b.courtin - 10 Minutes News for Hoteliers

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Five Verdi hotels to join Accor’s Handwritten Collection in November 2026, with two more to follow

🏨 Accor and The Corinthia Group, operating as IHI plc, have signed a franchise agreement to bring seven Verdi hotels into the Handwritten Collection. Five hotels in Malta, Portugal and Tunisia will join from November 2026. Two additional properties in Hungary and the Czech Republic will follow, with no joining dates announced.

The Social Hub, ex-Student Hotel, submits plans for £200 million Edinburgh project

The Dutch hybrid hospitality group has submitted a planning application to transform the former Fountain Brewery, derelict for twenty years, into a 580-bed property combining student accommodation, hotel rooms and extended-stay units. It marks a homecoming for its founder, Charlie MacGregor, who was born in the Scottish capital.

Accor’s white paper redraws Europe’s tourism map to 2036

Titled The Changing Face of Europe's Tourism Map to 2036, the report is the first publication of Accor's new "From Change to Opportunity" insights platform. It draws on forecasts produced in June 2026 by Tourism Economics, an Oxford Economics company, covering 47 European countries.

Kempinski and BTG Launch New Luxury Brand NUO, Plan 200 Hotels in China Within Five Years

📈 In July 2025, Barbara Muckermann discussed the Key International joint venture between Kempinski and BTG, leading to the creation of NUO and Bristoria brands. Bristoria's first location in Yangzhou, a 300-key property, opens this year. A lifestyle brand targeting 200 hotels in five years is planned for China. On October 20, 2026, BTG's Bai Fan and Kempinski's Ayman Almoayed met in Beijing to discuss international expansion priorities.

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IHCL Reports 21% Revenue Growth to €242 Million in Fiscal 2026/27 with Hotel Segment Up 24%

📈 IHCL, at fiscal 2026/27 midpoint, reported a 21% increase in consolidated revenue to €242 million and a 24% rise in hotel segment revenue. EBITDA grew 21% to €74 million, and net profit rose 23% to €33 million. The company operates 670 hotels, aiming for 800 by 2030. RevPAR and management fee income both increased by 25%. For fiscal 2027, IHCL raised revenue growth guidance to 15–17%, with 280 hotels in its pipeline.

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Barbara Muckermann Steps Down as CEO After Kempinski's Portfolio Shrinks from 82 to 75 Hotels, Revenue Falls.

📈 In 2022, Barbara Muckermann, the first female president of the Hospitality Awards, aimed to restore a 127-year-old hotel group's prestige. Upon her arrival, Kempinski had 82 hotels in 36 countries. The portfolio shrank to 75 hotels in 33 countries, with 2024 revenue dropping to €164.6 million from €174.9 million. Net profit increased to €17.6 million. Muckermann introduced direct property acquisition, securing a flagship in Prague to enhance European presence.

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Kempinski CEO Barbara Muckermann and Senior Executives Depart, Following Criticism of Transformation Strategy.

📈 Barbara Muckermann, who became CEO of Kempinski in May 2024, is stepping down, along with some senior executives she appointed. Her strategy faced criticism for reducing revenue while improving profitability. Since the charismatic Reto Wittwer's departure, Kempinski has seen leadership instability with multiple CEOs, including Alejandro Bernabé, Markus Semer, Martin Smura, and Bernold Schroeder. Her efforts aimed at streamlining the portfolio and enhancing service standards in Europe's luxury hotel market.

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Scandic and Hilton Announce Strategic Partnership to Develop New Hotels in Nordics, Starting with Copenhagen Airport Hilton

🛩 Scandic Hotels Group and Hilton announced a "multi-year strategic agreement" to develop new hotels in Sweden, Norway, Denmark, and Finland. The partnership involves Scandic running hotels branded by Hilton. A 284-room Hilton hotel near Copenhagen Airport is set to open in 2029. In 2025, Sweden had over 70 million guest nights, Denmark 68 million, Norway over 40 million, and Finland over 23 million. Scandic's room operations grew 25% to 70,000.

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Constellation Hotels to Transform Former Government Building into €300 Million Luxury Hotel in Paris with New Brand

🏨 Constellation Hotels, led by Gianluca Muzzi, plans to transform a former governmental building in Paris into a luxury hotel. The project's global costs exceed €300 million. The hotel will initially be managed by Maybourne under a management contract. Former Six Senses CEO Neil Jacobs was hired last September to lead Constellation's new management platform, with plans to launch a new brand collection focused on quality and joy by the end of the year.

Accor Launches "Stay for More" Campaign in Seven Countries, Aiming for 50% Direct Bookings with AI Integration

🏨 Accor rebranded its loyalty program in early 2020 as Accor Live Limitless but is now shifting to "Stay for More" to align with sustainability. A 2027 platform launch, with 7,000 experiences, targets 50% direct bookings. The campaign will run in seven countries, emphasizing emotions and AI-driven personalization. Collaborations with OpenAI and Anthropic enhance real-time booking. Despite focusing on leisure, a business loyalty program arrives in 2027. Accor's network spans 5,800 hotels with experiential offerings.

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