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Online Travel Agencies (OTAs) — News & Updates

Online Travel Agencies (OTAs) — News & Updates

Every major online travel agency and metasearch platform, in one place — each with its latest news and a link through to the full coverage. Curated by 10 Minutes News for Hoteliers.

Booking.com

  • AI's Role in Hotel Bookings Grows: 119% Increase in AI-Driven Visits to US Travel Sites in July

    AI’s Role in Hotel Bookings Grows: 119% Increase in AI-Driven Visits to US Travel Sites in July

    12 October 2026

    📅 In July, US travel site visits from AI tools rose 119% year-over-year, with visitor engagement up 21%, converting only 1% less than non-AI traffic. The…

See all articles about Booking.com →


Expedia

  • 🚨 SHAKE-UP: Booking Holdings (NASDAQ: BKNG) CEO says trust is now the scarce asset: AI drives under 1% of room nights, and mid-60% come DIRECT. Whats actually changing: → LLM referral traffic… | Luis Varona Gómez

    🚨 SHAKE-UP: Booking Holdings (NASDAQ: BKNG) CEO says trust is now the scarce asset: AI drives under 1% of room nights, and mid-60% come DIRECT. Whats actually changing: → LLM referral traffic… | Luis Varona Gómez

    12 October 2026

    🚨 SHAKE-UP: Booking Holdings (NASDAQ: BKNG) CEO says trust is now the scarce asset: AI drives under 1% of room nights, and mid-60% come DIRECT. …

See all articles about Expedia →


Hotels.com

  • Google prints someone else’s price on your hotel’s photo

    Google prints someone else’s price on your hotel’s photo

    12 October 2026

    This article was written by Hospitality Today. Click here to read the original article On six of the 11 independent hotels’ Google Maps cards that showed…

See all articles about Hotels.com →


Agoda

  • The apartment next to your hotel on Booking.com stopped gaining ground

    The apartment next to your hotel on Booking.com stopped gaining ground

    12 October 2026

    This article was written by Hospitality Today. Click here to read the original article Booking.com listed 8% more apartments this year, but nights booked in them…

See all articles about Agoda →


Priceline

  • The apartment next to your hotel on Booking.com stopped gaining ground

    The apartment next to your hotel on Booking.com stopped gaining ground

    12 October 2026

    This article was written by Hospitality Today. Click here to read the original article Booking.com listed 8% more apartments this year, but nights booked in them…

See all articles about Priceline →


Trip.com

  • Marriott Integrates AI Booking on Fliggy, Surpassing 800% Growth in China’s Holiday Travel Bookings

    Marriott Integrates AI Booking on Fliggy, Surpassing 800% Growth in China’s Holiday Travel Bookings

    9 October 2026

    📱 In China, AI agents on Alibaba’s Fliggy processed 200 million orders during the February Spring Festival, including 55 million milk tea cups. Hotel AI bookings…

See all articles about Trip.com →


Airbnb

  • 🚨 SHAKE-UP: Booking Holdings (NASDAQ: BKNG) CEO says trust is now the scarce asset: AI drives under 1% of room nights, and mid-60% come DIRECT. Whats actually changing: → LLM referral traffic… | Luis Varona Gómez

    🚨 SHAKE-UP: Booking Holdings (NASDAQ: BKNG) CEO says trust is now the scarce asset: AI drives under 1% of room nights, and mid-60% come DIRECT. Whats actually changing: → LLM referral traffic… | Luis Varona Gómez

    12 October 2026

    🚨 SHAKE-UP: Booking Holdings (NASDAQ: BKNG) CEO says trust is now the scarce asset: AI drives under 1% of room nights, and mid-60% come DIRECT. …

See all articles about Airbnb →


Vrbo

  • AI Visibility Metrics for Long-Term Success Highlight Need for Credibility Beyond Mere Search Presence

    AI Visibility Metrics for Long-Term Success Highlight Need for Credibility Beyond Mere Search Presence

    4 October 2026

    📈 In August 2026, a shift in SEO to GEO metrics is highlighted. Direct traffic and visibility alone aren’t reliable KPIs anymore due to “anti-recommendations,” where…

See all articles about Vrbo →


Tripadvisor

  • Understanding Average Daily Rate (ADR): Key Metric for Hotel Revenue and Performance Optimization

    Understanding Average Daily Rate (ADR): Key Metric for Hotel Revenue and Performance Optimization

    6 October 2026

    💸 ADR, or average daily rate, is a crucial metric for hotels, indicating the average revenue earned per occupied room. It’s calculated by dividing total room…

See all articles about Tripadvisor →


Kayak

  • Marriott International and KS Hotels Partner to Launch Two New Hotels in Khao Lak's Matalay Destination

    Marriott International and KS Hotels Partner to Launch Two New Hotels in Khao Lak’s Matalay Destination

    5 October 2026

    🏨 Marriott International has partnered with KS Hotels and Resorts to open two hotels in Khao Lak, Thailand. Scheduled to launch in the new Matalay destination,…

See all articles about Kayak →



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    The visibility game just got serious for hoteliers

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