Impact Scores: ​How Guest Feedback Data Predicts Satisfaction and Shapes Your Hotel Success

Across the USA, hotels are rethinking the traditional travel-size toiletries placed in every room. These small bottles have been a familiar part of the guest experience for decades, yet most guests only use a portion of what’s inside. Once opened, the bottle can’t be reused — it must be thrown away, along with any leftover product.

There’s an explosion of talk about AI in hotels, but very little actual application. Or is there? AI has been coming to hotels for a while, but not in the flashy, headline-grabbing way many expect. There won’t be a moment when a chatbot takes over the front desk or a robot manages your F&B logistics overnight. Instead, AI is creeping into every corner of hotel operations in small, incremental ways. Quietly. Invisibly. Often without anyone calling it AI at all.