Hotel revenue management, all in one place. This hub gathers the latest news, strategies and technology around pricing, forecasting and demand for hotels, curated by 10 Minutes News from trusted sources. A fast way to stay sharp on the discipline that drives hotel profit.
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Our Town: How there’s more to Kohler, Wisc., than plumbing fixtures
9 August 2026This article was written by HotelsMag. Click here to read the original article There’s a strong chance that your home contains a Kohler-made product. Maybe a toilet, a faucet, a sink or a bathtub—maybe all. Kohler is an American success story with a rich and riveting history; an immigrant story about a man who plumbed the depths of manufacturing only to build a plumbing empire. It eventually would become even more. Midway through the 19th century, a nine-year-old John Michael Kohler emigrated with his family from Austria to the American…
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2026 FIFA World Cup Boosts U.S. Hotel Revenue by $680 Million, Driven by ADR Increases Across 11 Host Cities
7 August 2026🏆 The 2026 FIFA World Cup boosted U.S. hotel revenue by $680 million across 11 host cities. Despite occupancy drops in 7 of these cities, ADR increases were prominent. The event highlighted the need for dynamic pricing strategies. In Q2 2026, APEC’s hotel construction hit a record high with 2,506 projects. Global guest satisfaction peaked at 87.3%, with quick response times boosting ratings. Five hotel groups surpassed one million rooms, but per-key value creation remains crucial.
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Beverage Cost Alone Fails to Measure Hotel Profitability; Comprehensive Multi-Dimensional Analysis Needed for Revenue Management
7 August 2026💸 In multi-outlet hotels, beverage costs can differ significantly despite identical ratios. In a case study, a hotel with a 24% beverage cost ratio from entry-level drinks saw lower revenue, while another with premium sales saw higher revenue per guest and gross profits. A shift in mix, not just cost, can indicate operational changes. An example showed beverage revenue increasing from CAD 300,000 to CAD 350,000 with a profit rise from CAD 237,000 to CAD 266,000 despite a cost ratio…
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AI’s Role in Travel Bookings Set to Expand, Trust and Accountability Remain Key Challenges
7 August 2026📈 Capital One Travel has expanded its Premier and Lifestyle Collections to over 1,400 hotels, following similar actions by VISA. OTAs, benefiting from decades of expertise, large data sets, and billion-dollar ad budgets, overshadow hotels in spending on AI-powered discovery. During the FIFA World Cup, match days increased ADR more than occupancy. Airbnb is developing a loyalty program, possibly innovating with data and partnerships rather than just rewards. Attention currency is shifting towards trust, crucial in luxury and independent accommodations.
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HOSPA Secures Savoy Educational Trust Grant to Fund Scholarships for Finance and Revenue Management Courses
7 August 2026📖 HOSPA Professional Development received a grant from the Savoy Educational Trust to fund scholarships for hospitality workers pursuing finance and revenue management qualifications. The funding targets self-funded learners, not employer-sponsored, aiding their professional education while they continue working. By July 2021, HOSPA transferred its education programs to Heyward Group under a five-year agreement. By December 2025, the professional development arm was running 19 courses with a 95% success rate.
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Five Hotel Groups Now Exceed One Million Rooms, But Value Creation Overtakes Volume in Industry Focus
7 August 2026🏨 Marriott, Jin Jiang, Hilton, H World, and IHG have surpassed the one-million-room mark, marking a volume milestone. Despite this, Marriott significantly outperforms Jin Jiang in value, with EBITDA in billions versus hundreds of millions. The industry continues growing, with branded hotels comprising only a fraction of global room supply. Key strategies include volume through franchising and value through upscale management. Growth trends focus on emerging markets in Asia-Pacific and the Middle East, with leisure and lifestyle driving brand expansion.
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Mews Raises $300M to Integrate Systems with AI-Native Operating Platform in Hospitality Industry
7 August 2026💻 In 2026, hotel platforms are streamlining operations by integrating systems like PMS, RMS, and CRS. Mews raised $300M to merge revenue management and guest services through an AI-native platform, partnering with SiteMinder. Cloudbeds and Oracle Hospitality advance with AI, while specialists like IDeaS and Canary maintain their niche. The strategic focus shifts to irreplaceability and specialization in the tech ecosystem. i5invest connects startups with over 150,000 decision-makers in business development and M&A.
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World Cup Host Cities See 20% RevPAR Increase Despite Decline in Hotel Occupancy Rates
6 August 2026🏆 During the World Cup, U.S. host cities saw a 20% RevPAR increase, driven by a 21% room rate hike, despite falling occupancy. Historical data shows similar trends: Berlin (2006) enjoyed a 144% RevPAR spike, yet occupancy dropped to 37% post-match; Cape Town (2010) saw a 220% increase but faced a 5.7% overbuild. For future events, strategic planning—setting minimum-stay rules and enhancing guest experiences—is crucial to maintain long-term success and prevent staff burnout.
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LodgIQ’s Guide Highlights Revenue Management System Needs: Explainability, Portfolio Consolidation, and Cost Efficiency for Hoteliers
6 August 2026📊 Owners and operators invest in revenue technology to improve financial performance, strategic control, and efficiency. Volatile demand, like a concert or market shifts, poses challenges for manual reporting, affecting decision speed and profitability. Effective RMS should provide a clear view of market occupancy, competitive rates, and demand strength over 30, 90, and 180 days. Automation should complement human judgment, focusing on explainability and total cost of ownership to streamline operations and enhance decision-making.
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Booking.com Holds $8.2 Billion in Hotelier Funds Under Merchant Model, Impacting Cash Flow and Financial Planning
6 August 2026💸 $8.2 billion in hotelier funds are held by Booking.com under its merchant model, impacting hotels’ cash flow and financial planning. Kempinski CEO Bernold Schroeder advocates for less excess in luxury hospitality. RevPAR in the U.S. increased by 7.3% as of August 1. The Middle East’s tourism GDP is projected to grow annually by 6.3% until 2036. Travel and tourism investment exceeded $1 trillion in 2025. New hotel openings include Kimpton Quinta da Marinha in Portugal and Zamara Private in…
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Volatile Demand and Manual Reporting Hinder Revenue Management, Highlighting the Need for Effective RMS Integration
6 August 2026📈 Owners and operators are investing in revenue technology to enhance financial performance and strategic control. Manual reporting delays decision-making, affecting margins and net income. A fragmented reporting system complicates visibility across different types of hotel assets. An effective Revenue Management System (RMS) should integrate signals such as market occupancy and competitive rates to facilitate quick decisions. The RMS should preserve human judgment, and an evaluation should consider integration, transparency, ROI, and total cost of ownership.
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Remington Hospitality’s In-House Social Media Strategy Generates $3M Revenue, Achieves 63.7 Million Impressions Across Portfolio
6 August 2026📷 Remington Hospitality’s in-house social media division achieved significant results, generating over $3 million in revenue with a 37:1 return on ad spend. With 63.7 million impressions and 4.2 million video views, follower growth reached 31,511, and engagements increased by 110.2%. At La Concha Key West, their strategy boosted Instagram followers by 1,137.9%, while Renaissance Palm Springs saw a 226.4% increase. Le Méridien Fort Worth’s social presence improved with a 711.9% rise in impressions and a 2,025.7% increase in engagements.
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HOSPA Professional Development Receives Grant from Savoy Educational Trust to Support Self-Funding Hospitality Learners
6 August 2026📚 HOSPA Professional Development received a grant from the Savoy Educational Trust to enhance access to education for hospitality professionals. This funding aids learners self-funding studies to build commercial skills, breaking financial barriers. Janel Clark, HOSPA’s Head of Professional Development, emphasized the grant’s impact on career progression. Supported by Angela Maher, Chief Executive of the Trust, the initiative aims to strengthen the hospitality workforce through specialized courses in finance, revenue management, and asset management.
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Lindsey Ueberroth of Preferred Travel Group Highlights Success of Independent Hotels in Post-“Beigification” Era
6 August 2026📰 In a Hotel Moment podcast episode, Karen Stephens and Lindsey Ueberroth discuss the decline of hotel brand uniformity in favor of unique, independent hotels. Preferred Hotels and Resorts, under Ueberroth’s leadership, includes over 625 hotels across 80 countries. Key trends include a focus on personalized guest experiences, heritage travel, and the role of AI in hospitality. Their Luxury Travel Report highlights the increasing importance of loyalty programs and travel advisors.
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Solar eclipse drives unseasonal tourism boom to rural Spain
6 August 2026MADRID, 6 August 2026 — The total solar eclipse set to wow Spain on August 12th is driving a tourism boom, particularly across the rural areas often known as “Empty Spain”, according to new data from revenue management software, PriceLabs. The event is transforming typical travel patterns, with inland cities like Burgos, Teruel and Zaragoza seeing an unusual surge in demand for short-term rentals in what is usually low season due to the extreme heat. Occupancy has grown in 13 of 15…
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Hospitality Industry Lacks AI Accountability as Algorithmic Decisions Outpace Human Oversight in Hotel Operations
6 August 2026🏨 AI is deeply embedded in hotel operations, influencing decisions without adequate accountability structures. Key areas include room rates, labor scheduling, guest interactions, and procurement forecasting. Often, those closest to AI outputs lack authority to challenge them. Effective governance requires clear accountability, ensuring someone can override AI outputs promptly. Statistics illustrate insufficient control: “Revenue manager, if they still look” isn’t sufficient. Establishing human oversight in AI-driven decisions is crucial to prevent errors from scaling unchecked.
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Your Group Has Ten Forecasts. Your Owner Wants One.
6 August 2026This article was written by Demand Calendar. Click here to read the original article Inside a single hotel, the pattern is familiar. Sales reports the quarter as healthy because the pipeline looks full. Revenue reports it as soft because pickup has slowed. Finance reports it as on budget because of how accruals land. Every one of the three is defensible from where the person sits. The Choosing Costs More Than the Miss Across ten hotels, the pattern multiplies. Ten properties,…
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AI in Hospitality: 65% of Hotels Face Staffing Shortages, Leadership Key to Effective Tech Implementation
5 August 2026💻 In a 2025 survey by the American Hotel & Lodging Association and Hireology, 65% of hotels reported staffing shortages and 71% had unfilled job openings. Effective leadership in hospitality technology must prioritize systems that reduce stress and improve accuracy. Automation should not replace human interaction but support it. Transparency, guest data protection, and thoughtful adoption of technology are critical in ensuring both efficient operations and meaningful guest experiences.
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Inn-Flow Enhances Labor Management Platform to Automate Payroll, Support Compliance with Federal and State Regulations
5 August 2026💼 Raleigh, NC—On August 2026, Inn-Flow announced upgrades to its Labor Management platform. These enhancements automate complex wage and overtime calculations, supporting Pay-Per-Room models and ensuring compliance with federal and state labor laws. The platform now calculates blended overtime rates for employees with multiple pay rates, supports California and Colorado overtime regulations, and provides improved labor dashboards. Chief Product Officer Lee Bridges emphasized reducing manual payroll efforts, allowing operators to focus on hospitality.
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Unifocus Workforce Management Solutions Cut Hotel Labor Costs by 6-8% Through Demand-Based Scheduling and Mobile Tools
5 August 2026🏨 Hotels face financial strain due to rising wages, high turnover, and inefficient scheduling. Labor costs can decrease by 6-8% with demand forecasting tools. Modern workforce management tools, such as Unifocus, enhance efficiency through real-time labor tracking and mobile-friendly solutions, reducing unnecessary expenses and improving guest satisfaction. Unifocus is trusted by hotel brands in 68 countries, offering a unified platform for labor planning and operations with over 350 years of combined industry expertise.
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Choice Hotels Reports Second Quarter 2026 Net Income of $64 Million Despite 21% Year-Over-Year Decline
5 August 2026💸 Choice Hotels International, Inc. reported second-quarter 2026 results in North Bethesda, Maryland: net income reached $64 million, yet declined 21% from 2025. U.S. room openings rose 27%, with 6,400 new rooms. Adjusted EBITDA hit $175 million, while adjusted EPS was $2.02. Global net rooms grew 2.6%, with U.S. RevPAR rising 1.3%. Choice returned $139 million to shareholders and reported $475 million in liquidity. Global franchise agreements increased by 20%, reaching 11,200 new rooms.
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Choice Hotels Reports 2.6% Global Net Rooms Growth but 21% Decline in Net Income for Q2 2026
5 August 2026💸 Global net rooms for Choice Hotels grew 2.6% in Q2 2026, driven by a 3.6% rise in extended stay, midscale, and upscale brands. U.S. room openings increased 27%, adding 6,400 rooms. RevPAR growth hit 1.3% in the U.S., 2.1% internationally. The U.S. conversion rooms pipeline expanded 24% to 24,100 rooms. Net income fell by 21% to $64 million, with total revenue rising 3.5% to $441 million. Franchise fees grew 6% to $188 million.
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Kim Wootteon of Kampgrounds of America Discusses AI and Technology’s Role in Outdoor Hospitality at TMG Trailblazers.
5 August 2026🏕️ Kampgrounds of America (KOA), founded in 1962 in Billings, Montana, leads the outdoor hospitality sector with over 500 locations in the US and Canada. In 2022, KOA launched a commercial strategy team focusing on AI and tech to enhance guest experiences. In 2025, adult camping participation, especially among boomers, reached an eight-year high, with 25% of new campers being boomers. Wi-Fi is essential for 47% of campers, illustrating the balance between nature and technology.
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7 Hospitality Sees Over 9% RevPAR Growth and 38% to 51% Occupancy Increase with Access Hospitality RMS
5 August 2026📈 Over 9% RevPAR growth for 7 Hospitality Management after implementing Access Hospitality’s RMS. Occupancy increased from 38% to 51%, saving 5 hours weekly in manual rate management. The system optimizes pricing in real-time, offering a 12-month performance view and ensuring consistent, data-driven decisions. Properties in Aberdeen, Ayrshire, and Gloucestershire benefit from this intelligent automation, leading to better strategic planning and improved financial performance.
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Radisson Launches Long-Stay Program with Structured Pricing for B2B Partners in Key EMEA and APAC Markets
5 August 2026🏨 Radisson Hotel Group launched a new long-stay proposition for B2B partners, offering tiered pricing and standardized booking conditions. This initiative targets EMEA and APAC markets with high long-stay demand, such as Dubai, Riyadh, Zurich, and Amsterdam. Partners receive an extra 20% points bonus on bookings. The initiative aims to simplify access, optimize revenue, and strengthen partner relationships through commercial terms and personalized guest experiences.
