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Becca Krug

2 posts

UK Influencer Market Worth £2.9 Billion, Growing 23% Annually, Drives Hotel Brand Awareness on Social Media

📱 In 2025, the UK influencer market grew to £2.9 billion, expanding around 23% annually from 2024. With 55 million active social media users, representing 79% of the UK population, social media is crucial for hotel brand awareness. Influencers are key, with 61% of consumers trusting their recommendations over 38% for brand content. Successful influencer strategies emphasize authenticity and alignment over follower count, often leveraging micro-influencers for precise targeting. Transparency and clear goals enhance effectiveness in hotel marketing.
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  • 5 min

Becca Krug of Davies Tanner Outlines Six-Step Strategy for Effective Crisis Management in Hospitality Industry

📓 2023: Middle East hotels brace for crises amid ongoing conflict. Becca Krug at Davies Tanner outlines a six-step crisis management plan: gather reliable intel, assess crisis level, control information flow, plan messages, timely communication (within 1-2 hours for serious crises), and monitor media. BP’s swift response to the 2010 Deepwater Horizon disaster limited long-term damage. In 2022, Ryanair's transparent communication during strikes helped regain customer confidence. Accurate info and timely actions are crucial for reputation protection.
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