Rotterdam, 17 September 2026 – Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement with Dudok Real Estate to repurpose four floors of office space at Weena 147 into a new 160-unit flagship property in the heart of Rotterdam.
Bob W Rotterdam Central is targeted to open in summer 2027 and will occupy 5,169 sqm across floors six to nine of the mixed-use building. The floors, currently used as offices, will be converted into design-led Bob W accommodation, with additional guest areas at street level.
The project is the latest example of Bob W working with real estate owners to give existing buildings and underused commercial space a new purpose. Office conversions are becoming an increasingly important part of the operator’s growth strategy, allowing centrally located assets to be repositioned for hospitality use while retaining and adapting the existing built fabric.
The 160-unit property will offer a mix of design-led studios and one-bedroom apartments, all with kitchens, alongside guest spaces including a street-level lobby lounge, luggage storage and laundry facilities.
Located minutes from Rotterdam Central station, the property will offer direct connections across the Netherlands and international rail services. It sits opposite Hofplein, one of Rotterdam’s best-known public spaces, which is currently undergoing a major transformation.
The deal strengthens Bob W’s presence in the Netherlands and adds to a European pipeline spanning office and hotel conversions, leases and ground-up developments. The company increasingly works with landlords and developers to identify existing urban assets that can be adapted for modern hospitality use.
Niko Karstikko, Co-founder and CEO of Bob W, said: “Weenahuis is exactly the kind of opportunity we look for: a prime, exceptionally well-connected location where we can repurpose existing real estate and give it a new lease of life.
“Converting underused office space into high-quality hospitality is an increasingly important part of how cities can make better use of the buildings they already have. Rather than starting from scratch, projects like this allow us to rethink existing space and create something that responds to how people want to stay today.
“At 160 units, Bob W Rotterdam Central will be a flagship property for us and another strong example of what can be achieved through thoughtful office conversion. We’re excited to work with Dudok to bring the project to life.”
Pascal Groenendijk, Head of Asset Management at Dudok Real Estate, said: “We are very pleased to welcome Bob W to the Weenahuis. Their hospitality concept fits well with our vision for the building and will bring a new dynamic to this prominent location in Rotterdam.
We continue to invest in the long-term future of the Weenahuis and see Bob W as a strong addition to the mix of users in the building. We look forward to working together to make this project a success.”
Studio Klinker has been appointed as architect and interior designer for the project, with Keston Hospitality, in conjunction with MADE Real Estate, advising on the transaction.
Bob W’s model combines the consistency and design standards of a lifestyle hotel with the flexibility and convenience of a short-term rental. The company continues to expand its portfolio in major European cities, with a focus on centrally located assets that can deliver both operational efficiency and a high-quality guest experience.
About Bob W
Bob W is an award-winning tech-powered hospitality operator offering a slicker alternative to mainstream hotels and traditional short-term rentals. Our design-centric, full-service aparthotels and hotels combine the consistent quality and aesthetics of a lifestyle hotel with the flexibility, hosted experience, and amenities of a short-term rental. Sustainably operated and thoughtfully designed, Bob W’s properties are made for the modern traveler who expects both style and substance.
Backed by institutional investors and world-class entrepreneurs, Bob W has built technology to deliver an authentic 5-star hospitality experience at scale while leading the world’s transition to sustainable travel. With a portfolio of 100+ assets and 8,000+ apartment units and hotel rooms, Bob W delights leisure and business travellers in cities across Europe and the UK
