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Tony Loeb standing in front of a brain and a lot of post it notes. Cover image for the podcast with LodgIQ discussing Generative AI in hotels.
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Why Generative AI Is Finally Changing Revenue Management

For more than a decade, the hotel industry has been doing what it does best when faced with complexity. It added more tools, more dashboards, more data sources. Pickup reports. Pace reports. Competitive sets. Market demand signals. Forecasts layered on forecasts. The promise was clarity. The reality, for many revenue teams, has been the opposite. Data is not the problem. Too much data, without help understanding where to look and why, is. That tension sits at the heart of our latest podcast episode and it also marks an important milestone for us. This episode is the first English…
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The RFP Process for Hotel PMS

📋 An RFP (Request for Proposal) is a vital document and process for hotels to acquire services like Property Management Systems (PMS). It outlines the hotel's needs and facilitates comparison of vendors' products, services, and prices. The RFP process includes drafting, reviewing, and distributing the document to pre-qualified vendors who then detail their offerings for evaluation. Various RFP formats exist, with the text-style format recommended for comprehensive analysis. Standard RFP structure and supporting templates are available for download, aiding in the selection and…
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What AI is telling travelers about your hotel tonight. And you have no idea

By Tony Loeb, cofounder of 10 minutes hotels Fifteen years ago, hoteliers didn’t see OTAs coming. Not because they were naive, but because the shift was gradual. By the time the warning signs were obvious, a big chunk of control was already gone. Something similar is unfolding right now. But this time, it’s not about distribution. It’s about how your hotel is described, understood and recommended by artificial intelligence. To dig into this, I recently sat down on the 10 minutes hotels podcast with Nicki Graham, Chief Marketing Officer at Cendyn, and Apollos Gause, the company’s Senior…
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LATEST NEWS

Milan Hotels’ GOPPAR Rises 34.2% YoY Due to 2026 Winter Olympics, Despite Operating Cost Increases

🏖 Milan's full-service branded hotels saw a 34.2% increase in GOPPAR to €118 PAR between YE July 2025 and YE July 2026. Driven by the Milano Cortina 2026 Winter Olympics, occupancy rose 8.9% to 74.4%, and ADR increased 9.2% to €273. February 2026 saw a 112.2% ADR surge to €503. Total revenue grew €38 PAR, while operating expenses increased by €7.4 PAR. Eleven new hotels with 1,036 rooms opened, boosting supply by 1.8%.
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Innovation

Amadeus Hospitality Research Finds 74% of Travelers Desire Personalized, Emotionally Rewarding Experiences Enabled by AI Integration

🏨 In 2026, Amadeus Hospitality surveyed 6,000 global travelers and 500 senior hoteliers. Findings reveal that 74% desire personalized experiences. Many hotels lack connected systems, affecting service quality. AI can bridge this gap by connecting data, enabling proactive service. 35% of hoteliers prioritize data integration, while 33% focus on seamless technology stacks. AI enhances, not replaces, human interactions by providing staff with insights to personalize guest…
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Mergers & Acquisitions

Hotel Operations

Marketing & Revenue Management

Hoteliers Adapt to Unpredictable Last-Minute Bookings with Diverse Strategies, Including Flash Sales and Channel Selection

💰 Late demand is challenging hoteliers, with bookings often made within 14 days of arrival, making previous booking patterns unreliable. Jon Siberry of Z Hotels and Sarova Hotels suggests more than one strategy, like flash sales, to fill rooms. Flash sales target impulse buyers via platforms like Secret Escapes and Travelzoo, but careful channel selection is crucial due to…
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Environment, Regulatory and CSR

Radisson Hotel Group Expands Verified Net Zero Portfolio to Nine Hotels in Nordics and UK, Targets 100 by 2030

📋 Radisson Hotel Group launched four new Verified Net Zero hotels in Sweden and Denmark, increasing their count to nine in the Nordics and UK. This move supports their goal of 100 such hotels by 2030. The newly added hotels include three in Stockholm and one in Copenhagen, with capacities ranging from 180 to 3,000 guests. Verified by TÜV Rheinland, these hotels focus on sustainable…
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Hotel Openings