Here are the articles hoteliers have read the most over the past few months. It is not driven by algorithms or recency. It reflects the topics that genuinely captured industry attention. If you want a quick pulse on what your peers are focusing on, this is the place to start.
Booking.com’s “Connected Trip”: What Glenn Fogel’s Vision Means for Hotels
Booking Holdings CEO Glenn Fogel has a clear ambition: to build what he calls the “connected trip.” In a recent interview published by McKinsey & Company, Fogel outlines how AI, personalization, and payments infrastructure could redefine the value of an intermediary in travel. Read the full interview here: https://www.mckinsey.com/industries/travel/our-insights/booking-holdings-ceo-on-building-the-worlds-largest-travel-platform From hotel OTA to full travel ecosystem When Fogel became CEO in 2017, around 90 percent of the…
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SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality
The fifth edition of the quarterly publication explores the design, technology, luxury and cultural signals shaping hospitality in 2026 Influence Society, a leading digital marketing agency serving high-end hospitality brands, has released SOCIETIES for Q1 2026, the fifth edition of its editorial intelligence brief for hospitality leaders. The new issue examines the shifts already shaping luxury hospitality, from AI-powered trip planning and AI’s growing role as back-end service infrastructure to the rise of design-led…
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Key Data launches Dex AI, the short-term rental industry’s first AI-powered Data Experience Engine that turns insight into action
Dex AI delivers story-driven intelligence, daily performance insights, and prescriptive recommendations for property managers Santa Rosa Beach, Fla., 11 March 2026 – Short-term rental analytics company Key Data has launched Dex AI, the industry’s first AI-powered Data Experience Engine built to transform how professional property managers understand, interpret, and act on performance data. Built directly into Key Data PRO, the company’s performance analytics platform for professional property…
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Mirai launches its AI Infrastructure with a native conversational booking engine
For the first time, a hotel booking engine can operate fully through conversation and complete a reservation without redirecting to the website, including secure payment. We are not talking about a chatbot that generates a quote and then sends the user to the booking engine. We are talking about the booking engine itself processing reservations in natural language, both in your existing conversational channels (chat, email, WhatsApp, phone) and in new AI assistants (ChatGPT, Claude, Gemini, etc.). No forms. No selectors. No…
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Hostaway partners with Plum Guide to expand premium European distribution for property managers
FINLAND, 18 February — Vacation rental software provider Hostaway has announced a new partnership with Plum Guide, enabling property managers to distribute high-quality listings through the curated booking platform known for its focus on exceptional, design-led stays. As professional short-term rental operators look to attract higher-value guests and strengthen their position in competitive European markets, premium and diversified distribution has become a strategic priority. The integration with…
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How to set up Claude Cowork the right way(so it actually does your work while you step away)
Republished article by @heynavtoor see original here. The people who are “getting” AI in 2026 aren’t the ones writing the cleverest prompts. They’re the ones who figured out Cowork. I started using Claude Cowork the week it launched in January 2026. Within a month it became the first thing I open every morning — before email, before Notion, before anything else. Not because someone told me to. Because it kept finishing work I used to spend hours doing myself. I’ve spent the last three years building AI workflows…
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Key Money
I’ve been pondering the true value of a Michelin Key lately. Specifically, the “Two Key” distinction awarded to the Mayfair House in Miami. According to Michelin, Two Keys signifies “an exceptional stay,” a place of “character, personality, and charm that is run with obvious pride.” “Obvious pride.” Let that sink in. Visually, let’s be fair, there is a lot to like. The architecture captures that lush, tropical Miami vibe perfectly. It’s Instagram gold. But as any seasoned hotelier knows,…
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SplitStay introduces shared-stay platform to make event travel more accessible
Belgian traveltech start-up helps travelers split rooms, apartments and villas SplitStay, a Belgian traveltech start-up supported by the Start it @KBC accelerator, is launching a platform that allows travelers to split accommodation with compatible guests during trips abroad. From festivals and sports tournaments to trade fairs and international conferences, SplitStay makes it possible to safely share a hotel room, apartment or villa, cutting costs, reducing waste and creating new social connections at a time of surging…
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Hospitable brings cleaning operations and payments into core platform with launch of Tasks
Hosts can now manage communication, task tracking, and payments for cleaners and service teams directly inside Hospitable SAN FRANCISCO, 5 MARCH 2026 – Property management software Hospitable has launched Hospitable Tasks, expanding its operations capabilities to allow hosts and property managers to manage communication, task tracking, and payments for cleaners and service teams directly inside the platform. Hosts and managers can now coordinate cleaners, maintenance technicians, pool service providers,…
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Jon Taffer’s Playbook for Restaurant Turnarounds
Practical, Step by Step Tactics Managers Can Apply Tomorrow When Jon Taffer walks into a failing bar on Bar Rescue, he does not start with the food, the music, or the decor. He starts with the owner. “Every failing business is a failing owner,” he says. “And if I build them the Taj Mahal, they will destroy it if I don’t change them.” That mindset is not television drama. It is operational doctrine. And for hotel F and B managers, especially those running independent restaurants or lobby bars, it is a powerful lens: fix the…
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RMS Expands RMS Pay with Advanced Payment Schedules and Automated Invoicing
Melbourne, February 24 2026 – RMS, has launched automated invoicing and Advanced Payment Schedules, extending the capabilities of RMS Pay and strengthening its end to end cash flow automation for hospitality operators. Advanced Payment Schedules deliver predictable cashflow through automation that operators control. Designed for properties managing high volumes of short stay transactions, including hotels, motels, holiday parks and serviced apartments, the functionality allows teams to configure payment rules around…
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100% Discount
I see companies, big and small, pouring millions into technology, chasing some mythical, data-driven nirvana. Yet, in the very same breath, they seem to be actively discounting the one input that truly guarantees a successful output: Knowledge, Experience, and Perspective (KEP). It’s a baffling, almost self-defeating strategy, like buying the most expensive race car and then hiring a driver who’s only ever read the instruction manual. The sheer hubris of it all is breathtaking. There’s this pervasive, modern fallacy…
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Hospitable launches Marketplace connecting short-term rental owners with aligned, high-performing property managers
New Marketplace connects property managers and owners based on location, performance, and expectations, addressing the industry’s top growth challenge SAN FRANCISCO, 16 FEBRUARY 2026 – Hospitable today announces the launch of its Owner and Property Manager Marketplace, a new service designed to connect short-term rental owners and portfolio investors with property managers whose operating model, performance track record, and commercial expectations are aligned from day one. As the short-term rental sector…
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Apaleo strengthens French expansion with appointment of Nicolas Suissa as Country Lead
PARIS, 2 March, 2026 – Apaleo, the API-first property management platform for hospitality businesses, has appointed Nicolas Suissa as Country Lead in France, reinforcing the company’s commitment to accelerate its growth in the French market. Suissa joins Apaleo with nearly a decade of experience in hospitality technology, working with hotel groups and independent operators with global portfolios. Most recently at Amadeus Hospitality, he held senior roles across product and commercial teams. He led global digital distribution…
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Apaleo and THE FLAG bring agentic AI into live hotel operations with autonomous task creation
MUNICH, 23 February 2026 – Apaleo, the API-first property management platform, and THE FLAG, a group comprising hotels, serviced apartments, student and young professional accommodation, and senior living, today announced progress of their AI Trace Agent that automatically converts guest requests inside reservation comments into operational tasks for hotel teams. The Trace Agent identifies needs such as baby cots, extra beds, birthdays and other special requests from guest comments, then creates the relevant tasks…
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Happy 60th Birthday!
Sixty years. It’s a number that demands a bit of a pause, doesn’t it? As I prepare to head back to Berlin for the 60th anniversary of ITB, I find myself looking back at the sheer trajectory of this event. What started in 1966 with nine exhibitors from five countries has morphed into this gargantuan, multicultural melting pot that literally maps the entire travel planet across the Berlin Messe. Recalling the earlier days of ITB is a lesson in how much the world—and our industry—has shifted. There was a time when the show…
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Journey integrates with SiteMinder to strengthen connectivity across luxury hotel technology stacks
BERLIN, 3 March 2026 – Journey, the market leader in hotel retailing and the hospitality industry’s first unified Hospitality Performance Platform, today announced a new partnership with SiteMinder, further expanding its integration ecosystem and strengthening connectivity across the luxury hotel technology stack. The collaboration enables hotels to connect room inventory to Journey’s booking engine directly via SiteMinder, ensuring real-time rates and availability. SiteMinder customers can activate the…
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Top-ranked hospitality university adopts Yipy to teach operational standards in industry-first curriculum shift
UNLV integrates Hospitality Standards Management System into undergraduate and graduate programs, signaling a new era in hotel operations education Salt Lake City, UT, 25 February 2026 – Yipy, creator of the hotel industry’s first Hospitality Standards Management System, today announced that the University of Nevada, Las Vegas (UNLV) William F. Harrah College of Hospitality — ranked the top hospitality program in the United States and fourth globally — has integrated Yipy’s platform into both its undergraduate and…
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Cocoon & Eckelmann Hotels move entire portfolio to Apaleo ahead of 2026 expansion
MUNICH, 16 February 2026 – Cocoon & Eckelmann Hotels, the Munich-based lifestyle hotel group, today announced it will fully migrate its combined portfolio to Apaleo’s open and API-first property management platform. Following an initial implementation across select properties in 2025, the Apaleo rollout will extend across six Cocoon & Eckelmann properties and three of its white-label operations, totalling 800 rooms, enabling a unified and future-ready property…
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RMS Partners with RoomPriceGenie to Launch Revenue Intelligence
ITB, 4th March – RMS, a leading global hospitality platform for hotels, motels, serviced apartments, short-term rentals and campgrounds, has announced a new integration with RoomPriceGenie, the award-winning revenue management system (RMS) used by more than 4,000 hotels and groups worldwide. The integration supports RoomPriceGenie’s launch of Revenue Intelligence, a new capability designed to surface real-time pricing insights within RMS’ PMS dashboard. By embedding pricing signals and demand indicators…
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IDeaS Gives Hospitality Providers a New Industry-First Lens on Demand With ‘Potential to Influence’ in Spotlight
Showcasing at ITB 2026, innovative enhancement to marketing optimization solution helps commercial teams make more impactful demand-generation investments BERLIN — March 3, 2026 — IDeaS, a SAS company and the world’s leading provider of AI-powered hospitality revenue management software, today announced major updates to its award-winning hospitality marketing optimization solution, Spotlight, building on early success to deliver more powerful, predictive marketing intelligence for hotels. Powered by IDeaS’…
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AP Hotels & Resorts Relies on LodgIQ to Boost Revenue Performance Across Portuguese Portfolio
Leading Revenue Management Solution Selected by Growing Mid‑Market Hospitality Player to Support Pricing Intelligence and Operational Excellence SILICON VALLEY, CA – LodgIQ, the AI-driven revenue management and commercial strategy platform for hotels, today announced that the Portuguese hospitality group AP Hotels & Resorts has selected its Revenue Management System (RMS) to support its revenue strategy and enhance pricing intelligence across its portfolio of resort and city hotels. The partnership marks a significant…
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🏨 Is ChatGPT quietly becoming the new way to book hotels? In the past weeks, major hotel brands and travel platforms have launched their own apps inside ChatGPT. All of them let users search and… | Marcel-Felix Krause
🛖 Major hotel brands and travel platforms have integrated apps into ChatGPT, making hotel bookings possible directly through chat. Key players include Accor, Hyatt, Booking.com, Tripadvisor, and others. ChatGPT, with over 800 million weekly users, is transforming travel planning by allowing users to describe preferences in natural language and book seamlessly. Expedia mentions this as a comprehensive conversational journey from inspiration to booking. Early adopters in the hotel industry gain a significant advantage.
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Casago Founder Steve Schwab Announces Next Chapter as Chairman of the Board
President Joe Riley to assume CEO role following founder-led transition in October 2026 Phoenix, Arizona (February 13, 2026) — Casago today announced that CEO Steve Schwab has made the decision to step into a Founder and Chairman of the Board role, allowing him to take an active position to focus more deeply on long-term strategy, industry advocacy and direct engagement with Casago’s expanding franchise community. Schwab will remain as CEO of Casago and Vacasa through October, before transitioning to his new…
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LodgIQ Expands Presence in the Heart of Paris with Hotel Montfleuri Partnership
Upscale hotel near Arc de Triomphe selects LodgIQ to enhance its revenue management strategy SILICON VALLEY, CA – LodgIQ, a leading provider of AI-powered revenue management solutions for the hospitality industry, has announced a new partnership with the upscale Parisian property, Hotel Montfleuri. Located steps from the Arc de Triomphe and Champs-Élysées, Hotel Montfleuri has selected LodgIQ’s dynamic revenue platform to optimize pricing decisions and improve revenue performance across all seasons. This deployment continues…
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Access Hospitality Appoints Aravinda Gollapudi as Chief Technology Officer to Accelerate Global AI Vision
Seasoned technology executive joins from Sage to lead tech and AI strategy as the business scales its unified platform globally [London & Newton, MA, March 19, 2026] – Access Hospitality, the hospitality technology division of The Access Group, today announced the appointment of Aravinda Gollapudi as Chief Technology Officer. She will lead the organization’s global technology vision with a focus on embedding agentic AI across its platform to deliver smarter, more connected operations for hospitality…
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LodgIQ Announces Strategic Partnership with Convento do Espinheiro, Historic Hotel & Spa to Enhance Guest Revenue and Operational Insight
Leading hospitality analytics provider LodgIQ collaborates with an iconic 15th-century luxury hotel in Évora to drive revenue intelligence and data-driven decision making. SILICON VALLEY, CA – LodgIQ, the AI-driven revenue management and commercial strategy platform for hotels, today announced a new partnership with Convento do Espinheiro, Historic Hotel & Spa, a renowned luxury hotel located in a meticulously restored 15th-century convent in Évora, Portugal. The collaboration will enable the historic property to leverage…
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The Operational Tax Hotel Groups Don’t Realize They’re Paying
By Linda Girrbach, Co-Founder & Head of Hospitality Consulting at RobosizeME Across hotel groups, there’s a conversation happening about automation. It usually revolves around AI, pricing sophistication, guest messaging, and personalization. Boards ask about it. Owners expect it. Vendors promote it. Yet, one theme surfaced repeatedly during a recent webinar with hotel leaders: teams are overwhelmed by repetition, not by strategy They’re overwhelmed by the quiet, daily execution that keeps the machine running. Revenue…
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AI Is Quietly Rewriting Hotel Distribution
A deep dive into what the “World’s Best at AI 2025 Index” really means for hoteliers The latest global study on AI visibility in hospitality, is one of the first to quantify something most hotel leaders still underestimate. AI is not just influencing travel search. It is actively restructuring how demand is captured, filtered, and distributed. Based on 2.36 million simulated traveler queries across platforms like ChatGPT, Google AI, and Perplexity, the report does not simply highlight a trend. It exposes a structural shift…
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Why Changing Your PMS Is Less About Technology and More About Letting Go
Changing a PMS is one of the most disruptive decisions a hotel can make. It touches every department, every workflow, and often exposes how much of daily operations rely on habit rather than design. At Sunborn London, the trigger was not innovation for its own sake, but constraint. “We always felt that what’s stopping us from growing was the system,” says General Manager Francisco Ventura. That framing matters. PMS changes are rarely driven by opportunity first. They are driven by accumulated friction. The selection process…
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Ancillary
I was at HEDNA the other week – the gathering of the distribution tribes – and one of the topics firmly on the table was ‘Ancillary’ revenue. Every time I hear that word, I can’t help but think of celery. You know, that bland, fibrous vegetable often relegated to the side of a plate, or perhaps stuck in a Bloody Mary as an afterthought. Something crunchy that you might gnaw on if you’re bored, but rarely the main event. And that is precisely the problem with how we view revenue in this industry.…
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Shiji expands mobility across the entire guest journey, connecting through a unified platform
From PMS to POS and Payments, Shiji introduces a unified mobile ecosystem that frees hospitality from fixed counters and empowers service anywhere on property Berlin, Germany, March 3, 2026 – Shiji, the global hospitality technology leader, today announced the next evolution of its long-term mobility vision at ITB Berlin, expanding its “Move” framework beyond Food & Beverage to encompass the entire hotel ecosystem. Move, a unified property-wide mobile experience where associates can seamlessly switch between…
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Harry Styles 2026 dates already pacing up to 300% ahead in STR revenue, as concert weekends rival peak season
Data shows concert-driven compression is reshaping urban STR revenue strategy Santa Rosa Beach, Fla., 24 February 2026 — Months before Harry Styles begins his Late August–October 2026 arena run in New York City, short-term rental revenue for the performance window is already pacing 361% ahead year over year, according to new on-the-books data from short-term rental analytics company Key Data1. Average daily rates for the identified performance dates are pacing 32% higher than the prior year,…
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Citius, Altius, Fortius
I’ve been glued to the screen, watching the Winter Olympics unfold. It’s impossible not to feel that surge of genuine inspiration. As I watch these athletes hurtle down ice at speeds that defy common sense, I can’t help but think of Maximus in the Colosseum: Are you not entertained? But for me, the fascination isn’t just the spectacle; it’s a deep reflection on the sheer power of professional dedication. There is a profound parallel here that often gets lost in the bright lights of the stadium. We see the medals, but we…
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LodgIQ Partners with Paris’s Boutique Hotel Une Autre Chambre to Enhance Guest Engagement and Revenue
Paris property implements LodgIQ’s data‑driven guest intelligence platform to elevate personalized service and optimize revenue performance SILICON VALLEY, CA – LodgIQ, a leader in hotel data intelligence and revenue optimization, today announced a new partnership with the four‑star boutique hotel Une Autre Chambre in the Marais district of Paris. The collaboration will integrate LodgIQ’s platform to support Une Autre Chambre in advancing its guest experience strategy and unlocking new revenue opportunities through better…
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ATLANTIC Hotels Expands Strategic Partnership with IDeaS Ahead of New Flagship Frankfurt Property Opening
Long-standing technology partnership expands as group deploys advanced revenue management in a highly competitive German market FRANKFURT– 26 March, 2026 – IDeaS, a SAS company and the world’s leading provider of AI-powered hospitality revenue management software, today announced that ATLANTIC Hotels is expanding its partnership with the company to support the launch of its newest flagship property, ATLANTIC Hotel Frankfurt/Main, scheduled to open in summer 2026. As competition intensifies in Germany’s urban hotel markets…
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BookingsCloud launches Opportunity Score to show short-term rental operators exactly where booking demand is being missed
A predictive metric that identifies which listings are worth marketing now, and automatically activates campaigns before revenue drops New York, NY., 18 February 2026 – BookingsCloud, a marketing automation platform for short-term rental operators, today announces the launch of Opportunity Score, a first-of-its-kind predictive metric designed to automatically identify and activate booking and revenue opportunity across a vacation rental portfolio in real time. Opportunity Score provides operators with a simple,…
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Independent accommodations accelerate AI use in a more demanding 2026 market
LONDON, 23 March, 2026 – Ahead of Independent Accommodation Day on 24 March, industry data suggests independent accommodation providers are increasingly turning to practical AI tools to improve efficiency and stay competitive in a more demanding market. The shift comes as PwC’s latest hotels forecast says the UK hotel sector enters 2026 with “a sense of resilience and renewed confidence,” supported by strong international demand, event-led travel and a steady recovery in domestic leisure. PwC…
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RobosizeME Appoints Hospitality Technology Veteran Mike Kistner as Chief of Staff
Former Pegasus Solutions CEO joins leadership team to strengthen strategic execution and industry alignment PRAGUE, 17 February 2026. RobosizeME, a leading provider of workflow automation solutions purpose‑built for hotel groups, today announced the appointment of Mike Kistner as Chief of Staff. The addition of the seasoned hospitality technology executive reinforces the company’s commitment to operational excellence and strategic growth as demand increases for automation across hotel operations. In his new role, Kistner will…
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A Room For The Night
Have you seen the latest data pings from Voyager 2? It’s enough to make you put down your smartphone and just stare at the sky in silence. Launched in ’77—the year of Star Wars and the first Apple II—this tenacious little pioneer is still out there, over 12 billion miles away, screaming across the heliopause into the interstellar void. It’s been going further and longer than its creators ever dared to dream, sending back whispers from a realm we haven’t even begun to truly comprehend. It puts the absolute minutia of our…
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RMS and GoCardless Partner to Help Hospitality Operators Cut Payment Costs
London, 14th April 2026 – RMS, a leading global hospitality platform for hotels, motels, serviced apartments, short-term rentals and campgrounds, has announced a new integration with global bank payment provider GoCardless, to help hospitality operators tackle rising payment costs and margin pressures. With card processing fees commonly sitting between 1.5% and 3%, and often higher for some online or manually entered transactions, payments remain a significant and often overlooked cost for hospitality…
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LodgIQ Partners with Quintessential Portuguese Boutique Retreat Quinta da Amendoeira to Bring Explainable AI and Operational Insight
Strategic partnership brings transparent hospitality analytics to a luxury farmhouse property near Évora, Portugal SILICON VALLEY, CA – LodgIQ, the AI-driven revenue management and commercial strategy platform for the hospitality industry, today announced a new partnership with Quinta da Amendoeira, a boutique farmhouse-style hospitality property near the historic city of Évora in Portugal’s Alentejo region. This collaboration will leverage LodgIQ’s AI-driven revenue intelligence, which not only delivers pricing and demand…
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The Hidden Reality of Hotel General Managers
It is a deceptively simple question, and one that rarely gets a satisfying answer. From the outside, the role appears composed, almost theatrical. A well-dressed figure moving through the lobby, greeting guests by name, stepping into meetings, resolving issues before they surface. Everything looks smooth, deliberate, under control. But that surface hides a reality that is far more complex, fragmented, and, at times, chaotic. To move beyond the clichés, we gathered dozens upon dozens of firsthand accounts from General Managers…
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Hotel Brands are Aggregators
We tend to think of hotel brands as, well, brands. Distinct identities. Lifestyle positioning. Design, tone of voice, target audience. But as I’ve repeatedly called them, they’re labels. Traffic data shows the real power is at the holding company level. And that is where traffic, distribution, and ultimately control start to concentrate. Take the top six hotel groups. Together they capture roughly 84 percent of all organic traffic across 36 major players. And here is where it gets interesting. Outside of industry…
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Sunborn London Implements New PMS System to Enhance Operational Efficiency, Completing Switch in Under One Year
📈 At Sunborn London, the PMS change process began in mid-2024, with a contract signed in early 2025 and implementation by May 2025. The change aimed to reduce operational fragmentation and improve efficiency, saving 4-5 staff hours daily by reducing check-in time by 2 minutes per guest. Automation, such as integrated payments and mobile housekeeping, enhanced workflows. The shift emphasized training and abandoning legacy processes, reducing inefficiencies and increasing guest engagement. Ventura highlights the…
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Operto launches GEO Consultant, the industry’s first free AI visibility tool for hotels
New tool gives hotels direct visibility into how they appear across generative AI platforms such as ChatGPT and Gemini, with recommendations to improve discoverability Vancouver, Canada, 23 March 2026 – Operto today announces the launch of its GEO Consultant, the hotel industry’s first free AI visibility tool designed to help hotels understand how their properties appear in generative AI platforms. Until now, hotels looking to understand how they appear in AI-driven travel recommendations have relied on general…
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Operto unveils Operto ONE: a coordinated AI team designed to operate across the entire hotel
A governed network of specialized AI teammates that think, act, and collaborate across distribution, guest service and operations Vancouver, Canada, 23 February 2026 – Operto today announces the launch of Operto ONE, an industry-first coordinated AI team, built specifically for independent hotels. For the first time, hotels can deploy three dedicated AI teams spanning distribution, front of house and back of house, formed by seven specialized agents developed to handle the tasks and commercial realities of running a…
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Branding is never done
Let’s talk about a company that has been around for over a century. They are, by almost every metric, the most recognizable brand on the planet. Every country knows them. Every demographic uses them. They are the undisputed leader of their industry. Last year, they spent $5 billion on advertising and brand building. More than almost any other company in the world. If you’re already Number One. If the entire world already knows your name. Why on earth are you still one of the top three spenders in global advertising? The…
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Studio Moren completes Bertrand’s Townhouse transformation
🏨 Studio Moren has transformed three Georgian townhouses in Bloomsbury, London, into Bertrand’s Townhouse, a 43-room boutique hotel for SAV Group. The hotel features design elements inspired by the Bloomsbury Set, with ochre, red, and indigo color palettes. Sustainable features include air source heat pumps and photovoltaic panels. The site includes Ottie’s Salon restaurant and The Cigar Garden terrace. Heritage details are preserved with modern furnishings, balancing restoration with energy-efficient interventions.
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What AI is telling travelers about your hotel tonight. And you have no idea
By Tony Loeb, cofounder of 10 minutes hotels Fifteen years ago, hoteliers didn’t see OTAs coming. Not because they were naive, but because the shift was gradual. By the time the warning signs were obvious, a big chunk of control was already gone. Something similar is unfolding right now. But this time, it’s not about distribution. It’s about how your hotel is described, understood and recommended by artificial intelligence. To dig into this, I recently sat down on the 10 minutes hotels podcast with Nicki…
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