Bottoms up: How a smart beverage program enhances the experience economy
🍸 U.S. tequila consumption dominates globally at 69%, with a 40% sales increase since the pandemic, driven by premiumization. Small-batch tequila offers hotels a chance to boost beverage programs with authentic, sustainable practices like waste minimization and agave byproduct usage. Crafting cocktails with such spirits allows premium pricing. Staff education on tequila production enhances guest experiences, creating lasting impressions and aligning with eco-friendly values. This approach emphasizes care and storytelling, elevating guest satisfaction.
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