Your PMS & RMS Are Lying to You: A Guide to Ending Data Gaslighting
📈 In 2026, hotel operations face data cohesion challenges. PMS, RMS, and finance departments often provide inconsistent overnight room sales data. Issues stem from user errors, such as renaming room types and reusing rate codes, leading to data mistrust and inefficiencies, especially in MICE and revenue management. Without clean data, AI applications may fail. Successful hotels focus on data discipline, yielding faster forecasts and better AI deployment, prioritizing consistent PMS, MICE, and revenue data.
Share