Hotel guest experience, all in one place. This hub aggregates the latest news, ideas and technology shaping the modern guest journey, curated by 10 Minutes News. Keep up with what guests expect and how hotels deliver.
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3 Questions to Ask Before Adopting AI in Hospitality | Jeff Bzdawka posted on the topic | LinkedIn
30 August 2026There’s a lot of excitement around AI in hospitality right now. Every week, there seems to be a new tool, new use case, or new initiative promising …
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The choices we make about AI now are critical | Bill Gates | Scott Eddy | 20 comments
30 August 2026I read Bill Gates’ latest piece on AI, and there was one concept I kept coming back to because I think it has huge implications for hospitality. He …
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Fixing the Greatest Irony in Travel with the Global Sleep Symposium by Equinox Hotels
30 August 2026This post was originally published on this site. One of the great ironies of modern life is that we all need to travel – for work, events, leisure and discovering meaning in life – and yet it’s often profoundly disruptive to sleep. This irony is doubly true for hotels with strong wellness positioning: we aim to preserve the health of our guests, and yet the logistical rigors of travel make this a Sisyphean battle (for those who don’t know their…
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Hotel du Pont Announces Comprehensive Refresh
28 August 2026This article was written by Lodging Magazine. Click here to read the original article Photo Credit: Hotel du Pont WILMINGTON, Delaware—More than a century after it opened, Hotel du Pont debuted a series of design and culinary updates, including a new private dining room. The property has also added a new lobby outpost of Spark’d Creative Pastry + Coffee, the Wilmington bakery led by Executive Chef Leah Ferrara. This fall, the hotel will also reveal a refreshed lobby. Following last…
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Choice Hotels Partners with Google to Launch AI-Powered Hotel Booking Feature in U.S. via Google Search
28 August 2026💻 Choice Hotels partners with Google to utilize AI Mode in Search for hotel bookings in the U.S., enhancing travel planning with conversational AI. This feature allows travelers to specify preferences in plain English and view hotel options visually, including rates and guest reviews. Choice Privileges points costs are also displayed for members. Their system, fully cloud-based, supports AI advancements in guest experiences, franchisee tools, and operations, aiming to simplify travel and benefit hotel owners.
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Hilton to Debut LXR Hotels & Resorts in Costa Rica with Maravé Manuel Antonio, Opening in 2029
28 August 2026🏝️ Hilton to debut Maravé Manuel Antonio, LXR Hotels & Resorts in Costa Rica in 2029. The resort spans 40 acres with 650 feet of Pacific coastline. It will feature 173 accommodations: 57 hotel units and 116 branded residences, including 66 villas. Designed by Carazo Arquitectura, it will have Costa Rica’s largest mass timber structure. Amenities include a Beach Club, two restaurants, and a spa. This marks LXR Residences’ first foray into Latin America.
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Shiji and Rivalry Tech Partnership Reveals an Unexpected Benefit of Self-Service: More Time for Hospitality
28 August 2026Atlanta, Georgia, USA – Shiji and Rivalry Tech today announced their partnership integrating Rivalry Tech’s hospitality-focused self-service kiosk platform with Shiji’s Infrasys POS , following the successful launch of the first integrated food and beverage kiosk implementation between the two companies in the Americas at Hyatt Regency Savannah . Launched in May 2026, the deployment is challenging one of hospitality’s biggest assumptions: that self-service comes at the expense of personal service. By moving routine marketplace purchases to self-service, guests no…
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Four Seasons Resort Maui at Wailea Opens Pantry Maui Café with Exclusive Island-Inspired Menu and Beverages
28 August 2026🍴 Four Seasons Resort Maui at Wailea debuted Pantry Maui, a new culinary experience, in August 2026. Executive Chef Ryan Schelling and Executive Sous Chef AJ Thalakkat crafted a menu featuring island-inspired specialties like the Mango Sticky Rice Matcha Latte and Poi Coconut Crown. Offerings include grab-and-go items, cold-pressed juices, and Hawaii-grown cacao chocolate. The coffee is sourced from Los Angeles’ Loquat, and matcha from Nekohama. General Manager Konrad Gstrein emphasizes the focus on quality and guest experience.
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Holiday Inn Opens 106-Room Hotel Near Denver Airport, Featuring New Lobby Design and Modern Amenities
28 August 2026🏨 Holiday Inn by IHG opened a 106-room hotel, the Holiday Inn & Suites Commerce City-Denver Airport, in Commerce City, Colorado. Located less than 10 minutes from Denver International Airport, it offers a complimentary airport shuttle. Developed by NibbleNook Hospitality, it features a co-located front desk, order counter, and bar, creating a seamless guest experience. Amenities include an indoor pool, fitness center, and electric vehicle charging. The hotel aims to blend trusted hospitality with personalized service.
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Goodwood Estate Plans Major 2027 Transformation of The Goodwood Hotel into Luxury Coaching Inn with 80 Rooms
28 August 2026🏨 Goodwood Estate plans to transform The Goodwood Hotel into a luxury coaching inn during a major 2027 refurbishment. The hotel will feature 64 guestrooms, 16 new suites, two restaurants, and more. Set to reopen in early 2028, the redesign will embrace the hotel’s 18th-century heritage. Russell Sage Studio leads the project. Charles Gordon-Lennox, the Duke of Richmond, emphasizes creating an experience that connects guests with nature, preserving the estate’s spirit and history.
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UKHospitality Unveils New Guest Safety Principles for Accommodation Providers with Five Key Security Areas
28 August 2026🚨 UKHospitality (UKH) released guest safety principles for the UK accommodation sector, involving stakeholders like Accor and Hilton. These principles focus on prioritizing guest safety, privacy, effective verification, and continuous security improvement through trained staff. The guidance, adaptable for hotels to holiday parks, urges businesses to enhance their security standards. Allen Simpson, UKH CEO, emphasized the importance of secure and welcoming accommodations for millions of guests annually.
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How Hotels Create Memorable Guest Experiences
28 August 2026Why do some hotel stays fade from memory while others stay with us for years? The answer often lies not in luxury or technology, but in small moments that create emotional meaning. By understanding how memories are formed, hotels can transform ordinary touchpoints into memorable guest experiences that strengthen loyalty and advocacy. I have always loved travelling and discovering new places. Each trip is a new adventure. But when I think about hotels I’ve stayed in, many just blur together…
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Village Hotel Club to Install Padel Courts at Multiple UK Locations, First Major Operator to Do So
28 August 2026🏓 Village Hotel Club is set to become the first major UK operator to introduce on-site padel courts. Starting with five floodlit courts in Wirral, new courts will soon open in Newcastle, Warrington, and Blackpool. In 2025, padel attracted over 860,000 players, up from 400,000 in 2024 and 129,000 in 2023. The group hosts 1.8 million hotel guests and 140,000 health club members annually across 34 UK venues, with facilities like gyms and coworking spaces.
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Valor Hospitality Expands to West Coast With Management of The Monsaraz, a Tapestry Collection Hotel
28 August 2026Located in Point Loma, The Monsaraz opened in 2021 as the area’s first new hotel in more than a decade. As part of the agreement, Valor Hospitality will assume full management of the boutique property, including its food and beverage operations. The existing hotel team will also join Valor’s growing family of hotelitarians, the company’s collective of hospitality professionals united by a people-first culture, local expertise and a shared commitment to delivering exceptional guest experiences. The signing represents another milestone…
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Raines Selected To Manage 114-Room AC Hotel Downtown Little Rock
28 August 2026FLORENCE, SC – Raines , a leading hospitality management, development and investment company, today announced it has been selected to manage the 114-room AC Hotel Downtown Little Rock, a Marriott-branded property located in downtown Little Rock, Arkansas, near the River Market District. The management agreement expands Raines’ regional presence while reinforcing the company’s growing reputation for operating lifestyle hotels with distinctive food and beverage experiences. Located at 201 W. Capitol Avenue, the hotel occupies the historic Hall and Davidson buildings…
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Marriott and The Reef Resorts & Spa Sign Three-Resort Conversion in Playa del Carmen to Debut Tribute Portfolio All-Inclusive Brand
28 August 2026Miami, Florida – Marriott International, Inc. and The Reef Resorts & Spa announced the signing of an agreement to convert three resorts in Playa del Carmen, Mexico, to join the Tribute Portfolio Collection, as all-inclusive resorts. The agreement includes The Reef Playacar Beachfront Resort & Spa, The Reef 28 Adults-Only Luxury Hotel & Spa, and The Reef Coco Beachfront Resort & Spa, marking the debut of Tribute Portfolio Hotels in Playa del Carmen and adding 676 rooms to Marriott’s growing…
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56% of Guests Are Ready to Book—Why Do 98% Abandon Your Hotel Website?
28 August 2026For two decades, independent hotels have accepted a painful reality: roughly 98 out of every 100 people who visit their website leave without making a booking. Industry benchmarks treat this dismal 2% direct conversion rate as an unchangeable law of digital travel. Hoteliers spend thousands driving traffic to their digital front door, only to watch prospective guests slip away at the very end. Meanwhile, OTAs happily collect 15% to 25% commissions on demand that was practically yours to begin with.…
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Choice Hotels Partnrs with Google to Help Travelers Book Hotels Through AI Mode in Search
28 August 2026Planning a trip should feel exciting — not overwhelming. But for many travelers, finding the right hotel means opening multiple tabs, comparing photos and reviews, and checking rates one by one to find a property that fits the bill. Choice Hotels is partnering with Google to help simplify that experience. Choice Hotels is excited to be an early partner in hotel booking through AI Mode in Search, a new Google experience designed to help consumers find and book hotels in…
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HVS U.S. Market Pulse: August 2026
28 August 2026This summer has been strong for the U.S. hotel sector, with weekly RevPAR gains averaging near 8.0% in June and early July, cooling slightly into 6.0% to 7.0% in August. Our RevPAR growth forecast reflects 4.5% for 2026 given the expectation that recent growth, partly fueled by World Cup matches and heightened vacation travel, will wane somewhat in the final months of the year. With consistent RevPAR growth above expectations this year, our RevPAR growth forecast for 2026 reflects a…
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Hilton Australia Recognised as Number 1 Hospitality Workplace by Great Place to Work®
28 August 2026Hilton Australia has been recognised as the Number 1 hospitality workplace by Great Place to Work® in the category of companies with more than 1,000 employees. The recognition reflects Hilton’s people-first culture, inclusive leadership and commitment to supporting team members to grow and thrive, enabling them to deliver hospitality with heart. The accolade reinforces Hilton’s position as an employer of choice as it expands across Australasia, with upcoming openings in Sydney, Cairns, the Gold Coast, Suva and Auckland. SYDNEY –…
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Meeting Evolving Guest Expectations: How Operational Excellence Shapes the Modern Guest Experience
28 August 2026At Hilton Anaheim, our approach to hospitality has always centered on one simple goal: creating an experience that feels effortless for every guest who walks through our doors. That expectation has become more important than ever. Over the last several years, the hospitality industry has experienced a significant shift in what guests value most. From an operational perspective, we’ve observed that guest expectations have evolved in more nuanced ways. While conversations often focus on technology, personalization, and design innovation, today’s…
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The Organic Element in Desert Wellness and the Wooden Key Card
28 August 2026Desert wellness has an unmistakable sense of scale of vast horizons, quiet landscapes, dark skies and the elemental presence of stone and sand. In our previous article, GCSTIMES looked at how hotels are exploring these qualities through ritual and experiences built around the desert’s natural conditions. Yet within this expansive landscape, there is also room for something much more intimate. Look more closely at the moments when desert resorts turn toward healing, and another element often appears: the organic. Frankincense,…
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Recognition and Support Critical for Sustaining Employee Performance in Luxury Hospitality, Says Boca Raton CEO
28 August 2026📚 Daniel Hostettler emphasizes the importance of caring for hotel staff to ensure quality guest service. He suggests that recognition and addressing employee needs—such as adequate breakroom conditions and flexible scheduling—are crucial. Hostettler criticizes the notion of employees as easily replaceable, arguing that long-term staff contribute to operational wisdom. He also advocates for addressing root issues, like substance abuse, to maintain high performance levels. These strategies improve employee experience without significant costs.
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Nespresso Targets Premium Coffee Experience as Key Differentiator in U.S. Hotels, Says B2B Head Nick Stevens
27 August 2026☕ Nick Stevens, head of B2B for Nespresso for Business, prioritizes making Nespresso the premium coffee partner in the U.S. hospitality industry by fostering relationships with key groups and demonstrating sustainability advantages. Stevens emphasizes coffee’s role in enhancing guest experiences across hotels and addressing cost pressures. Nespresso’s capsule systems now offer diverse beverage options and focus on sustainability, with significant investments in capsule recycling and responsible sourcing, while meeting evolving guest demands for quality and personalization.
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Trivago Reports 21% Revenue Growth as CEO Advocates AI for Enhancing Employee Productivity Over Cutting Staff
27 August 2026🌎 Trivago, led by CEO Johannes Thomas, reported a 21% Q2 revenue growth, reaching $633M, contrary to AI-driven disruption predictions. Instead of downsizing, Trivago leverages AI for operational efficiency, equating 600 staff’s output to 6,000. Meanwhile, Loveholidays increased AI-assisted code changes from 7% to 79% in a year, boosting deployments by 73% without expanding its engineering team. A $10 CPM cost is set for travel content creators, with a recent campaign achieving 5.8M views on a $50K budget.
