You Won’t Be Replaced by AI but You’ll Be Replaced by Someone Who Uses It - 10 Minutes News for Hoteliers

7 min

You Won’t Be Replaced by AI but You’ll Be Replaced by Someone Who Uses It

📈 By 2026, the gap between AI-enabled hotel sales and traditional teams will become irreversible. A Director of Sales discovered their competitor's AI responded to RFPs in under two hours, securing deals faster. One resort's AI flagged 62 event-planning companies, resulting in a 34% revenue increase in six months. Another hotel's AI reactivated 28% of dormant accounts in 90 days. AI identifies buying signals and automates tasks, freeing sales teams to focus on value-driven work.

3 min

Luxury: the brand premium pays, but not at any price

💸 Summer 2025 observed a shift in spending: domestic middle classes focus on entry-level/alternative options, while international and affluent visitors invest in luxury experiences. Maud Bailly repositioned Sofitel for its 60th anniversary, enhancing its French excellence narrative. The luxury hospitality sector is urged to prioritize exclusivity and value over volume to maintain brand allure. Affluent clients post-COVID value brand premiums only if perceived as fair and substantiated, emphasizing a disciplined approach to experiential hospitality.

6 min

What’s Next for Hotel Cybersecurity: Emerging Threats to Watch in 2026

💻 Hotels in North America face rising cyber threats, with 82% attacked last summer, over half targeted five times or more. AI-based services like chatbots and mobile check-ins are standard, with 78% using AI now and 84% planning expansion within two years. IoT devices increase vulnerabilities, with 48% of hotel IT leaders lacking confidence in detecting AI-generated attacks. To combat threats, hotels must adopt zero trust systems, boost vendor security, and enhance staff cybersecurity training.

1 min

Travelers have had enough. It’s time to make hotel room bathrooms private again

🛠 A weekend getaway leads to unexpected intimacy due to a hotel's design choices. The toilet space, located close to the bed, features a thin glass panel with frosting that does not cover the entire surface. This design allows the user’s form to be visible, especially their feet, due to the panel's lack of frosted coverage at the bottom, creating potential audio and visual privacy concerns.

2 min

Where Travel Meets Nature: The Rise of Nature-Based Stays

🌳 Nature-based stays, including eco-lodges and farm retreats, are thriving. The market is set to grow from $15.5 billion in 2025 to $28.9 billion by 2032. Envi Lodges plans over 60 villas in Saudi Arabia and Africa by 2026. Travelers seek immersive outdoor experiences and local food sourcing. GCSTIMES, founded in 2011, innovates in sustainable solutions, with operations in China, the US, UAE, France, and Australia, reaching over 140 countries and aiding 100,000 hospitality groups.

1 min

Stonebridge adds DoubleTree Denver Cherry Creek to portfolio

🏨 Stonebridge has expanded its portfolio by managing the 270-room DoubleTree by Hilton Denver Cherry Creek, located in Denver's Cherry Creek submarket. The hotel offers 6,000 square feet of meeting space, on-site dining like Eggcetera, Flagstone’s, and Made Market, and amenities such as an outdoor pool and fitness center. Positioned near the Cherry Creek Shopping Center and downtown Denver, it aims to enhance operations and market positioning.

2 min

Element by Marriott opens in NOLA

🏨 Who? Element by Marriott brand. When? Recently opened. Where? 221 O’Keefe Avenue, New Orleans Downtown. What? A new extended-stay hotel featuring 216 guestrooms, each with a kitchen and workspace. How? Offers amenities like complimentary breakfast, fitness center, bicycle rentals, and Wi-Fi. The hotel includes 624 sq ft of meeting space. Managed by Bentley Legacy Group. Why? To provide flexible accommodations for business, family, and leisure travelers near key city attractions.

3 min

Guest Experience Masterclass: The 7 ingredients of a truly memorable hotel stay

🏨 In 1992, the author attempted to book personalized experiences in Shanghai, Beijing, and Xi’an but succeeded only in visiting a Go school for children. The hospitality industry now thrives on personalized experiences, driven by market changes, brand commoditization, and revenue potential. Example offerings: Mandarin Oriental Hyde Park in London’s private Harrods shopping, exclusive Burj Khalifa tours by The Ritz-Carlton Dubai, and sapling planting at LUX* Resorts Mauritius. A seven-part formula for memorable hotel experiences includes novelty, quality, and personalization.

1 min

How to Get Real Performance From Hotel Technology – Stacey Milgram Potzka, Actabl [Sponsor Bonus]

📖 Stacey's role and the implementation process of Actabl in hotel technology were discussed at 02:30. At 05:00, the focus shifted to how hotel technology is implemented, followed by effective collaboration with tech partners at 10:09. By 12:48, tools improving tech setup and adoption were highlighted. Professional services' support was covered at 15:18. Training for technology usage was emphasized at 19:06, and the importance of community in hospitality tech was noted at 22:47. Career reflections and work meaning were explored at 27:40.

3 min

Hotel Dispensers in 2026: Solving the Trust Problem in Guest Bathrooms

🛌 By 2026, hotels face the dilemma of travel-size toiletries versus refillable dispensers. While dispensers reduce waste and costs, guest trust depends on proper management. Problems arise from neglected maintenance, leading to hygiene concerns. Successful hotels select lockable, hospitality-grade dispensers, integrate them into housekeeping routines, and ensure visible hygiene. Travel-size products still fit short-term rentals or luxury branding. Properly managed systems result in lower waste, costs, and complaints, emphasizing management over format.

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