Everything on revenue management systems (RMS) for hotels. This hub brings together the latest news, product moves and trends around automated pricing and RMS technology, curated by 10 Minutes News. Keep up with the tools reshaping hotel revenue.
-
Why ultra-luxury hotels are gaining pricing power
10 October 2026This article was written by HotelsMag. Click here to read the original article Scarcity. It’s the oldest driver of value there is, and right now it’s working squarely in favor of ultra-luxury hotels. Global wealth has compounded at 9.6 percent a year since 2015, according to UBS data reviewed by JLL Research. Ultra-luxury hotel supply has grown at just 2.3 percent. In 2025 alone, 287 new billionaires added $684 billion in wealth, more than nine times the $75 billion created…
-
The Education Edge: Leveraging Learning and Leadership Development for Hotel Teams
9 October 2026This article was written by Lodging Magazine. Click here to read the original article Hospitality has always been an industry built on people. While technology, data, and artificial intelligence are transforming how hotels operate, exceptional guest experiences still depend on capable, engaged employees. The question facing hotel HR leaders today is no longer simply how to attract talent; it is how to continually develop it. The hospitality industry has made meaningful progress in creating opportunities for women and minority leaders.…
-
German Hotel Investment Market Sees €600 Million in Transactions in H1 2026, Down from €1.1 Billion in 2025
9 October 2026💰 Germany’s hotel investment market hit €600 million in H1 2026, down from €1.1 billion in H1 2025. International investors led by high-net-worth individuals and family offices comprised over half the volume. Prime yields held steady at 6.5%. Hotel supply slightly declined, stabilizing competition. Average occupancy rose to 65%, with ADR at €113. RevPAR was stable at €74. A 4.7% RevPAR increase in August hints at a better H2 2026, with a positive outlook for 2027.
-
Munich Hotel Market Records 2.1% Revenue Growth in August 2026, But Profits Decline Due to Rising Costs
9 October 2026📈 Munich’s hotel market recorded a 2.1% increase in total operating revenue to €196.1 PAR by August 2026, while expenses rose by 3.9%, reducing GOP by 1.1% to €68.7 PAR. Supply grew by 0.6%, with 748 new rooms. Payroll costs jumped 5.0% due to a minimum wage hike. F&B revenue rose 11.5%, countering a 0.4% decline in rooms revenue. Four new hotels opened, adding 467 rooms. Upcoming expansions include a 277-room AMANO hotel and 523 other rooms.
-
Marriott’s Nine-Year Alibaba Partnership Gives AI Agent Superior Booking Capabilities, Boosting Chinese Market Success
9 October 2026💸 Marriott’s AI agent, developed over nine years with Alibaba, outpaces competitors on Fliggy by offering booking and upselling services, demonstrating a relationship gap. In China, AI-mediated hotel bookings grew 800% in September. A U.S. sample shows TRevPAR fell 8.8% while RevPAR rose 6.3%, indicating overestimated revenue health. Trust remains a non-replicable asset AI can’t replace. Signals show a 194% growth in searches for repurposed hotels, urging a marketing strategy audit by 2027.
-
PurchasePlus Brings Its Advanced Procurement Software to the U.S. Market
9 October 2026This article was written by Lodging Magazine. Click here to read the original article Procurement software company PurchasePlus recently expanded into the United States, leveraging its 25 years of hotel industry experience across the Asia-Pacific region, Southeast Asia, the United Kingdom, and other international markets. Founded in Australia, the company has established a new headquarters in Seattle, Washington, where the company’s CEO, Malcolm Jull, is now based. “We have deep history and understanding of working in hospitality—and specifically the hotel…
-
Capitalizing on CapEx Best Practices From the Pros
9 October 2026This article was written by Lodging Magazine. Click here to read the original article Creating an effective CapEx plan for hotel improvement involves numerous considerations, from prioritizing projects to supply chain resilience to insurance requirements to guest satisfaction. The Lodging Conference’s Wednesday programming included a session that provided best practices to address these concerns, entitled “Proactive CapEx Strategies.” Moderated by Alan Benjamin, ISHC, president of Benjamin West, the panel featured four specialists in this area: JoAnna Abrams, founder and CEO,…
-
Samsung Launches AI-Powered The Frame Hospitality TV Model in U.S. for Luxury Hotels with Enhanced Guest Experiences
9 October 2026💻 Samsung Electronics America launched The Frame hospitality model in the U.S., available in 55-, 65-, and 75-inch sizes. This AI-powered TV offers personalized experiences, integrating art and hotel services. LYNK Cloud provides digital concierge services and content management, enhancing guest engagement. The TV supports Google Cast and Apple AirPlay, improving entertainment accessibility. Samsung Knox Security ensures data protection, making it ideal for luxury hotels. The Frame blends seamlessly with hotel decor, offering a unique visual focus.
-
Top 6 GDS Platforms for Hotels in 2027
9 October 2026A GDS (global distribution system) is a network that connects hotel inventory, rates, and availability to travel agents, corporate travel management companies, and online booking tools, letting them search and book directly against live hotel data. Loading corporate rates by hand across multiple GDS extranets is slow, error-prone, and quietly costs you high-yield bookings from […] The post Top 6 GDS Platforms for Hotels in 2027 appeared first on RateGain.
-
Loews Nashville Hotel Completes Renovation
9 October 2026This article was written by Lodging Magazine. Click here to read the original article Photo Credit: Loews Nashville Hotel NASHVILLE, Tennessee—Loews Nashville Hotel at Vanderbilt Plaza debuted its multimillion-dollar, property-wide transformation. Located in the city’s Midtown neighborhood, minutes from Nashville’s entertainment district, Music Row and Vanderbilt University, the project introduced an elevated guest experience from arrival to departure through reimagined guestrooms, revitalized public spaces, new dining destinations and enhanced gathering spaces. “For more than 40 years, Loews Nashville has been…
-
Hotel Forecasting Software: Guide & Vendor Comparison (2027)
9 October 2026Most hotels still budget and forecast in spreadsheets that break the moment a portfolio grows past a handful of properties. That’s changing. The hotel financial management software market is set to more than double to US$ 6.1B by 2034, growing at an 8.4% CAGR from USD 2.7B in 2024. The money backs it up, hotel […] The post Hotel Forecasting Software: Guide & Vendor Comparison (2027) appeared first on RateGain.
-
White Rainbow Selects Mews to Streamline Management Across Eight Hotels in Adirondacks, Montana, and Vermont
9 October 2026🏨 [Dallas, 8 October 2026] – White Rainbow, founded by Yuri Bouharevich in 2020, now operates eight boutique hotels across the Adirondacks, Montana, and Vermont. It has integrated seven properties into the Mews system for consolidated management of property, revenue, and housekeeping. With keyless guest entry and automated reporting, White Rainbow enhances efficiency while expanding, expecting to add the Grey Fox Inn, Vermont, by October’s end. Mews serves 15,000 customers in 85 countries and has received multiple awards.
-
Claremont Resort’s Haunted Tours Generate 200-Person Waitlist, Selling Out in Six Days This October.
9 October 2026Podcast Sales & Marketing Recap 🏨 Claremont Resort & Club’s October ghost tours sold out in six days, with a 200-person waitlist. This historic hotel, built in 1915, capitalizes on its haunted lore, offering themed experiences like ‘Witching Hour’ teas. Mickey Stout, with over 20 years in hospitality, leads marketing efforts that have broadened guest engagement. The hotel has 276 rooms and hosts 70 weekly Group X classes. Karen Stephens, CMO at Revinate, emphasizes data-driven guest personalization to boost bookings.
-
WTTC Aims to Support One Million Tourism SMEs, Potentially Unlocking $63 Billion in Global Travel GDP.
9 October 2026🌎 At the WTTC Global Summit in Malta, more than 1,000 delegates, including over 200 leading CEOs and government leaders, explored supporting one million tourism SMEs through the Together in Travel Community. SMEs, which constitute over 85% of global Travel & Tourism businesses, could unlock $63 billion in GDP with a 10% productivity increase. The summit emphasized enhancing SME access to skills, finance, and digital tools to bolster growth and resilience in the sector.
-
Hotel Budgeting and Forecasting Software: A Buyer’s Guide for 2027
9 October 2026Revenue managers spend an average of six full-time weeks a year on budgets alone, according to HSMAI’s Voice of Revenue Managers study, and just 18% of their week goes toward actually talking to stakeholders about the numbers. Most of that time disappears into non-stakeholder-facing work, updating systems, reconciling exports, defending a forecast nobody fully trusts. […] The post Hotel Budgeting and Forecasting Software: A Buyer’s Guide for 2027 appeared first on RateGain.
-
Marriott Integrates AI Booking on Fliggy, Surpassing 800% Growth in China’s Holiday Travel Bookings
9 October 2026📱 In China, AI agents on Alibaba’s Fliggy processed 200 million orders during the February Spring Festival, including 55 million milk tea cups. Hotel AI bookings rose over 800%, with Marriott using a dedicated “door” in Fliggy for easy hotel and package access. In the US, Google enabled hotel bookings in AI Mode with 10 companies, including Marriott. On Fliggy, Marriott’s AI commands extend beyond rooms to offerings like afternoon tea, enhancing direct sales.
-
Gen Z and Trailing Millennials Redefine U.S. Travel Preferences, Influencing Hotel Strategies with Digital and Social Media Trends
9 October 2026🌐 Gen Z and Trailing Millennials, aged 24-37, are reshaping travel in the U.S. and globally, with over 78 million in the U.S. and more than a billion worldwide. They prioritize experiences, with median incomes from $55,000 to $95,000. Nearly 50% identify as non-white. This “Emerging Experience Generation” relies on digital tools, spending intentionally on meaningful experiences, valuing sustainability, and driving trends in hospitality. Hotels adapting to this dynamic see growth in bookings, particularly through social media engagement.
-
AI Voice Agent to Increase Direct Bookings: 2027 Guide
9 October 2026Nearly 90% of inbound hotel calls are repetitive, and up to 40% of voice reservations go unanswered. A caller who chose a property, dialed the number, and got a ring-out doesn’t wait around. They book the same room on an Online Travel Agencies (OTA) instead, and the hotel pays commission to re-acquire a guest it […] The post AI Voice Agent to Increase Direct Bookings: 2027 Guide appeared first on RateGain.
-
Marriott Introduces Exclusive AI Booking Access on Alibaba’s Fliggy, Expanding Sales Beyond Room Reservations
9 October 2026📈 Oct 9, 2026: In China, Marriott has integrated with Alibaba’s Fliggy, offering a dedicated access point for AI agents to sell hotel packages, unlike other hotels that use a shared search. During February’s Spring Festival, Alibaba’s Qwen AI app processed 200 million orders. Fliggy AI bookings soared by over 800%, yet hotel figures remain undisclosed. Marriott established its Fliggy presence through collaboration with Alibaba since 2017, allowing AI-driven sales of packages, unlike other hotel chains on the platform.
-
TRevPAR Declines 8.8% in U.S. Hotels in 2025, Highlighting Broader Revenue Opportunities Beyond Room Sales
8 October 2026💵 HotelData’s 2025 report reveals a 6.3% decline in RevPAR and an 8.8% decrease in TRevPAR among U.S. hotels. In a CBRE analysis of 1,343 full-service U.S. hotels, 83% reported growth in non-room departments from 2019 to 2024. Plusgrade’s Guest Experience Study shows 87% of 2,000 respondents are willing to pay for extra services. Coordinated upselling increases total revenue by 2% to 5% across Plusgrade’s network.
-
As AI travel discovery moves, Who keeps the booking?
8 October 2026I go down the rabbit hole of AI & Travel so you don’t have to! One email each week keeps you up to date.
-
Hybrid Events for Hotels and Venues: Add a Virtual Audience
8 October 2026This article was written by Revfine. Click here to read the original article Meeting and event clients expect more from venues than a room, a projector, and coffee. Many now ask a simple question during the sales call: “Can remote participants join?” For hotels and conference venues, the answer has become a revenue question. A venue that can run hybrid events can win bookings it would otherwise lose, and it can upsell streaming as a paid service. The good news…
-
Duetto Announces Acquisition of FLYR Hospitality
8 October 2026This article was written by Lodging Magazine. Click here to read the original article SAN FRANCISCO, California—Duetto announced it has acquired FLYR Hospitality. This expands Duetto’s Revenue & Profit Operating System to now include FLYR Hospitality’s AI-first revenue strategy platform, inclusive of its business intelligence tool and advanced AI capabilities. FLYR Hospitality has technology and talent that will enable Duetto to accelerate its AI capabilities and overall product roadmap. Its pricing engine models a range of demand scenarios rather than…
-
Duetto Acquires FLYR Hospitality, Integrating AI Revenue Intelligence Tools for Enhanced Hotel Commercial Team Operations
8 October 2026📈 Duetto acquired FLYR Hospitality, further consolidating the AI-powered revenue intelligence market. This merger enhances Duetto’s platform by integrating FLYR’s demand forecasting and data querying tools. A recent study showed 91% of hotel chains use AI, but only 28% have a strategy. GHA reported a $1.04 billion Q3 2026 revenue, with a 27% year-on-year increase. European hotel RevPAR grew 3% in H1 2026, with luxury assets making up 46% of investment volume.
-
Resolute Road Hospitality’s Gary Horton Details Its Owner-First Approach
8 October 2026This article was written by Lodging Magazine. Click here to read the original article LODGING spoke with Gary Horton, president of Resolute Road Hospitality, at The Lodging Conference in Phoenix, Arizona, where he discussed the company’s owner-first approach to hotel management, its thoughtful adoption of technology, and the importance of preserving the human element of hospitality. Horton shared how Resolute Road tailors its involvement to each owner, while also emphasizing the need for operators to maximize existing technology before chasing…
