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TikTok Publishes New Guide to Effective Promotions
The Airlines that don’t need seasonal sales anymore
💳 Zara's strategic customer engagement involves predictability, pre-commitment, privileged access, and ritual building. Airlines adopt similar tactics through travel subscriptions that deliver these principles continuously. With monthly fees, subscribers enjoy exclusive access and discounted fares, enhancing predictability. Data shows subscribers book swiftly, with median signup-to-booking time under 1-2 days. This model fosters commitment, resulting in 72-87% incremental or competitive bookings, reducing the need for price competition and boosting loyalty through convenience and routine.
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Shiji Group Board of Directors Lunar New Year Message 2026: Global Growth, AI Strategy, and Platform Expansion
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2025: Global expansion milestone for Shiji Group, marking pivotal growth. Partnered with Marriott and Amadeus, expanding Daylight PMS to 35 countries, including the US, UK, and China. Infrasys POS deployed in 60+ countries, securing 80% of China's upscale market. February 12, 2026: Shiji Group Board outlines continued global expansion and AI-driven tech development, emphasizing commitment to open technology ecosystems. With 5,000 employees, they serve 91,000+ hotels globally, maintaining leadership in hospitality tech innovation.
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Minor Hotels profit growth jumps 32% in 2025
🏨 Minor Hotels reported a 32% rise in core profits to THB 6.8bn (£161m) for 2025. Revenues hit THB 133.2bn (£3.1m), with group sales up 4% to THB 166.1bn (£3.9m). Occupancy rose to 68%, with a 3% increase in average daily rates. Europe and the Americas drove earnings, boosting profits through leisure and corporate recovery. The group signed 40 new projects and rebranded 23 properties, pursuing an asset-light model. Expectations remain positive for 2026.
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What to expect in digital advertising and commerce in 2026
💻 In 2026, business growth is set to accelerate with Gemini 3, the most intelligent model yet, powering ad tools. Google Ads Asset Studio introduces creativity-driven tools like Nano Banana and Veo 3, enabling studio-quality work in minutes. In 2025, Gemini-generated assets saw a 3x increase, with nearly 70 million creative assets produced in Q4 alone. AI is becoming a real-time creative partner, marking a scalable reality for generative media.
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#retailinnovation #louisvuitton #brandstrategy #bangkokluxury #customerexperience #experientialmarketing #shopdropdaily | Shop Drop Daily | 11 comments
🏨 Louis Vuitton, February 2026, Bangkok—launches the LV Hotel in a historic 1920s building, celebrating 130 years of the Monogram. The luxury brand utilizes "Contextual Tension" to merge heritage with modernity. Thematic rooms, such as the Neverfull Gym, showcase lifestyle utility. With limited reservations, it promotes "slow retail." This activation highlights Bangkok's role in luxury innovation, emphasizing a unique "Third Space" that honors both local and brand heritage. #RetailInnovation #LouisVuitton #BangkokLuxury
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Castlebridge’s Midlands hotels secure Green Key certification
📍 Castlebridge Hospitality's Hotel Indigo sites in Coventry and Stratford-upon-Avon earned their first Green Key certification in 2026, meeting 130 sustainability criteria. Managed by the Foundation for Environmental Education, this aligns with UN standards. To commemorate, 100 trees will be planted in Kenya, estimated to absorb 181 tonnes of CO2. This achievement, praised by COO Jane Kendrick of Mission Net Zero, marks a significant step towards reducing carbon footprints and promoting sustainable guest choices.
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Belfry Hotel & Resort unveils 2026 charity partnerships
💸 The Belfry Hotel and Resort, Sutton Coldfield, plans to exceed its 2025 charity fundraising of £120,000 in 2026. 📅 It partners with St Giles Hospice in Lichfield, the Motor Neurone Disease Association, and Hospitality Action. Funds will be raised through events like car washes and marathons. St Giles Hospice provided care to over 2,600 people in 2024-25, mostly at home, relying on partnerships for funding, with less than 25% from government sources.
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Hospitable launches Marketplace connecting short-term rental owners with aligned, high-performing property managers
📦 SAN FRANCISCO, 16 FEBRUARY 2026 – Hospitable launches its Owner and Property Manager Marketplace to connect short-term rental owners with managers. 73% of managers prioritize owner attraction and retention. Managers spend 10-20 hours evaluating opportunities, often ending in mismatched expectations. The Marketplace offers curated matches based on location, performance, and economics, reducing wasted time. Hospitable's 2016-founded platform has automated 108 million messages and processed $5.2 billion in 2025.
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Doubletree by Hilton Manchester Piccadilly appoints Alistair Campbell as GM
📖 Alistair Campbell becomes General Manager at DoubleTree by Hilton Manchester Piccadilly, after 30 years in the hotel industry, including at The Queens Hotel in Leeds. He has lived in Manchester for 12 years and previously managed Park Inn by Radisson Manchester City Centre. DoubleTree is owned by ProsperCap and managed by Valor Hospitality, which operates 40 UK hotels. Campbell aims to enhance guest satisfaction and financial performance. Valor’s UK President praises Campbell’s expertise.
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