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Recent posts

The Trojan Horse in Travel

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  • 7 min

The Trojan Horse in Travel

  • Martijn van der Voort
  • 6 February 2026
🛫 Travel industry inertia is fueled by a dependency economy benefiting from status quo. Large incumbents like TMCs and airlines move slowly due to regulatory and operational constraints. The "Legacy Preservation Layer" maintains old structures, prioritizing continuity over innovation. Despite technological feasibility, revolutionary changes remain marginal, as the underlying economic incentives favor preservation. AI is added as an overlay, not a redesign. Transformation requires dismantling these structures, with significant shifts in roles and business models.
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  • 1 min

´GDS is dying´… Since 20 years. Hot take: GDS isn’t obsolete — “set-and-forget” GDS is. There’s a lot of noise about hotels moving away from the GDS. But corporate travel doesn’t shop like… | Fritz Müller

  • Fritz Muller
  • 6 February 2026
🏨 Fritz Müller discusses the evolving landscape of Global Distribution Systems (GDS). He emphasizes that the "connect-and-coast" model is fading, while strategic use of GDS as a sales channel is crucial. Success requires ownership, disciplined RFP/program management, visibility, and data-driven optimization. RateGain, known for its Switch GDS platform, observes these trends. Direct and GDS channels cater to different demand segments. A HEDNA poll on key hotel needs—ownership, insight, or execution—could provide valuable insights.
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  • 2 min

Hotels Regain Control with AI-Powered Stay Journeys | Ram Mantravadi posted on the topic | LinkedIn

  • Ram Mantravadi
  • 6 February 2026
🛑 Gen Z's travel behavior is reshaping hospitality. Traditional brand loyalty is fading, with a preference for authenticity and experiential stays. Major hotel brands, like Marriott, Hilton, and Hyatt, are partnering with niche brands such as Postcard Cabins and Bunkhouse. Economic challenges make Gen Z price-sensitive, yet they prioritize meaningful travel experiences. Discovery now leans on social media and AI, making digital storytelling crucial. The future favors boutique and community-driven hotels over standardized models.
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The Monarch San Antonio Shares Details of Its Culinary Program Ahead of Opening

  • LODGING Staff
  • 6 February 2026
🍴 March 3, 2026, San Antonio, Texas: The Monarch San Antonio unveils its culinary program led by Executive Chef Jae H. Lee, who boasts over 20 years in top culinary roles. The hotel’s dining venues—Oak & Amber, Aleteo, and The Nectarie Café—emphasize premium ingredients and global techniques. Oak & Amber serves over 300 wine labels, while Aleteo focuses on Yucatán flavors. The Nectarie Café offers breakfast and lunch, including French-influenced dishes and park-friendly take-out options.
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  • 2 min

Minor Hotels Appoints Winston Gong as General Manager of Avani Kota Kinabalu

  • Jade
  • 6 February 2026
🏨 Minor Hotels announced Winston Gong as General Manager for Avani Kota Kinabalu, set to open in Q2 2026. Winston, experienced in Asia, Australia, and the Middle East, previously led Crowne Plaza Phu Quoc Starbay. The 352-key hotel features 22 suites, diverse dining, and meeting facilities. Located in Luyang, it is 13 minutes from Kota Kinabalu International Airport, aiming to cater to leisure and corporate guests with seamless connectivity.
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  • 4 min

A case for windowless rooms: mastering the art of the basics

  • Automatic
  • 6 February 2026
🛌 Zedwell Hotels, led by Halima Aziz at Criterion Hospitality, redefines city stays in London using adaptive reuse of underutilized spaces like former arcades. Their windowless, compact “cocoon” rooms offer rest-focused, clutter-free environments with soundproof doors. Capsule rooms start at £30, targeting budget-conscious travelers. Check-ins are kiosk-based, and communication is via WhatsApp, enhancing guest convenience. Overall, Zedwell innovates through subtraction, providing a cost-effective hotel experience.
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  • 1 min

Marcus & Millichap Arranges Sale of Super 8 Hotel Near Yellowstone National Park

  • LODGING Staff
  • 6 February 2026
💸 GARDINER, Montana—Marcus & Millichap announced the sale of Super 8 by Wyndham Gardiner/Yellowstone Park Area, a 66-room hotel. Buyer Raj Patel, procured by Jay Arora, secured $9,120,000 financing with a 10-year, 5.9% interest loan. The property, built in 1987, includes eight staff apartments and a leased retail space. The sale strengthens the buyer's regional presence, capitalizing on the resilience of Gardiner's market due to strong visitor growth at Yellowstone National Park.
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Weekly map of hotel openings – February #1 2026

  • a.barbosa
  • 6 February 2026
🗽 The latest hotel openings are creating buzz worldwide. This week, several new properties have opened or are set to launch soon. Key brands are introducing innovative styles and adding more rooms to their portfolios. These eagerly anticipated hotels are situated in various global locations, enhancing local hospitality scenes with their unique designs and exceptional services. Stay tuned for the specifics on brand names, room counts, and opening dates as they become available.
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  • 3 min

GBTA Calls for Balanced Approach to New ESTA Requirements, Citing Risks to Global Business Travel, U.S. Competitiveness, and International Data Privacy Compliance

  • Automatic
  • 6 February 2026
🛬 February 2026, Alexandria, VA: GBTA, representing the $1.57 trillion global business travel industry, urges U.S. Customs and Border Protection to reconsider proposed ESTA changes. Concerns include increased administrative burdens, potential conflicts with EU data laws, and travel barriers. 78% of travel professionals express concern; 67% of Europeans prefer avoiding U.S. trips if excessive personal data is required. The proposed changes risk shifting travel patterns, potentially reducing U.S. business travel by up to 29% short-term.
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  • 3 min

SiteMinder Research: Domestic Bookings’ Share Grew in 2025

  • LODGING Staff
  • 6 February 2026
🏨 DALLAS, Texas—In 2025, 77% of U.S. hotel arrivals were domestic, up from 73.78%. Direct hotel bookings ranked third in the U.S., with Agoda and Trip.com in the Top 12. Cancellations dropped to 18.78%, with lead times averaging 30.57 days. The U.S. had one of the longest stays at 1.61 nights. ADR fell by 2.89% to $247.03. July was the priciest month at $269.08, while January was the cheapest at $217.15.
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    Less Noise, Better Focus: Why Generative AI Is Finally Changing Revenue Management

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    Less Noise, Better Focus: Why Generative AI Is Finally Changing Revenue Management
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