Everything on revenue management systems (RMS) for hotels. This hub brings together the latest news, product moves and trends around automated pricing and RMS technology, curated by 10 Minutes News. Keep up with the tools reshaping hotel revenue.
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AI Is Killing Software Outsourcing. It May Also Save It
31 August 2026For decades, the economics of outsourced software development were relatively straightforward. If you needed to build more software, you needed more developers. If developers were expensive where you were located, you found them somewhere they weren’t. India, Eastern Europe, Latin America and other technology hubs built enormous industries around a simple economic proposition: talented engineers at a lower cost. The model worked. Extremely well. AI is about to break it. Or perhaps more accurately, AI is about to break the…
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Italy has 33,370 hotels. 70 of them changed hands in 2025. The figure comes from the 2026 report on the Italian hotel property market published by Scenari Immobiliari and Castello SGR, presented at… | Michele Imbimbo | 12 comments
30 August 2026Italy has 33,370 hotels. 70 of them changed hands in 2025. The figure comes from the 2026 report on the Italian hotel property market published by …
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Fixing the Greatest Irony in Travel with the Global Sleep Symposium by Equinox Hotels
30 August 2026This post was originally published on this site. One of the great ironies of modern life is that we all need to travel – for work, events, leisure and discovering meaning in life – and yet it’s often profoundly disruptive to sleep. This irony is doubly true for hotels with strong wellness positioning: we aim to preserve the health of our guests, and yet the logistical rigors of travel make this a Sisyphean battle (for those who don’t know their…
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Boost Flight Bookings with AI-Powered Travel Analysis | Saidul Islam posted on the topic | LinkedIn
30 August 2026I asked ChatGPT to hunt flights like a $300/hour travel agent. 🧾 Nearby airports, split tickets, the cheaper day either side. It checks all of it …
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Marketers Should Focus on Relevance Over Weirdness for Effective Audience Engagement, Expert Advises
28 August 2026📰 Liquid Death’s marketing strategy is a standout example—selling water in cans resembling energy drinks, appealing at rock concerts for its relevance. CitizenM initially seemed odd but succeeded due to its relevance for business travelers. In AI-driven travel, 54% of travelers use AI for planning, whereas only 22% of destinations offer AI trip planners. Expedia is shifting focus towards discovery, indicating an industry trend. Trivago’s checkout grew 24x in a year, marking a potential success in direct marketplace sales.
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Webinar on Sep 10: Top Tips to Create AI Visibility for Your Hotel
28 August 2026AI engines are changing how travelers discover and evaluate hotels. Join Milestone Founder Benu Aggarwal ; John Jimenez , Head of Enterprise; and Adam Steeber , Sr. Customer Success Manager, on Thursday, September 10, at 10:00 AM PT / 1:00 PM ET to learn how AI platforms select hotels and what your brand can do to improve its visibility. Key Takeaways: • Understand how AI engines select and recommend hotels • Learn how content quality, authority, and freshness influence AI…
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AI Video and Staff Safety: How Hotel Operators Are Rethinking Security for Frontline Teams
28 August 2026This article was written by Lodging Magazine. Click here to read the original article The average hotel can see hundreds of guests pass through its doors each day, creating a busy and fast-paced environment for managers and staff. While threats are rare, a single incident can negatively impact staff well-being and damage a hotel’s reputation, making security a top priority. Physical threats are a growing concern across the hospitality industry, with 75 percent of service workers having been affected by…
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Three Major LA Museums to Showcase Paul R. Williams’ Architectural Legacy with Exhibitions Starting This Year
28 August 2026🏗️ Paul R. Williams (1894–1980) was a pioneering Black architect from Los Angeles, first registered Black architect west of the Mississippi. In 1923, he became the first Black member of the American Institute of Architects, winning the AIA Award of Merit in 1939. Williams designed 1,500 projects over six decades, including homes for Hollywood stars like Frank Sinatra. Three LA museums will showcase his work until March 2027. Posthumously, he received the AIA Gold Medal in 2017.
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Brakspear Reports 16% Turnover Increase to £47.9m in 2025, Boosted by Managed Pub Growth and Investments
28 August 2026🍺 Brakspear, a pub operator based in Henley, reported a 16% increase in turnover, reaching £47.9m for 2025. EBITDA grew by 6% to £11.4m. The company invested £6.5m, a 20% increase from 2024, and acquired two pubs in Cirencester and Moreton-in-Marsh, adding 95 rooms. Honeycomb Houses saw a 23% turnover rise. New banking facilities of £25m were established for expansion. Cash reserves ended at £7.6m.
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Goodwood Estate Plans Major 2027 Transformation of The Goodwood Hotel into Luxury Coaching Inn with 80 Rooms
28 August 2026🏨 Goodwood Estate plans to transform The Goodwood Hotel into a luxury coaching inn during a major 2027 refurbishment. The hotel will feature 64 guestrooms, 16 new suites, two restaurants, and more. Set to reopen in early 2028, the redesign will embrace the hotel’s 18th-century heritage. Russell Sage Studio leads the project. Charles Gordon-Lennox, the Duke of Richmond, emphasizes creating an experience that connects guests with nature, preserving the estate’s spirit and history.
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Google Acquires Spirit Airlines’ Operational Data Archive for $10 Million to Enhance AI Training Capabilities
28 August 2026🛫 Flight search products struggle due to data limitations, with a bankrupt airline’s history valued at $10 million. Airline loyalty programs face challenges as load factors rose to 82% in 2025. Google acquires Spirit Airlines’ operational archive for $10 million, showcasing the value of decision-making data. Deloitte reports only 23% of loyal airline members find value, and Gen Z/millennials are underrepresented. Co-branded travel card revenue could reach $60 billion by 2035, with banks paying travel brands more.
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Valor Hospitality Expands to West Coast With Management of The Monsaraz, a Tapestry Collection Hotel
28 August 2026Located in Point Loma, The Monsaraz opened in 2021 as the area’s first new hotel in more than a decade. As part of the agreement, Valor Hospitality will assume full management of the boutique property, including its food and beverage operations. The existing hotel team will also join Valor’s growing family of hotelitarians, the company’s collective of hospitality professionals united by a people-first culture, local expertise and a shared commitment to delivering exceptional guest experiences. The signing represents another milestone…
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56% of Guests Are Ready to Book—Why Do 98% Abandon Your Hotel Website?
28 August 2026For two decades, independent hotels have accepted a painful reality: roughly 98 out of every 100 people who visit their website leave without making a booking. Industry benchmarks treat this dismal 2% direct conversion rate as an unchangeable law of digital travel. Hoteliers spend thousands driving traffic to their digital front door, only to watch prospective guests slip away at the very end. Meanwhile, OTAs happily collect 15% to 25% commissions on demand that was practically yours to begin with.…
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Choice Hotels Partnrs with Google to Help Travelers Book Hotels Through AI Mode in Search
28 August 2026Planning a trip should feel exciting — not overwhelming. But for many travelers, finding the right hotel means opening multiple tabs, comparing photos and reviews, and checking rates one by one to find a property that fits the bill. Choice Hotels is partnering with Google to help simplify that experience. Choice Hotels is excited to be an early partner in hotel booking through AI Mode in Search, a new Google experience designed to help consumers find and book hotels in…
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Build the Truth Once
28 August 2026TL;DR Vietnam’s Ministry of Culture, Sports and Tourism has proposed a “1+1+34+N” governance model for tourism data — one ministry setting standards, one connecting national security databases, 34 provinces maintaining local data, and N other ministries, industries and businesses consuming it. This is a governance architecture, not a chatbot announcement — and that is precisely why it matters more. It answers who owns which layer of truth before anyone builds an interface on top. The commercial stakes are real: Vietnam…
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The Organic Element in Desert Wellness and the Wooden Key Card
28 August 2026Desert wellness has an unmistakable sense of scale of vast horizons, quiet landscapes, dark skies and the elemental presence of stone and sand. In our previous article, GCSTIMES looked at how hotels are exploring these qualities through ritual and experiences built around the desert’s natural conditions. Yet within this expansive landscape, there is also room for something much more intimate. Look more closely at the moments when desert resorts turn toward healing, and another element often appears: the organic. Frankincense,…
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Hotels Urged to Secure Google Reviews Before Automatic Booking.com Requests 48 Hours After Check-Out
28 August 2026📑 August 28, 2026, Markus Busch discusses the timing of hotel reviews. Booking.com automatically requests reviews 48 hours post-checkout, while Google reviews depend on proactive outreach during the stay. Hotels should ask guests to review on Google at opportune moments, using cards with review links. Google reviews impact local rankings but offering incentives or selectively soliciting positive reviews violates guidelines. Hotels should report Google reviews monthly to assess performance. The focus is on timing and genuine guest experiences.
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Google Launches AI Mode Hotel Booking in US with Google Pay, Partners Include Choice, Hilton, Wyndham
28 August 2026🏨 Aug 28, 2026, Google launched hotel booking via AI Mode in the U.S., allowing users to book using Google Pay. Ten companies, including Choice, Hilton, and Wyndham, participated. Launch partners can also show hotel costs in points. This service is English only and excludes the EEA. The points pricing doesn’t affect hotel visibility in AI Mode. Google’s rate feed changes on September 30, affecting how hotels manage their pricing feeds.
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Revolut Integrates AI from Swifty to Enhance Hotel Bookings for 70 Million Customers Through Nuitée and Expedia
28 August 2026💻 Revolut, with 70 million users, sources hotel rooms from Nuitée, Expedia, and VRBO. On October 14, 2025, Revolut acquired AI startup Swifty. By April 9, 2026, Revolut launched AI assistant AIR in the UK. Nuitée connected 1.5 million properties in 2022. Booking.com joined in November, accepting Revolut Pay and offering RevPoints. The AI, based on extensive customer data, is yet to be fully live. Revolut focuses on customer context, not supply, emphasizing that rooms are commodities.
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Google Announces AI Mode Travel Features with Global Availability, Excluding EEA, and US-Only Hotel Booking Launch
28 August 2026📊 Aug 28, 2026, Google unveiled three AI Mode travel features: flight price tracking in over 180 countries (excluding EEA), global points pricing (limited in EEA), and US-focused hotel booking. Ten partners, all chains or resellers, offer rooms in places like Lyon and Lisbon, accessible to Denver users but not Düsseldorf. Points partners include Accor, Flying Blue, and Lufthansa. Google changes hotel rate inputs on September 30. EU fined Google in July over hotel ranking practices.
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Hotel Sales Representation Firms Enhance Independent Luxury Hotels’ Reach in US Market with Strategic Presence
27 August 2026🏨 In 2007, hotel sales representation enhanced luxury hotels’ reach in markets like the US, with offices in New York and Miami. The US is a major source of outbound luxury travelers. A representation firm facilitates US market access through sales activities, advisor education, and strategic alliances with programs like Virtuoso. In 2014, The Royal Crescent Hotel & Spa underwent a £11 million renovation. The 2026 Virtuoso Luxe Report projects increased travel demand, with 67% of advisors expecting growth.
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Google Launches AI Chat Feature for U.S. Hotel Bookings with Partners Including Booking.com and Marriott
27 August 2026📅 On Thursday, Google rolled out a new feature in the U.S., integrating AI chat for hotel bookings. Users can now search, compare, and pay for hotels directly through Google’s platform using Google Pay. The feature partners with major brands like Booking.com, Hilton, and Marriott. While Google facilitates the booking process, the hotel or OTA handles charges, confirmations, and support. This development enhances Google’s agentic travel booking capabilities.
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Trivago Reports 21% Revenue Growth as CEO Advocates AI for Enhancing Employee Productivity Over Cutting Staff
27 August 2026🌎 Trivago, led by CEO Johannes Thomas, reported a 21% Q2 revenue growth, reaching $633M, contrary to AI-driven disruption predictions. Instead of downsizing, Trivago leverages AI for operational efficiency, equating 600 staff’s output to 6,000. Meanwhile, Loveholidays increased AI-assisted code changes from 7% to 79% in a year, boosting deployments by 73% without expanding its engineering team. A $10 CPM cost is set for travel content creators, with a recent campaign achieving 5.8M views on a $50K budget.
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Rosewood Hotel Group Appoints Kenny Toy as SVP, Commercial, to Lead Global Commercial Strategy from Hong Kong Office
27 August 2026📆 Rosewood Hotel Group appointed Kenny Toy as SVP, commercial, global. Reporting to COO Anthony Ingham, Toy is based in Hong Kong and will manage global commercial strategy. With over 20 years in commercial, marketing, and digital transformation, Toy aims to enhance sales, marketing, and revenue management. Previously managing director of Accenture Song in Hong Kong SAR, Toy’s expertise in digital transformation and customer experience will drive growth and long-term value for Rosewood’s portfolio.
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Radisson Hotel Group Launches AI-Powered Real-Time Price Matching, Enhancing Direct Booking Across Global Properties
27 August 2026💸 Radisson Hotel Group launches AI-powered real-time hotel price matching worldwide, eliminating manual claims and ensuring best rates on RadissonHotels.com. This innovation automates detection and matching of lower third-party rates from platforms like Booking.com and Expedia, enhancing price transparency and booking simplicity. Global Chief Commercial Officer Gianni Di Fede emphasizes the ease and transparency of direct bookings. This move is part of Radisson’s digital strategy to optimize guest experiences and direct booking efficiency.
