Cloudbeds and Mews Pursue Divergent AI Strategies in Hospitality, Mews Secures $300 Million for Expansion

FOR IMMEDIATE RELEASE Boulder, CO — April 28, 2026 — Lure Agency has partnered with Laundris to expand adoption of its AI-powered linen management platform , designed to give hotel operators real-time visibility into inventory, usage, and loss. As operators face rising labor costs, ongoing supply chain challenges, and increasing pressure to do more with less, linen management has quietly become one of the most overlooked drivers of profitability. The partnership is focused on helping Laundris expand market awareness, educate operators, and accelerate adoption of a smarter, more data-driven approach to managing one of hospitality’s most expensive operational assets. “Most operators don’t realize how much money is tied up in linen until they can actually see it,” said Mark Nordick , CEO of Laundris. “We’re giving them real-time visibility into where their inventory is, how it’s being used, and where it’s being lost to help them make faster decisions and stop unnecessary spending. Partnering with Lure allows us to tell that story in a way that truly resonates with the people responsible for performance.” Laundris uses RFID technology to track linen usage , reduce loss, and optimize par levels across hotel operations. The result is a clearer picture of inventory, fewer unnecessary purchases, and measurable cost savings that directly impact the bottom line. Lure Agency will support Laundris through its WINS Method™ , aligning website, messaging, content, and sales efforts to support growth. The focus is not just on awareness, but on building trust and driving qualified conversations with hotel ownership groups, operators, and asset managers. “Laundris solves a problem that’s been hiding in plain sight for years,” said Cory Falter , Partner and CEO at Lure Agency. “When you give operators visibility into something as fundamental as linen, you’re not just improving efficiency—you’re unlocking real dollars. Our role is to make sure the right people understand that, quickly.” For hotel owners and management companies, linen is a significant and often under-measured expense. Without accurate tracking, properties may overstock inventory, experience loss, and rely on time-consuming manual processes. This partnership positions Laundris to lead a shift in how the industry approaches linen management—moving from reactive counting to proactive, data-driven decision-making. For operators, that means tighter control, less waste, and more predictable operating costs. About Laundris Laundris is an AI-powered linen management platform designed for the hospitality industry. By combining RFID technology with advanced analytics, Laundris gives hotel operators real-time visibility into linen inventory, usage, and loss—helping reduce costs, improve efficiency, and eliminate guesswork from daily operations. Learn more at laundris.com About Lure Agency Founded in 2012, Lure Agency helps hospitality brands turn clicks into connections and connections into conversions. By blending science and soul, the agency bridges the gap between sales and marketing with strategies that drive measurable revenue and lasting relationships. Through its proprietary WINS Method™, Lure empowers hotels and hospitality vendors to attract the right buyers, build trust at scale, and win more business in an AI-driven world. Learn more at lureagency.com Media Contact Susan Tucker, Partner &

Tambourine, in collaboration with Hyatt, is proud to announce the launch of the Hyatt Wedding Guide, a curated digital wedding experience guide and menu solution designed to streamline the wedding planning journey from the first inquiry to the big day. The Hyatt Wedding Guide serves as a one-stop, AI-enabled digital platform that empowers Hyatt wedding specialists and couples to collaborate more effectively. Designed as a wedding-specific version of Hyatt’s Event Experience Guide , the Hyatt Wedding Guide allows properties to present their unique offerings in a beautifully branded, user-friendly format. Prior to the introduction of the Hyatt Wedding Guide, some Hyatt properties faced significant hurdles in managing and sharing information with prospective couples, often relying on disconnected sources and static PDFs that failed to capture the property’s true essence. This solution addresses these critical pain points by: Centralizing Information: Providing a single, secure, Hyatt-branded repository for wedding ceremony and reception options, vendor lists, and overnight accommodations. Enhancing Menu Management: Offering a visual and interactive way to showcase food and beverage packages, allowing couples to easily explore menus for receptions, brunches, and welcome dinners. Brand Consistency: Dedicated templates ensure that every guide reflects the look and feel for each unique Hyatt brand. Expert Recommendations: Couples gain access to curated vendor spotlights and expert-driven support, positioning Hyatt teams as trusted advisors. Inclusivity: The platform features culturally tailored templates specifically for Indian and Southeast Asian weddings, ensuring all traditions are celebrated thoughtfully. Together by Hyatt Integration: Incorporates Hyatt’s signature event philosophy, “Together by Hyatt,” leveraging years of experience listening to planners and guests to ensure every wedding feels more cared for through dedicated professional support, more efficient via unmatched technology, more impactful through sustainability efforts, and more intentional with a commitment to wellbeing and engagement. "At Tambourine, our goal is to empower hotels with technology that is as sophisticated as the experiences they provide," said Jeff Spaccio, EVP, Global Hotel Brands at Tambourine. "The Hyatt Wedding Guide is a testament to that mission, combining high-end design with intuitive functionality to help Hyatt teams build stronger, more personal connections with couples during the most important decision-making moments of their lives." "Hyatt is committed to listening to our customers and delivering tools that make their lives easier," said Chris Finelli, VP, Sales and Marketing at Hyatt. "By centralizing our resources into a single, personalized digital experience, the Hyatt Wedding Guide allows our wedding specialists to focus on what they do best: creating unforgettable, authentic celebrations that reflect each couple's unique story." As the Hyatt Wedding Guide continues to roll out across Hyatt’s global portfolio, it marks a significant step forward in the company's digital-first strategy for events. By bridging the gap between high-touch hospitality and seamless technology, Tambourine and Hyatt are setting a new standard for the wedding industry. The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. About Tambourine Tambourine is the global leader in hotel marketing technology, delivering integrated

For Vipul Dayal, hospitality is part of his family story. His parents have been in the hotel industry since 1979, and he grew up in that world — learning early that great hospitality doesn’t have to be flashy to be memorable. Today, as President of VNR Management, LLC, Vipul brings that philosophy to Hotel 1550, the San Bruno, California property he operates hands-on: keeping things simple, thoughtful, and memorable. That philosophy shaped not only how he runs the hotel, but how he reimagined it. The property, owned by his father-in-law, was purchased in 2006 as a Days Inn. Vipul took over operations in 2009, and after years of running it under a franchise flag, made the decision to take it independent in 2019 in order to build a property with a stronger identity, more pricing flexibility, and a guest experience that felt true to the market. Inspired by 1950s nostalgia and a more classic, old-school version of hospitality, Hotel 1550 began evolving into a more elevated independent brand, one better suited to the strong boutique and independent hotel market around San Francisco. From franchise to freedom The decision to deflag was a major turning point. For Vipul, going independent meant being able to tell his own story instead of operating inside a more rigid, cookie-cutter framework. As he puts it, “With a brand, you have to stay within the standards. When it’s your own, you can build the experience the way you want.” Independence gave the hotel more room to elevate its positioning, set rates more confidently, and shape the guest experience on its own terms. But deflagging was not a quick or simple process. Vipul describes the transition as a year-and-a-half journey, starting with one key question: is the property truly ready to go independent? From feasibility and financial modeling to brand, operations, and technology, it meant rebuilding everything the franchise once handled, this time with intention. In return, Hotel 1550 gained something more valuable: control over its brand, pricing, marketing, operations, and technology. First came independence, then another tech decision. After deflagging, Vipul moved to Mews. Initially, it helped the property move away from franchise technology and gave him more freedom to shape the hotel’s systems. But over time, cracks started to appear. As the hotel’s needs evolved, the setup became increasingly fragmented. Key functions were spread across multiple third-party tools — from guest experience and revenue management to payments and websites. Nothing was truly unified, which meant more logins, more vendors, and more cost. “I had to use different systems for everything — I probably had 10 tabs open.” Explains Vipul. Vipul reviewed his costs line by line and saw an opportunity to simplify. He wanted to lower expenses, reduce dependency on separate vendors, and bring more of the hotel’s commercial and operational activity into one place. Less stitching, more scaling After evaluating multiple vendors, Vipul chose Cloudbeds over Mews because its unified model made both financial and operational sense. “I really liked Cloudbeds’ all-in-one solution, everything

LOUISVILLE, Ky.–– Agentic Hospitality is building on the momentum of its recent TravelOS Model Context Protocol (MCP) Server and Agentic Booking Engine launch and extending its capabilities into its ChatGPT app framework to reshape how hotels connect with guests inside AI platforms. Rather than introducing another intermediary layer, the company’s approach enables hotels to exist as fully represented, first-party brands within AI, enabling them to own the interaction, the data, and the booking from start to finish. At a time when the industry is racing to recreate familiar aggregation models inside AI interfaces, Agentic Hospitality is deliberately taking the opposite path. Platforms often compared in the market, including those modeled after The Hotels Network by Lighthouse or similar solutions, continue to function as intermediaries. By aggregating supply, they are requiring hotels to compete for placement while pushing travelers into third-party environments that sit between the guest and the brand. Agentic Hospitality’s ChatGPT app eliminates that layer entirely, enabling guests to engage directly with the hotel itself. The difference is simple but critical. In most models, the guest is still being routed through someone else’s storefront. In our model, the guest interacts directly with the hotel brand. They’re not downloading an intermediary; they’re effectively downloading the brand. Brad Brewer, Founder and Chief AI Officer of Agentic Hospitality This distinction becomes even more important in an AI-driven world where the interface itself determines visibility and influence. Aggregator-style platforms risk repeating the same dynamics as OTAs, where hotels are reduced to interchangeable inventory and must pay or optimize for position within a shared ecosystem. Agentic Hospitality instead mirrors the architecture of the open internet, where each hotel is independently represented, fully branded, and directly accessible. Delivering LIVE, Structured Inventory Central to this model is the TravelOS MCP Server that connects directly to a hotel’s CRS and PMS to ensure that all availability, pricing, and inventory originate from the system of record. This infrastructure enables the ChatGPT app to surface real-time, authoritative data while preserving full control over the guest relationship. Unlike intermediary platforms that rely on duplicated feeds or cached data, Agentic Hospitality delivers live, structured inventory directly into the AI conversation. Just as importantly, the platform captures the conversation itself to provide an entirely new layer of value in AI-driven commerce. Every guest interaction, from initial inquiry to booking intent, is retained and passed downstream into hotel systems, enabling operators to understand what was booked and why it was booked. “We are the only company capturing the full conversation and delivering it into the PMS,” Brewer said. “That context is what turns a transaction into hospitality. Preferences, questions, and intent are the data elements hotels need to personalize experiences and build loyalty in an AI-first world.“ For travelers, the experience aligns more naturally with how decisions are made. Instead of discovering an unfamiliar third-party app and navigating a marketplace of options, guests interact directly with brands they already know and trust. The friction of downloading and engaging with unknown platforms disappears, replaced

When the sun is shining and your poolside is buzzing, expectations are high. Guests want to relax, unwind, and enjoy seamless service - without ever leaving their lounger. But for hotel teams, peak-season demand can stretch resources and slow service. That’s where mobile ordering steps in. IRIS , the global market leader in digital F&B and guest experience solutions for hotels, provides 10 top tips on how activating digital poolside dining can help you maximise revenue, streamline operations, and elevate the guest experience this summer. 1. Put ordering power directly in guests’ hands With mobile ordering, a simple QR code scan will take guests straight to the digital menus where they can browse and order food, drinks, and even extras like sun cream, directly from their phone. No waiting, no queueing or hunting for a menu – guests are firmly in control and it’s just pure relaxation. 2. Turn convenience into higher spend When ordering is effortless, guests order more. From second cocktails to spontaneous snacks, mobile ordering encourages impulse purchases and boosts average check values – especially when you’ve got upsells activated and seasonal specials highlighted. 3. Eliminate the wait (and the wave!) No more trying to catch a server’s attention or queuing at the bar. Guests can order instantly from their lounger or cabana whenever the moment takes them - keeping them relaxed and engaged. 4. Speed up service with seamless POS integration Orders go straight to the kitchen or bar via your POS system, improving accuracy and reducing delays. As a result, there’s fewer manual uploads, faster service and happier guests. 5. Capture revenue - even when areas are unmanned Early morning by the pool? Quiet beachfront moments? Mobile ordering ensures you’re still capturing orders and generating revenue, even without staff being physically present. 6. Lighten the load for your team Less time taking orders and going back and forth from the POS system (especially when covering a large pool area or a long stretch of beach) means more time delivering exceptional service. Staff can focus on guest interaction and efficient delivery rather than running back and forth in the blazing sunshine. 7. Do more with less resource Mobile ordering reduces the need for large poolside teams. With fewer staff required to take orders, hotels can optimise labour while maintaining (or improving) service levels. 8. Keep operations running smoothly at peak Handle high volumes with ease. Digital ordering allows multiple orders to be processed simultaneously, helping your team stay on top of demand during the busiest times. Orders flow direct to the POS so your kitchen team can start processing them straight away. 9. Upgrade your menus - digitally and sustainably Say goodbye to soggy paper menus or out of date promotions. QR codes on loungers, cabanas, or tables offer a smarter, more hygienic solution - while giving you the flexibility to update menus, advertise one-off drink collaborations and promote seasonal specials or events instantly. 10. Unlock revenue potential across every space From poolside to beachfront, terraces

Tuesday turns on a single question: is agentic AI the next Internet, or the next metaverse? Direct booking economics, Middle East tourism momentum, and a sharp warning about frictionless design all push at the same nerve. Viewpoint: Will Agentic AI Be as Significant as the Internet, or as Insignificant as Blockchain and the Metaverse? A new viewpoint frames the debate that has been running through the industry for months. Proponents argue agentic AI will change everything in travel and hospitality, with autonomous systems handling research, booking, and travel logistics end to end. Skeptics point to its current value proposition as thin and the useful applications as still narrow. The piece notes the industry has had this same conversation about the Internet, blockchain, and the metaverse, with very different outcomes each time. The viewpoint also surfaces a real strategic split: some experts believe agentic AI will disintermediate the OTAs and let hoteliers sell directly on platforms like ChatGPT, Claude, Grok, and Gemini. Others point to Google's chosen path, building agentic AI in partnership with Booking.com, Expedia, Marriott, IHG, Choice, and Wyndham. The two paths point to very different futures for hotel distribution. Share your view → Direct Bookings Generate 60% More Revenue Per Reservation Than OTAs An opinion piece pulls together the most concrete numbers yet on the direct booking case. SiteMinder data shows direct bookings generate 60% higher revenue per reservation than OTA bookings, and BookBetterDirect research found direct rates beat OTA rates in 59% of cases that were tested. The argument: direct is no longer a brand-loyalty argument, it is a unit economics argument that operators can run on a spreadsheet. The piece links the direct case to the unified PMS conversation. A fragmented stack means fragmented data, which means a hotel cannot run the targeted retention and personalization that closes the gap with OTA convenience. With agentic AI now entering the booking layer, the operators with clean unified data are the ones positioned to capture direct bookings through the new channels rather than lose them through them. Read the analysis → Saudi Arabia Leads Middle East Tourism at $178 Billion, Business Travel Spending Up 23% WTTC data shows Middle East travel and tourism GDP reached $385.8 billion in 2025, with Saudi Arabia leading the region at $178 billion. Business travel spending across the region surged 23% year on year, growing at nearly twice the global rate. The numbers confirm what hotel operators in the region have been seeing on the ground for the past 18 months: Saudi Arabia is no longer a future story, it is a current one. The growth is set against the backdrop of a Middle East conflict that hit UAE operations hard from late February, as Accor reported in its Q1 results. The regional split is becoming sharper: Saudi Arabia and Egypt continued to grow through Q1 while UAE RevPAR fell 9%. The WTTC data suggests the underlying demand engine remains strong even as short-term geopolitics redistribute where the demand lands. Read the analysis

You’re likely sitting on your hotel’s next major revenue driver. It’s hidden in the guest data you already collect. When guest data is fragmented, you miss the chance to recognize returning guests and grow repeat revenue. But when that data is unified in a single profile, every interaction becomes an opportunity to build loyalty. In this episode of Hotel Moment, Bailey Yeats (Revinate) and Gitti Hernandez (Casa de Campo) share how leading hotels unify their data to power smarter segmentation and stronger guest recognition. Learn how to turn guest profiles into a reliable engine for repeat bookings. Listen now to unlock the value in the data you already have. Meet your host Karen Stephens As Chief Marketing Officer at Revinate, Karen is focused on driving long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. Her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships. Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com As the host of The Hotel Moment podcast, she interviews top players in the hospitality industry. Karen has been with Revinate for over 11 years, leading our global GTM teams. Her most recent transition was from Chief Revenue Officer, where she led the team in their highest booking quarter to date in Q4 2023. Watch the video Transcript [00:00:00] Gitti Hernández: We were able to really create a segment of those Ultra VIP, really important guests because we had a cleaner database. We were able to see who had been here really for multiple times. [00:00:28] Intro: Welcome to the Hotel Moment Podcast presented by Revinate, the podcast where we discuss how hotel technology shapes every moment of the hotelier’s experience. Tune in for our guest episodes, where we explore the cutting edge technology transforming the hospitality industry and hear from experts and visionaries shaping the future of guest experiences. Alongside our conversations with guests, we have episodes for you, hosted by Revinator Brenna Turpin, on resources available to you all. These resource-packed episodes have granular advice on overcoming industry and operational challenges so you can emerge as a hotel superhero. Whether you’re a hotelier or a tech enthusiast, you’re in the right place. Let’s dive in and discover how we can elevate hospitality together. [00:01:14] Bailey Yeats: Hello and welcome everyone. We are back with another Hotel Moment deep dive. So today is going to be our Hotel Moment webinar series dedicated to our leaders in the industry who are pushing the boundaries of what it means to be successful in 2026. The focus for today’s webinar is going to be all about database health. So specifically, we’re going to be talking about how to actually unlock your revenue from the guest data that you already have, and use that to improve your performance from 2025 into 2026. With me today I have my friend Gitti

Operational consistency isn’t a lofty goal. It’s a requirement for running hotels at scale—and it’s highly practical. It simply means being prepared to lead effectively from the top down, whether you’re overseeing one hotel or an entire portfolio made up of multiple properties and brands. It’s about putting the right structure, systems, and expectations in place so that hotel operations run consistently, communication flows clearly, and teams can execute without friction. In today’s environment, that level of readiness isn’t optional; it’s essential. Many hotel leadership teams are still operating with a mix of paper-based processes and disconnected tools. While that approach can work, using the right tools makes it much easier to sustain as portfolios grow. When information lives in logbooks, on whiteboards, or in scattered emails and texts, it creates gaps. Teams can’t always see what’s been done, what still needs attention, or how one department’s work impacts another. It’s not that people aren’t working hard; it’s that they’re working harder than they need to, and often without full visibility. That lack of visibility is where consistency and accountability start to break down. Across a portfolio, every property may be trying to do the right thing, but without standardized communication, each one ends up sharing information differently. From a corporate perspective, it becomes harder to know if expectations are being met across the board. And at the property level, departments that should be closely aligned (such as housekeeping, maintenance, and front desk) can easily fall out of sync. Even within the same building, teams can struggle to understand what’s happening outside of their immediate responsibilities. When processes are manual, everything depends on physical presence and follow-up. Someone has to check the logbook. Someone has to track down a team member. Someone has to remember to pass along information. And while those things can be managed with enough time and effort, they leave a lot of room for things to slip through the cracks. Over time, many hotel groups reach a tipping point where managing this way becomes increasingly difficult, especially when they’re responsible for multiple properties with a limited number of people overseeing them. The risks of staying in that environment too long go beyond operational inefficiency. They start to impact the guest experience. Missed communication can lead to unresolved maintenance issues, rooms that aren’t fully ready, or service requests that fall behind. From there, the financial implications follow—refunds, discounts, loyalty point compensation, and ultimately, negative reviews that could affect future bookings. What often gets overlooked is how preventable many of those situations are when communication is clear and timely. Real-Time Communication is Key This is where the concept of operational consistency really comes into focus. It’s not just about having processes. Rather, it’s about having systems that support those processes in real time. When communication is centralized and standardized, management companies can establish clear expectations across every property. They can build workflows that teams follow consistently, create templates that define how work gets done, and ensure that information