Hotel marketing, all in one place. This hub gathers the latest news, campaigns and trends across hotel marketing and distribution, curated by 10 Minutes News from trusted sources. Stay inspired and informed on reaching guests.
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New Podcast: Veerle Witte on how travel companies can turn their customers into storytellers and use AI to unlock insights hidden inside those stories?
4 August 2026Learn how travel companies can turn their customers into storytellers and use AI to unlock insights hidden inside those stories?
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Cloudbeds and Lighthouse Deepen Integration to Connect Business Intelligence and Distribution
4 August 2026SAN DIEGO and DENVER, August 4, 2026 — Cloudbeds , the hospitality management system built for ambitious hoteliers who demand more, and Lighthouse , the AI Commercial Operating Platform for hospitality, today expanded their partnership, bringing Cloudbeds property data into Lighthouse Performance and Lighthouse Distribution. The connection feeds reservation, occupancy, rate, and revenue data from the Cloudbeds property management system into Lighthouse Performance, keeping pickup, pace, and segment reports current without manual uploads. Lighthouse Distribution adds the channel view, so…
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Pyramid Global Hospitality VP Evan Crawford Highlights Importance of Identity and Relationships in AI-Driven Hotel Sales
4 August 2026🏨 Evan Crawford from Pyramid Global Hospitality emphasizes the importance of knowing your identity in hotel marketing. As AI transforms discovery and proposal processes, hotels should focus on distinctiveness rather than trying to appeal to everyone. With technology handling 80% of tasks, the remaining 20% should be personalized. Sales teams and simplified RFP processes are key competitive advantages, enhancing human connections. The future is about relationships, not just amenities, as AI makes authenticity crucial.
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Three Brilliant Basics At the Heart of Hospitality
4 August 2026Customers (and more often, consumers) now have more choice than they have ever had in the professional history of hospitality. From budget airport to luxury resorts, from rowdy city-centre lifestyle to family-focused nature reserves – guests have the ability to book and experience a variety of hotels. Liutauras “LV” Vaitkevicius has applied his considerable hospitality acumen in leadership roles with Point A Hotels, Good Hotel Group, Birch, and Zetter Group. He’s renowned for his ability to create streamlined tech stacks…
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Hospitality Net Interview: Natalie Kimball on Why Hotels Can’t Outspend OTAs on AI, but Can Still Win on Experience
4 August 2026In a recent Hospitality Net interview at HITEC 2026, Natalie Kimball, VP of Strategic Account Management for Horizon Distribution and Iceportal Content at Shiji, shared a candid perspective on how AI is reshaping hotel distribution. The conversation highlights a familiar but evolving challenge. Hotels are once again facing a shift in how guests discover and book stays, and much like the early days of OTAs, the balance of power is moving quickly. This article follows the original insights from the…
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Swiss SupernatureHotel Concept SNUUG Launches Digital Platform Ahead of 2026 Debut with Influence Society
4 August 2026PARIS, August 4, 2026 – Influence Society , a leading digital marketing agency serving high-end hospitality brands, has announced the launch of the new website for SNUUG, a pioneering Swiss hospitality concept founded by Philippe Ossona de Mendez, whose background combines interior architecture, design and visual communication. Conceived as a SupernatureHotel, SNUUG introduces a new model of temporary, low-impact hospitality, combining premium accommodation and contemporary design with immersive stays in exceptional natural environments. The new website provides the digital foundation…
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Swiss SupernatureHotel Concept SNUUG Launches Digital Platform Ahead of 2026 Debut with Influence Society
4 August 2026Founded by interior architect and communications specialist Philippe Ossona de Mendez, SNUUG introduces a new model of sustainable hospitality in Switzerland, supported by a new digital platform developed by Influence Society. PARIS, 4 August 2026 – Influence Society, a leading digital marketing agency serving high-end hospitality brands, has announced the launch of the new website for SNUUG, a pioneering Swiss hospitality concept founded by Philippe Ossona de Mendez, whose background combines interior architecture, design and visual communication. Conceived as a…
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Matteo Thun and Antonio Rodriguez shape Azimut’s new flagship yacht, Seadeck 9
4 August 2026Azimut handed its new 25m flagship to two designers who’d never built a boat. This is the result
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Edible Beauty is Skincare’s Most Exciting New Frontier
4 August 2026As ingestible skincare blurs the line between the kitchen and the vanity, “edible beauty” and the inner beauty industry are becoming a global phenomenon The post Edible Beauty is Skincare’s Most Exciting New Frontier appeared first on Saladplate.
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If you’re slow to innovate with loyalty you are losing the game
4 August 2026Legacy point of sale systems are good at what they do, and that’s it The post If you’re slow to innovate with loyalty you are losing the game appeared first on Saladplate.
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Your Next Guest Is Asking ChatGPT, Not Google; Is Your Hotel in the Answer?
4 August 2026For twenty years, “being found” meant ranking on Google. You optimized your site, managed your listings, bid on a few keywords, and trusted that a traveler scrolling through options would see you. The game was visibility on search engines. That page is disappearing. Increasingly, the traveler never sees a list at all. They ask an AI chatbot: “Where should I stay in [your city] for a fun long weekend?” and get back a confident, written answer naming two or three…
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Booking.com Won the Search. Your Hotel Must Win the Last Click.
3 August 2026Booking.com is now the hotel industry’s search bar. SiteMinder surveyed 12,000 travelers across 14 countries for its 2026 Changing Traveller Report …
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Accor Opens 109 Hotels in H1 2026, Achieving 3.2% Net Unit Growth Despite Middle East Disruptions
3 August 2026📊 Accor’s H1 2026 results showed a 2.2% RevPAR increase, excluding the Middle East. They opened 109 hotels with 14,000 rooms, marking 3.2% growth. Total revenue was $3.18 billion, with net profit at $131.4 million, a 51% drop from 2025 due to high non-recurring expenses. In the Americas, RevPAR rose 4.8%. The Middle East conflict caused a 1.1% RevPAR decline in that region. Accor aims for 2-2.5% RevPAR growth for 2026.
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ROI in Staff Roundtable Discusses Hospitality Challenges, Career Development, and Workforce Support in Kent Edition Episode
3 August 2026🏨 In the ROI in Staff roundtable (Kent Edition), James McComas from Champneys Eastwell Manor discusses the challenges of 2023 in hospitality, emphasizing regional collaboration in Kent. Janel Clark of HOSPA emphasizes sustainable career paths and education for service industry workers. Nicola Phillips from Hospitality Action talks about emotional support systems for hospitality staff. The discussion highlights the need for engaging schools to cultivate future talent and efforts by hoteliers to connect more deeply with their staff.
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How to Choose the Right Revenue Management System (RMS) for Your Property Type
3 August 2026This article was written by Revoptimum. Click here to read the original article Introduction: The Paradox of Choice. The modern hospitality software marketplace is filled with platforms claiming to be the single best revenue management system available. Tech vendors frequently flood independent hotel owners with slick marketing presentations, promising that their advanced algorithms, artificial intelligence models, and predictive analytics tools will instantly solve every pricing challenge and maximize profitability. However, selecting software based on generic marketing promises can be an…
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UK short-term rental rates pacing 3 to 5% higher year on year for late summer as forward bookings soften
3 August 2026KeyData’s 2026 UK Summer Index shows rate strength holding revenue broadly steady across August and September even as occupancy runs below last year Santa Rosa Beach, Fla., 3 August 2026 — UK short-term rental rates are pacing ahead of last year for the rest of the summer, with operators holding firm on pricing even as forward bookings soften. KeyData‘s UK Summer Index shows average daily rates (ADR) up across August and September, keeping revenue broadly stable despite occupancy running below last year’s…
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Hospitality Net Interview: Natalie Kimball on Why Hotels Can’t Outspend OTAs on AI, but Can Still Win on Experience
3 August 2026This article was written by Shiji Insights. Click here to read the original article In a recent Hospitality Net interview at HITEC 2026, Natalie Kimball, VP of Strategic Account Management for Horizon Distribution and Iceportal Content at Shiji, shared a candid perspective on how AI is reshaping hotel distribution. Read the original article here. The conversation highlights a familiar but evolving challenge. Hotels are once again facing a shift in how guests discover and book stays, and much like the early days of OTAs, the balance of…
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The Heart of Hospitality: A Deep Dive into Modern Hotel Human Resources
3 August 2026From Back Office to Strategic Cornerstone In the hospitality industry, a hotel’s most valuable asset is not its real estate, opulent lobby, or panoramic views; it is the collective skill, attitude, and dedication of its people. The Human Resources (HR) department in a hotel is the custodian of this asset. Historically viewed as a purely administrative function focused on payroll and compliance, modern Hotel HR has evolved into a strategic business partner. Its primary mission is to cultivate a workforce…
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The Discipline Era of Luxury Hospitality
3 August 2026For much of the last two decades, growth in luxury hospitality was measured by speed and scale. New flags, new markets, and global presence signaled momentum. For owners and investors, expansion was often equated with opportunity. That equation has changed. For developers and owners, today’s luxury hospitality environment rewards discipline over velocity. Rising development and operating costs, heightened labor complexities, and a more discerning luxury traveler have reshaped how luxury is viewed. As a result, the most successful hotel management…
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HITEC 2026 Was the Show Where Agentic Governance Reached Centerstage
3 August 2026While the vendors are marathoning from scrum to scrum to innovate their products, HITEC is a sprint. Everyone knew that ‘AI’ would be the buzz word, but for this iteration in San Antonio, the mission was to get a glimpse of which companies actually had the goods. The question is no more about chatbots, virtual concierge and one-off tools, but how hotels manage, govern, orchestrate and extract value from dozens and eventually hundreds of AI-powered workflows operating simultaneously across the…
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Expedia and Booking.com Allow Improved Listing Rankings for Increased Commission Payments, Impacting Hotel Visibility
3 August 2026💸 August 3, 2026: Expedia and Booking.com offer visibility tools that boost listing rankings through higher commissions. Expedia’s Accelerator and Booking’s Visibility Booster allow property owners to pay more to improve search results, with a pay-per-stay model on Expedia. Booking’s Preferred Partner requires a commission premium, a top 30% partner status, and a review score of 7+, offering up to 65% more page views. Italy’s regulator scrutinized these practices in 2024 and launched another probe in 2026.
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Boutique Hotel Achieves Full System Recovery in Six Weeks Despite Management Transition and Technology Failures
2 August 2026📈 During a 23-week engagement at a luxury hotel in the Southern U.S., a breakdown in core technology systems occurred during a management transition. Full system recovery across Opera, Delphi, and SynXis took six weeks. High-value suites were tracked manually, maintaining sales at $2,000 to $4,000 per night without guest disruption. Concurrently, $1.5M+ in business was booked. Coordination involved multiple stakeholders and platforms, with crucial involvement from the soft-brand partner for resolution.
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SSP Consultant Achieves 40% ADR Growth and Over $1.5M Revenue in 23 Weeks at Southern U.S. Hotel
2 August 2026💰 In a major Southern U.S. city, a luxury hotel faced a complex transition with a real estate firm as a new operator. Over 23 weeks, the SSP Consultant helped increase the average daily rate (ADR) from $239 to $334, marking a 40% growth. $1.5M+ revenue was booked, and technology systems were restored within six weeks. The consultant also managed DOSM responsibilities and improved group rates above the $300 target, aided by competitive market data.
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What Is TikTok GO for Hotels and What It Means for Bookings
31 July 2026This article was written by Revfine. Click here to read the original article TikTok GO is TikTok’s in-app booking feature that lets users discover and book hotels, attractions, and tours without leaving the platform. For hotels, it is a new discovery surface, not a new distribution channel. Every reservation still routes through a partner OTA. That distinction should shape exactly how much you invest in it, and where. Key Takeaways: TikTok GO turns TikTok travel inspiration into a booking path…
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American Airports Enhance Efficiency with New 3D Luggage Scanners and Improved Tray Systems
31 July 2026📰 Americans are still discussing the World Cup, a rare continuation post-event. Airports in the US are upgrading to 3D luggage scanners. Misinformation affects global perceptions, with Europeans misjudging the US and vice versa. In the early 2000s, American media portrayed France negatively over the Iraq War disagreement. Attention-driven media distorts facts, impacting travel perceptions. The travel industry must focus on genuine storytelling to counteract media sensationalism. Coca-Cola spends $4-5 billion annually on branding, highlighting the power of consistent global…
