Becca Krug of Davies Tanner Outlines Six-Step Strategy for Effective Crisis Management in Hospitality Industry
📓 2023: Middle East hotels brace for crises amid ongoing conflict. Becca Krug at Davies Tanner outlines a six-step crisis management plan: gather reliable intel, assess crisis level, control information flow, plan messages, timely communication (within 1-2 hours for serious crises), and monitor media. BP’s swift response to the 2010 Deepwater Horizon disaster limited long-term damage. In 2022, Ryanair's transparent communication during strikes helped regain customer confidence. Accurate info and timely actions are crucial for reputation protection.
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