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Refinery Hotel Redefines Revenue Management

🏨 Located in Midtown Manhattan, Refinery Hotel, a luxury lifestyle boutique hotel with 197 keys, implemented LodgIQ's revenue management system, enabling Commercial Director Michelle Sharma to transition to a strategic role. The tech-forward hotel is a member of Small Luxury Hotels of the World, known for spacious rooms and a mix of corporate and leisure guests. LodgIQ's automated rate decisions and smart pricing recommendations have led to double-digit growth in RevPAR, $500 premium room deltas, over 40% direct booking contribution, high Net ADR from OTAs with minimal…
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Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
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The visibility game just got serious for hoteliers

For years, hotel marketers knew the rules. Invest in SEO. Optimize your website. Climb the rankings. Win the click. But the game has changed. Here’s why the integration of Wayfinder into Cendyn CMS is the literal game-changer for hotels’ Find, Book, and Grow strategies. Guests are no longer starting every journey on search engines. They’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay, what hotels to consider, and which properties best match their needs. But there’s a problem with this. Most hotels have no idea what AI is saying about them. Imagine stepping onto the…
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SOCIETIES Magazine’s 6th Edition

The May–August 2026 issue examines how intention, atmosphere, AI, design and cultural relevance are reshaping premium guest experiences PARIS, France, June 15, 2026 – Influence Society, a leading digital marketing agency serving high-end hospitality brands, today announced the release of SOCIETIES Magazine for May-August 2026. The new issue explores what the magazine defines as “The New Language of Luxury”, a shift away from excess and toward intention, emotional depth, craftsmanship, atmosphere and experiences that remain with guests long after they leave. The sixth edition of…
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LATEST NEWS

Beyond the Budget: Building a Smarter Business Plan for 2027

It is that time of year when many of us in the hospitality industry begin formalizing our business plans for the coming year. While the budget is an important part of the process, it should never be developed in isolation. At Newport Hospitality Group, our annual business plan consists of three primary elements: a capital plan, a commercial strategy, and an operating budget. Each requires a different discipline, but aligning all three is crucial to developing a meaningful roadmap for…
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Innovation

Innspire Announces Integration with Toast to Power Mobile F&B Ordering for Hotel Guests

WASHINGTON, D.C. — Innspire , a leading provider of digital guest engagement and hospitality technology solutions, announced its integration with Toast Point of Sale (POS). As a Toast integration partner, Innspire will help enable hotels and resorts to offer seamless mobile food-and-beverage ordering to enhance the guest experience. Innspire's solution was purpose-built for hospitality environments, supporting a wide range of hotel dining experiences including in-room dining, poolside…
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Mergers & Acquisitions

Hotel Operations

Marketing & Revenue Management

Budget Like It’s 2027 (not 1999)

Hotel budget season is well underway, and as properties prepare their 2027 marketing plans, one area deserves more intentional attention: social media marketing. For many hotels, social media is still treated as a basic posting activity. A few property updates, a holiday message, a food and beverage photo, or an occasional event promotion may be published throughout the month. While this…
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Environment, Regulatory and CSR

IHCL and Tata Steel Foundation Partner to Support Indigenous Culinary Heritage

Indian Hotels Company (IHCL) , in line with Paathya , its ESG+ framework to drive sustainability and social impact measures, undertakes a culinary training workshop for tribal home cooks in collaboration with Tata Steel Foundation (TSF) . Supported by the Institute of Hotel Management (IHM), Aurangabad , the programme aims to strengthen culinary capabilities and create employment…
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