RevPAR and hotel performance, all in one feed. This hub brings together the latest news, benchmarks and analysis around hotel performance metrics, curated by 10 Minutes News. Keep up with how the industry measures success.
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Hotelogix introduces Multi-Property Manager to strengthen group-level oversight for expanding hotel chains
30 June 2026Hotelogix, a leading provider of cloud-based hospitality technology solutions , announced the launch of its Multi-Property Manager , a solution built to help corporate teams at the head offices of growing hotel groups and chains achieve centralized portfolio-wide visibility and efficient operational control. As hotel groups expand across locations, leadership teams often face common operational challenges, including fragmented visibility as key operational data reside across multiple systems or locations, making it difficult for corporate teams in all departments such as…
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France Trends May 2026: French hotel market driven by upscale and Île-de-France
29 June 2026This article was written by HospitalityOn. Click here to read the original article From super-economy to luxury: a performance hierarchy that holds Looking by chain scale, the market shows clear
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US Hotels Face Rising Labor Costs, Now 43% of Revenue at Unionized Properties, Challenging RevPAR Focus
29 June 2026📈 US hotels’ labor costs hit $123 billion in 2024, marking a 20% rise from 2019. Labor at unionized hotels now consumes 43% of revenue compared to 33.5% at non-union hotels. Optimal hotel profitability is at 65-70% occupancy, not maximum. CPOR became crucial in 2025; labor costs per room rose between 2% and 11.2%. Hotels achieving profit focus on CPOR and GOPPAR metrics, aligning revenue with operational efficiency, rather than solely RevPAR.
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Europe, May 2026: the final in Budapest and the start of the peak season mask the decline of the western heartland
29 June 2026This article was written by HospitalityOn. Click here to read the original article A month of mixed fortunes that the average fails to reflect At first glance, May 2026 appears
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Did you miss Topliner 2026? Rewatch the race
29 June 2026This article was written by HospitalityOn. Click here to read the original article The race opened with a reading of the market. Leslie Vial, head of data intelligence at MKG
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Hotel Revenue Benchmarking vs Hotel Profit Benchmarking: What’s the Difference?
29 June 2026Most hotels are benchmarking. The question is whether they’re benchmarking the thing their owners are actually asking about. The industry settled on RevPAR as its universal performance metric a long time ago, and for understandable reasons. It’s clean, comparable, and widely understood. But RevPAR measures one dimension of a business that has many. And somewhere along the way, strong RevPAR performance became a proxy for strong hotel performance — a substitution that works until it doesn’t. Consider two hotels in…
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The Real Cost of Your Tech Stack Isn’t Your Subscription Costs
28 June 2026This article was written by Revfine. Click here to read the original article The most expensive part of your technology stack isn’t on the invoice. Most hotel operators have been
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How Hotel Leaders Can Protect GOPPAR in a High-Cost Market
28 June 2026This article was written by Revfine. Click here to read the original article For years, hotel strategy has run on one assumption: grow RevPAR, and profit takes care of itself.
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Hotel Industry Shift: Profit Benchmarking Emerges as Essential Complement to RevPAR for Comprehensive Performance Analysis
26 June 2026💰 In Q1 2026, UK hotels reported a 2% growth in TRevPAR, but payroll costs increased nearly twice as fast, challenging profitability. RevPAR, measuring room revenue, overlooks factors like labor costs and operational efficiency, underscoring the need for GOPPAR for financial insight. HotStats offers P&L benchmarking across 500+ KPIs, using USALI for consistent financial data comparison. Key metrics include GOPPAR, TRevPAR, departmental margins, labor productivity, flow-through, and cost efficiency, offering a comprehensive view beyond revenue metrics.
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US Hotel Revenue Rises 9.7% from June 14-20, Driven by World Cup and Databricks Conference Demand
26 June 2026📈 US hotel RevPAR grew by 9.7% during June 14-20, driven by the World Cup and Databricks conference in San Francisco, which saw an 80.5% increase. Even with the spike, the broader trend shows a 4.9% increase over 28 days and a 3.0% full-year forecast. In the Netherlands, 75% of surveyed guests prefer lower room rates over luxury amenities. Only 16% of hotels appear in AI recommendations, and 33% of AI responses about hotels have factual errors.
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U.S. Hotel Sector Shows Strong RevPAR Growth, Averaging 4.9% Increase by June 13, 2023, According to STR/CoStar.
26 June 2026📈 U.S. hotel sector gains momentum with weekly RevPAR growth averaging 4.0% year-to-date through May, exceeding 5.0% recently. National RevPAR increased by 4.9% in the 28-day period ending June 13. A 3.0% RevPAR growth is forecasted for 2026. Travel trends, including more domestic trips due to international conflicts, boost growth. Key factors include favorable convention calendars, demand surge in Minneapolis, and Bay Area’s A.I. rebound. Oil prices may ease with Middle East ceasefire talks.
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Christie and Co’s 2026 Report: UK Hotel Market Stabilises with £1.95bn Transaction Volume in First Half
26 June 2026📅 The UK hotel market in 2026 saw £1.95bn in transaction volume, with 82% from single assets. Domestic tourism dominates, with 80.5% of stays for one night. Despite cost-of-living pressures, October and December saw strengthened trip intentions. London is stabilizing, while Edinburgh and Glasgow lead in growth. Labour costs pressure profits, with a 15% drop in insolvencies from January to April 2026. Domestic capital accounted for 67% of investments, indicating resilience and a shift towards total revenue strategies.
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U.S. Hotel Industry Sees 9.7% RevPAR Increase in June 2026; San Francisco Leads with 80.5% Growth
26 June 2026🏨 Arlington, Va., June 2026: The U.S. hotel industry showed positive growth, with occupancy at 71.3% (+1.2%), ADR at $178.03 (+8.4%), and RevPAR at $126.86 (+9.7%) compared to 2025. San Francisco led with occupancy at 84.8% (+17.6%), ADR at $301.35 (+53.5%), and RevPAR at $255.45 (+80.5%), boosted by World Cup matches and a summit. Houston and Seattle also saw significant gains due to sporting events. 21 of the Top 25 Markets experienced RevPAR growth.
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Hotels Struggle with AI-Induced Visibility and Measurement Challenges Amid Shifts in Demand and Technology Returns
26 June 2026📊 Jun 26, 2026, Hilton’s CIO highlights the challenge of understanding AI-driven demand sources at NYU’s forum. Accor uses ChatGPT for bookings, while American Express buys TheFork for $700 million, indicating a shift in dining and lodging choices. A Cornell study shows 90% of hotels are invisible in AI searches. IHG’s 7,000 hotels face unquantified tech benefits. The Skift Data + AI summit reveals the industry’s struggle to measure revenue gains from AI capabilities.
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Hotel Profitability Impacted by Distribution Costs as RevPAR Fails to Account for Channel Expenses
26 June 2026🏨 Jun 26, 2026, hotels face a challenge: revenue can grow while profits shrink. Critical are the sales channels—direct bookings retain more profit than those via high-cost channels. CoStar states that a small revenue change can swing profits 1.5 to 2 times. RevPAR, a key industry metric, fails to account for distribution costs, impacting profitability. This oversight in measurement leads to diminished margins, as hotels pursue revenue without recognizing hidden costs.
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U.S. Hotel Industry Sees 9.7% RevPAR Growth, Driven by Strong Business Travel and Gains Across All Chain Scales
25 June 2026🏨 RevPAR gains in the U.S. hotel industry hit 9.7% year-over-year for the week ending June 20. Luxury led with a 17.4% increase, while upscale rose 9%, mid-market 3%, and motels 1.7%. Strongest demand is seen Monday through Thursday, indicating business travel. Risks such as the Iran conflict and rising costs could impact demand. The trend aligns with Hilton CEO’s view of broadening demand across all market levels.
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Hotel Tech Innovation Must Prioritize Marketing Over Features as Advertising Reaches Record GDP Share
25 June 2026📊 In the last decade, the hotel tech market more than doubled, driven by an 84% increase in app submissions due to AI advancements. Today, global advertising captures the highest GDP share ever recorded. Winning SaaS companies allocate 44% of costs to sales and marketing, versus 31% to product. Direct bookings, despite hidden costs, offer more customer control. Revpar is outdated; revenue per square meter offers better insights. Fact-checking data is critical in this info-saturated era.
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Hotels Urged to Adopt ‘Performance Engineering’ for Profit-Focused Operations Amid Declining 2025 Flow-Through Rates
25 June 2026🛀 2025: hotels faced intense margin pressure, with The Americas’ flow-through rates dropping to 18%. Labor and operating costs surged while booking behaviors shifted. Despite RevPAR increases, profitability declined, revealing its limitations as a metric. The industry needed a shift towards performance engineering, a discipline embedding profit-led operations. This requires four shifts: expanding datasets, aligning team mindsets, connecting actions to insights, and employing the right technology. The new approach focuses on GOPPAR for total profitability, not just revenue.
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Expedia Study: 81% of Fully Connected Hotels Report Improved Occupancy and Revenue Metrics Compared to Basic Connectivity.
25 June 2026📈 Expedia Group’s research with Censuswide surveyed 1,500 hotel decision-makers across six markets, revealing that 81% of fully connected properties reported improved occupancy, ADR, or RevPAR versus 52% using basic connectivity. Fully connected properties are 1.6 times more likely to see revenue improvements. Moreover, 83% believe connectivity boosts the bottom line, compared to 55% with basic and 26% unconnected. Connectivity reduces manual work, with 81% noting less friction, emphasized by automation handling rates, bookings, and reconciliation.
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Editorial Media and OTAs Drive 82% of AI Hotel Recommendations, Urging Shift to Distribution Strategy
24 June 2026📖 Luminate 2026 revealed that 82% of AI hotel recommendations stem from editorial media and OTAs. Only 6% of hotels appear in AI searches, highlighting the need for authoritative media mentions. HospitalityNet found five London luxury hotels capturing 57% of AI recommendations. Curacity noted a 12% AI visibility increase for a London hotel with 271 citations from Condé Nast Traveler. RevPARGenius stresses the importance of generative engine optimization, urging hotels to focus on media visibility over traditional SEO.
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Hotels Must Shift Focus from RevPAR to Profitability Metrics like GOP Index for Sustained Financial Health
24 June 2026💰 A room sold at $150 through Booking.com nets $120-$127 after a 15-20% commission, compared to $150 from a direct sale. RevPAR doesn’t show the $23-$30 revenue gap. Occupancy-driven growth yields 30% profit flow-through, while rate-driven growth delivers 50-60%. GOP Index benchmarks profitability against competitors. TRevPAR accounts for total revenue, including ancillary services. Benchmarking infrastructure now supports full P&L metrics. Performance engineering focuses on overall hotel profitability, aligning team decisions with profit impact.
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Marriott to Develop 100 Series Hotels in Greater China as AI Enhances Travel Research but Human Booking Preferred
24 June 2026📈 In May 2026, Adobe data showed visitors from AI tools engage 70% longer but convert 28% less than others. Travelers trust AI for research but prefer human brands for booking, with 62% searching Google post-AI recommendation. Marriott plans around 100 Series hotels in Greater China with CG Hospitality over ten years. May 2026 U.S. hotel occupancy reached 65.7%, RevPAR increased by 4%, and Las Vegas led with a 17.9% RevPAR rise. Vietnam’s accommodation searches grew nearly 50% in 2025.
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Hospitality Revenue Leaders Shift Focus to Total Revenue and Profit Metrics Beyond RevPAR for Enhanced Profitability
24 June 2026💸 Revenue management faces a measurement issue. RevPAR is outdated, as rising booking, labor, and OTA costs cut into profits. Revenue leaders now focus on total revenue and profit per guest, requiring a new commercial team approach. Alise Deeb from Dragonfly Strategists, Marlene Cazares from Duetto, and Mylene Young discussed this in a webinar. Personalization at scale is a goal, with casino operators leading in CRM and loyalty. True individual-level pricing remains aspirational.
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U.S. Hotel Performance in May 2026: Occupancy Up 0.6%, ADR Increases 3.4%, RevPAR Rises 4.0%
24 June 2026📅 U.S. hotels in May 2026 reported a 0.6% rise in occupancy, reaching 65.7%. The average daily rate (ADR) increased by 3.4% to $168.51, and revenue per available room (RevPAR) rose by 4% to $110.76. Philadelphia led with a 4.3% occupancy increase to 74.4%. Las Vegas saw significant gains in ADR (13.5% to $238.40) and RevPAR (17.9% to $188.69) due to a strong event calendar. Overall, 20 of the top 25 markets experienced RevPAR growth.
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Canada’s Hotel Industry Sees Record May 2026 Gains: ADR Up 9.5%, RevPAR Up 10.5%, Boosted by Events
24 June 2026🏨 Canada, May 2026: Record hotel industry growth with ADR at CAD233.40 (+9.5%) and RevPAR at CAD165.02 (+10.5%). Quebec leads with occupancy at 72.1% (+5.9%), ADR at CAD276.62 (+20.0%), and RevPAR at CAD199.49 (+27.1%). Montreal achieved the highest market gains, influenced by the Canadian Grand Prix. In June, Toronto’s ADR increased by 47.6%, while Vancouver’s ADR jumped by 54.0%. Vancouver’s booking for June 24 was at 64%, a decrease of 8.6% year-over-year.
