Hotel marketing, all in one place. This hub gathers the latest news, campaigns and trends across hotel marketing and distribution, curated by 10 Minutes News from trusted sources. Stay inspired and informed on reaching guests.
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#210: Middlemen
3 October 2026This article was written by Mauricio Prieto. Click here to read the original article Technology is supposed to kill middlemen, but travel keeps replacing one with another. A smaller plane can skip the hub. An AI agent can skip the OTA. But someone in the middle still has to aggregate the supply, take the payment and fix things when they go wrong. Some of the stories in this edition look at what happens when the middle gets squeezed. Special thanks…
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The agents have arrived: $1B in annualised transactions are the result
2 October 2026This was the biggest week in AI + travel in a year – quick catch up
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Red Roof Debuts Multiple Strategic Initiatives
2 October 2026This article was written by Lodging Magazine. Click here to read the original article COLUMBUS, Ohio—Red Roof hosted Ignite, the company’s Brand Conference, in Hollywood, Florida, this week, where leaders debuted a series of initiatives designed to strengthen the guest experience, create greater enhancements across its portfolio, and drive value for franchise owners. “These strategic initiatives are led by a significant evolution of Red Roof PLUS+ and the next generation of RediRewards,” Red Roof President Zack Gharib told more than 1,000 attendees. RediRewards is Red Roof’s loyalty program, which has more than 6 million members. Gharib added, “Together, our investments…
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Oetker Hotels announces new senior leadership appointments
2 October 2026This article was written by HotelsMag. Click here to read the original article Oetker Hotels has announced several senior leadership appointments. Duarte Bon de Sousa has been promoted to chief operating officer and will join the executive committee; Virginie Saint-Laurent has been promoted to chief people & culture officer; and Simon Neggers has been promoted to chief commercial officer. Duarte Bon de Sousa joined Oetker Hotels in 2013 and brings deep operational experience from across the collection. Before taking on…
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Red Roof Ignites Growth Through Disciplined Innovation and Expansion
2 October 2026This article was written by Lodging Magazine. Click here to read the original article Red Roof President Zack Gharib Numerous owners, operators, team members, and partners gathered at the Red Roof — Ignite 2026 Brand Conference at the Signia by Hilton Diplomat Beach Resort in Hollywood, Florida, from October 1-3. On the opening night, Red Roof President Zack Gharib reflected on the company’s recent growth and looked forward to the future. In a nod to the conference’s name, he emphasized…
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Userguest Launches AdsPlus to Enhance Hotel Advertising Through AI and Hospitality Expertise Integration
2 October 2026📈 In 2026, hotel advertising success hinges on combining AI with real hotel data and hospitality expertise. AdsPlus by Userguest integrates booking data, property-specific demand, and marketing experts to optimize campaigns. It uses real-time signals to focus on generating profitable direct bookings, rather than just cheap clicks. AI identifies opportunities, while experts validate these against the hotel’s context. AdsPlus manages campaigns across Google, Meta, Bing, and TikTok, ensuring timely and relevant advertising.
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LED Video Walls in Hotels: Where They Pay Back and How to Plan One
2 October 2026This article was written by Revfine. Click here to read the original article Your lobby, meeting rooms, and outlets all compete for your guests’ attention, and printed signs or a row of TVs rarely hold it. A well-planned LED video wall can welcome guests, sell your spaces, and simplify events. This guide shows you where a video wall creates real value in a hotel and how to plan one without costly mistakes. What Is an LED Video Wall? An LED…
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Hapi Debuts Two Solutions Designed to Connect Guest Data Across Systems
2 October 2026This article was written by Lodging Magazine. Click here to read the original article MIAMI, Florida—Hapi announced Hapi Guest Identity and Hapi Data Lakehouse, new solutions designed to help hotel organizations better recognize and deliver personalization for their guests. The solutions connect and normalize guest data across hotel systems in real time and then resolve those records into a guest record that hotel teams and technologies can act on. The same guest can appear differently across a hotel’s PMS, restaurant,…
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Coury Hospitality Adds Two Hotels to Its Portfolio
2 October 2026This article was written by Lodging Magazine. Click here to read the original article DALLAS, Texas—Coury Hospitality announced the additions of THE RIVVY, a Tribute Portfolio Hotel by Marriott in Chicago, Illinois, and Marriott Tacoma Downtown in Tacoma, Washington, to its portfolio. Selected by ACORE Capital to manage both properties, Coury will oversee hotel operations, guest experience, food and beverage, events, sales and marketing, revenue strategy and team development. “We are thrilled to welcome THE RIVVY and Marriott Tacoma Downtown to the Coury…
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Seven in Ten APAC Consumers Abandon AI Interactions Due to Lack of Personal Recognition, Twilio Report Finds
2 October 2026📄 Twilio’s 2026 survey highlights AI issues in hospitality. **70%** of APAC consumers abandon AI interactions due to memory lapses, yet **84%** of brands think their AI recognizes returning customers. Only **28%** of hotel chains have an enterprise-wide AI strategy, and **13%** report ROI. **91%** use AI, but **69%** still manually enter guest preferences. **65%** of guests repeat themselves to humans post-AI interaction. The solution involves unified data systems and improving AI memory.
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Exely Advises Hotels to Boost Profitability During High-Demand Periods with Strategic Revenue and Channel Management
2 October 2026🏨 Hotels must analyze historical data before peak seasons, adjusting rates and channel allocation to prevent weak margins. Focus on net revenue over booking volume and optimize channel strategies by reserving inventory for direct sales. Regularly test booking paths to ensure competitive pricing. Encourage repeat guests through direct offers and promote upselling with targeted communications. Use automated loyalty and referral programs to convert OTA guests into direct bookers. Exely offers a checklist for preparations 90 to 7 days before peak…
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How Travelers Are Using AI to Choose Hotels, and What Hotel Managers Should Do About It
2 October 2026This post was originally published on this site. On September 29, 2026, Gaurav Sharma asked Meta’s new AI agent, Muse, to book him a Hilton in Washington, D.C., for under $250. Image: Gaurav Sharma on LinkedIn Muse opened a browser and went straight to Hilton.com. It found the hotels. Then Hilton’s bot protection stopped it from finishing the booking. “Hilton’s site blocked the booking from my end,” Muse told him. The first option it offered next: try Expedia instead. Sharma,…
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Aven Hospitality Integrates Hopper’s Cancel for Any Reason Product to Offer Flexible Hotel Cancellations and Boost Revenue
2 October 2026🛑 Aven Hospitality and Hopper Technology Solutions (HTS) launched a flexible cancellation option for hotel partners on October 2, 2026. This allows guests to cancel their booking before check-in and receive up to a 100% refund. Aven’s Booking Engine now includes this feature, managed automatically by HTS. HTS research shows that 87% of travelers value cancellation flexibility, and 62% would likely choose this option. HTS’s CFAR product boasts 95% customer satisfaction and an 80% repeat purchase rate.
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point.me rolls out white-label loyalty programmes with Gateway
2 October 2026This article was written by Travolution. Click here to read the original article Posted by Ronan Daniel on Oct 2nd, 2026 at 15:33 point.me rolls out white-label loyalty programmes with Gateway White‑label loyalty programmes in 60 days Loyalty is set to pay even more. point.me, the platform specialised in searching and using points and miles, has unveiled Gateway, a B2B solution embedded directly into a partner’s app or website in that partner’s own branding.The white‑label platform lets users search award…
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Mews launches AI-powered guest messaging and hotel automation tools
2 October 2026This article was written by Travolution. Click here to read the original article Posted by Travolution on Oct 2nd, 2026 at 16:13 Mews launches AI-powered guest messaging and hotel automation tools AI answers 80% of routine guest queries Hotel technology provider Mews has launched two new features, Guest Messaging and Automations, designed to reduce administrative workloads and give hotel staff more time to focus on guest experience.The Amsterdam-based hospitality operating system provider said the tools address the volume of repetitive…
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Expedia TAAP launches beta Rapid Activities API for agencies
2 October 2026This article was written by Travolution. Click here to read the original article Posted by Ronan Daniel on Oct 2nd, 2026 at 15:29 Expedia TAAP launches beta Rapid Activities API for agencies Expedia Group’s B2B division has launched a beta version of a Rapid Activities API that integrates inventory from Tiqets, recently acquired by Expedia. The connection is designed for its Expedia Travel Agent Affiliate Program (TAAP), the group’s B2B programme for agencies. TAAP already introduced a back-office API in June; bringing…
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Tripadvisor’s Hotel Revenue Drops 23% in Q2 Due to Decline in Free Search Traffic; Bookings Expected to Fall Further
2 October 2026📈 Tripadvisor’s hotel revenue dropped 23% in Q2 2026 to $117.9 million due to decreased free search traffic. Marketing costs increased as Tripadvisor paid for visitors. Hotel metasearch usage fell from 71% in 2013 to 44% in 2023; 83% now use Google. Tripadvisor expects a further 20-23% Q3 decline. While hotel clicks are costlier, reviews remain influential. Viator bookings grew 10%. Tripadvisor’s split between hotels and OTAs remains unclear.
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Milan Hotels’ GOPPAR Rises 34.2% YoY Due to 2026 Winter Olympics, Despite Operating Cost Increases
1 October 2026🏖 Milan’s full-service branded hotels saw a 34.2% increase in GOPPAR to €118 PAR between YE July 2025 and YE July 2026. Driven by the Milano Cortina 2026 Winter Olympics, occupancy rose 8.9% to 74.4%, and ADR increased 9.2% to €273. February 2026 saw a 112.2% ADR surge to €503. Total revenue grew €38 PAR, while operating expenses increased by €7.4 PAR. Eleven new hotels with 1,036 rooms opened, boosting supply by 1.8%.
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Choice Hotels Acquires Harvest Hosts for $130 Million, Expanding into Outdoor and RV Travel with 11,200 Locations
1 October 2026💡 In October, 91% of hotel chains use AI, but only 28% have a strategy, highlighting a strategic gap. Choice Hotels acquired Harvest Hosts for $130 million, incorporating 11,200 host sites focused on RV travel. The acquisition aims to expand beyond traditional accommodations. Italy led Southern Europe in H1 2026 hotel profitability, driven by cost management. Hotel marketing agencies face scrutiny for offering unverified AI services. First Hospitality reported a 200% AI adoption growth. Niseko’s hotel supply increased by 46%…
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Avalora’s VAIA Agentic AI Assistant Becomes First to Complete AHLA’s HTNG Express PMS Integration for Hotels
1 October 2026💻 Avalora’s VAIA Agentic AI Assistant is the first to complete the AHLA’s HTNG Express PMS integrations, validated with Visual Matrix. This integration by Avalora, a global hospitality technology firm, enhances hotel PMS connectivity. Avalora’s CEO, Mark Cederloff, highlights VAIA’s role in standardizing PMS interactions. HTNG Express PMS aims for simplified, faster, scalable integrations. Avalora’s solutions, including Cloud PBX and Contact Center, boost hotel operations and guest experience through cloud services and open integration ecosystems.
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Hapi Launches Guest Identity and Data Lakehouse Solutions, Connecting 100 Systems Across 15,000 Hotels Globally
1 October 2026📷 Hapi announced two new solutions, Hapi Guest Identity and Hapi Data Lakehouse, to enhance guest personalization in the hospitality industry. These tools integrate guest data from various hotel systems in real-time, creating accurate guest profiles. With over 100 systems connected across 15,000 hotels, Hapi aims to improve guest experiences by providing a reliable data foundation. Hapi focuses on data connectivity and serves major brands like IHG, Wyndham, and Sonesta.
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Hotelier Podcast Highlights the Importance of Quality Guest Data Over AI Implementation for Direct Booking Success
1 October 2026💻 55 minutes ago, Dylan Cole, Managing Director, EMEA of Revinate, discussed with Charlie Osmond, Co-Founder of Triptease, the impact of AI on hotel bookings. The conversation highlighted the importance of clean and connected guest data for successful AI integration. By 2026, less than 2% of hotel bookings will come directly from AI platforms like ChatGPT. Hotels must focus on maintaining high-quality data to drive effective marketing, enhance guest personalization, and compete with OTAs in an AI-driven landscape.
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Italy’s Hospitality Sector Achieves 42.8% GOP Margin in 2026, Leading European Markets Amid Increased Tourist Arrivals
1 October 2026🌍 Italy 2026: Tourist arrivals rose 4.43% in H1, with June’s foreign traveler expenditure up 4.8% YoY. Italy leads in European occupancy at 51.2%, surpassing Spain and France. Milan’s luxury hotels saw GOPPAR rise 33% to €400, driven by Fashion Week and Olympic anticipation. Italy’s GOP margin climbed from 41% to 43% with ADR up 8% and occupancy up 1 point. Southern Europe’s GOPPAR grew 8% YTD July 2026, outpacing other regions.
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Italy’s Hotel Industry Leads Europe with 42.8% GOP Margin in 2026 Amid Rising Tourist Arrivals and Spending
1 October 2026📈 Italy experienced a 4.43% rise in tourist arrivals in H1 2026, with occupancy rates at 51.2%, surpassing Spain and France. Italy’s GOP margin climbed to 42.8%, driven by a 8% ADR increase and 6% F&B revenue growth. Milan’s luxury hotels reported a 33% increase in GOPPAR. Southern Europe’s GOPPAR rose 8% YTD to July 2026. Italy’s payroll growth was 4.1%, with utilities costs decreasing by 1.7%. Labour costs per room increased by 4.1%.
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Kennedy Training Network Offers Complimentary 40-Minute Hospitality Leadership Webcast Focused on Mentorship and Emotional Guest Connections
1 October 2026📅 Kennedy Training Network (KTN) offers a free, 40-minute webcast on October 23 at Noon ET, aimed at hospitality leaders for mentoring and creating emotional guest connections. Sponsored by Travel Outlook and Track Hospitality Software, it emphasizes the importance of human interaction in sales and hospitality. Upcoming sessions include one on November 20 addressing hotel sales effectiveness. Recordings are available on KTN’s YouTube and Spotify channels, with free registration at www.KTNwebcast.com.
