Stay close to everything Mews in one place. This hub gathers the latest news, product launches and funding around Mews’ cloud-native hospitality operating system – PMS, payments and marketplace – as reported by trusted sources worldwide. A fast way to follow one of hotel tech’s fastest-growing platforms.
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Build the hotel you want to run, not the one your tech allows
13 October 2026A dinosaur serving breakfast. A mermaid by the pool. Bounce houses in the atrium. At Cactus Cove Inn and Suites in Amarillo, Texas, family-friendly hospitality is anything but conventional. Behind the spectacle is a universal hotelier lesson, whether you’re running one independent property or managing a growing portfolio: the guest experience you want to create relies on having the right technology in place. That was a central theme in the latest episode of Matt Talks Hospitality , where Mews CEO,…
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AI Tools Boost Independent Hotel Visibility But Fail to Convert Bookings, Routing Guests Back to OTAs
12 October 2026🏨 Independent hotels benefit as AI surfaces them in searches without commissions, but many websites fail to convert leads, routing bookings to OTAs. RevPAR is forecasted to grow by 5% in 2026, but rising costs are squeezing margins. The Waldorf Astoria New York reopened after a six-year renovation. Google unites Hotel Ads and Search into an AI format requiring accurate data. WTTC’s Global Summit in Valletta discusses tourism priorities like AI adoption and sustainability.
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Mews Survey Reveals 89% of Travelers Prefer AI for Repetitive Tasks, Highlighting Importance of Human Interaction in Hotels
12 October 2026💰 In July 2026, Mews surveyed 3,250 travelers in Europe and the US, revealing that 89% prefer human and AI mix or AI backstage. 75% emphasized hospitality relies on people, with 59% supporting AI for repetitive tasks. Preferences lean towards human interaction: 72% for bar service, 66% for front desk, and 58% for check-in. However, only 44% want humans for taxi booking, and 50% for room service. 67% are concerned about AI replacing staff, with 51% disagreeing with staff cuts…
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White Rainbow Selects Mews to Streamline Management Across Eight Hotels in Adirondacks, Montana, and Vermont
9 October 2026🏨 [Dallas, 8 October 2026] – White Rainbow, founded by Yuri Bouharevich in 2020, now operates eight boutique hotels across the Adirondacks, Montana, and Vermont. It has integrated seven properties into the Mews system for consolidated management of property, revenue, and housekeeping. With keyless guest entry and automated reporting, White Rainbow enhances efficiency while expanding, expecting to add the Grey Fox Inn, Vermont, by October’s end. Mews serves 15,000 customers in 85 countries and has received multiple awards.
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Hotel Budgeting Software Guide: Revenue Managers Spend Six Weeks Annually on Budgets but Only 18% Discuss with Stakeholders
9 October 2026📈 Revenue managers spend six full-time weeks annually on budgeting, with only 18% of that time engaging stakeholders, according to HSMAI’s study. A 150-room hotel’s forecast involves 4,500 available room nights, 2,700 OTB, and +1,150 expected pickup. Cancellations reduce this by 210, resulting in 3,760 forecasted room nights at 83.6% occupancy. Cost models vary, including per property/year and per room/month. Evaluations should focus on forecast accuracy, segment-level analysis, and integration capabilities.
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Survey by Mews Finds 89% of Hotel Guests Prefer Hybrid Stays with AI Handling Repetitive Tasks Quietly
8 October 2026💻 In New York, a survey by Mews reveals that 89% of hotel guests prefer a hybrid stay combining AI and human service, while only a few want AI-led stays. Guests prefer humans for tasks requiring judgment, such as bar service (72%), front desk welcome (66%), and check-in (58%). 75% believe good hospitality hinges on human staff. Richard Valtr of Mews emphasizes that successful hotels will balance AI automation with human interaction, focusing on automating routine tasks. 67% of guests…
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Mews Achieves $2.5 Billion Valuation as It Expands Hotel Technology Offerings Beyond Property Management in Amsterdam
8 October 2026💻 Mews, an Amsterdam-based hotel technology company founded in 2012, has evolved from property-management software to a comprehensive operating system for hotels. It now includes payments, point of sale, revenue management, and more, achieving a valuation of $2.5 billion. Mews’ rapid growth in the Netherlands, UK, and Czech Republic is fueled by innovative expansions into AI and financial services, positioning it as a leader in the hotel tech industry.
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Booking Holdings Controls 70% of European OTA Bookings Despite Claims of Hotel Independence from Single Platforms
7 October 2026📈 Booking Holdings, including Booking.com, controls 70% of European OTA bookings, contrary to claims of no platform dependency. AI referral traffic has quadrupled but remains under 1% of hotel site visits. European hotel investment reached €11.7 billion in H1 2026, up 19.5% from the 10-year average. AI governance frameworks and Bain’s warnings on AI’s impact on direct bookings are highlighted. Japan’s hotel rates surged up to 31% during autumn foliage season, with domestic travel offsetting reduced inbound tourism.
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89% of Hotel Guests Prefer Human Involvement with AI Reserved for Repetitive Tasks, Mews Survey Reveals
7 October 2026💻 [New York – 7 October 2026] A Mews survey of 3,250 travelers reveals 89% favor a blend of AI and human hospitality; only 28% prefer AI for tasks like taxi arrangements. 75% stress hospitality hinges on human staff, while 59% want AI to handle repetitive tasks. Human interaction dominates areas like restaurant service (72%), front desk (66%), and check-in (58%). The study highlights the need to automate routine work, allowing staff to focus on guest experiences.
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Global Hospitality Robots Market Projected to Reach USD 1.84 Billion by 2030, Driven by 24.72% CAGR Growth
7 October 2026🤖 By 2026, the hospitality sector witnesses a major shift towards automation, with the global market for hospitality robots projected to reach USD 1.84 billion by 2030, growing at a 24.72% CAGR from 2025. Key automation areas include logistics and in-room delivery, industrial cleaning, and administrative tasks. In 2025, Pudu Robotics partnered with Burroughs for North American support. Automation reshapes human roles, emphasizing reskilling in experience orchestration, emotional intelligence, and system fluency.
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Aven Hospitality Integrates Hopper’s Cancel for Any Reason Plan, Details on Revenue Share with Hotels Unclear
7 October 2026🛠 September 30, 2026, HTS introduced its Cancel for Any Reason plan via Aven Hospitality’s SynXis system. Guests can cancel room bookings without losing the full cost. For example, for a $500 stay with a $45 plan, if canceled, HTS refunds the $500 while the hotel keeps it. HTS claims 62% of travelers would use the plan, 95% are satisfied, and it boosts non-refundable bookings. However, revenue shares with hotels aren’t disclosed.
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Opinion Highlights the Importance of Rethinking Hotel Operations When Choosing New Property Management Systems
6 October 2026📱 Tommy Kalita, formerly a hotel owner in Edmonton, Canada, shares insights on hotel property management systems (PMS) from his experience. He emphasizes the importance of identifying operational pain points over mere technological replacements. In 2023, he highlighted the role of PMS in reshaping guest experiences and operations, such as integrating local coffee programs for additional revenue. Hoteliers are advised to consider technological changes as opportunities to improve processes and reduce administrative tasks, enhancing overall guest satisfaction.
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Hotel AI Adoption Grows, Yet Only 24% Achieve ROI; Change Management and Data Quality Pose Major Challenges
5 October 2026💻 Josiah Mackenzie and Naz Aydin surveyed 107 hotel leaders in August and September, revealing 63.3% regularly use AI, while 44% spend 10+ hours a week with it. Despite this, only 24% report AI investments have paid off. Barriers include change management (35%) and data quality (34%). AI budgets are set to rise, with 37% planning a 10%+ increase in spending. Meanwhile, 91% of hotel chains use AI, but just 13% see measurable ROI.
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Destination AI Summit 2023 Highlights AI’s Transformative Role in Hospitality, Predicts Automation and Real-Time Data Demand
2 October 2026📈 This week, Washington, D.C. hosted the third annual Destination AI Summit. Industry leaders, including Richard Valtr and Adam Harris, debated AI’s future in hospitality. Valtr advocated for a hotel operating system, while Jacob Messina emphasized traditional tools. AI is set to automate roles like hotel accounting. By 2030, AI-driven direct bookings could hit 66%. Leaders like Greg Land and Michael Leidinger discussed AI’s impact on distribution. Ray Martz noted the need for real-time data.
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Mews Introduces Guest Messaging and Automations, Achieves 47,000 Automated Processes During Beta Testing Across Platforms
2 October 2026💻 Mews launched Guest Messaging and Automations in Amsterdam. The Guest Messaging system consolidates communication channels like SMS and WhatsApp into a single thread linked to the guest’s profile. Mews AI handles 80% of routine queries, increasing staff efficiency. Automations at selected Strawberry properties automated 60% of upgrades for Gold & Platinum guests. During the Beta phase, 47,000 automations ran across Mews. The system supports multiple platforms, enhancing guest experience and operational flexibility.
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Meta’s Muse AI Agent Blocked by Hilton, Redirects Booking Attempt to Expedia in Washington, D.C.
2 October 2026📅 On September 29, 2026, Gaurav Sharma used Meta’s AI, Muse, to book a Hilton hotel in Washington, D.C., for under $250, but was blocked by Hilton’s site. In September 2026, over 70% of travelers used AI for research, yet less than 16% booked with AI. Google’s AI Mode began hotel bookings with major partners. AI referrals to hotel sites grew fourfold, though AI bookings remain low. Younger travelers, especially Gen Z, lead AI usage.
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Mews Launches AI-Powered Guest Messaging and Automation Tools to Handle 80% of Routine Hotel Queries
2 October 2026💻 Hotel technology provider Mews launched AI-powered Guest Messaging and Automations tools on Oct 2nd, 2026, in Amsterdam. These features address unanswered guest messages, with 80% of routine queries handled instantly by AI. Automations enable no-code workflows for personalized guest interactions and operational tasks. Mews aims to improve communication efficiency and reduce administrative workloads, as guests currently wait eight hours for responses. During the beta phase, 47,000 workflows were run, emphasizing a shift towards streamlined hotel operations.
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Hotelier Podcast Highlights the Importance of Quality Guest Data Over AI Implementation for Direct Booking Success
1 October 2026💻 55 minutes ago, Dylan Cole, Managing Director, EMEA of Revinate, discussed with Charlie Osmond, Co-Founder of Triptease, the impact of AI on hotel bookings. The conversation highlighted the importance of clean and connected guest data for successful AI integration. By 2026, less than 2% of hotel bookings will come directly from AI platforms like ChatGPT. Hotels must focus on maintaining high-quality data to drive effective marketing, enhance guest personalization, and compete with OTAs in an AI-driven landscape.
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Mews Launches Guest Messaging and Automations, Improving Response Times and Automating 47,000 Tasks During Beta
1 October 2026📱 [Amsterdam, 1 October 2026] – Mews launched Guest Messaging and Automations. Each feature addresses repetitive hotel tasks, helping staff focus more on guests. Guest Messaging combines all guest communications into a single thread, reducing average response times from 8 hours. Mews AI answers 80% of routine questions instantly. Automations handle tasks like upgrades, with 60% automation for Gold & Platinum guests at some properties. During Beta, 47,000 automations ran. Mews supports 15,000 customers in 85 countries.
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Mews Expands POS Technology Across 850+ Accor Properties in Over 20 Countries to Enhance F&B Operations
30 September 2026💸 Accor has expanded its food & beverage tech deployment with Mews POS across 850+ properties in over 20 countries. This initiative enhances operational efficiency, cost optimization, and real-time reporting. Chief Distribution Officer Jean Noel Lau Keng Lun highlighted F&B as a vital revenue and loyalty driver. The program includes a curated panel of solutions, with Mews POS offering quick deployment and adaptability with an Open API, integrating deeply into Accor’s Loyalty ecosystem.
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ChatGPT Quotes Booking.com Rates Over Hotel Direct Prices, Highlighting AI-Driven Pricing Asymmetry in Hospitality
30 September 2026💰 In September, Booking.com set guest prices below hotel rates, with AI quoting OTA rates over hotel rates. Non-room revenue grew 35% in 2026, while room revenue rose 6.5%. AI favors hotels with bookable experiences. Mews was chosen by Accor for F&B tech across 850+ properties. Marriott reached 300 hotels in Mexico, with 76 more planned. WTTC’s Global Summit in Malta featured 100+ speakers on key industry topics. Key appointments include Andrea Vanni as CFO and Amar Lalvani as Chief…
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Mews Expands POS Technology to Over 850 Accor Properties Across 20 Countries to Boost F&B Operations
30 September 2026📈 [Paris – 30th September 2026] Mews expands its F&B technology for Accor’s hotel portfolio. Mews POS, active in 850+ properties across 20+ countries, enhances Accor’s revenue by streamlining F&B operations. Jean Noel Lau Keng Lun, Accor’s Chief Distribution Officer, emphasizes its role in guest loyalty. Richard Valtr, Mews Founder, highlights adaptability to local needs. Mews, powering 15,000 customers in 85 countries, was named Best PMS (2024-2026) and Best POS (2026).
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Accor Selects Mews as First Partner in Global F&B Technology Programme, Expanding to Over 850 Properties
30 September 2026📈 Mews has been selected by Accor as the first partner in a new food and beverage technology initiative, expanding its POS system to over 850 properties in 20+ countries. The program aims to standardize F&B operations across Accor’s global hotel portfolio to enhance efficiency and revenue. Mews POS offers cloud-native, mobile-first solutions, with average support response times under one hour, facilitating integration with Accor’s loyalty ecosystem and tailoring services to local markets.
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The article explains how hotel reservation systems work, their components, benefits, types, and compares top systems like RateGain, Cloudbeds, and Mews.
29 September 2026📅 In 2026, hotel reservation systems, including RateGain, Cloudbeds, and Oracle OPERA Cloud, are evaluated for their integration capabilities, pricing models, and suitability for different hotel types. Cloud-based systems are typically implemented within 3-4 weeks, whereas data migration from legacy systems can take 3-6 months. These systems enhance booking efficiency and guest data management, with pricing based on room count or revenue. Advanced features include AI-driven pricing and chatbots, improving dynamic pricing and guest interaction.
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Royal Caribbean Acquires 50% Stake in Sandals and Beaches Resorts for $3 Billion, Deal Closes in 2027
28 September 2026🚀 Royal Caribbean announced a $3 billion acquisition of a 50% stake in Sandals and Beaches Resorts, expected to close by early 2027, integrating cruise and resort experiences. Booking.com’s merchant model impacts hotel rates, with 20% of prices displayed lower than intended. A mapped catalogue of 109 hotel AI use cases reveals most hotels utilize fewer than ten AI solutions. In Q1 2026, U.S. hotel transaction volume reached $5.6 billion, a 14.4% increase, while European summer demand remained strong despite…
