Upscale and Midscale Hotel Segments Drive European Growth with Increased RevPAR and Occupancy Rates in 2026
📈 Upscale hotels in Europe, as of September 2026, report an occupancy rate of 75.0% and an ADR of €237.0, generating RevPAR of €177.8. Midscale follows closely with 74.3% occupancy and €121.9 ADR, yielding €90.6 RevPAR. Economy achieves a 72.2% occupancy and €89.5 ADR for €64.6 RevPAR. Budget struggles with stagnant metrics: 68.3% occupancy, €64.6 ADR, and €44.1 RevPAR. Spain leads with €135.8 RevPAR, 79.6% occupancy, and €170.6 ADR, showing notable growth.
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