Hotel channel managers, all in one place. This hub gathers the latest news and technology around distribution and channel management for hotels, curated by 10 Minutes News. Stay on top of how hotels manage their online inventory.
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Top 6 GDS Platforms for Hotels in 2027
9 October 2026A GDS (global distribution system) is a network that connects hotel inventory, rates, and availability to travel agents, corporate travel management companies, and online booking tools, letting them search and book directly against live hotel data. Loading corporate rates by hand across multiple GDS extranets is slow, error-prone, and quietly costs you high-yield bookings from […] The post Top 6 GDS Platforms for Hotels in 2027 appeared first on RateGain.
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Hotel Forecasting Software: Guide & Vendor Comparison (2027)
9 October 2026Most hotels still budget and forecast in spreadsheets that break the moment a portfolio grows past a handful of properties. That’s changing. The hotel financial management software market is set to more than double to US$ 6.1B by 2034, growing at an 8.4% CAGR from USD 2.7B in 2024. The money backs it up, hotel […] The post Hotel Forecasting Software: Guide & Vendor Comparison (2027) appeared first on RateGain.
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Claremont Resort’s Haunted Tours Generate 200-Person Waitlist, Selling Out in Six Days This October.
9 October 2026Podcast Sales & Marketing Recap 🏨 Claremont Resort & Club’s October ghost tours sold out in six days, with a 200-person waitlist. This historic hotel, built in 1915, capitalizes on its haunted lore, offering themed experiences like ‘Witching Hour’ teas. Mickey Stout, with over 20 years in hospitality, leads marketing efforts that have broadened guest engagement. The hotel has 276 rooms and hosts 70 weekly Group X classes. Karen Stephens, CMO at Revinate, emphasizes data-driven guest personalization to boost bookings.
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Hotel Budgeting and Forecasting Software: A Buyer’s Guide for 2027
9 October 2026Revenue managers spend an average of six full-time weeks a year on budgets alone, according to HSMAI’s Voice of Revenue Managers study, and just 18% of their week goes toward actually talking to stakeholders about the numbers. Most of that time disappears into non-stakeholder-facing work, updating systems, reconciling exports, defending a forecast nobody fully trusts. […] The post Hotel Budgeting and Forecasting Software: A Buyer’s Guide for 2027 appeared first on RateGain.
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Gen Z and Trailing Millennials Redefine U.S. Travel Preferences, Influencing Hotel Strategies with Digital and Social Media Trends
9 October 2026🌐 Gen Z and Trailing Millennials, aged 24-37, are reshaping travel in the U.S. and globally, with over 78 million in the U.S. and more than a billion worldwide. They prioritize experiences, with median incomes from $55,000 to $95,000. Nearly 50% identify as non-white. This “Emerging Experience Generation” relies on digital tools, spending intentionally on meaningful experiences, valuing sustainability, and driving trends in hospitality. Hotels adapting to this dynamic see growth in bookings, particularly through social media engagement.
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AI Voice Agent to Increase Direct Bookings: 2027 Guide
9 October 2026Nearly 90% of inbound hotel calls are repetitive, and up to 40% of voice reservations go unanswered. A caller who chose a property, dialed the number, and got a ring-out doesn’t wait around. They book the same room on an Online Travel Agencies (OTA) instead, and the hotel pays commission to re-acquire a guest it […] The post AI Voice Agent to Increase Direct Bookings: 2027 Guide appeared first on RateGain.
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Six of 17 Independent Hotels in European Cities Missing Direct Price Listings on Google Maps After Update
9 October 2026📖 Oct 9, 2026, Zurich: Google Maps now excludes hotel rates unless a direct feed exists. Out of 17 hotels in Zurich, Bern, Vienna, Munich, and Lisbon, 6 showed no direct price, relying on resellers like Booking.com. Hotel Wellenberg’s lowest rate was CHF 215 via EaseMyTrip. Rössli and Boutique Hotel Kugel retained their prices, CHF 171 and CHF 92, respectively. Hotels should connect a price feed via Google Ads to maintain visibility.
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RateGain’s Sojern Hosts European Destinations Advisory Board in Athens Amid Shifts in Tourism Trends
8 October 2026🌎 In Athens, Greece, RateGain Travel Technologies hosted the second annual European Destinations Advisory Board. The meeting attracted senior marketing leaders from across Europe, focusing on trends in European tourism. Record heatwaves and Middle East conflicts shifted travel demand, pushing interest toward northern Europe. New board members joined from Madrid, Costa Brava, and Scotland. Discussions targeted Sojern’s collaboration with Adara post-acquisition, and the evolving role of AI in destination marketing, emphasizing economic impact measurement.
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Your Owner Asks Why Guests Come. Your Report Says Booking.com.
8 October 2026This article was written by Demand Calendar. Click here to read the original article Every booking includes a field for the reason the guest is traveling. In most hotels, it holds a channel name or nothing at all, and the forecast, the marketing budget, and the owner conversation all run on it. Here is what an empty field costs, why nobody fills it, and the one question that fills it for you. Hotel Guest Data Answers the Wrong Question Take…
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The Lauderdale Boutique Hotel Achieves 12% RevPAR Increase with Pricepoint, Maintaining 80% Occupancy in Fort Lauderdale
7 October 2026💸 The Lauderdale Boutique Hotel & Suites in Fort Lauderdale increased its RevPAR by 12% after switching to Pricepoint in February 2025, while maintaining 80% occupancy. With 17 rooms, no front desk, and a part-time manager, the hotel capitalizes on late bookings from nearby hospital, convention center, and cruise port. Each extra profit dollar boosts property value by $12-$20. Pricepoint updates rates continuously, optimizing revenue without a full-time revenue manager.
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Booking Holdings Controls 70% of European OTA Bookings Despite Claims of Hotel Independence from Single Platforms
7 October 2026📈 Booking Holdings, including Booking.com, controls 70% of European OTA bookings, contrary to claims of no platform dependency. AI referral traffic has quadrupled but remains under 1% of hotel site visits. European hotel investment reached €11.7 billion in H1 2026, up 19.5% from the 10-year average. AI governance frameworks and Bain’s warnings on AI’s impact on direct bookings are highlighted. Japan’s hotel rates surged up to 31% during autumn foliage season, with domestic travel offsetting reduced inbound tourism.
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EHL Report Highlights Psychological Wellbeing as Central to Hospitality Industry, Emphasizing Holistic Approaches and Employee Care
7 October 2026🏨 The Psychological Well-being in Hospitality Report 2026 highlights five industry developments based on 48 expert interviews. It emphasizes holistic wellbeing, linking employee psychological health to guest experience quality. A transformation economy now sees guests seeking meaning over comfort. Dr. Aradhana Khowala notes the importance of emotional design, while Dr. Alyson Meister highlights workplace challenges. The Breakers Palm Beach shows positive results with a 93% retention rate. ROX measures guest psychological wellbeing’s impact on loyalty.
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RateGain Partners with Vietnam Airlines to Strengthen Competitive Pricing Intelligence
7 October 2026India, 7 October 2026: RateGain Travel Technologies Limited ((BSE: 543417, NSE: RATEGAIN), a global leader in AI-powered SaaS solutions for the travel and hospitality industry, today announced that the national flag carrier of Vietnam, has selected AirGain, RateGain’s pricing intelligence platform for airlines, to enhance its rate shopping and competitive pricing capabilities. The partnership gives […] The post RateGain Partners with Vietnam Airlines to Strengthen Competitive Pricing Intelligence appeared first on RateGain.
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Your Club, under your control: manage your members in real time
7 October 2026This article was written by Mirai (English Insights). Click here to read the original article En español, en français, em português. Until now, if you wanted to change a member’s tier, apply a credit, or correct their details, you needed Mirai to make the change. When it comes to customer loyalty, the time between a guest’s action and the hotel’s response matters. Starting today, you can handle this yourself, directly from the extranet, in real time. All operational control via…
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Visa and Mastercard Allow Hotels to Hold Card Pre-Authorizations for Up to 30-31 Days Only
7 October 2026💳 Oct 7, 2026, Markus Busch explains credit card holds for hotels. Holds last about 30 days (Visa, Mastercard), expiring long before summer check-ins if booked in spring. Hotels only retain card numbers after the hold expires. EU requires strong authentication for no-show charges to be valid. To secure payments, hotels should refresh holds before arrival or take deposits. Key actions: verify upcoming bookings have current holds and guest authentication.
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Google Adopts Universal Commerce Protocol for AI Hotel Bookings, Excluding Travel Agency Intermediary Functions
6 October 2026🏨 Universal Commerce Protocol, adopted by Google for AI hotel bookings, excludes travel agency terms. Phocuswright’s August research shows 69% of travelers trust AI for booking, yet 72% want human access. Aven Hospitality reports inaccurate AI content costs travelers $1,900 per trip. Italian hotel investments hit €1.3 billion, up 53% from the ten-year average, with RevPAR up 11.3% in H1 2026. Greater Paris hotels’ RevPAR reached €116, rising 3.7%, with investments at €845 million.
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Italian hotel tech company Blastness accelerates international expansion with launch of BlastnessPay
6 October 2026Milan, 6 October 2026 – Blastness, a leading Italian provider of technology and digital services for the hospitality sector, has launched BlastnessPay, an integrated payment solution designed to automate the entire payment cycle, from booking to reconciliation, across both direct and indirect channels. Founded in Italy, where it works with more than 2,000 hotels, Blastness provides technology spanning direct booking and distribution, revenue intelligence, digital marketing and business intelligence. As the company grows internationally, the launch of BlastnessPay extends that ecosystem into…
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Blastness Launches BlastnessPay, Streamlining Hotel Payment Processes and Saving Over 90 Person-Days Annually Per Hotel
6 October 2026💳 Blastness, an Italian hospitality tech provider, has launched BlastnessPay, an integrated payment solution. Partnering with Adyen, this system automates payment cycles, saving hotels 7 minutes per transaction. A 150-room hotel processing 6,400 transactions annually could save over 90 person-days. Supporting various payment methods, it enhances security with tokenization. Operational in Italian hotels, BlastnessPay aims to streamline processes across Europe, integrating with systems like Oracle Hospitality OPERA.
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Hilton Signs Agreement for 600-Room Hotel Development in Bengaluru with Kalyani Group, Opening in 2030
6 October 2026📍 Hilton and Kalyani Group announced the signing of two hotels in Bengaluru, set to open in 2030. Located in the KIADB Hi-Tech Defence and Aerospace Park, the Conrad Bengaluru Airport and Hilton Bengaluru Airport will each feature 300 rooms. The complex will have over 72,000 square feet of event space, aimed at MICE events. The hotels will be 20 minutes from Kempegowda International Airport, enhancing access for business and leisure travelers.
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TrustYou Launches Ask TrustYou, Offering AI-Powered Guest Feedback Analysis for All Hotel Plans Worldwide
6 October 2026💻 Munich, 6 October 2026: TrustYou launches Ask TrustYou, revolutionizing hotel analytics. This tool, live globally on every TrustYou hotel plan, allows staff to query guest data in plain language, bypassing traditional dashboards. It analyzes all guest reviews, providing comprehensive insights and recommended actions. More than a dozen hotel groups in Europe, the Middle East, and Asia Pacific have already cut reporting time significantly during beta testing. This AI-driven tool is included on all plans, enhancing decision-making and operational efficiency.
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Improper Use of Segment Fields in Hotel PMS Leads to Forecasting Errors, Urging Data Mapping Solution
6 October 2026📈 Business and leisure travel segments can distort hotel forecasts. Mixing segments like transient business (400 room nights) and conferences (200 room nights) in one code can result in miscalculations. For example, a 500-room-night congress can lead to a forecast error of 450 room nights. To correct this, mapping segments separately without altering PMS codes is crucial. Shifts from OTA to direct bookings can falsely indicate demand change, affecting marketing and budget decisions.
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U.S. Hotels Face $2.3 Billion Revenue Capture Loss in 2025, Highlighting Critical Talent Shortage in Hospitality
5 October 2026💸 U.S. hotel RevPAR reached $99.47 in 2025, up from $87.50 in 2019. However, revenue capture fell to 79.22% in 2025 from 80.33% in 2024, leading to a $2.3 billion loss and a $29.2 billion drop in asset value. There is a shortage of skilled professionals to handle this, as traditional hospitality training doesn’t attract data-literate individuals needed to address these challenges. Promotional bookings rose 19% in 2026, while full-rate bookings fell 5%.
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AI and OTAs Capture Hotel Upsell Revenue, Raising Concerns Over P&L Accountability for Hospitality Industry
5 October 2026🏨 In Madrid, the Formula 1 Grand Prix attracted 350,000 fans but hotels reached only about 70% occupancy due to late inventory release and rigid pricing. Wyndham’s AI deployment shows only 6% of hotel leaders recording AI savings in P&L. Minor Hotels’ Life Longevity brand addresses a 15.9% CAGR wellness market. Marriott signed eight Dutch hotels, marking Series by Marriott’s entry in the Netherlands. Choice Hotels opened its 600th extended stay property, confirming growing demand.
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Madrid Hotels Struggle with 70% Occupancy Despite Formula 1 Weekend and 69.6% ADR Increase to €485
5 October 2026🏁 During the Madrid Formula 1 weekend, hoteliers faced inventory issues despite a 69.6% increase in ADR from €286 to €485. Despite 350,000 spectators, hotel occupancy stalled at 70% due to inventory custody issues. Flight searches surged from the UK, France, South Korea, and Uruguay. Hotels faced problems with room allocations and late release of unsold rooms. Lessons for future events: focus on inventory control alongside demand metrics.
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More than three-quarters of US property managers expect revenue growth in 2027, even as competition intensifies, KeyData finds
5 October 2026New Vacation Rental Industry Outlook shows AI adoption led by the smallest operators, a reversal in OTA strategy, and market-data habits as one of the clearest predictors of confidence Santa Rosa Beach, Fla., 5 October 2026 — More than three-quarters (76.8%) of US professional property managers expect revenue to grow in 2027, according to new research from short-term rental analytics platform KeyData¹. That confidence comes alongside expectations of a harder market, with 64.2% anticipating more competition for guests in the year ahead. The findings…
