RevPAR and hotel performance, all in one feed. This hub brings together the latest news, benchmarks and analysis around hotel performance metrics, curated by 10 Minutes News. Keep up with how the industry measures success.
-
Marriott’s Fees Jump 14% as Hotel Owners Seek a Bigger Cut
·
Source:
2 November 2026Marriott said that its talks with hotel owners who want a bigger cut of the pie have been “constructive.” It’s easier for everyone to stay polite about the fee math when profit growth has revived significantly.
-
Choice Hotels International Reports Q3 2026 Results
·
Source:
2 November 2026NORTH BETHESDA, Maryland—Choice Hotels International, Inc. reported its third-quarter 2026 results. Highlights include: Statement From Leadership “Our third-quarter results reflect continued progress against our key priorities: the U.S. net rooms growth rate improved for the third consecutive quarter, U.S. RevPAR growth strengthened, and capital recycling is underway,” said Dom Dragisich, president and chief executive officer. “Our focus is on returning to the fundamentals that have driven our success for decades, while continuing to invest in […] The post Choice Hotels…
-
Boutique Hospitality Works Best at 50–65 Keys, Falters Above 80, Hotel Mogel Consulting Argues
·
Source:
2 November 2026🏨 Terence Ronson cites Mews data: kiosk check-ins account for 30% of reservations at equipped US hotels versus 20% globally; 66% of surveyed guests prefer a human welcome. Adam and Larry Mogelonsky place boutique hospitality’s sweet spot at 50–65 rooms, with service weakening above roughly 80. Since September 28, Booking.com has stopped sharing phone numbers, complicating repeat-guest identification. Greek resorts’ third-quarter RevPAR rose 10.5%; Athens room rates increased 7.5%, while Greece’s internationally branded hotels grew 14.2% to 402.
-
Terence Ronson Urges Hotels to Rewrite Staffing Guides and Test Staff Redeployment for 90 Days
·
Source:
2 November 2026🏨 Terence Ronson urges hotels to redesign front-desk staffing around human service, not check-in volumes. Mews’s 2026 survey of 500-plus properties found 98% had used AI within six months. Its US kiosk-equipped hotels processed 30% of reservations through kiosks—not an industry average. Separately, 66% of surveyed travellers preferred a human welcome. AHLA’s February 2026 survey found over half of 246 hoteliers understaffed. Ronson recommends reinvesting automation-freed hours in guest service and testing results for 90 days.
-
Hotel Market Segmentation: 5 Benefits for Marketing, Revenue, Guest Satisfaction and Resource Allocation
·
Source:
2 November 2026🏨 EHL’s Paulina Schmidt explains how hotels segment guests using 4 factors: geographic, demographic, psychographic and behavioral. The article outlines 5 benefits: targeted marketing, higher revenue potential, improved guest satisfaction, new market discovery and better resource allocation. Hotels can assess profitability through average daily rate, revenue per available room, acquisition costs and profit per guest. Regular data analysis helps refine segments as booking patterns and market conditions change.
-
Greece’s international arrivals rise 10%, with travel receipts excluding cruises up 9.7% through August 2026
·
Source:
2 November 2026🏨 Greece’s international arrivals rose 10% through August 2026, while travel receipts excluding cruises increased 9.7%, according to the Bank of Greece. Road arrivals surged 22.6%, but hotel overnight stays grew just 1.2%. Through September, Athens hotels’ average daily rate reached €195, up 7.5%. Internationally branded hotels increased 14.2% to 402 by October. New accommodation and food-service lending reached €748 million in January–August, up 18%, driven by large businesses.
-
Hotel ChatGPT Audience Data, $3–$3.50 Ad Clicks, 2027 Budget Ownership and HR Strategies Against Alternative Stays
·
Source:
30 October 2026🏨 Hotels weighing ChatGPT ads face August beta costs of $3–$3.50 per click, while 2027 budgets face scrutiny over speculative revenue targets. WTTC forecasts 3.1% growth for Europe’s travel sector in 2026. France’s 2026 Simplification Act caps tenant guarantees at three months’ rent, threatening built-to-suit hotel leases. HOTEL THE MITSUI HAKONE announced a December 2026 opening; amã Stays & Trails opened its 200th bungalow, Villa Maya, in Alibaug.
-
Hotel Budgets Need Profit Measures Beyond RevPAR as STR Example Shows Margin Erosion Despite 9% Revenue Growth
·
Source:
30 October 2026🏨 Shiji’s Chan Wai Sun urges hotels to budget for profitability, not just revenue. As of 31 August 2026, STR and Tourism Economics covered 59 markets across Europe, the Middle East and Asia Pacific. Their 2026 RevPAR growth forecast for 16 Asia Pacific markets fell from 4.4% to 3.9%, driven by weaker occupancy expectations. Flow Through tracks incremental revenue converted into profit; Flex measures profit protection during downturns. Adaptable staffing, cost controls and scenario planning strengthen resilience.
-
Hotels in the Americas Converted 18% of Revenue Growth Into Operating Profit on Average in 2025
·
Source:
30 October 2026🏨 Hotels in the Americas averaged just 18% profit flow-through in 2025, versus approximately 50% previously, according to HotStats and Duetto. CBRE’s survey of 2,216 U.S. hotels found revenue rose 2.6%, but expenses increased 3%, reducing gross operating profit margins from 35.1% to 34.8%. Globally, booking acquisition costs climbed 25% since 2019, outpacing RevPAR’s 19% growth. Tracking flow-through—profit growth divided by revenue growth—helps managers identify cost pressures and improve profitability.
-
Hotel budgeting beyond RevPAR: STR’s example shows 9% revenue growth alongside declining operating profit
·
Source:
30 October 2026🏨 STR and Tourism Economics’ 31 August 2026 forecast covered 59 markets across Europe, the Middle East and Asia Pacific. Across 16 Asia Pacific markets, projected 2026 RevPAR growth fell from 4.4% to 3.9% as occupancy expectations weakened; ADR growth was revised to 3.2%. Hotel budgets also need profitability measures: Flow Through tracks revenue converted into operating profit, while Flex assesses profit protection during downturns. Staffing, distribution costs and scenario planning help translate revenue into sustainable earnings.
-
Thailand Cuts 2026 Tourist Arrivals Forecast to 33 Million as Hotel Pipeline Reaches 167 Projects
·
Source:
30 October 2026🏨 Thailand cut its 2026 international arrivals forecast from 36.7 million to 33 million, matching its minimum 2027 target. Arrivals totaled 24.4 million through October 17, down 4.1% year over year. Despite weaker demand, 167 hotel projects were planned nationally at June’s end. Phuket has 5,517 rooms coming, around 40% in 2027, while luxury and upscale occupancy fell from 84.1% to 80%. Forward fourth-quarter arrivals rose 2.8%.
-
How to conduct a hotel competitive analysis in 7 steps, from competitor selection to rate and performance benchmarking
·
Source:
29 October 2026🏨 A 2026 survey of 450 senior revenue decision-makers found 43% of hotels lacked a revenue management system. Half of independent properties base pricing decisions on competitor rates. The guide recommends benchmarking 5–7 direct competitors, comparing equivalent rooms and booking terms, and checking rates 30–90 days ahead. Track occupancy, average daily rate and revenue per available room using MPI, ARI and RGI. Review rates weekly, performance monthly and positioning quarterly; assign three actions with owners and deadlines.
-
Hyatt Reports Q3 2026 RevPAR Growth of 7.2% as Gross Fees Rise 15.2% to $327 Million
·
Source:
29 October 2026🏨 Hyatt’s Q3 2026 global RevPAR rose 7.2% year-over-year, gross fees climbed 15.2% to $327 million, and adjusted EBITDA increased 6.2% to $295 million. U.S. RevPAR grew 8.2%, partly boosted by the FIFA World Cup. All-inclusive Net Package RevPAR fell 2.5%, mainly on weaker Mexico demand. Hyatt opened 3,808 rooms; its pipeline reached approximately 158,000 rooms, up 12.1%. Full-year RevPAR growth is forecast at 5.0%–5.5%, with shareholder capital returns of $375–$425 million.
-
Hyatt’s RevPAR rises 7.2% in Q3 2026, driven by luxury and US demand, as annual targets increase
·
Source:
29 October 2026🏨 Hyatt’s revenue per available room (RevPAR) rose 7.2% in the third quarter of 2026, driven by luxury hotels and the United States. The group raised its annual targets, but its all-inclusive hotels declined as weaker demand in Mexico weighed on performance.
-
Munich Hotel Group Reports Third-Quarter 2026 Revenue of €56.6 Million, Up 25.1%, and Confirms Full-Year Guidance
·
Source:
29 October 2026🏨 The listed Munich hotel group reported €56.6 million in hotel revenue for July–September 2026, up 25.1%. Average daily rate (ADR) rose 3% to €233, while revenue per available room (RevPAR) remained almost stable at €180. The group confirmed its full-year guidance, which it had lowered in September.
-
MGM Resorts’ Las Vegas Strip Revenue Falls 2% to $2 Billion as Room Rates Decline
·
Source:
29 October 2026🏨 MGM Resorts’ third-quarter Las Vegas Strip revenue fell 2% to $2 billion, while adjusted EBITDA plus rent dropped 12% to $531 million. CEO Bill Hornbuckle blamed airfares roughly 45% higher than last summer. September citywide occupancy stayed flat, but average daily room rates fell 6%. Canadian travel declined over 30% in two years. Group and convention bookings exceeded 500,000 room nights, beating internal targets, while December looked softer amid reduced convention business.
-
Hyatt Reports 7.2% RevPAR Growth and $58 Million Net Income in Third Quarter 2026
·
Source:
29 October 2026🏨 Chicago-based Hyatt reported Q3 2026 net income of $58 million as hotel RevPAR rose 7.2% year over year. Gross fees climbed 15.2% to $327 million, while adjusted EBITDA increased 6.2% to $295 million. Its development pipeline grew 12.1% to approximately 158,000 rooms, with 3,808 rooms opened. All-inclusive Net Package RevPAR fell 2.5%, primarily on weaker Mexico demand. Hyatt forecasts full-year RevPAR growth of 5%–5.5% and approximately 6% net rooms growth.
-
Global hotel group attributes quarterly growth to performance in the US market
·
Source:
29 October 2026🏨 The global hotel group credited its U.S. performance for driving growth this quarter. No specific growth figures, dates or company name were provided.
-
Independent Luxury Hotels Under 150 Rooms Halve Occupancy Gap and Exceed Overall Luxury Segment Rates by 1%
·
Source:
29 October 2026🏨 Boutique hotel owners gathered at Westlake Village Inn, California, for BLLA’s two-day October 2026 conference. Luxury hotel revenue per available room rose 5.9% in 2025; 2026 luxury daily-rate growth is forecast at 5.5–6%. Independent luxury hotels under 150 rooms now command rates about 1% above the luxury average. With 56% of travelers using AI, speakers emphasized distinctive experiences, verifiable online information, diversified revenue and staff training to protect competitiveness.
-
Hotel scheduling requires at least 4.2 full-time equivalent staff to cover one post around the clock
·
Source:
28 October 2026🏨 Hotels operating 24/7 need at least 4.2 full-time equivalents per continuously staffed post. Peak-season staffing rises 30–50%, requiring planning at least two months ahead. In Belgium, CP 302 requires schedules published five working days in advance. Payroll typically accounts for 30–40% of hotel revenue. The guide says dedicated scheduling software cuts weekly planning time from 6–10 hours to 2–3 hours while coordinating departments, tracking hours and supporting compliance.
-
Hilton’s RevPAR rises 5.8% in third quarter of 2026, driven by United States and Europe
·
Source:
28 October 2026🏨 Hilton’s revenue per available room (RevPAR) rose 5.8% in the third quarter of 2026, driven by the United States and Europe. Net income jumped 27%, while the hotel group recorded its best quarter for openings. However, falling demand in the Middle East prompted Hilton to lower its expectations for the region.
-
Cendyn guide explains how to create a 2027 hotel marketing strategy calendar based on demand
·
Source:
28 October 2026🏨 Cendyn urges U.S. hotels to plan 2027 marketing around demand forecasts, not reactive discounts. June–July 2026 demand benefited from the FIFA World Cup and America250, making those months unreliable benchmarks for 2027. Cornell research links below-competitor pricing to higher occupancy but lower relative revenue per available room. Cendyn recommends targeted offers, flexible budgets and coordinated marketing calendars. The company serves over 35,000 customers across more than 150 countries, generating over $20 billion in annual hotel revenue.
-
Hilton Sees Strong Growth with 37% Conversions in Q3, Plans Nasdaq Trading and Expands Development Pipeline to 543,100 Rooms
·
Source:
27 October 2026📈 In Q3 2026, Hilton achieved a net income of $536 million, with 37% of openings from conversions. Hilton opened 12 out of 28 brands, adding 27,000 rooms, increasing net units by 6.5% sequentially, and approving 30,500 new rooms for development. RevPAR grew 5.8% quarter-over-quarter. Hilton’s presence in Europe is 2%, with 60% of hotels independent. The development pipeline reached 543,100 rooms. Starting November 5, 2026, Hilton will trade on Nasdaq, and Jeff Moore is the new CTO.
-
Agentic AI Faces Challenges from ARI Plumbing and Complex Accountability in Hotel Operations, HVS Highlights 2026 RevPAR Recovery.
·
Source:
27 October 2026📈 October 2026, USA: HVS projects a broad RevPAR recovery by 2026, with a 7.8% rise in combined room revenue across 25 major markets, boosted by the 2026 FIFA World Cup, which added $680 million in room revenue. AI governance in hospitality highlights accountability issues, with frameworks introduced in Singapore and China. Hotel AI agent testing on October 19 showed mixed results across major brands. TRYBE’s report finds U.S. spas earn 4.5 times more than UK spas.
-
Hilton Reports Q3 2026 Net Income of $536 Million, Adjusted EBITDA of $1,058 Million, and 6.0% Net Unit Growth
·
Source:
27 October 2026📊 Hilton Worldwide Holdings Inc. reported its Q3 2026 earnings with a net income of $536 million and adjusted EBITDA of $1,058 million. EPS was $2.37, or $2.45 adjusted. They added 27,000 rooms, leading to 23,000 net additions, with a development pipeline of 543,100 rooms. Stock listing transfers to Nasdaq on November 5, 2026. Capital return for Q3 was $879 million, and the projected full-year 2026 return is $3.5 billion.
