RevPAR and hotel performance, all in one feed. This hub brings together the latest news, benchmarks and analysis around hotel performance metrics, curated by 10 Minutes News. Keep up with how the industry measures success.
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Google Ships Agentic Booking and Puts a Points Price Beside Your Rate, HVS Holds 4.5% for 2026, 98% of Ready Buyers Abandon Anyway
28 August 2026The week opened with Google’s agentic hotel booking described as a limited test with a GDS partner attached. It closes with the test shipped as a product, and with a second change alongside it that most of the coverage will underplay. Elsewhere the forecasts settled into a consistent picture for 2027 budgets, and a conversion study made an uncomfortable point about what happens after all this discovery work succeeds. Google Ships the Booking, and Puts a Points Price Next to…
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U.S. hotel results for week ending 22 August
28 August 2026ARLINGTON, Va. – The U.S. hotel industry reported a 19 th consecutive week of positive year-over-year comparisons, according to CoStar ’s latest data through 22 August. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets. 16-22 August 2026 (percentage change from comparable week in 2025): Occupancy: 66.7% (+2.1%) Average daily rate (ADR): US$159.11 (+2.3%) Revenue per available room (RevPAR): US$106.12 (+4.4%) Among the Top 25 Markets, San Francisco saw the highest…
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HVS U.S. Market Pulse: August 2026
28 August 2026This summer has been strong for the U.S. hotel sector, with weekly RevPAR gains averaging near 8.0% in June and early July, cooling slightly into 6.0% to 7.0% in August. Our RevPAR growth forecast reflects 4.5% for 2026 given the expectation that recent growth, partly fueled by World Cup matches and heightened vacation travel, will wane somewhat in the final months of the year. With consistent RevPAR growth above expectations this year, our RevPAR growth forecast for 2026 reflects a…
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The Illusion of Control in Commercial Leadership
28 August 2026A banquet pickup on a Thursday night. 86 covers, two groups of 24, a late airline crew request that arrived after the cut-off. Sales calls it “good business.” Revenue calls it “pace-positive.” Operations looks at the same pick-up and quietly calculates overtime. The meeting the next morning lasts 22 minutes. Everyone agrees it was the right decision. No one agrees on what was actually optimized. This is where most commercial strategy quietly breaks. Thesis Most hotel commercial decisions are not…
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US July RevPAR Up 8.2% on a World Cup Bump, Half of All AI Pricing Advice Gets Overridden, Retention Is Up but Commitment Is Not
27 August 2026Thursday’s monthly benchmark is strong and partly borrowed. New York’s World Cup Final did much of the heavy lifting at the top of the table, which makes it a number to enjoy now and to budget around next summer. The more interesting convergence happened elsewhere: four separate pieces published within a few hours of each other arrived at the same conclusion about AI, and none of it was about the models. July RevPAR Rose 8.2%, and New York Did a…
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PPHE Hotel Group Reports 6.3% Increase in H1 2026 EBITDA, Acquires Park Plaza London for £147.9m
27 August 2026💸 PPHE Hotel Group reported a 6.3% increase in EBITDA to £48.4m for H1 2026, with RevPAR rising by 3.9% to £113.50. Average room rates grew by 4.2% to £157.30. The group acquired Park Plaza London Waterloo for £147.9m, funded by a £136.5m loan. A €27.6m refinancing agreement for art’otel Rome was secured, and a New York site sold for $33.5m. EBITDA margin improved by 40 basis points to 23.1%.
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PPHE Hotel Group Limited: Unaudited Interim Results for the six months ended 30 June 2026
27 August 2026PPHE Hotel Group, the international hospitality real estate group which develops, owns and operates hotels and resorts, announces its unaudited interim results for the six months ended 30 June 2026 (the “Period”). Commenting on the results, Greg Hegarty, Co-Chief Executive Officer, PPHE Hotel Group said: “Whilst the conclusion of the Strategic Review and Offer period was a significant moment, this has not distracted from our core focus on delivering continued financial progress from our high-quality hotel and leisure assets. We…
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U.S. hotel performance for July 2026
27 August 2026ARLINGTON, Va. – U.S. hotel performance showed positive year-over-year comparisons, according to July 2026 data from CoStar , a leading global provider of online real estate marketplaces, information, and analytics in the property markets. July 2026 (percentage change from July 2025): Occupancy: 69.7% (+2.3%) Average daily rate (ADR): US$171.74 (+5.7%) Revenue per available room (RevPAR): US$119.77 (+8.2%) Among the Top 25 Markets, Detroit reported the only double-digit occupancy increase (+10.7% to 70.7%). New York City, which hosted the FIFA World…
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Understanding RevPAR: Key Metric for Hotel Success in 2026
27 August 2026RevPAR, or Revenue Per Available Room, measures the average revenue a hotel earns per room, whether or not that room is sold, over a given period. You can calculate it two ways, Room Revenue divided by Available Rooms, or ADR multiplied by Occupancy Rate, and both routes return the same figure. What is RevPAR RevPAR […] The post Understanding RevPAR: Key Metric for Hotel Success in 2026 appeared first on RateGain.
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Global Hospitality Industry Review – First Half of 2026
27 August 2026In the first part of this series, we established that the global hospitality industry continues to generate revenue growth, although the pace and nature of that growth have changed significantly compared to the post-pandemic recovery years. To better understand what is happening beneath the headline numbers, it is important to look beyond revenue alone and examine the operational indicators that drive hotel performance. Occupancy, Average Daily Rate (ADR), and RevPAR continue to define commercial success, but their relationship has shifted…
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Hotel Room Forecasting: A Complete Guide for Hoteliers 2027
27 August 2026Hotel room forecasting is the practice of predicting future room demand, occupancy and revenue using historical performance, current bookings and outside market signals. It underpins pricing, inventory and staffing decisions across the property, because a hotel room is a perishable product, once a night passes unsold, that revenue is gone permanently and cannot be recovered […] The post Hotel Room Forecasting: A Complete Guide for Hoteliers 2027 appeared first on RateGain.
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Oracle OPERA Cloud PMS Enhances Multi-Property Management for Hospitality Groups with Centralized Control and Local Flexibility
27 August 2026📈 Who? Hotel groups using Oracle OPERA Cloud PMS. What? Manage multiple properties in a single environment. Why? Ensure brand consistency, centralised insights, and efficient operations. How? By using shared guest profiles, optimised inventory, and centralised control with local independence. Where? Across hospitality portfolios. Key Features? Consolidated analytics in occupancy, ADR, RevPAR, and revenue. Benefits? Reduce manual processes, improve revenue strategies, and support business growth with a streamlined platform.
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U.S. Hotel Performance in July 2026: Occupancy Rises to 69.7%, ADR to $171.74, RevPAR Gains 8.2%
26 August 2026📅 U.S. hotel performance in July 2026 saw growth compared to July 2025. Occupancy reached 69.7% (up 2.3%), ADR hit $171.74 (up 5.7%), and RevPAR was $119.77 (up 8.2%). 📈 Detroit, Michigan, led with a 10.7% rise in occupancy to 70.7%. New York City, boosted by the FIFA World Cup Final, had the highest ADR increase (up 24% to $351.18) and RevPAR surge (up 27.1% to $305.74). 🔝 22 out of the top 25 markets saw RevPAR growth. 🏨
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The Hidden Profit Center Hotels Have Been Ignoring
26 August 2026For decades, hotel finance teams have looked at payments through two very different lenses. Guest payments represent the most obvious stream of revenue to the business, so they receive executive attention, continuous technology investment and constant optimization. Supplier payments are typically viewed simply as operating expenses; an administrative obligation comprised of money leaving the business and deducted from the bottom line. That distinction is increasingly inaccurate and outdated, and the timing of the shift matters. U.S. hotel margins are compressing…
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Record Attendance at 2026 Hotel Data Conference in Nashville; STR Reports Revenue Growth Outpacing Expenses for Hoteliers
26 August 2026📈 2026 Hotel Data Conference in Nashville drew record attendance with nearly 1,000 hoteliers. STR President Amanda Hite noted revenue growth surpassing expenses, marking positive trends for 2027. RevPAR is expected to rise 4.4% in 2026 but slow to 2% in 2027. Despite growth, hotel margins remain a challenge due to rising costs. AI integration is becoming crucial for efficiency in the hospitality sector. PM Hotel Group recently expanded in Nashville, managing 12 new properties amidst a diversified portfolio of…
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HVS Canadian Lodging Outlook Quarterly 2026-Q2
26 August 2026Despite ongoing global geopolitical and economic uncertainty, the Canadian hotel industry continues to deliver impressive results. RevPAR grew by 4.0% in 2025, and June year-to-date performance is up a further 6.5%. This momentum is being driven by strong domestic travel, Canada’s designation as a favoured travel destination by China, increased international demand that may previously have gone to the U.S., and the partial return of U.S. travellers attracted by the favourable exchange rate. HVS and CoStar are pleased to provide…
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IHCL Merges with Oriental Hotels in All-Stock Deal, Adding Seven Hotels and 825 Rooms by FY2028
25 August 2026📅 Booking.com allows messaging with guests up to seven days post-checkout; Expedia provides a 45-day data visibility window. Luxury hotels increased ADR by 10.1% and RevPAR by 15.9% in H1, while economy hotels saw a 9.3% ADR decrease. IHCL’s merger with Oriental Hotels offers 25 IHCL shares for every 117 OHL shares. Domestic airfares for Labor Day are up 20%, while international fares dropped 4%. ITC Hotels and Hyatt are expanding in India and Portugal, respectively.
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STR and Tourism Economics Forecast 4.4% US Hotel RevPAR Growth in 2026, Driven by ADR and Demand Increases
25 August 2026📈 STR and Tourism Economics forecast a 4.4% RevPAR growth for the U.S. hotel industry in 2026, with a 3.1% ADR increase and 1.7% demand growth. For 2027, RevPAR is expected to grow by 2.1%, with a 1.6% ADR rise and 1.1% demand growth. Gross operating profit is projected to increase by 4% in 2026 and another 1% in 2027. The forecasts guide budgeting, emphasizing local market analysis and integrated financial and demand forecasting.
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Hotel Dynamic Pricing Explained: Strategies, Software, and Key Factors for Maximizing Revenue and Guest Satisfaction in 2026
25 August 2026💸 In 2026, a traveler experienced a mid-stay rate change at an RIU hotel near Times Square, sparking debate on dynamic pricing. Dynamic pricing adjusts hotel rates in real-time based on demand, occupancy, and competitors, instead of fixed seasonal rates. This practice aims to maximize revenue but can confuse guests if not managed well. RateGain processes over 200 billion rate updates for 200,000+ hotels, enabling effective dynamic pricing through AI and human oversight.
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Comprehensive Hotel Pricing Strategy Framework Introduced for 2026: Focus on Five Layers and Six Core Metrics
25 August 2026📅 In 2026, hotel pricing strategies focus on metrics like ADR, RevPAR, and GOPPAR, with a five-layer framework: Foundation, Forecast, Structure, Automation, and Governance. A 40-room hotel example sets a $95 pricing floor, with rates climbing to $210 during demand spikes. Seven pricing strategies, like dynamic and competitor-based, are tailored for market conditions. Trends include AI-driven pricing and profit-first optimization. A four-week plan outlines steps to shift from reactive to systematic pricing.
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Luxury Hotels Achieve 15.9% RevPAR Growth in H1 2026, While Economy Hotels See 2.7% Decline
25 August 2026💸 Luxury vs. Economy Hotels in H1 2026: Luxury saw ADR rise 10.1%, occupancy up 3.4 points, and RevPAR jump 15.9%. Economy hotels faced a 9.3% ADR drop despite a 4.6-point occupancy increase, leading to a 2.7% RevPAR decline. US households earning $200k+ drive 25% of travel spending, despite being just 11% of households. STR forecasts double-digit Luxury RevPAR growth. Room revenue rose $5.4 billion compared to 2025, with 11.4 million more room nights sold.
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9 Best SiteMinder Alternatives & Competitors in 2026
25 August 2026You are not alone in searching for a SiteMinder alternative. Roughly a quarter of properties running legacy or on-premises channel management systems are actively evaluating or planning a migration to cloud platforms, and independent hotels and small chains are leading that shift, mostly because limited IT staff make maintaining an aging system harder to justify […] The post 9 Best SiteMinder Alternatives & Competitors in 2026 appeared first on RateGain.
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How Hotel Competitor Rate Shopping Software Works (2027 Buying Guide)
25 August 2026Hotel competitor rate shopping is monitoring competitor room rates across OTAs, metasearch, and direct channels, giving revenue teams real-time market visibility to set their own prices with confidence. For decades, hotel pricing ran on “heads in beds” instinct such as too many open rooms, cut the rate; a competitor raised prices, and followed suit. That […] The post How Hotel Competitor Rate Shopping Software Works (2027 Buying Guide) appeared first on RateGain.
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7 Best Cloudbeds Alternatives 2026
25 August 2026If you’re evaluating a Cloudbeds alternative, you’ve probably hit a wall on integrations, reporting depth, pricing fit, or multi-property control. Gartner forecasts worldwide public cloud end-user spending will reach $723.4 billion in 2025, up from $595.7 billion in 2024. The trend it pointed to, hotels moving toward connected, API-first stacks instead of siloed point tools, […] The post 7 Best Cloudbeds Alternatives 2026 appeared first on RateGain.
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IHG Signs Major 14-Hotel Conversion Deal in Kyoto, Expanding Portfolio with 1,063 Rooms Managed by GCP Hospitality
24 August 2026📊 IHG, in collaboration with GCP Hospitality, will convert 14 hotels comprising 1,063 rooms in Kyoto over the next year. Google’s agentic hotel booking test in the U.S. partners with Amadeus and potentially Sabre, involving major brands like Booking and Expedia. Expedia data indicates a 20% increase in Asia Pacific bookings, with European bookings within a zero to six-day window up by 25%. Turkey saw a 55% rise in domestic searches, and Canadian July RevPAR grew 9%.
