Ads in Google AI Mode ⚡ The moment has arrived: Google has started showing sponsored ads within its conversational AI Mode, marking a major step in the monetization of its generative AI search… | Pieter Verschueren 🟣 | 18 comments

As hotels advance toward GSTC standards, procurement becomes more than purchasing, as it becomes governance. The section A1 and A2 set expectations for hotels to formalize responsible purchasing processes, ensure compliant suppliers, and maintain traceability. Section D2 further requires measurable, data-driven progress in reducing emissions, plastics, and waste.