How to Build a Cult-Status Hotel: The Fashion Marketing Playbook—Part 1 - 10 Minutes News for Hoteliers

4 min

How to Build a Cult-Status Hotel: The Fashion Marketing Playbook—Part 1

20 February 2026

🏨 In San Juan, the Independent Lodging Congress hosted the INDIEConfab event discussing fashion-hospitality crossovers. Participants included Galli Arbel of Hotel Anna & Bel and Alexander Buchholz of Bar Rêve. The hotel industry faces challenges in escaping commodity status, unlike fashion, which creates brand loyalty. The $990 difference between Hanes and Prada tees exemplifies fashion's branding success. The hospitality sector needs to leverage its unique "escape" offering to avoid stagnation and remain financially viable.

1 min

Leadership in Hotel Technology: Balancing Individuality and Consistency | Clayton Porter posted on the topic | LinkedIn

20 February 2026

💻 When operating technology across thousands of hotels globally, each property's unique story emerges from diverse brands, ownerships, and international markets. Despite varied settings—urban high-rises or destination resorts—the operational demands remain remarkably similar. Successful technology leadership focuses on integration, ensuring systems like PMS and POS work seamlessly to enhance guest experiences. The key challenge lies in integrating these systems, which scales complexity faster than the tools themselves. Organizations excelling in this area design scalable ecosystems that maintain individuality and consistency.

2 min

IHG signs second Hotel Indigo in Cairo

🏨 IHG Hotels & Resorts partners with JADEER GROUP to open Hotel Indigo Cairo New Administrative Capital, a 140-key hotel slated for 2033. Located in Egypt's New Capital, east of Cairo, this development caters to business, governmental, and leisure needs in a master-planned city. IHG currently operates nine hotels in Egypt and plans 23 more. 🏢

4 min

Five on Friday: February 20th, 2026

🏠 Carolyn Bessette-Kennedy's auction features 25 pieces, including Prada coats, on display in Chelsea, Manhattan, this weekend. Osaka's Grand Ring, post-Expo 2025, is being repurposed by Japan, with dismantling since December, using regional timber. Steinberg Hart designs California "agrihoods" for sustainable living. Bjarke Ingels Group faces criticism for layoffs in London, with calls for union recognition. Curioso and Grupo Habita win Hospitality Design awards, with honors on May 5th in Las Vegas.

4 min

Cyberprotecting your hotel matters more than ever. Here’s what small hotels need to know.

💸 Small and mid-sized hotels in 2026 face digital risks affecting guest experiences and revenue. Credential abuse (22%) and vulnerability exploitation (20%) are common cyber threats, with a 34% increase in the latter. Over two-thirds of ransomware attacks from 2024-2025 targeted businesses with under 500 employees. PCI DSS 4.0.1 emphasizes continuous security for payment systems. The IBM 2025 report shows that hospitality breach costs increased and 76% of organizations took over 100 days to recover.

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Pure Wellness Announces Partnership With Prime Group US

🏨 Pure Wellness partners with Prime Group US and Shaner Hospitality to introduce Pure rooms at three Florida properties: Playa Largo Resort & Spa in Key Largo, Art Ovation Hotel in Sarasota, and Hilton Aventura Miami. These rooms feature a multi-step treatment process with 99% anti-viral and anti-microbial protection, air quality surpassing HEPA standards, and hypoallergenic comfort. This initiative aims to enhance guest satisfaction and asset performance.

1 min

Marcus & Millichap Announces Sale of Sacajawea Hotel in Three Forks, Montana

🏨 Marcus & Millichap announced the sale of the Sacajawea Hotel, a 36-room property in Three Forks, Montana. Originally built in 1910 and refurbished in 2010, the hotel features the Sacajawea Bar, Pompey's Grill, and wedding venues. Located in downtown Three Forks, it offers a strategic reinvestment opportunity. The buyer completed a 1031 exchange after selling another Montana asset, and the transaction was managed by Marcus & Millichap's Denver office with support from their hotel team.

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Extreme Hospitality Adds The Franklin on Rittenhouse to Its Portfolio

🏨 Extreme Hospitality added The Franklin on Rittenhouse, a boutique hotel in Center City, Philadelphia, to its portfolio, strengthening its Mid-Atlantic presence. Located near Rittenhouse Square, the hotel is famous for its design and offers a speakeasy named after a Prohibition-era alcohol ring. Extreme Hospitality aims to enhance operational efficiencies and guest engagement while maintaining the hotel's unique character. Eric Rubino, principal of Extreme Hospitality, emphasized thoughtful stewardship of the hotel's boutique identity.

4 min

New Perspective: Thom Geshay Brings Management Expertise to His Role as AHLA Vice Chair

🏨 Thom Geshay, CEO of Davidson Hospitality Group since 1988, shares insights on hospitality trends and his role with AHLA. He highlights a divergence in industry performance across segments and emphasizes sustainability. Davidson focuses on specialized, full-service properties. AHLA's advocacy will gain momentum with events like the 2026 World Cup. Geshay’s leadership principles include passion, inclusivity, and risk-taking. His outlook for the industry is optimistic, with major events set to boost engagement and economic impact.

4 min

Choice Hotels International Reports Q4 and Full-Year 2025 Results

📈 Choice Hotels International, Inc., based in North Bethesda, Maryland, reported $369.9 million net income for 2025, and $63.7 million in Q4 2025. Adjusted EBITDA reached $625.6 million for the year. Hotel openings grew 14% globally, with international rooms increasing 12.5%. U.S. extended-stay net rooms rose 11.7%. A 22% growth in global franchise agreements was noted. Full-year 2026 net income expected between $265M to $275M, and adjusted EBITDA between $632M to $647M.

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