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What AI is telling travelers about your hotel tonight. And you have no idea
By Tony Loeb, cofounder of 10 minutes hotels Fifteen years ago, hoteliers didn’t see OTAs coming. Not because they were naive, but because the shift was gradual. By the time the warning signs were obvious, a big chunk of control was already gone. Something similar is unfolding right now. But this time, it’s not about distribution. It’s about how your hotel is described, understood and recommended by artificial intelligence. To dig into this, I recently sat down on the 10 minutes hotels podcast with Nicki Graham, Chief Marketing Officer at Cendyn, and Apollos Gause, the company’s Senior…
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Why Generative AI Is Finally Changing Revenue Management
For more than a decade, the hotel industry has been doing what it does best when faced with complexity. It added more tools, more dashboards, more data sources. Pickup reports. Pace reports. Competitive sets. Market demand signals. Forecasts layered on forecasts. The promise was clarity. The reality, for many revenue teams, has been the opposite. Data is not the problem. Too much data, without help understanding where to look and why, is. That tension sits at the heart of our latest podcast episode and it also marks an important milestone for us. This episode is the first English…
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SOCIETIES Magazine’s 6th Edition
The May–August 2026 issue examines how intention, atmosphere, AI, design and cultural relevance are reshaping premium guest experiences PARIS, France, June 15, 2026 – Influence Society, a leading digital marketing agency serving high-end hospitality brands, today announced the release of SOCIETIES Magazine for May-August 2026. The new issue explores what the magazine defines as “The New Language of Luxury”, a shift away from excess and toward intention, emotional depth, craftsmanship, atmosphere and experiences that remain with guests long after they leave. The sixth edition of…
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- Legacy in motion: Leading the 100-year old Biltmore Hotel Coral Gables into its next century
- Most hotels plan revenue and marketing around two signals: search data and hotel booking data. Search shows intent. Hotel booking data confirms the decision, well after it’s been made. Between the… | Alessandro Lo Piano
- Dormakaba Acquires Guest Experience Tech Firm Alliants, Enhancing Global Hospitality Access Solutions Portfolio
