Industry leader brings deep expertise in product innovation, AI, and digital transformation to help Aven shape the future of connected, intelligent hotel commerce
Texas, United States – August 12, 2026 – Aven Hospitality, an independent global technology and SaaS leader in the hospitality industry that powers how hotels sell, distribute, and deliver guest experiences, today announced the appointment of Heather Lisagor as Vice President, Innovation and Product Excellence. Reporting to Mark Hollyhead, Chief Transformation Officer, she will help drive Aven’s next phase of product innovation and AI-powered solutions, expanding the technology foundation hotels rely on to compete across emerging discovery, research and booking channels.
Lisagor joins Aven with more than 20 years of experience leading product and innovation at companies including American Express Global Business Travel, Egencia and Expedia. Together with the company’s leadership team, she will help accelerate Aven’s vision of empowering modern hoteliers to harness AI and deliver more personalized guest experiences that drive conversion and increase revenue.
“Heather has built an impressive track record of turning bold ideas and emerging technology into products that create real value for customers,” said Mark Hollyhead, Chief Transformation Officer at Aven Hospitality. “Her experience leading high-performing product organizations, combined with her passion for innovation and customer-centric thinking, will be instrumental as we continue building the next generation of AI-enabled solutions that help hoteliers thrive in an era of intelligent commerce and rapidly evolving guest expectations.”
In her role, Lisagor will oversee Aven’s product innovation roadmap, guiding the continued evolution of the SynXis Platform and strengthening Aven’s leadership in connectivity as AI-powered tools, social platforms, and emerging digital channels reshape how travelers discover, research, and plan their stays. Her focus will be on accelerating delivery of products that drive value for Aven’s customers, enabling hotels to embed intelligence across guest touchpoints and unlock new retailing opportunities.
“Hospitality is entering a transformative new era where AI has the potential to fundamentally reshape how hotels get discovered, engage with guests and enhance their stay,” said Heather Lisagor, Vice President of Innovation and Product Excellence at Aven Hospitality. “Aven is uniquely positioned to help hoteliers turn that potential into practical solutions that help them operate as modern retailers at every part of the guest journey. I look forward to working alongside our customers and team to deliver products that hotels need to create more personalized, meaningful experiences.”
About Aven Hospitality
Aven Hospitality is an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. SynXis, the leading global hospitality commerce and distribution platform, coordinates hotel information across 600+ integrations to ensure accuracy, consistency, and competitiveness wherever travelers discover, compare, and book. Trusted by 35,000+ hotels across 190+ countries, Aven Hospitality serves as the connective layer behind many of the world’s most iconic brands, simplifying complexity behind the scenes so hoteliers can operate with confidence today and stay ready for what’s next. avenhospitality.com
