Track Agoda in one feed. This hub aggregates the latest news and developments around the Asia-focused OTA (part of Booking Holdings), curated by 10 Minutes News. Follow a key distribution channel across Asia-Pacific.
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Marriott to Develop 100 Series Hotels in Greater China as AI Enhances Travel Research but Human Booking Preferred
24 June 2026📈 In May 2026, Adobe data showed visitors from AI tools engage 70% longer but convert 28% less than others. Travelers trust AI for research but prefer human brands for booking, with 62% searching Google post-AI recommendation. Marriott plans around 100 Series hotels in Greater China with CG Hospitality over ten years. May 2026 U.S. hotel occupancy reached 65.7%, RevPAR increased by 4%, and Las Vegas led with a 17.9% RevPAR rise. Vietnam’s accommodation searches grew nearly 50% in 2025.
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Vietnam Achieves World’s Fastest Tourism Growth in 2025, with Nearly 50% Rise in International Accommodation Searches
24 June 2026🌍 Agoda reported nearly a 50% increase in international accommodation searches for Vietnam in 2025, driven by policy reforms and infrastructure investments. Vietnam extended its visa waiver and improved air access, with over a dozen new routes launched. South Korean searches rose by 28%, while the Philippines saw a 129% increase. European interest surged, with France and Germany increasing by 217% and 120% respectively. Popular destinations include Da Nang, Ho Chi Minh City, and Phu Quoc, with significant growth in…
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Global Hotel Guest Satisfaction Reaches 86.7% in Q1 2026, Highest in Four Years, Driven by Midscale Improvement
9 June 2026🏨 Q1 2026 saw global hotel guest satisfaction rise to 86.7%, from 84.7% in 2022. Five-star hotels reached 90.6%, four-star 87.3%, and three-star 84.2%. Asia leads in regional satisfaction, while North America faces declines. Top satisfaction improvements: gastronomy (+2.7), entertainment (+2.6). Decoration, scoring 81.9%, offers growth potential. Online reviews, especially on Booking.com with 64% of volume, are pivotal. Strategic focus on F&B and experience enhancements is advised. Source: Reviewpro Reputation Guest Experience Benchmark, Q1 2026.
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Mirai and STAAH integrate to drive a global strategic alliance
9 June 2026Madrid, 9 June 2026 – Mirai, a leader in hotel distribution technology and direct booking optimization, and STAAH, the leading global platform in cloud-based hospitality distribution and booking solutions for
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Lighthouse Appoints Jan Hansen as VP of Growth for Asia Pacific to Drive AI-Driven Expansion in Hospitality Industry
3 June 2026💻 Singapore, Oct 2023: Lighthouse appoints Jan Hansen as VP of Growth, Asia Pacific, aiming to expand in one of its largest growth regions. Hansen, with nearly a decade at Agoda, will head commercial strategy in APAC, based in Thailand. Lighthouse is pivoting to an AI-first strategy, launching Connect AI, the first direct booking app in ChatGPT. With 80,000 hotels across 185 countries, Lighthouse leverages AI to transform hospitality operations, pricing, and marketing.
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AI Agent Claude Revolutionizes Hotel Data Analysis by Completing Hours of Work in Minutes Using StayAPI
2 June 2026💻 AI agents are transforming hotel software analysis. Recently, Claude, an AI, completed hours of hotel analyst work in seconds. By accessing hotel reviews from Booking, Agoda, and Tripadvisor, Claude performs sentiment analysis almost instantaneously. Using MCP and StayAPI, it retrieves and analyzes data, delivering results in under 5 minutes. This eliminates the need for complex dashboards and workflows, allowing for seamless data retrieval in any format or language. Explore this innovation at [StayAPI](https://stayapi.com/mcp).
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Agoda Reports Rise of “Perpetual Travelers” in Asia, Creating Year-Round Opportunities for Global Hotels
1 June 2026📍 Travelers in Asia are shifting to multiple short trips annually, replacing the traditional yearly vacation. As of June 1, 2026, 73% of Gen Z plans one to six trips per year, with stays of one to seven days. In Indonesia, 33% plan 11+ trips. China and India’s outbound travel now exceeds pre-pandemic levels, spreading demand year-round. Hotels must adapt by targeting “perpetual travelers,” focusing on flexible pricing, secondary destinations, and promoting short-stay experiences.
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Airbnb Competitors See Growth with Projected $344.06 Billion Short-Term Rental Market by 2034
31 May 2026🏡 The global short-term rental market is expected to reach $344.06 billion by 2034, growing at a CAGR of 10.70%. Over 35% of travelers now prefer vacation rentals over hotels due to affordability and local culture experiences. Booking.com increased its market share to 18%, while platforms like Vrbo offer 8% booking costs. Plum Guide demands quality and charges a 15% commission. Diversification across platforms like Agoda and Expedia reduces dependency and enhances market reach.
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Booking Holdings Launches BKNG Ads Platform, Unifying Advertising Across Booking.com, Priceline, and Agoda
21 May 2026💸 May 21, 2026: Booking Holdings introduces BKNG Ads, a unified advertising platform allowing campaigns across Booking.com, Priceline, and Agoda. This marks a strategic shift from its traditional brand independence. BKNG Ads aims to leverage cross-brand strengths and provide partners with simplified management and sponsored placements. The initiative reflects the growing role of retail media in the travel industry, offering more targeted advertising opportunities and potentially reshaping hotel and travel brand competition within online travel agency platforms.
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Airbnb Confirms Yanolja Cloud Solution as Preferred Software Partner for Fourth Consecutive Year, Managing Over 574,000 Rooms
13 May 2026📰 Airbnb has awarded Yanolja Cloud Solution (YCS) the Preferred Software Partner status for four consecutive years due to its reliable integrations. YCS manages over 574,000 rooms and serves more than 33,000 clients in 170 countries. Airbnb reported 491 million nights and experiences booked in 2024, generating $11 billion in revenue. Key features include 650+ integrations and 24/7 monitoring. YCS aims for seamless inventory and pricing synchronization to enhance hotel operations and customer experience.
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Airbnb Utilizes AI to Cut Booking Costs, Plans for Personalized Searches and Potential Loyalty Program
8 May 2026💻 Airbnb’s Brian Chesky plans to revolutionize search results using AI, showing only relevant options based on user identity and history. Currently, 60% of Airbnb’s code is AI-assisted, yet the company is not leading in AI innovation, having recently changed CTOs. Despite this, AI has helped reduce booking costs. At the Skift Forum Asia last month, Agoda’s CEO discussed vibe-coding. A potential Airbnb loyalty program won’t include points, staying true to its unique approach.
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Booking Holdings Reports 15% Growth in Q1 2026, Driven by AI-Enhanced Conversion and Efficiency Improvements
29 April 2026💻 Apr 29, 2026, Booking Holdings leverages AI to enhance its travel ecosystem, competing with general AI platforms. Early AI tests show gains in conversion, efficiency, and engagement. Notable improvements include higher conversion rates, faster searches, and lower cancellation rates. Agoda reports double-digit reductions in service costs per booking. Partnerships with OpenAI, Anthropic, Google, and Amazon strengthen AI capabilities. Q1 2026 results reveal 15% growth in gross bookings and increased net income, despite geopolitical challenges.
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Unverified Data Breach Claims Against Agoda Involve 82 Million Records Amid Booking Holdings Security Concerns
22 April 2026📡 Apr 22, 2026, unverified breach claims involve Agoda with a threat actor alleging 82 million user records are for sale. Agoda denies the data originates from its systems. Recent Booking.com breach raises concerns about Booking Holdings’ security. The dataset includes names, emails, and Malaysian identity card numbers, posing identity risks. Researchers question dataset authenticity due to missing booking details. Breach reports may affect trust and increase pressure on data protection.
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Hotel Brands are Aggregators
16 April 2026We tend to think of hotel brands as, well, brands. Distinct identities. Lifestyle positioning. Design, tone of voice, target audience. But as I’ve repeatedly called them, they’re labels. Traffic data shows
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Airbnb Ranks Seventh in Traffic Among Top Hotel Chains, Despite $82 Billion Market Cap.
16 April 2026🏨 Omni Hotels partners with Peter Millar, reflecting a shift towards lifestyle branding in hospitality. Marriott faces $4 billion in loyalty program liabilities. Allbirds shifts focus from shoes to AI, receiving positive market reaction. Hotel brands act as aggregators; top six capture 84% of traffic among 36 major players. Airbnb ranks seventh in traffic but boasts a market cap near Marriott’s, highlighting market discrepancies. Hotel prices slash for World Cup events, questioning pricing strategies during mega events.
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The Hotel Internet Is Controlled by a Handful of Brands
13 April 2026We recently published our study of the top hotel brands by traffic. The data wasn’t a shock, but still. The hotel dataset already tells a clear story. Marriott International leads
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PhocusWire’s travel tech news briefs: Amex GBT, Google, Agoda and more…
3 April 2026Keep up with all the latest people, partner and product news from around the global travel industry.
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Hilton Opens Third Vietnam Property with Hilton Quang Hanh Onsen Resort in Quang Ninh, Featuring 178 Villas
26 March 2026🏨 Hilton opened the Hilton Quang Hanh Onsen Resort in Quang Ninh, Vietnam, on March 26, 2026. The resort features 178 villas and 38 rooms, each with a private onsen. Located 30 minutes from Ha Long and 2.5 hours from Hanoi, it offers access to Yoko Onsen Quang Hanh with 27 onsen baths. Hilton, with 21 hotels in Vietnam, plans to double its portfolio, enhancing its presence in the region.
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EU-Booking.com Launches with 1.5 Million Properties, Offering Lower Commissions to Boost Europe’s Digital Independence
22 March 2026🚀 EU-Booking.com goes live, aiming to transform European travel. After 5 years of development, Hotel.eu’s platform challenges giants like Booking.com by offering up to 50% lower commissions. Travelers and hotels become stakeholders, promoting sustainability and accessibility. With 1.5 million European properties and 2.9 million worldwide, it reclaims ownership for Europe, reducing reliance on non-European tech. This initiative promises fairness, technological independence, and reinvestment into sustainable practices.
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Agoda Partners with Artotel Group to Launch Flagship Storefront Featuring Over 100 Hotels Across Indonesia
13 March 2026📁 Agoda and Artotel Group, on March 13, 2026, launched a flagship storefront featuring 100+ art-inspired hotels in Indonesia. This partnership emphasizes localization, with Southeast Asia’s secondary destinations seeing demand spikes: Puncak (+156%), Yogyakarta (+117%), and Semarang (+110%). Key markets include Malaysia, Singapore, and Australia. The storefront leverages curated brand environments, emphasizing storytelling and thematic positioning, reflecting a shift towards integrated digital ecosystems in hotel distribution.
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SiteMinder Report Reveals 1.35% ADR Increase in 2025, Highlights Strategic Distribution for UK Hotels
4 March 2026📅 SiteMinder’s 2025 Hotel Booking Trends report indicates a 1.35% rise in UK average daily rates to £191.55. Fridays averaged £215, the highest rate. July and August saw ADR increases of 2.4% and 1.7%, respectively. 81% of UK bookings were for one night, higher than the global 73%. UK domestic bookings were 70% of arrivals. G2 Travel joined the Top 12 booking channels. Agoda and TBOHolidays highlight growing Asian travel. Booking.com and Expedia lead with unchanged direct booking positions.
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Travel Tech Essentialist #197: Human Leverage
2 March 2026🗺️ Travel Tech Essentialist Copilot, revamped over two weeks, aids travel founders with insights from six years of newsletters, 300+ podcasts, and experiences like building eDreams. Stay22 raised $122M, growing from negative revenue to processing over $1B annually. Wheel the World raised $3.5M, totaling $11M Series A, to improve accessibility data. Booking.com invested $700M in AI, reacting to a 17% stock drop and aiming for proactive travel management. 15-18% of OTA sessions now include ChatGPT interactions.
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7 Proven Strategies to Boost Direct Bookings and Outpace OTAs in 2026
17 February 2026📅 In 2026, over two-thirds of travelers still use OTAs like Booking.com, but there’s a shift as one-third are open to AI travel assistants for bookings. Hotels need to leverage strategies to win direct bookings, focusing on personal connections and perks. Tactics include collecting data from OTA guests, engaging pre-check-in, using AI for visibility, offering unique perks, integrating AI agents for bookings, and leveraging guest reviews. Direct strategies must prioritize relationships, personalization, and value.
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SiteMinder Research: Domestic Bookings’ Share Grew in 2025
6 February 2026🏨 DALLAS, Texas—In 2025, 77% of U.S. hotel arrivals were domestic, up from 73.78%. Direct hotel bookings ranked third in the U.S., with Agoda and Trip.com in the Top 12. Cancellations dropped to 18.78%, with lead times averaging 30.57 days. The U.S. had one of the longest stays at 1.61 nights. ADR fell by 2.89% to $247.03. July was the priciest month at $269.08, while January was the cheapest at $217.15.
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Domestic travel strengthens U.S. hotel demand in 2025
5 February 2026This article was written by Hospitality Today. Click here to read the original article Rising home-market bookings reshape distribution priorities and pricing strategies for hotels Feb 5, 2026 Domestic travel
