Marketing

With shifting guest expectations and economic uncertainty, segmentation isn’t just a marketing upgrade – it’s a business imperative May 23, 2025 In today’s attention-fragmented digital environment, many hotels are still…

After a dip driven by weak February traffic and economic concerns, OTA stocks rebounded as Q1 2025 earnings beat expectations across the board May 23, 2025 Despite Expedia’s specific struggles…

This article was written by HospitalityOn. Click here to read the original article Social media and influencers: the new generation of tastemakers Selon une étude menée par Opodo, 33% des…

This article was written by Lodging Magazine. Click here to read the original article NEW YORK—Fairmont Hotels & Resorts shared its new global brand campaign, “Make Special Happen.” Paying homage…

With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer…

This article was written by Travolution. Click here to read the original article Travel subscription platform eDreams ODIGEO has strategically partnered with AXA Partners, a 100% subsidiary of the AXA…

U.S. hotels hit a record Q1 RevPAR of $92, up 2.2% year over year, with March setting an all-time high, JLL reports May 15, 2025 Despite economic uncertainty, U.S. hotels…

This article was written by Lodging Magazine. Click here to read the original article Photo Credit: Costa Coffee In today’s hospitality landscape, every detail shapes the guest experience—from the softness…