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The Practical Guide to Hotel Automation

Founder and CEO Stephen Burke outlines a seven-step framework to help hotels simplify automation adoption PRAGUE, 16 September 2025. RobosizeME, a leading provider of process automation solutions using AI and Digital Workers that are purpose-built for hotels, announced the release of the hospitality industry’s first dedicated process automation guide. Authored by founder and CEO Stephen Burke, The Hotelier’s Guide to Starting Your Automation Journey provides hotel executives with a practical, seven-step roadmap to identify, implement, and benefit from automation in ways that reduce…
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Automation is the Ally of Hotel Staff, and Not Their Replacement

By Stephen Burke, Founder & CEO, RobosizeME Hotels across regions are under pressure to operate efficiently despite persistent labor shortages, cost inflation, and global instability. In the US, political tensions, evolving immigration policies, and a slowdown in international tourism have added pressure to the labor market. These challenges have been compounded by the recent government shutdown, which has led the FAA to reduce flight capacity at several major airports, creating further uncertainty for travel and hospitality operations. In this volatile environment, automation can…
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Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

📱 In luxury hotels, fixed workstations create service inefficiencies. Guests face delays at front desks, restaurants, and spas due to static systems. A shift to mobile, guest-centered service is underway. One luxury group managed over 200 transactions in hours using mobile devices. Modern mobile hardware like Apple’s devices surpasses proprietary systems. This approach enables hardware flexibility, staff empowerment, and guest-focused service, eliminating physical bottlenecks. Hotels are transitioning to mobile to enhance guest experience and operational fluidity.
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LATEST NEWS

Entertaining marketing

Most hospitality marketing still operates on a simple assumption. If the product is good and the message is clear, demand will follow. Entertain or Die 3.0 challenges that assumption head-on. This report argues that attention, not clarity, is now the primary constraint. And attention is no longer earned through information. It is earned through entertainment. Here are five key takeaways that matter directly for hotel brands and hotel tech companies. 1. Most marketing is not just…
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Innovation

Operto launches ‘Predatory OTA’ skill within Marketing AI Agent to help hotels combat brand search hijacking

New capability detects third-party affiliates targeting hotel brand searches and helps recover direct booking demand Vancouver, Canada, 27 April 2026 – Operto today announces the launch of a new ‘Predatory OTA’ skill within its Marketing AI Agent, designed to help hotels identify and reduce lost direct bookings caused by third-party brand hijacking in search. The new capability enables the Marketing Agent to detect when affiliate sites bid on hotel brand names, mimic…
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Hotel Operations

Marketing & Revenue Management

Effective Hotel Distribution Strategy Increases Revenue and Profitability by Balancing Channel Costs and Visibility

📈 Online travel agencies, direct hotel websites, corporate travel partners, and global distribution systems form key distribution channels for hotels. OTAs charge commissions, while global systems may include transaction fees. Direct bookings offer higher margins but need stronger marketing. A balanced strategy boosts profitability and visibility. Effective management includes…
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Environment, Regulatory and CSR

Hotel Breakfast Buffets Questioned for Waste Impact Amid 19% Global Consumer Food Waste and Sustainability Concerns

🥕 In February, a family trip to Seychelles highlighted the dilemma of hotel buffets: attractive yet often wasteful. Hotel breakfast buffets can influence guest satisfaction but contribute significantly to food waste, with UNEP (2024) estimating 1.052 billion tonnes wasted globally in 2022. Waste accounts for 8-10% of global emissions. Research by Juvan et al. (2018) shows guests…
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