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First Principles Thinking in Hospitality

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First Principles Thinking in Hospitality

🛠 Who? The hospitality industry. When? Ongoing, with references to the 1980s (American Airlines). Where? Global; airlines and hospitality sectors. What? Challenges two assumptions: pricing rooms instead of buyers and maximizing channel presence instead of demand-market fit. How? By questioning inherited logic and adopting first principles thinking, similar to strategies used by Elon Musk and Jeff Bezos. Why? To better address customer needs and improve competitiveness by focusing on buyer pricing and targeted visibility rather than broad distribution.
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Hilton Irvine/Orange County Airport Debuts Trellis & Tide Kitchen & Bar

🍴 Irvine, California—In 2026, Hilton Irvine/Orange County Airport rebranded its restaurant to Trellis & Tide Kitchen & Bar. Led by Executive Chef Leonel De Leon, who joined last year, it serves breakfast, cocktails, and dinner with menus inspired by Southern California's local ingredients. Morning offerings include seasonal fruit-topped oats and avocado toast, while lunch/dinner feature burrata flatbread and a 12-ounce prime hanger steak. The bar offers local beers and wines, enhancing the inviting ambiance.
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Aman has opened Mediterranean bookings for Amangati, its first luxury yacht under the Aman at Sea concept. From a brand perspective, this move makes complete sense. Aman has always been about… | Zac Des

🚢 Aman has launched Amangati, its first luxury yacht under the Aman at Sea concept, with bookings now open for Mediterranean itineraries. The yacht emphasizes Aman’s principles of space, privacy, and atmosphere, with routes in familiar destinations like the South of France, Italy, and the Adriatic. This strategic move aligns with their audience’s seasonal travel patterns and extends the brand’s ecosystem without requiring behavior change, focusing on coherence over reach.
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#airbnb #vacationrentals #shorttermrentals | Thibault Masson

📊 Airbnb's 2026 Q4 earnings call highlights 10 key changes impacting rental management, including fee structure revisions and aggressive supply filtering. These shifts will reshape the booking experience, indicating significant transformations for vacation and short-term rental businesses. Airbnb's strategy adjustments in 2026 are crucial for hosts to adapt and thrive in the evolving rental market.
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OUTRIGGER Waikiki Paradise Joins Global Hotel Alliance’s GHA DISCOVERY Program

🏨 HONOLULU—In 2025, the OUTRIGGER Waikiki Paradise Hotel joined GHA DISCOVERY, part of Global Hotel Alliance, boosting OUTRIGGER Resorts & Hotels' global integration. The 443-room hotel, located on Princess Ka‘iulani’s former estate, is renowned for youth sports and conferences. Programming includes Art + Flea markets and dining at Appetito Craft Pizza & Wine Bar. GHA DISCOVERY, with 45 independent brands, enhances loyalty and booking behaviors while maintaining unique identities.
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New Report Finds Decline in TrevPAR and RevPAR at U.S. Hotels in 2025

🏨 U.S. hotel performance softened in Q4 2025. ADR decreased 0.9% from $181.52 to $179.96, RevPAR dropped 9.6% to $111.87. Full-year 2025 saw ADR fall 2.5%, RevPAR down 6.3%. TrevPAR fell 8.8% to $151.34, indicating consumer selectivity. Budgeted ADR and RevPAR were unmet by 3.8% and 5.0%, respectively. Regional discrepancies showed the Northeast and West outperforming the Midwest and South. Affluent travelers sustained spending, while budget-sensitive travelers curtailed stays, creating a two-speed market.
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Aimbridge Hospitality Earns Multiple Wins at 2025 HSMAI Adrian Awards for Marketing Excellence

-Aimbridge Hospitality, the world’s leading global hospitality management company, is pleased to announce that its in-house marketing agency, Second Wave, recently received prominent recognition by the Hospitality Sales and Marketing Association International (“HSMAI”) for its marketing excellence. Second Wave earned two "Best of Category" awards, three Silver Adrian awards, and one Bronze Adrian award at the 2025 Annual Adrian Awards, the premier global travel marketing awards competition celebrating the creativity, impact, and innovation that define the hospitality industry.
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HotelData.com Q4 2025 Hotel Profitability Performance Report Shows Demand Slowdown as Operators Protect Profit

Today the Q4 2025 Hotel Profitability Performance Report was released on HotelData.com, revealing how U.S. hotels closed the year with softer demand, declining RevPAR, and a widening performance split across chain scales and regions. However, despite revenue pressure, full-year profit share improved due to disciplined operations and tighter cost control. The report draws on aggregated data from thousands of hotels across the U.S. using Actabl’s operational and financial platforms.
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