The AI guest is still rare. Half the people who try it keep using it.
AI’s share of hotel website visits quadrupled in a year and is still under one in a hundred, while half the travelers who have used it for a trip now…
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The rules for AI hotel booking are out. Changing the reservation isn’t in them.
Google’s standard for AI hotel booking, merged September 24 by a council with three OTAs and no independent hotel, ends at the confirmation number Oct 7, 2026 by Markus Busch…
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Booking.com says Europe’s hotels don’t depend on it
Booking.com’s head of public affairs calls Europe’s hotel distribution balanced, two weeks after an EU court upheld that Booking dominates online hotel sales Oct 7, 2026 by Markus Busch The…
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The hold on your guest’s card expires long before she arrives
Card networks let a hotel hold money on a card for about 30 days, so the guest who books in spring for summer arrives with nothing blocked, only a card…
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Your non-refundable rate can now be canceled. Hopper charges the guest for it.
Aven’s booking engine now sells guests a Hopper plan to cancel any rate while the hotel keeps its payment, and neither company says what share of the plan comes back…
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Influence Society: As AI Reshapes Hotel Marketing, Hotels Need Stronger Brands to Stay Visible and Be Chosen
From AI search and advertising to website production and regulations, Influence Society says the mechanisms connecting hotels with travelers are becoming increasingly fluid, making a clear, distinctive and recognizable brand…
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Shiji spent a year testing AI on its own people before offering it to a single hotel
By Tony Loeb, co-founder of 10 Minutes Hotels When ChatGPT arrived, hotel tech rushed into AI. Everyone wanted to try it, plenty got hooked, and things moved very fast. Looking…
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PriceLabs Unveils Athena, an AI Revenue Analyst for Every Short-Term Rental Business
Athena constantly monitors every listing, explains what needs attention and why, and changes nothing without the user’s OK Chicago, IL, 5 October 2026 — PriceLabs, a leading revenue management platform for…
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Nearly half of short-term rental operators expect AI agents to help run their businesses within a year, Hostaway finds
Finland, 5 October 2026 — Nearly half of vacation rental operators expect AI agents to help run their businesses within the next 12 months, signaling a rapid shift towards giving AI…
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Casago leadership transition takes effect as Joe Riley becomes CEO
PHOENIX, Ariz., and PORTLAND, Ore., October 2, 2026 — On the heels of Casago’s successful transition of Vacasa’s markets to Casago franchisees, Joe Riley has taken over as Chief Executive Officer of Casago.…
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