LONDON, UK, 24 August – eviivo, the all-in-one property and booking management platform for hotels, B&Bs, serviced apartments, short-term rentals, and other independent accommodations, today announced a new integration with Dida, a leading APAC B2B travel distributor. The integration enables eligible independent hotels to distribute live rates and availability to Dida’s network of more than 40,000 travel distributors directly from eviivo Suite, helping properties access growing APAC travel demand without adding operational complexity.
As APAC outbound travel continues to grow, independent hotels are increasingly looking for practical ways to raise their visibility among travellers across the region. Expedia Group research found that 65% of travel professionals expect APAC travel demand for their business to increase over the next two to three years, highlighting the growing opportunity for accommodation providers that can connect with this audience through the right distribution partners. For many independent hotels, however, expanding into new international markets can add operational complexity without the right technology in place.
The integration connects Dida’s specialist B2B distribution reach directly to eviivo, so that a property’s live rates and availability reach Dida’s network of travel agents, tour operators, airlines and closed-user groups across APAC and more than 200 global source markets. Bookings from the Dida channel are prepaid and automatically flow directly into the property’s eviivo reservation calendar alongside existing channels. Combined with eviivo’s deep OTA connectivity and all-in-one property management tools, hotels now have a more connected way to grow international demand while managing bookings, channels, payments, guest communications, accounting and reporting all within eviivo.
By managing distribution across major OTAs, GDS and direct-booking websites from a single platform, eviivo’s Channel Manager keeps rate and availability aligned, reduces duplicate manual updates, prevents overbookings and maintains consistency across connected channels. This gives smaller hotel teams a practical way to expand into new international markets without introducing a separate workflow, while retaining control over their pricing, policies and day-to-day operations.
Dida, which positions itself as the No.1 B2B outbound player in China and a leading APAC B2B travel distributor, connects partners to more than 40,000 B2B distributors. Its portfolio includes 2.2 million travel products and more than 110,000 directly contracted properties.
B2B demand is often valued by hotels because these guests typically book earlier, stay longer, cancel less frequently and spend more. As part of a broader distribution strategy, the partnership offers independent hotels another way to diversify demand by complementing direct bookings, OTAs, GDS platforms and other wholesale channels with specialist B2B distribution.
For eviivo customers, the partnership provides a practical route into key APAC source markets including China, Japan, South Korea, Southeast Asia and Australia, helping properties broaden their international reach without adding unnecessary administration.
“Independent hotels want to diversify demand, but they also need technology that keeps operations simple,” said Gwenael Merlin, Executive Vice President of Strategic Solutions at eviivo. “Industry research shows that technology limitations remain one of the biggest obstacles to engaging APAC travel, so it’s essential that expanding distribution doesn’t create additional operational complexity. Dida brings outstanding reach across APAC’s B2B travel ecosystem, while eviivo Suite gives customers one place to manage distribution, bookings, payments and guest communications. Together, we are helping properties access valuable international demand while keeping day-to-day operations simple, centralised and under their control.”
Luca Plotegher, Director – Hotel Partnerships at Dida, added: “Independent hotels continue to look for new ways to connect with international travellers through trusted B2B travel channels. Our partnership with eviivo makes it easier for eligible properties to access Dida’s global travel trade network while continuing to manage inventory and operations through the platform they already rely on. Together, we are helping hotels reach APAC-led and global B2B demand through a simpler, more streamlined approach.”
Mechaal Saleh, Managing Director, The Chapter Hotels said: “As an independent hotel business, we’re always looking to diversify where our bookings come from without making life more complicated for our team. Being able to access Dida’s specialist B2B network across the APAC region while managing availability, bookings and day-to-day operations through eviivo Suite gives us a practical way to broaden our distribution while keeping everything in one place.”
The Dida connection is available to eligible eviivo customers, initially supporting hotels across the UK and Europe, with North America planned to follow, subject to tax and payment testing.
To learn more about eviivo’s Channel Manager and connected distribution partners, visit: https://eviivo.com/products/channel-manager/
About eviivo
eviivo is a market-leading, innovative property management system (PMS) that has transformed operations for over 28,000 independent accommodation businesses across Europe and North America, including hotels, short-term rentals, B&Bs, inns, hostels, and serviced accommodation. By replacing clunky legacy systems with a seamless, unified platform, eviivo offers easy, one-click automation from back-office to front-office. The all-in-one PMS enables property managers to handle guest communications, bookings and OTAs on a single, integrated platform, boosting revenue, increasing occupancy, improving the guest experience and future-proofing their business. Visit https://eviivo.com.
About Dida
Founded in 2012 and headquartered in Shenzhen, Dida is a global AI-first travel technology group that combines the scale and innovation of China with the diverse needs of international travel partners. By leveraging advanced AI platforms, automation and data insights, Dida delivers smarter solutions that help partners improve efficiency, strengthen engagement, and accelerate growth. As the No.1 B2B player in China and a leader across APAC, Dida is uniquely positioned as the premier gateway between China, APAC, and the global travel ecosystem. Through its core business lines – Dida Hotels, Dida Flights, Dida Go and Dida Experiences – The company connects high-quality travel content from hotels, airlines, and ancillary providers to the world’s travel agencies, TMCs, tour operators, OTAs, and wholesalers – integrating deep partnerships with cutting-edge technology. Visit https://dida.com
