#opentravelalliance #ota #agentichoteldistribution #hotelrichcards #agent2agent #ainative #nlweb #mcp #tools #ai #directbookings | Brad Brewer

There’s a new 3-letter acronym circling the hotel tech sphere (yay): MCP. And before you yawn hit delete, this one might actually be useful.

At Cayuga Hospitality Consultants’ Annual Conference 2025, industry leaders examined where hospitality is headed and how to prepare for the next era of change. From AI integration and workforce evolution to shifting insurance markets and event space innovation, the conversation revealed a mix of challenges and opportunities.

After a strong start to 2025, the US hotel industry is showing clear signs of strain. Revenue growth is slowing, occupancy is slipping, and profit margins are tightening — especially for unionized properties where labor rigidity is weighing heavily on performance.

The International Society of Hospitality Consultants (ISHC) in partnership with the Americas Lodging Investment Summit (ALIS) will present Bruce White, Founder of White Lodging, posthumously with the 2026 Pioneer Award.

Leading luxury hospitality company Four Seasons and real estate asset management firm Catuaí Asset announce Four Seasons Hotel Rio de Janeiro at Leblon.

UN Tourism has officially launched Tourism Doing Business: Investing in Lithuania, showcasing the country’s growing tourism sector and its strong potential for sustainable, high-value investment. The guidelines were formally presented to the Vice-Minister of the Economy and Innovation of Lithuania, Guoda Burokienė, during her official visit to the UN Tourism headquarters in Madrid.

Today, the 2025 Hotel Labor Costs & Trends report was released on HotelData.com, revealing how U.S. hotels have tightened labor models throughout the year to offset rising wages, higher operating costs, and revenue performance that consistently fell short of expectations.

1 Hotels, the mission-driven luxury lifestyle hotel brand founded by hospitality visionary Barry Sternlicht, is unveiling Mission Membership, a purpose-driven concept designed to reward both guests and the planet. More than a loyalty program, 1 Hotels Mission Membership is a call to action: to do all the good we can. It represents a bold departure from traditional points-based programs, focusing instead on personalization, environmental impact, and deepening the guest experience in meaningful ways.