Track IDeaS, the revenue management specialist, in one feed. This hub aggregates the latest news, releases and partnerships around IDeaS’ RMS and pricing science for hotels, as covered by trusted global sources. A quick way to keep up with one of the most established names in hotel revenue optimization.
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Hotel Forecasting Software: Guide & Vendor Comparison (2027)
9 October 2026Most hotels still budget and forecast in spreadsheets that break the moment a portfolio grows past a handful of properties. That’s changing. The hotel financial management software market is set to more than double to US$ 6.1B by 2034, growing at an 8.4% CAGR from USD 2.7B in 2024. The money backs it up, hotel […] The post Hotel Forecasting Software: Guide & Vendor Comparison (2027) appeared first on RateGain.
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Marriott Integrates AI Booking on Fliggy, Surpassing 800% Growth in China’s Holiday Travel Bookings
9 October 2026📱 In China, AI agents on Alibaba’s Fliggy processed 200 million orders during the February Spring Festival, including 55 million milk tea cups. Hotel AI bookings rose over 800%, with Marriott using a dedicated “door” in Fliggy for easy hotel and package access. In the US, Google enabled hotel bookings in AI Mode with 10 companies, including Marriott. On Fliggy, Marriott’s AI commands extend beyond rooms to offerings like afternoon tea, enhancing direct sales.
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All Survey Respondents Lie (They Just Don’t Know It)
9 October 2026Everybody lies. That was the operating philosophy of Dr. Gregory House, the fictional diagnostician who solved medical mysteries by refusing to trust …
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Why Hotel Operators Need to Think More Like Owners
8 October 2026Asset-light growth can help hotel companies scale faster, but owners still carry the capital risk. Operators with skin in the game may be better positioned to test ideas, challenge investment assumptions, and focus on long-term hotel value.
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Duetto Buys Flyr Hospitality as Airline Tech Firm Exits Hotel Pricing
8 October 2026Four years after Flyr bought its way into hotels, it’s handing the unit to one of the two rivals Skift said it would have to beat.
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Ruby Hotels Launches “Dive in with Ruby” Music Series in UK and Germany to Spotlight Emerging Artists
8 October 2026🎤 Ruby Hotels, part of IHG, launched “Dive in with Ruby,” a live music series featuring Sasha Keable and Good Neighbours in the UK and Germany. The series started at Ruby Zoe, Notting Hill, with Sasha Keable debuting her single “Options” on September 30, 2023. Ruby plans to grow from its 42 properties, reaching over 120 hotels globally in the next decade. IHG operates over 6,000 hotels worldwide, with 1,800 in development.
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I spent 25 years building hotel tech and had 2 exits. Now I’m building new products with AI, and I’ll show you how to develop AI superpowers in hospitality. Last month in Rome I asked a room of… | Frank Reeves | 20 comments
7 October 2026I spent 25 years building hotel tech and had 2 exits. Now I’m building new products with AI, and I’ll show you how to develop AI superpowers in …
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Ten great things to do in London for Frieze Week 2026
7 October 2026As Frieze London 2026 (14-18 October) looms, put these openings, performances and parties in your diary now
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Bar Prince Unveils Mythical Legends: A New Cocktail Menu Inspired by Scotland’s Most Enchanting Folklore
7 October 2026This article was written by Luxury Hospitality Mag. Click here to read the original article Following the success of last year’s Connected Icons, Bar Prince at The Balmoral invites guests into a world of myth, magic and storytelling with the launch of its newest cocktail menu, Mythical Legends. Launching this autumn, Mythical Legends draws inspiration from Scotland’s most enduring folklore, transforming legendary creatures and ancient tales into an immersive cocktail experience. From unicorns and selkies to witches, dragons and kelpies,…
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Coury Hospitality Expands Portfolio with Management of THE RIVVY in Chicago and Marriott Tacoma Downtown
7 October 2026📈 Coury Hospitality, based in Dallas, is expanding with THE RIVVY in Chicago and Marriott Tacoma Downtown in Washington, managed for ACORE Capital. THE RIVVY, now a 297-room boutique hotel in River North, features 8,187 sq. ft. of event space. Marriott Tacoma Downtown offers 304 rooms and 25,000 sq. ft. of meeting space. Coury, experienced with Marriott brands, now manages over 40 U.S. hotels. Founded in 1999, Coury is known for its hands-on management approach.
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Booking Holdings Dominates European OTA Market with 68.8% Share, Overseeing 20.6% of Total Hotel Bookings
7 October 2026📈 On September 22, Booking.com’s public affairs head claimed the European hotel distribution market is competitive, citing a 2026 HOTREC study. Booking Holdings, owning brands like Agoda and Priceline, holds 68.8% of OTA bookings, translating to 20.6% of total bookings. The EU General Court, on September 9, confirmed Booking’s dominant market position. The study found 51% of hotels say OTAs underprice their rooms without consent. Direct bookings account for 51.3% of the market.
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AI-Sourced Traffic to Hotel Websites Quadruples in One Year, Yet Remains Below 1% of Total Traffic
7 October 2026📈 In July 2026, AI-assisted visits to hotel websites quadrupled compared to the previous year, but still accounted for less than 1% of total traffic, as reported by Bain & Company on September 30. In the US, 56% of leisure travelers used AI in 2025, rising from 43% in late 2025. By July 2026, AI-based site traffic increased by 119%, with conversion rates nearly matching non-AI visitors, a stark improvement from a 47% gap in 2025.
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Hospitality Industry Urged to Develop Next Generation of Housekeeping Leaders Amid Evolving Workforce Expectations
6 October 2026📚 The hospitality industry highlights the need for intentional leadership development. As experienced leaders retire, the focus is on cultivating the next generation of housekeeping leaders, emphasizing skills beyond technical expertise, such as communication and motivation. Organizations can attract future leaders through partnerships with schools and offering internships, while technology aids in training. Leadership academies and mentoring are critical for developing potential leaders, ensuring enhanced guest satisfaction and sustained housekeeping excellence.
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UrVenue Hosts Inaugural Hospitality Innovation Awards in Las Vegas, Honoring Caesars, TAO, Wynn, and More
6 October 2026📅 Las Vegas, September 30, 2026 — UrVenue’s inaugural Hospitality Innovation Awards took place at their new headquarters in The Venetian Resort, recognizing industry leaders. Honorees included Caesars Entertainment for Innovation at Scale and TAO Group Hospitality for Experience Innovation. Approximately 100 senior executives attended this event during G2E week. Clark County Commissioner Tick Segerblom presented awards, highlighting the contributions to Las Vegas’s hospitality sector. UrVenue, a hospitality tech company, continues to enhance venue operations since 2011.
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Aimbridge Hospitality Expands Partnership with Portman, Adding Westin Cincinnati and Future Downtown Marriott to Portfolio
6 October 2026🏨 Aimbridge Hospitality has expanded its partnership with Portman to manage The Westin Cincinnati and the forthcoming 700-key Cincinnati Downtown Marriott. The Westin, acquired by Portman in 2025, will undergo renovations next year, while the Marriott, part of the $828 million Convention District project, broke ground on July 21, 2026. It will feature 60,000 square feet of meeting space and a 17,000-square-foot events terrace, backed by $540 million in financing, with Aimbridge as an equity partner and operator.
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Sophie Calle’s “Something Missing” Exhibition Opens at Turner Contemporary in Margate, Running Until January 2027
5 October 2026🎨 Sophie Calle’s UK exhibition at Turner Contemporary in Margate, her first since 2009, runs until January 24, 2027. It features “Something Missing,” previously at Louisiana Museum of Modern Art, with works like “On the Hunt” (2017–2024) and “Catalogue Raisonné of the Unfinished” (2023). Calle explores absence, capturing the longing in personal ads dating back to 1890. Other works include “Purloined (Turner)” (1998–2013) about stolen paintings, and “Voir la Mer” (2011) featuring Istanbul residents seeing the sea.
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The Lodging Conference 2027 in Phoenix to Host Over 3,000 Hotel Industry Leaders Amidst Market Challenges
5 October 2026🏨 From October 5-8, 2023, over 3,000 hotel industry professionals will gather at The Lodging Conference in Phoenix, Arizona, held at the JW Marriott Phoenix Desert Ridge Resort and Spa. This 31st edition will address rising development costs, labor shortages, and AI implementation. Notable sessions include “The Dealmakers: Development” and “The AI End User.” Awards will honor Jagruti Panwala and Liam Brown for industry contributions. Over 36,000 have attended since inception, emphasizing networking and insights.
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Lobby AI and Crewfare Win People’s Choice Awards at Global Startup Pitch During WiT Singapore Event
5 October 2026🚀 Global Startup Pitch People’s Choice Awards highlighted two innovative startups at WiT Singapore: Lobby AI and Crewfare, who won in the Seedup and Scaleup categories, respectively. From June’s Phocuswright Europe finals, finalists presented before winning by audience votes. Winners will showcase at The Phocuswright Conference, Nov. 17–19 in Fort Lauderdale, Florida. Additional awards went to SPUN, BookAfrica, and Honorary Wild Cards Talk to Magpie AI and Conxi. The event emphasizes practical solutions in travel technology.
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Independent Hotels Bear the Cost as New Travel Distribution Layers Shift Financial Burden Away from OTAs and Brands
5 October 2026🏨 In 2026, Google introduced hotel booking within its AI system. Booking Holdings spends about $22 million daily on marketing, influencing hotel commissions. By 2025, 75% of Marriott’s US and Canada room nights were by members. Airlines, unlike hotels, managed to reduce OTAs’ share to 13% of their online revenue. In 2025, Delta earned $8.2 billion from American Express for loyalty perks. Franchise fees range from 9.6% to 12.9% of room revenue. Conversions were 40% of Marriott’s 2026 openings.
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Employee Experience Crucial to Hospitality, Influencing Restaurant Culture and Customer Satisfaction, Says Industry Expert
5 October 2026🍳 At a restaurant conference, an operator expressed frustration over employees’ lack of care. The focus shifted to “discretionary effort”—emotional investment in work beyond job requirements. Recognizing and valuing employees’ efforts, even in fleeting 15-second interactions, fosters this. A Manager of the Year awardee exemplified how positive employee experiences translate into guest satisfaction. Operators often wonder, “What’s it like to eat here?” but should equally consider, “What’s it like to work here?” Both experiences are interconnected.
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AI and OTAs Like Booking.com Are Taking Control of Hotel Upselling and Pricing Decisions, Industry Warns
5 October 2026📱 Three days before arrival, hotels send emails with offers like sea-view rooms at $45 extra. Booking Holdings’ August 2023 call revealed that over 50% of Booking.com bookings involve Level 2 and 3 members, pre-deciding upgrades. Delta, despite denying, aims for individual pricing by November 2024. Revolut, with over 70 million users, advances in AI bookings. On August 4, a Senate hearing discussed surveillance pricing, raising concerns about dynamic, personalized pricing strategies in the travel industry.
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AAHOA’s 5th HerOwnership Conference in Nashville Empowers Women Hoteliers with Focus on Ownership and Leadership
2 October 2026📚 September 27–28, Nashville, Tennessee—The fifth annual HerOwnership Conference by AAHOA gathered women hotel owners to focus on ownership operations, technology, and growth. The event featured masterclasses on legal issues and hotel financing, with sessions on AI and portfolio diversification. Keynote by Simi Shah of South Asian Trailblazers highlighted the importance of AAHOA. AAHOA President Laura Lee Blake praised the confidence of women hotel owners. Arti and Purnima Patel emphasized the importance of networking and mentorship.
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AAHOA’s 5th Annual HerOwnership Conference in Nashville Highlights Women Leadership in Hospitality, September 27–28
2 October 2026🎶 September 27–28, Nashville hosted AAHOA’s 5th HerOwnership Conference, uniting women hotel owners. With 20,000 members, AAHOA owns 60% of U.S. hotels, impacting 1.7% of GDP. Key topics included hotel operations, legal issues, and AI technology. Simi Shah, a keynote speaker, praised AAHOA’s role in her career. AAHOA employs over 1 million, generating $51.3 billion annually, supporting 4.2 million jobs. The event emphasized women’s leadership and networking within hospitality.
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Red Roof Expands into Canada and Reports 44% Revenue Increase from Mobile App at Ignite 2026 Conference
2 October 2026📈 From October 1-3, 2026, Red Roof held its Ignite 2026 Brand Conference in Hollywood, Florida. President Zack Gharib reflected on Red Roof’s 53-year history, highlighting recent growth and challenges like tight labor markets and rising costs. The company achieved strong guest satisfaction and expanded to new markets, including Canada with Red Roof PLUS+ Vancouver Airport. Technological investments, like HotelKey and FreedomPay, improved operations, while their app saw a 44% revenue increase. Gharib emphasized culture and strategic growth for future…
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Seven in Ten APAC Consumers Abandon AI Interactions Due to Lack of Personal Recognition, Twilio Report Finds
2 October 2026📄 Twilio’s 2026 survey highlights AI issues in hospitality. **70%** of APAC consumers abandon AI interactions due to memory lapses, yet **84%** of brands think their AI recognizes returning customers. Only **28%** of hotel chains have an enterprise-wide AI strategy, and **13%** report ROI. **91%** use AI, but **69%** still manually enter guest preferences. **65%** of guests repeat themselves to humans post-AI interaction. The solution involves unified data systems and improving AI memory.
