Marketing

Most hotels rely on OTAs to keep occupancy high, especially in low season. It is a working strategy. But it comes at a price: lost margins, limited control over guest data, and the constant challenge of competing with your own listings.

7 Channel Manager Software Best Practices for Better Distribution Table of Contents

The Ritz-Carlton beat 181 other luxury brands to win advertising’s top prize, a Cannes Lion Gold award. The ad cost less than $1 million to produce and distribute, yet it…

This article was written by Travolution. Click here to read the original article The Netherlands follows Ireland, Germany and Austria Online travel agent (OTA) Loveholidays has launched in the Netherlands…

The company is rejecting allegations that it kept hotel prices artificially high for over a decade, as a flood of interest in a new mass lawsuit temporarily crashed the Consumers’…

In a digital-first world, your hotel website is more than just a brand touchpoint – it’s a sales machine. With 65% of travellers preferring to book directly through a hotel’s…

This article was written by HospitalityOn. Click here to read the original article A category that values creativity and media impact This award highlights campaigns that have succeeded in capturing…

STAAH SwiftBook’s integration with Google booking links is driving more direct revenue for thousands of properties around the world. We all know how guests book today: they Google it. Whether…

To reach these goals, Koko Global Hospitality engaged D-EDGE as its digital marketing partner, launching a data-driven campaign designed to improve online visibility, re-engage interested users, and streamline the booking…