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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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The Columns

122 posts

Expert columns and opinion from 10 Minutes News for Hoteliers: analysis and perspectives on the hospitality industry.

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  • 2 min

Trying to predict AI is futile, preparing isn’t

  • 10minhotel.com
  • 25 August 2026
There is a lot of thinking going into predicting what AI will look like in our industry. I think that is mostly futile. Ten years ago, very few people would…
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  • 2 min

Power to The People!

  • 10minhotel
  • 22 August 2026
We often hear about Enterprise Architecture in tech circles these days, don’t we? It’s the holy grail—neatly aligning your technology systems with your overarching business architecture to ensure operational capability.…
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  • 2 min

Pimp

  • 10minhotel
  • 15 August 2026
The word “trust” is currently taking an absolute beating in hotel tech. We’ve somehow convinced ourselves that third-party platforms hold a permanent monopoly on traveler faith simply because they spent…
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  • 2 min

To Dine or Not to Dine

  • 10minhotel
  • 8 August 2026
“To dine or not to dine?” That is the question. Or at least, it’s the question I find myself asking as I stand in the lobby of a bustling eatery,…
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  • 2 min

AI AI Captain!

  • 10minhotel
  • 1 August 2026
The next seismic shift in capability—AI, automation, and digital platforms—is no longer coming; it’s here. It is the absolute operating reality above and within every hospitality business on the planet,…
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  • 3 min

Why Hotel Marketing Needs More Leonardo da Vincis

  • 10minhotel
  • 25 July 2026
For decades, we’ve rewarded hyper-specialization: knowing more and more about less and less. Become an SEO expert. A Social Media Manager. Find your niche and let everyone else deal with…
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  • 2 min

Hopeless

  • 10minhotel
  • 25 July 2026
The sheer number of software demonstrations I sit through where the vendor manages to snatch defeat from the jaws of victory is utterly staggering. I’m talking about products I know…
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  • 2 min

Anyone for tennis?

  • 10minhotel
  • 18 July 2026
I was scrolling through the latest digital detritus this morning and stumbled upon a clip of a robotic tennis pro out of China. We’ve seen the Boston Dynamics dogs and…
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  • 2 min

k-punk, Artificial Intelligence, and the New Capitalist Realism

  • 10minhotel
  • 18 July 2026
I hate writing this post. Not because it’s about a company I dislike. Quite the opposite. I’ve admired the company for years, and I’m even lucky enough to call one…
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  • 2 min

AI Inside

  • 10minhotel
  • 11 July 2026
Bong, Bong, Bong, Bong! You know the jingle! It’s mentally embedded. Remember the old beige PC towers of the 1990s? They all carried that shiny, omnipresent little badge: Intel Inside.…
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  • The OTA Market, Finally Mapped

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  • The Hotel Internet Is Controlled by a Handful of Brands

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Sponsors
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Top News
  • Why most hotel guest directories are outdated and how to improve them
    • 25 August 2026
  • Bright lime hero banner with bold black text “Revenue Beyond Hotel Rooms,” MEWS logo, subtitle “Sell any space, straight from your PMS,” a bartender pouring a cocktail on the right, and a black “Book a Demo” button on the left.
    The Guest Data OTAs Send You Comes With a Countdown, World Panel Weighs the Human-Free Hotel, Luxury RevPAR Runs 15.9% Ahead
    • 25 August 2026
  • Who Is Tourism For?
    • 25 August 2026
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    • 24 August 2026
  • AI is driving innovation in hotels. Where should the industry focus? 
    • 24 August 2026
Sponsored Posts
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

    View Post
  • SOCIETIES Magazine’s 6th Edition

    View Post
  • What AI is telling travelers about your hotel tonight. And you have no idea

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