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Preferred Hotels & Resorts Expands I Prefer Loyalty Program to Over 700 Hotels Across 80 Countries

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  • 3 min

Preferred Hotels & Resorts Expands I Prefer Loyalty Program to Over 700 Hotels Across 80 Countries

  • Derek Herscovici
  • 25 April 2026
📈 Preferred Hotels & Resorts, with over 6 million global members, revamped its I Prefer loyalty program to enhance transparency and affordability, offering benefits from the start. Points are earned at 10 per $1 spent, with tiers Silver (0-24,999 points), Gold (25,000-49,000 points), and Titanium (50k+ points). The program includes over 700 hotels in 80 countries, with partnerships with Citibank and Capital One. Key locations include Artyzen Singapore and Condado Vanderbilt Hotel, part of the Legend Collection.
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  • 2 min

Hunter Advisors Announces Sale of 120-Room Hilton Garden Inn Fort Collins After 2023 Renovation

  • LODGING Staff
  • 24 April 2026
🏨 Hunter Advisors announced the sale of the Hilton Garden Inn Fort Collins, a 120-room hotel in Fort Collins, Colorado. The property, built in 2007 and renovated in 2023, features 2,800 sq. ft. of meeting space, a restaurant, pool, and fitness center. Located near Intel and Hewlett-Packard, it attracts business and education demand. The transaction was led by Kami Burnette and Brian Embree, highlighting investor confidence in the asset's strategic location and recent upgrades.
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  • 1 min

Newmark Secures $94.36 Million Loan for Hotel Cala Refinance and Rebranding in Downtown Tampa

  • LODGING Staff
  • 24 April 2026
💵 Newmark arranged a $94.36 million loan for Newbond Holdings and Apollo to refinance Hotel Cala, a 281-key property in Tampa, Florida. The financing was provided by Bain Capital and Smith Hill Capital. Hotel Cala, formerly Hotel Tampa Riverwalk, is undergoing a full renovation and rebranding under the Curio Collection. Located along the Tampa Riverwalk, it offers access to key sites like the Tampa Convention Center and the $3.5 billion Water Street development.
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  • 2 min

IHG and Can Gio Tourist City to Develop Four Hotels with Over 1,000 Rooms in Ho Chi Minh City

  • Swasti Sharma
  • 24 April 2026
🏨 IHG Hotels & Resorts partners with Can Gio Tourist City Corporation to develop four hotels at Vinhomes Green Paradise Can Gio in Ho Chi Minh City, totaling over 1,000 rooms. Properties include InterContinental (400 rooms), Crowne Plaza (400 rooms), Holiday Inn Express (130 rooms), and Garner Hotel (130 rooms). Holiday Inn Express and Garner debut in Vietnam in 2028, with InterContinental and Crowne Plaza opening in 2030. The project is part of a 7,000-room accommodation ecosystem adjacent to the Can Gio Mangrove Biosphere Reserve.
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  • 6 min

Accor Reports Q1 2026 Revenue Increase of 2.3% to €1.313 Billion Despite Middle East Conflict Impact

  • LODGING Staff
  • 24 April 2026
📈 Accor reported first-quarter 2026 revenue of €1,313 million, a 2.3% rise from 2025. Management & Franchise revenue increased by 8.3% to €332 million. RevPAR grew by 5.1%. The group opened 48 hotels with over 6,700 rooms, achieving a net unit growth of 3.8%. The Middle East conflict, starting February 28, impacted UAE results, yet Europe and Southeast Asia saw increased demand. Accor's Luxury & Lifestyle division recorded a 6.0% increase in RevPAR.
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  • 0 min

The Mystification of Hotel Sales

  • 10minhotel.com
  • 24 April 2026
Although there are surely plenty of amazing hotel operations leaders and sales superstars to whom this article does not apply, based on my personal experiences when providing hotel sales process assessments, my sense is that too many of today’s hotel general managers and corporate-level operational executives fall for the mystification of hotel sales. This becomes obvious when you ask GMs what they do to manage their sales leader and team. Some eagerly say they have a weekly sales meeting to review “business on the books” and “YTD revenue vs. goal.” Others talk about how they occasionally do ride-alongs on sales calls. Still others talk about how they mandate X number of prospecting calls a month. Yet too few do what is actually the more important thing, which is to dive into the sales activities and action steps that ensure their hotel is fully actualizing the revenue potential based on whatever local economic market conditions prevail. As a result, hotel salespeople may be overly rewarded during periods of unanticipated growth in demand, and just as unfairly, overly blamed during periods of unexpected economic decline. This is not to imply that operations leaders do not care or do not try. It is simply that they have fallen victim to the mystification of hotel sales. A decade or two ago, hotel sales was easier to manage back when leads arrived by phone or direct email. Technology was also simpler and reporting was much more basic. With the expansion of meeting and event booking platforms, the emergence of an ever-growing number of third-party meeting and event planners — and increasingly sophisticated sales CRMs — managing hotel sales feels more complex and confusing than ever before. In addition, an ever-growing number of hotel sales tech companies offer the latest “must-have” platform to automate RFP responses and follow-ups, falsely pushing the urban legend that all that matters is a quick response time. Corporate leaders and asset managers find themselves spending more each fiscal year, yet getting the same market share. So, what should operations leaders be doing? Keeping your sales teams focused on the sales essentials that still matter, and perhaps matter even more so, in today’s world of generic, AI-generated auto-responses. It’s easy for any GM, asset manager, or corporate-level leader to take some of the same action steps that we do during our sales process assessments. First, start tracking sales lead conversion rates. Have the sales team record any “right size” lead — that is, one that fits your inventory and is for dates that are available — and then compare this to the number of closed deals each month. Second, on a monthly or bi-monthly basis, sit with each salesperson and randomly pull three to five leads from 30 days back. Then ask them to show you documentation of their follow-up action steps. How quickly did they respond to the initial inquiry? What methods did they use to respond? Email only? In-platform message only? Did they call? How thorough was their initial response?
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  • 2 min

Hotels Risk Losing Bookings as 73% of AI Searches Shift Traveler Preferences to ChatGPT with 891M Users

  • LODGING Staff
  • 24 April 2026
📱 In 2026, hotel visibility is at risk as traveler search behavior shifts to AI platforms like ChatGPT, which captured a 73% share of AI searches with 891 million monthly users by March. Deloitte reported 25% of travelers using Gen AI tools for trip planning in late 2025, up from 8.3% in 2022. AI is favored for discovery (35%) and evaluation (32.9%) over traditional search engines. Access Hospitality stresses the need for hotels to adapt to maintain visibility.
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  • 1 min

Revenue Analytics Enhance Hotel Performance by Uncovering Hidden Opportunities, Improving Pricing, and Preventing Revenue Leakage

  • mia@revoptimum.com (Mia Belle Frothingham)
  • 24 April 2026
📈 Revenue analytics in modern hotels highlight key areas for growth and efficiency. They help identify underperforming channels, missed pricing opportunities, and room types with potential for higher rates. Data-driven insights support better pricing discipline by analyzing booking trends and competitor behavior. Long-term strategic planning benefits from evaluating market growth and investment opportunities. Analytics also prevent revenue leakage by highlighting inefficiencies. For hotels aiming to enhance their revenue strategy, a structured revenue diagnostic is recommended.
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  • 1 min

Kimpton Virgilio Appoints Alejandro Gallegos as General Manager, Expanding Leadership Ahead of Kimpton Castelar Launch

  • Tatiana Valenzuela
  • 24 April 2026
🏨 Alejandro Gallegos has been appointed as the general manager of Kimpton Virgilio in Mexico City’s Polanco neighborhood. With over 30 years of international hospitality experience across Mexico, Argentina, and Uruguay, Gallegos will also support the upcoming launch of Kimpton Castelar, reinforcing the brand’s growth. Previously, he led Hotel Alexander in Mexico City and held roles at Sofitel Montevideo Casino Carrasco & Spa and Grace Cafayate.
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Wyndham Opens 20th ECHO Suites Extended Stay Hotel in Bozeman, Achieving Growth Milestone Since 2024 Launch

  • Swasti Sharma
  • 24 April 2026
🏨 Wyndham Hotels & Resorts marked the opening of its 20th ECHO Suites Extended Stay by Wyndham in Bozeman, Montana, following its 2024 launch. Occupancy rates average over 70%, with some locations exceeding 80%. Over 70% of stays last beyond seven nights. ECHO Suites average 50,000 sq ft with 74% rented space. Wyndham aims for 300 contracts by 2027 and projects a $3.3 billion revenue opportunity linked to federal spending initiatives.
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