Here are the articles hoteliers have read the most over the past few months. It is not driven by algorithms or recency. It reflects the topics that genuinely captured industry attention. If you want a quick pulse on what your peers are focusing on, this is the place to start.
The visibility game just got serious for hoteliers
For years, hotel marketers knew the rules. Invest in SEO. Optimize your website. Climb the rankings. Win the click. But the game has changed. Here’s why the integration of Wayfinder into Cendyn CMS is the literal game-changer for hotels’ Find, Book, and Grow strategies. Guests are no longer starting every journey on search engines. They’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay, what hotels to consider, and which properties best match their needs. But there’s a problem with this. Most hotels have no idea…
Share
Conduit launches AI operational platform with agents purpose-built for hospitality
SAN FRANCISCO, 4 June 2026 — Conduit, the AI coordination layer for hospitality operations, unveiled the next evolution of its platform, expanding its core automated guest messaging capabilities into an operational AI platform with a suite of pre-configured agents for guest support, sales, cleaning and owner communication. Already used by hospitality operators to automate guest communication at scale, Conduit now enables hotels, serviced apartments, and short-term rental operators to deploy ready-to-operate agents that…
Share
SOCIETIES Magazine’s 6th Edition
The May–August 2026 issue examines how intention, atmosphere, AI, design and cultural relevance are reshaping premium guest experiences PARIS, France, June 15, 2026 – Influence Society, a leading digital marketing agency serving high-end hospitality brands, today announced the release of SOCIETIES Magazine for May-August 2026. The new issue explores what the magazine defines as “The New Language of Luxury”, a shift away from excess and toward intention, emotional depth, craftsmanship, atmosphere and experiences that remain…
Share
RobosizeME Cuts Loyalty Point Update Times From Three to Four Days to Under 24 Hours For Global Hotel Program
Automation initiative accelerates loyalty processing for one of the world’s largest hotel loyalty programs ahead of HITEC 2026 Wilmington, Delaware, June 10, 2026 – RobosizeME, a leading provider of AI-enabled workflow automation solutions tailored to hotel groups, today announced the expansion of its work with one of the world’s largest hotel loyalty programs. The initiative has significantly accelerated loyalty point processing times, reducing the wait for members to see updated points in their accounts from three to four…
Share
Uneducated
Here’s a revolutionary idea to deliver an excellent hospitality experience with a lean, efficient operation: let’s just not train anyone. Ever. In fact, let’s go further and drop the whole charade of formal education altogether. Primary, secondary, tertiary—pull the plug on the lot. Let’s just sit the staff in a dark room with a high-speed connection and wait for knowledge to arrive via osmosis. Based on the intellectual development of our species to date, this strikes me as highly misguided bullshit with absolutely no…
Share
The Five Subconscious Signals in Hotel Experiences
One of the advantages of working closely with hotel operators is occasionally getting a glimpse into how they think. Not the polished version that appears in presentations or on websites. The real operational thinking that happens behind the scenes. The habits, observations, and frameworks that experienced operators use every day to identify problems before they become complaints. During a recent campaign with Paris-based hotel management company EnSuite Gestion, we had the opportunity to preview some of the methods their…
Share
KeyData appoints long-serving COO Scott McLeod as President to deliver the next stage of growth and team development
Santa Rosa Beach, Fla., 16 June 2026 — Short-term rental analytics company KeyData has appointed Scott McLeod as President. McLeod has served as Chief Operating Officer since 2018, his appointment reflecting the company’s focus on leadership continuity as it expands its product offering and market reach. During his more than eight years at KeyData, McLeod has led operations across customer success, product delivery, partnerships, and team development, giving him a broad view of how the business operates and where it creates…
Share
Access Hospitality launches Access Evo, an AI intelligence layer for hotels
Booth 2821, HITEC, Texas – June 15, 2026 – Access Hospitality has launched Access Evo, a new AI-powered intelligence layer that connects CRS, CRM, RMS and Booking Engine data into a single operating environment for hotel teams. Launching at HITEC 2026, Evo addresses one of the hospitality industry’s most persistent operational challenges: fragmented technology stacks that slow decision-making, increase manual reporting and make it harder for teams to act quickly on commercial opportunities. By bringing revenue, distribution,…
Share
Big
I’m still buzzing a bit from a recent event. I was at the Hospitality Design Awards in Vegas—the big night for the architectural, interior design, and product community. These are the people who literally build the stage we perform on. It occurred to me, watching the nominees and the winners roll through, that we spend so much time talking about the tech, the operations, or the marketing, that we overlook the sheer, staggering scale of the diaspora that actually creates the hospitality environment. It’s easy to get siloed in…
Share
Google I/O, it changes OTA positions
Some of my takeaways from Google I/Os announcements last week. It is totally clear that travel search and inspiration is going to completely change in coming years. I can’t imagine a world where this doesn’t totally shift. And OTAs are going to be challenged in the process. The biggest change I think is that travel research starts becoming assembled. What I mean is: inspiration, comparison, itinerary planning, reminders, (possibly even booking), travel delays and small decisions all start getting pulled into one flow. Agents…
Share
Fake Advice
Let’s clear the air on a job title that’s been abused more than a hotel buffet at breakfast. “Consultant.” It looks serious on a business card, doesn’t it? Implies wisdom, experience, and, crucially, independence. But in our industry, the term has become a convenient trojan horse for what is often just a slightly more sophisticated form of peddling. Here’s the cold, hard truth: Are you a consultant? Or are you a salesperson in disguise? Because the distinction isn’t just semantic; it’s ethical. If you offer advice, strategy,…
Share
Meta’s New AI Agent Could Turn WhatsApp Into the Hospitality Industry’s Next Booking Channel
For years, the hospitality industry has been experimenting with conversational commerce. Chatbots have appeared on hotel websites, AI concierges have been added to mobile apps, and startups have raised millions promising to let guests book rooms through messaging platforms. The vision has always been compelling: instead of navigating websites, comparing room types, and filling out booking forms, travelers would simply have a conversation. At Meta’s Conversations conference in London, that vision moved significantly closer to…
Share
Shiji releases 2026/27 Hotel Distribution Technology Chart: From Channels to Discoverability and “Bookable Everywhere”
New edition highlights the rise of AI discovery, map-based commerce, conversational booking, and the growing importance of structured hotel data. BARCELONA, Spain, 10th June – Shiji, the global leader in hospitality technology, today announced the release of its 2026 Hotel Distribution Technology Chart, offering hoteliers a visual guide to the rapidly evolving distribution ecosystem as the industry shifts from traditional channels toward AI-powered discoverability and “bookable everywhere” commerce. Now in its eleventh year,…
Share
Guest Satisfaction Continues Its Recovery as Hotels Raise the Bar
The global hotel industry continues to make steady progress in guest satisfaction, with the latest Q1 2026 Guest Experience Benchmark, by Shiji Reviewpro showing that overall quality has now moved well beyond the immediate post pandemic recovery period. The Global Review Index (GRI) reached 86.3%, compared with the post reopening average of 84.3%, illustrating that hotels are no longer simply rebuilding operations. They are improving them. While comparing against the difficult years immediately after COVID may no longer be…
Share
RMS partners with SUNY Niagara to prepare tech-ready hospitality graduates
HITEC, Booth 3634, Texas – 15th June 2026 – RMS, a leading global hospitality technology platform, has partnered with SUNY Niagara’s Hospitality Management Program to provide students with hands-on experience using industry-leading property management technology. As part of the partnership, students studying at the Niagara Falls Culinary Institute (NFCI), a division of SUNY Niagara, will use the RMS platform throughout their Hospitality Management degree, gaining practical experience across key hotel operations including…
Share
What Happens When One Developer Rebuilds an OTA with AI?
For years, building a hotel booking platform required large teams, significant investment, complex supplier agreements, and years of engineering work. Today, a single developer with AI tools can launch something that looks remarkably close to an online travel agency in a matter of weeks. That is exactly what entrepreneur and developer Pieter Levels, better known online as @levelsio, has been experimenting with through Hotelist, an AI-powered hotel discovery platform that aims to rank hotels based on traveler sentiment rather…
Share
Feel the Vibe
Have you heard the one about the “Vibe Coder”? It’s the latest fascination sweeping through industry boardrooms, and frankly, it’s a total riot. Suddenly, everyone thinks they’re a software developer because there’s a tool out there they can “vibe” with. We’ve entered a bizarre reality where people with zero understanding of technical environments, information structure, or system architecture genuinely believe that because they own a smartphone, they’re qualified to architect business technology platforms. It’s leading to a…
Share
AI Is Reshaping Hotel Discovery, Distribution, and Direct Booking. Here’s What Hotels Should Do
What happens when travelers stop searching with keywords and start asking AI for the “right” hotel? How will properties stay visible when discovery, distribution, and booking are increasingly shaped by conversational search? Inspired by a recent webinar, AI & Hospitality: How hotels get found in 2026 , this article explores what that shift means for hoteliers, and why Model Context Protocol (MCP) could play a role in the next phase of the booking journey. The front door to hotel discovery is changing For years, hotel…
Share
Sadio Mané’s Next Transfer Could Help Solve Overtourism
When successful athletes invest in hospitality, the pattern is usually predictable. Luxury villas in Dubai, boutique resorts in Miami, branded residences on the Mediterranean coast. The logic is straightforward: invest where tourism demand already exists, where the customer base is proven, and where luxury real estate has a long track record of delivering returns. That is what makes Sadio Mané’s latest project so interesting. The former Liverpool and Bayern Munich star has acquired the former Hôtel des Finances in Bourges, a…
Share
KeyData launches acquisition intelligence platform to help U.S. short-term rental managers scale smarter
New Owner Acquisition platform combines ownership data and property performance insights to help vacation rental managers identify high-potential growth opportunities. Santa Rosa Beach, Fla., 9 June 2026 — Short-term rental analytics company KeyData today announced the launch of its new Owner Acquisition Platform, a data-driven owner acquisition solution designed to help U.S. vacation rental managers identify and win high-value properties more strategically. As competition intensifies across the short-term rental industry,…
Share
Split the Difference
I think it’s time we cleared the air on a fundamental distinction that often gets blurred in the frantic pace of our industry. I’m talking about the divide between being “in the business” and being “on the business”—specifically the cavernous gap between managing hospitality and mastering the technology that should be driving it. You see, I live permanently in the world of industry technology. It’s not a sideline; it’s my environment. Every waking hour of my week is spent researching, considering application, helping tools…
Share
Pass the Keys expands into Gloucester, Cheltenham & the Forest of Dean with new holiday let property management franchise
Cheltenham, 22 July 2026 — Holiday rental management franchise Pass the Keys has launched in Gloucester, Cheltenham and the Forest of Dean, expanding its professional short-term rental management services into another popular holiday region. The new operation is led by Matthew Holden, a Cheltenham local with extensive experience in compliance and risk management. Prior to launching his Pass the Keys franchise, Matthew spent over a decade working in the oil and gas sector in the Middle East. Matthew brings a strong foundation…
Share
Influence Society Brings Hospitality Leaders Together for New York Summer Rooftop Mixer
Hosted in partnership with EPIC and PRIMA, the June 30 event at PUBLIC Hotel ROOF will gather hospitality executives, marketers, creatives, and industry partners for an evening of curated networking in Manhattan. PARIS, France, June 9, 2026 – Influence Society, a leading digital marketing agency serving high-end hospitality brands, today announced its Summer Rooftop Mixer, an exclusive hospitality networking event taking place on Tuesday, June 30, 2026, from 5:30 PM to 8:00 PM at PUBLIC Hotel ROOF in New York City. Hosted in…
Share
AI Inside
Bong, Bong, Bong, Bong! You know the jingle! It’s mentally embedded. Remember the old beige PC towers of the 1990s? They all carried that shiny, omnipresent little badge: Intel Inside. It was the ultimate stamp of processing legitimacy. If you didn’t have the sticker, you weren’t really in the game. Fast forward to today, and we are standing on the precipice of the exact same phenomenon—only this time, the battleground isn’t hardware plumbing. It’s software capability. Welcome to the era of AI Inside. Over the next 12 to 24…
Share
Holiday rental site, Simply Owners, celebrates a decade connecting owners directly with holidaymakers
Mansfield, UK, 9 June 2026 — Simply Owners, which offers over 6,000 holiday rentals in the UK and abroad with no booking fees, is celebrating 10 years in business. Founded by Tim Parkes in 2016, Simply Owners was created to give holiday rental owners an alternative to online travel agencies (OTAs), allowing them to build direct relationships with guests while retaining control over pricing, communication, and revenue. Over the past decade, the platform has grown into a trusted marketplace for independent owners and…
Share
Hostaway fuels its next phase of growth by expanding leadership team with three strategic executive appointments
New Chief Marketing Officer, Chief Financial Officer, and Chief Product Officer join Hostaway as the company enters its next phase of global growth. Toronto, CA, 20 July 2026 — Hostaway, the leading AI-driven vacation rental property management software (PMS), today announced the appointment of three senior executives to its leadership team. These strategic hires come as the company enters its next phase of scaling, following a milestone year in 2025 where it became the first vacation rental management software unicorn.…
Share
Luxury U.S. Hotel Group Increases Monthly Time Savings To More Than 3,000 Hours With RobosizeME Automation
Hospitality operator exceeds original 600 hour savings target by five times through finance and operational workflow automation Wilmington, Delaware – RobosizeME, a leading provider of AI-enabled workflow automation solutions tailored to hotel groups, today announced that a luxury-focused U.S. hotel group has surpassed 3,000 hours saved per month through an ongoing hospitality automation initiative, significantly exceeding the organization’s original goal of saving 600 monthly operational hours. The hotel group, which…
Share
The Rise of “Fakefographics.”
I’ve spent thousands of hours over the years researching and building market maps and industry infographics. Done well, they’re incredibly valuable. They simplify complex markets. They help buyers understand categories. They spark healthy debate. They are never perfect, and they always generate comments like “you missed us” or “that company belongs somewhere else.” That’s part of the process. Judgment is involved. Lately, though, LinkedIn has been flooded with AI-generated market maps and infographics. They look fantastic.…
Share
Bob W to open design-led aparthotel in Stuttgart’s historic Bad Cannstatt district
Stuttgart, 3rd June 2026 – Bob W, the award-winning AI – and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany’s most significant cultural neighbourhoods. Scheduled to open in 2027, the new property will occupy a site spanning more than 3,000 square metres and is built on the location of a former World War II bunker. The development will feature 136…
Share
Where Hotels Delight and Disappoint Guests
Global Hotel Guest Experience Holds Strong in Q1 2026, But the Biggest Opportunities Are No Longer Where Most Hotels Think The first quarter of 2026 delivered a clear message for hoteliers around the world: the fundamentals of hospitality are becoming increasingly standardized, while the real competitive battleground is shifting toward experience, personalization, and emotional connection. According to Shiji’s ReviewPro Guest Experience Benchmark for Q1 2026, the global Guest Review Index (GRI) reached 86.3%, remaining…
Share
Anyone for tennis?
I was scrolling through the latest digital detritus this morning and stumbled upon a clip of a robotic tennis pro out of China. We’ve seen the Boston Dynamics dogs and the back-flipping humanoids, but this thing was different. It was on the court, forehand and backhand in sync, moving with a mechanical grace that would make a club pro nervous. As I watched it track a lob, my mind started wandering—as it often does—into the territory of the “can-do” and the purely practical. Let’s be honest: finding a reliable tennis partner…
Share
Hopeless
The sheer number of software demonstrations I sit through where the vendor manages to snatch defeat from the jaws of victory is utterly staggering. I’m talking about products I know for a fact are solid, robust, and feature-rich—completely butchered because the very people hired by their own companies to sell them can’t logically walk a prospect through the system. It’s an absolute disconnect. We are living in a world where technology is supposedly getting easier, yet the basic art of demonstrating value and showing a logical…
Share
Three Hard Truths from NYU IHIF 2026
This article is a recap of a recent LinkedIn post by hospitality entrepreneur and industry commentator Bashar Wali. We are republishing the key takeaways here and encourage readers to view the original post for the full context and discussion (and charts). According to Bashar Wali, hoteliers and investors attending this year’s NYU International Hospitality Investment Forum may have heard dozens of presentations, but the industry’s outlook can largely be distilled into three key realities: an acquisition window driven by…
Share
Bob W signs two Valencia properties in further Spanish expansion
Long-term lease agreements cover two ground-up developments totalling approximately 3,816 sqm Valencia, 21st July 2026 – Bob W, the tech- and AI-powered hospitality operator, has signed long-term lease agreements for two new design-led serviced apartment properties in Valencia, marking its first openings in the city and a further step in its growth across Spain. The two ground-up developments, Bob W Valencia Patraix and Bob W Valencia Turia, will bring Bob W’s blend of local design, tech-enabled service and home-style comfort…
Share
Apaleo appoints Connor Neeson to lead growth across the UK & Ireland
LONDON, 13 July, 2026 – Apaleo, the API-first property management platform for hospitality businesses, has appointed Connor Neeson as Country Lead, UK & Ireland, reinforcing the company’s long-term commitment to expanding its presence across both markets as they modernise their technology infrastructure. Neeson joins Apaleo with more than 15 years of experience in hospitality technology, including serving as Market Director for the UK & Ireland at Triptease, alongside roles at Cloudbeds and CheKin. Throughout his career, he…
Share
The Great Tokenmaxxing Feast
A few days ago, I stumbled across yet another online trend with strong incel-adjacent energy: young men literally hitting themselves in the jaw with hammers in the hope of becoming more attractive. It’s called looksmaxxing, which already sounds like a term invented on a forum populated by a mix of Patrick Bateman and crypto bros on questionable amounts of stimulants. The premise is simple: create microfractures in your jawline to achieve a more “alpha” appearance. Now, setting aside the obvious what on earth is wrong with…
Share
Mirai and STAAH integrate to drive a global strategic alliance
Madrid, 9 June 2026 – Mirai, a leader in hotel distribution technology and direct booking optimization, and STAAH, the leading global platform in cloud-based hospitality distribution and booking solutions for all types of accommodation, have today announced a global strategic alliance. This collaboration takes shape through an advanced API integration designed to transform and optimize the way hotels manage their bookings, inventory and online distribution. The agreement will provide mutual clients with two-way, real-time…
Share
JW Marriott Desert Springs Resort & Spa Appoints Rolland Vaughn as Golf General Manager
Palm Desert, CA – JW Marriott Desert Springs Resort & Spa is pleased to announce the appointment of Rolland Vaughn as Golf General Manager. Palm Desert’s largest resort is known for its two 18-hole championship style courses set against the towering backdrop of the Santa Rosa Mountains. Both the Palm and Valley courses were designed by acclaimed architect Ted Robinson, “King of Waterscapes.” Each par-72 golf course is over 6,500 yards, catering to golfers of all levels and the Desert Springs Golf Club offers daily golf…
Share
Solar eclipse drives unseasonal tourism boom to rural Spain
MADRID, 6 August 2026 — The total solar eclipse set to wow Spain on August 12th is driving a tourism boom, particularly across the rural areas often known as “Empty Spain”, according to new data from revenue management software, PriceLabs. The event is transforming typical travel patterns, with inland cities like Burgos, Teruel and Zaragoza seeing an unusual surge in demand for short-term rentals in what is usually low season due to the extreme heat. Occupancy has grown in 13 of 15 markets examined, with the highest growth in…
Share
Disconnected systems cost US hoteliers over 40 working days a year in “toggle tax”
HOUSTON, TEXAS, 2 June, 2026 — US hoteliers are losing the equivalent of 42 days each year to the daily “toggle tax” of disconnected systems, as teams switch between platforms, duplicate tasks, and manually combine data across the business. The latest research from Access Hospitality, the hospitality technology division of The Access Group, across 400 US hospitality businesses, finds that hotels operate across an average of five systems, with managers spending 78 minutes a day on average switching between platforms or…
Share
Tour de France 2026: Smaller French towns see massive surge in short-term rental demand
Paris, 1 July 2026 — The Tour de France 2026 is driving a boom in vacation rental demand, particularly in smaller mountain towns along the route, according to new data from revenue management software, PriceLabs. Barcelona, which is hosting the Grand Départ for the first time, is seeing a 32% boost in nights booked for the first stage compared to last year, though once the Tour crosses into France, the Alpe d’Huez leads, with a 263% increase in demand for the two stage days ending on this famous peak. Pau, close to the…
Share
UK short-term rental rates pacing 3 to 5% higher year on year for late summer as forward bookings soften
KeyData’s 2026 UK Summer Index shows rate strength holding revenue broadly steady across August and September even as occupancy runs below last year Santa Rosa Beach, Fla., 3 August 2026 — UK short-term rental rates are pacing ahead of last year for the rest of the summer, with operators holding firm on pricing even as forward bookings soften. KeyData‘s UK Summer Index shows average daily rates (ADR) up across August and September, keeping revenue broadly stable despite occupancy running below last year’s levels. Rates hold…
Share
LodgIQ Appoints Mark Charlinski as President & Chief Commercial Officer to Scale Its Hotel Revenue Operations Platform
Hospitality tech veteran joins LodgIQ to accelerate adoption of the first and only conversational AI purpose-built to help revenue management and commercial teams make smarter revenue decisions. SILICON VALLEY, CA — LodgIQ, with its Revenue Operations Platform built for the hospitality industry, today announced the appointment of Mark Charlinski as President & Chief Commercial Officer. Charlinski will lead LodgIQ’s complete customer lifecycle across sales, marketing, and customer success as the company scales to meet growing…
Share
Hotel Tech Innovation Report: AI Trends & Tactics (Q2 2026)
This article was written by a Hotel Marketing Flipboard. Click here to read the original article Please click here to access the full original article.
Share
Kansas City tops the table: new KeyData analysis reveals which cities won the 2026 World Cup for short-term rentals
Revenue increased across nearly every host city, with higher nightly rates driving most of the uplift and Kansas City, New York, and San Francisco emerging as the strongest-performing markets. Santa Rosa Beach, Fla., 22 July 2026 — Short-term rental (STR) performance climbed across the 2026 FIFA World Cup host cities, with adjusted revenue per available rental (RevPAR) rising around 24% year over year during the tournament, according to new analysis from global short-term rental analytics company KeyData. The analysis covers…
Share
Croatia Receives A New Luxury Leisure Destination – Zhega Beach Club
A place where the sun lingers longer. Where warmth becomes presence. Where leaving feels premature. This summer, the renowned town of Split in Croatia welcomes a new destination set to redefine the art of seaside living. Located within the timeless Le Méridien Lav resort, Zhega Beach Club opens its doors as a sophisticated Mediterranean retreat, where simply the atmosphere becomes the ultimate luxury. Here, thoughtful design, curated gastronomy, live music, and golden sunsets come together to create an immersive experience in…
Share
Stripe and Schrödinger’s Wallet
A few years ago, I worried about algorithms deciding what movie I should watch on Netflix. Today, Silicon Valley apparently considers it too burdensome for humans to perform the ancient ritual of spending their own money. In April, Stripe introduced a wallet that allows AI agents to make purchases on our behalf. Tickets, hotel bookings, online shopping—you authorize the agent, the agent authorizes the payment, the payment authorizes the consumption. At this point, all we’re missing is an AI agent that goes on vacation for us,…
Share
America250 Boosts Vacation Rental Bookings for the Fourth of July
Chicago, IL, 29 June 2026 — America250 celebrations are causing an uptick in bookings for the Fourth of July weekend in historic cities across the US, according to new market data from revenue management software PriceLabs. With the holiday falling on a Saturday this year, travelers are making the most of the weekend activities. Williamsburg, VA, leads for vacation rental demand, as booked nights have jumped 74% compared to the same time last year, followed closely by Philadelphia, PA (+64%), and Washington, D.C. (+53%).…
Share
PPDS continues to lead the charge for a more sustainable AV future following ‘defining year’ of action and education – new internal report details
Encouraging action and education into the future, the new ‘Professional Displays Sustainability Update’ from PPDS – published this month – shares the latest developments in the year that marked a defining moment in the company’s sustainability journey, inspiring action and change in the AV industry. Amsterdam, May 2026: PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is proud to announce the release of its latest ‘Professional Displays Sustainability Update’, reporting on the…
Share
Bricks & Mortar
There’s no doubt the talk is exotic. Everyone’s hot and bothered about the promise of Artificial Intelligence—the tantalizing opportunity to get deeper insights than we ever could wrestling with our current world of static tables, clunky databases, and those endless, soul-crushing PDF reports. But amidst the hype, we’ve managed to ignore a rather inconvenient truth. For any of this high-flying, “agentic” technology to actually work, there has to be a foundation. You can’t build a penthouse on quicksand. That bottom layer is…
Share
