Hotel Operators Boost Guest Experience with Hyper-Local Sourcing and Zero-Proof Beverages to Drive Revenue Growth
🍴 Hotel food and beverage (F&B) trends highlight hyper-local sourcing, chef collaborations, and sophisticated zero-proof cocktails, as explained by Dean Wendel, VP of F&B at Concord Hospitality. Operators should evaluate market needs and profitability before investing in elevated concepts. Success requires a commitment to service, social media, and community involvement. Zero-proof beverages must be creatively developed and priced appropriately, as 4 options are required per menu. Strategic collaborations enhance exposure and build repeat clientele.
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