and a mix of corporate and leisure guests. LodgIQ's automated rate decisions and smart pricing recommendations have led to double-digit growth in RevPAR, $500 premium room deltas, over 40% direct booking contribution, high Net ADR from OTAs with minimal…
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The Practical Guide to Hotel Automation

Founder and CEO Stephen Burke outlines a seven-step framework to help hotels simplify automation adoption PRAGUE, 16 September 2025. RobosizeME, a leading provider of process automation solutions using AI and Digital Workers that are purpose-built for hotels, announced the release of the hospitality industry’s first dedicated process automation guide. Authored by founder and CEO Stephen Burke, The Hotelier’s Guide to Starting Your Automation Journey provides hotel executives with a practical, seven-step roadmap to identify, implement, and benefit from automation in ways that reduce…
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LATEST NEWS

Luxury Hospitality Industry Set for Growth Through 2026, Driven by Branded Residences and Diversified Traveler Origins

🏨 Heading into 2026, luxury hospitality is booming due to the experience economy, baby boomers' spending power, and the K-shaped pandemic recovery. Success depends on trends beyond 2026. Branded residences are crucial for offsetting rising construction costs and meeting luxury standards. Hotel leaders must diversify traveler origins and understand macroeconomic shifts to mitigate risks. Overtourism, particularly in Europe, leads to legislative pushback and luxury travelers…
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Marketing & Revenue Management

New Study Reveals Travel Brands Overspend During Peak Periods, Suggests Better Returns in Shoulder Seasons

🛫 Jun 1, 2026: Travel marketers spend over $250 million but may overspend during peak booking periods, missing value in shoulder periods. The study highlights that traveler research spans multiple channels before booking, emphasizing the role of non-brand marketing in attracting new customers. Attribution models often miscredit bookings, leading to underinvestment in awareness…
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Environment, Regulatory and CSR

Removing CBP Officers from Newark Airport Risks $8 Billion in Visitor Spending and 50,000 U.S. Jobs

✈️ CBP officers at Newark Liberty International Airport process 5 million Americans returning annually. Removing them would risk $8 billion in international spending and nearly 50,000 jobs. Flights could be diverted, leaving travelers stranded. The FIFA World Cup could see lasting damage to U.S. tourism. Cargo operations would be impacted, affecting $30 billion in imported…
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