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Amadeus data shows travel demand rising in early 2026

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US vacation rental market enters 2026 with weak early demand, but pricing points to a late rebound

📊 Key Data's Q1 2026 report shows U.S. vacation rental operators adjusting strategies amid late bookings. January's occupancy is 6% lower YoY, narrowing to 3% by March. ADR increases 2% in January, 4% in February and March. Regional highlights: Mid-Atlantic and New England see 18% RevPAR growth, Western U.S. sees 8%. Airbnb captures 54% of reservations in Q4 2025. Direct bookings fall to 21% of reservations but still account for 28% of revenue.
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HALL Arts Hotel Joins Marriott Bonvoy’s Autograph Collection

🏨 HALL Arts Hotel in Dallas, Texas, joined Marriott Bonvoy's Autograph Collection, placing it among over 340 independent hotels globally. Owned by HALL Group and managed by Coury Hospitality, the hotel features a curated contemporary art collection. Enhancements include refreshed lobby and guestrooms, and a new restaurant, Astra Kitchen + Lounge, opening in early March with a bistro menu. Guests can earn Marriott Bonvoy points and enjoy art-focused experiences, including in-room art discovery.
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Hunter Advisors Highlights 2025 Transaction Activity

🏨 Hunter Advisors closed $367.8 million in economy extended-stay hotel transactions across 51 hotels in 2025. With 10 properties under contract worth $78 million anticipated to close in Q1 2026, the firm expects continued strong activity. Led by David Perrin and Chase Perry, the focus is on connecting buyers and sellers for strategic decisions. Despite selective lending conditions, extended-stay hotels remain highly sought after for their stability and long-term performance potential.
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Hospitality Creator Summit to Launch at HITEC 2026, Ushering in a New Era of Influence and Innovation for the Global Hospitality Industry

📅 June 15, 2026, Anna Blue and Anthony Melchiorri launch the Hospitality Creator Summit (HCS) in partnership with HITEC at the world's largest hospitality technology conference. This invite-only event will unite content creators and hospitality leaders with sessions in keynotes, workshops, and networking. The Creator Lab, a content production hub, will be on the HITEC floor, encouraging collaboration and innovation. HFTP, established in 1952, facilitates this vision with extensive resources and international reach.
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Lessons in seasonality from a hotel made of ice

🏖️ For who? Arctic SnowHotel & Glass Igloos in Finnish Lapland. When? Winter, from December 15 until the end of March. Where? 30 kilometers north of the Arctic Circle, near Rovaniemi. What? Rebuilds a snow and ice hotel every year; features 20 ice rooms, a restaurant and bar. How? Utilizes Mews technology for efficiency; offers unique experiences like a snow sauna. Why? To offer a unique winter experience and capitalize on the demand for bucket-list stays.
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Shiji Report Finds Growth in Global Guest Satisfaction

📈 Shiji's 2025 Guest Experience Benchmark Report shows global guest satisfaction at 86.7%, up 0.5 percentage points from 2024. Based on 40 million reviews from 12,000 hotels, the report highlights a 2.1% increase in review volume. Google review volume rose 15.7% year-over-year. Growth is led by 3-star and 4-star hotels, with luxury segment growth slowing. The Middle East leads with 0.8 percentage point GRI growth. Asia ranks highest at 89.4% GRI, followed by Central America at 87.1%.
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Castello Sgr acquires Calampiso Resort, near Palermo, Italy

🏖 Castello Sgr, through the HIIP, acquired the Calampiso Resort in Sicily, located between Trapani and Palermo. The resort covers 150,000 square meters with over 250 rooms, featuring restaurants and conference facilities. A €100 million investment will transform it into an ultra-luxury destination, reopening in 2029. This marks Castello Sgr's first investment in Sicily, furthering their strategy of focusing on high tourism potential locations with a sustainable, quality-oriented approach.
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Peachtree Completes Acquisition of First Western SBLC, Inc.

💸 ATLANTA and DALLAS—Peachtree Group acquired First Western SBLC, LLC, known as PMC Commercial Trust, approved by the U.S. Small Business Administration. Barry Berlin and Laurie Ivy join Peachtree, focusing on integration and SBA 7(a) loans. Loans will range from $50,000 to $5,000,000 for various business needs. PMC is one of 12 companies licensed by the SBA for 7(a) loans, holding Preferred Lender Program status for expedited closings.
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Toro Development Company Announces Partner for The Hotel at Medley

🏨 Toro Development Company (TDC) partners with Mainsail Lodging & Development for a 150-key lifestyle hotel at Medley, scheduled to open in 2028. Located at Johns Creek, Georgia, Medley opens October 29 with 883 residences, 164,000 sq. ft. of retail, and 110,000 sq. ft. of office space. The hotel will feature a signature restaurant, 5,000 sq. ft. of meeting space, and resort amenities. Medley will host 200 events annually, including wellness classes and art festivals.
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