The Columns

The next seismic shift in capability—AI, automation, and digital platforms—is no longer coming; it’s here. It is the absolute operating reality above and within every hospitality business on the planet,…

The sheer number of software demonstrations I sit through where the vendor manages to snatch defeat from the jaws of victory is utterly staggering. I’m talking about products I know…

I was scrolling through the latest digital detritus this morning and stumbled upon a clip of a robotic tennis pro out of China. We’ve seen the Boston Dynamics dogs and…

Bong, Bong, Bong, Bong! You know the jingle! It’s mentally embedded. Remember the old beige PC towers of the 1990s? They all carried that shiny, omnipresent little badge: Intel Inside.…

I think it’s time we cleared the air on a fundamental distinction that often gets blurred in the frantic pace of our industry. I’m talking about the divide between being…

I’ve spent thousands of hours over the years researching and building market maps and industry infographics. Done well, they’re incredibly valuable. They simplify complex markets. They help buyers understand categories.…

The other day, I came across yet another LinkedIn post from someone explaining how to build a PMS over a weekend using AI. Three prompts. Two screenshots. One inspirational GIF.…

Have you heard the one about the “Vibe Coder”? It’s the latest fascination sweeping through industry boardrooms, and frankly, it’s a total riot. Suddenly, everyone thinks they’re a software developer…

I’m still buzzing a bit from a recent event. I was at the Hospitality Design Awards in Vegas—the big night for the architectural, interior design, and product community. These are…

A few years ago, I worried about algorithms deciding what movie I should watch on Netflix. Today, Silicon Valley apparently considers it too burdensome for humans to perform the ancient…