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As Costs Outpace RevPAR, LodgIQ Puts Hotel Profitability at the Center of Its New Commercial Performance Platform

  • 10minhotel
  • 13 October 2026
  • 3 minute read
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New website marks LodgIQ’s evolution beyond traditional revenue management, connecting AI-powered pricing, forecasting and commercial intelligence to give hotel owners and operators greater visibility and control across their portfolios.

SILICON VALLEY, CA — As hotel operators face increasing pressure on profitability, LodgIQ has unveiled a new corporate website reflecting its evolution into a Hotel Commercial Performance Platform. The repositioning expands the company’s focus beyond traditional revenue management, bringing together pricing, forecasting and AI-powered commercial intelligence to help hotel owners, operators and commercial teams make faster, more informed decisions and improve financial results.

With hospitality labor costs outpacing RevPAR growth for three consecutive years, hoteliers face mounting pressure to protect margins while managing increasingly complex commercial operations. For owners and asset managers, delayed decisions, missed revenue opportunities and limited portfolio visibility can directly affect profitability and net operating income (NOI).

“Hotel owners don’t invest in technology to generate more reports. They invest in stronger returns. Our new positioning reflects what we’ve learned from hoteliers: revenue management is no longer an isolated function. Commercial teams need connected intelligence that turns information into confident, profitable decisions.”
— Mark Charlinski, President and Chief Commercial Officer of LodgIQ

A broader vision shaped by hotel industry needs

Informed by customer interviews, feedback and market insights, LodgIQ’s evolution reflects the expanding responsibilities of hotel commercial teams, now spanning revenue management, sales, marketing, operations and finance.

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The company’s Commercial Performance Platform brings together two complementary solutions:

  • LodgIQ RMS: Available in Standard and Advanced configurations, provides AI-powered pricing and forecasting capabilities. The Advanced offering extends these capabilities with group business intelligence, room and rate code controls, and advanced pace and pickup analysis.
  • LodgIQ Wizard: A conversational AI layer that provides actionable commercial insights across hotel departments. Wizard works with LodgIQ RMS or existing third-party revenue management systems.

Combining predictive, generative and agentic AI, the platform proactively delivers insights while allowing users to question, challenge and discuss recommendations through conversational AI, without navigating multiple systems and reports.

For hotel owners and asset managers, this means clearer visibility into individual property performance. For commercial teams, it means less time analyzing data and more time identifying revenue opportunities and acting on them.

“Profitability depends on connecting the people and decisions that influence the entire business, well beyond pricing rooms. By making intelligence accessible, understandable and actionable, we’re helping hotels move from managing data to driving results.”
— Mark Charlinski, President and Chief Commercial Officer of LodgIQ

A new digital presence for LodgIQ

The redesigned website at lodgiq.com reflects this expanded positioning, presenting LodgIQ RMS and LodgIQ Wizard as complementary solutions within the company’s broader commercial vision.

The launch marks another step in LodgIQ’s commitment to helping hotel organizations strengthen commercial coordination, scale their operations and translate data into measurable business value.

About LodgIQ™

LodgIQ has built a Commercial Performance Platform for hotel teams: conversational AI, powered by predictive, generative, and agentic intelligence, working before your team sits down each morning and all day after. It pulls the data together, ranks what’s worth your time by the revenue at stake, and tells you what to change and why, in language you can question and debate. Everyone on the commercial team works from the same numbers, tailored to what they need to act on, so revenue never becomes the bottleneck. Less time on operations. More trust in every call. More revenue, and the profitability that comes with the efficiency. Learn more at lodgiq.com.

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