Offering The Industry’s Most Modern, Comprehensive & Reliable Platform For Global Growth, PurchasePlus’ Expert Team & Centralized AI Platform Help Hospitality Customers Seamlessly Transcend Linguistic, Financial, Supply Chain & Cultural Barriers
SEATTLE, WA – AUGUST 11, 2026 – Marking the largest expansion in the company’s 25-year history, Australian-founded hospitality procurement platform PurchasePlus (www.purchaseplus.com) has just officially relocated its primary base of operations to the U.S. with the opening of new headquarters in Seattle and the filling of five key executive positions.
PurchasePlus’ new American offices, to be personally led by company CEO Malcolm Jull, are located at 1700 Westlake Ave N #200, Seattle, Washington, 98109 (phone: 680-225-5236).
Though PurchasePlus utilizes the hospitality industry’s most advanced AI technology, Mr. Jull remains every bit as committed to offering U.S.-based customers the same welcoming person-to-person service he has always offered in his native Australia. As part of this guiding philosophy (which the company calls SWASSY – Software WITH a Service) and with a mandate to provide exciting new career opportunities for members of the American workforce, PurchasePlus has already added four key executives to its new U.S. operations.
PurchasePlus’ new U.S.-based hires include:
Karen O’Neill – SVP Revenue
Jessica Hayes – Commercial Director – US
Jon Castillo – VP Partnerships
Jennifer Coppernoll – Implementation Manager
Also joining PurchasePlus are Natallie Cobden, Commercial Director – UK & Europe; and Stoyan Petrov, Implementation Manager – UK.
Commenting on the new team members, Mr. Jull said, “We’re delighted to welcome such experienced individuals to our growing American corporate family and will never lose sight of the fact that talented people and not just advanced technology have driven PurchasePlus’ success for the past quarter century. I look forward to working closely with Karen, Jessica, Jon, Jennifer, Natallie and Stoyan as we help customers in the U.S. and abroad take their unique hospitality brands to virtually every corner of the globe.”
Passport To Global Growth & Success
PurchasePlus’ expansion to the U.S. market – bolstered by Texas-based Strattam Capital’s recent majority investment in the company – is driven in large part by its proven ability to help hospitality customers with either a growing global presence or with global aspirations realize their international ambitions in the most timely and cost-effective manner possible.
Offering customers a level of forward-looking technology, personalized attention and complete transparency unavailable under one roof at such competing companies as Birchstreet, PurchasePlus is especially suited to helping hotel partners seamlessly transcend the many cultural, technological, managerial, financial, linguistic and supply chain-based barriers that can jeopardize global growth or even prevent it altogether.
According to Mr. Jull, “PurchasePlus spent years building from the ground up to be ready for the new standard hotel brands, operators and owners need to support their international operations. If you already have a global presence or are aspiring to have one, you need a provider that’s truly equipped to support different languages, units of measure, tax regimes and AP mandates such as PEPPOL (Pan-European Public Procurement Online), the global standard in e-invoicing which PurchasePlus is compliant with across 25 countries. This expertise uniquely positions PurchasePlus as the solution that serves the U.S. and the globe – allowing hospitality customers to essentially be unbound by borders as never before.”
Having served as the mission-critical operating system for back-of-house procurement among hotel operators across the Asia-Pacific region, Southeast Asia, the United Kingdom and beyond since 1999, PurchasePlus has not only processed over $20B in hotel partner purchases and reduced customer operational costs by 12-15%, but has attracted such powerhouse customers as Accor, IHG Hotels & Resorts, Marriott, Capella Hotels and Landmark Group.
Among the many services offered by PurchasePlus (which also works with restaurants, food and beverage operators, leisure clubs, and healthcare facilities):
– End-to-End Purchasing – From email to approved invoice with zero manual entries.
– Recipe & Menu Management – Enabling customers to know the true cost of every dish and beverage in real time.
– Inventory Management – With live visibility and control in order to protect profit and promote a more disciplined operation.
– Budgeting & Financials – PurchasePlus connects customer budgets directly to every purchase order, invoice, and cost center – all in real time.
– Supplier Engagement – PurchasePlus works with each supplier personally to make sure they readily have the most up-to-date products and pricing available for purchasing.
– Reporting & Analytics – Chronicling every dollar, property and category in one place.
– PurchasePlus Trust Center – To create an atmosphere of complete trust among customers, PurchasePlus utilizes a dual-framework approach in which ISO 27001 validates the company’s management system design while SOC 2 Type 2 validates their operational effectiveness over time.
PurchasePlus will announce additional staff members and new customers in the near future as the company continues to grow both in the U.S. and around the world.
About PurchasePlus
PurchasePlus (Marketboomer Holdings Pty Ltd) is a leading procure-to-pay software platform for the global hospitality industry, serving hotels, resorts, and food and beverage operators across the Asia-Pacific region, the United Kingdom, Southeast Asia, and beyond. The platform provides procurement, invoice management, inventory, and supplier connectivity solutions that touch 100% of purchasing activity for its customers. PurchasePlus combines deep hospitality domain expertise with a modern, AI-forward technology stack and a best-in-class customer service model. For more information, visit www.purchaseplus.com.
