Hotel marketing, all in one place. This hub gathers the latest news, campaigns and trends across hotel marketing and distribution, curated by 10 Minutes News from trusted sources. Stay inspired and informed on reaching guests.
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UP wins 7 WMA Web Awards in 2026
11 September 2026This post was originally published on this site. We’re proud to share that Up Hotel Agency has won seven awards at the 2026 Web Marketing Association WebAwards: Best Hotel and Lodging Website for Arcus, plus six Outstanding Website awards. Across these projects, distinctive design works alongside thoughtful UX and a clear route to booking. Each website captures the property’s personality while helping visitors explore, choose and plan their experience. Our hotel website design approach combines custom design with responsive layouts…
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New Book “The Routledge Handbook on Regenerative Tourism and Hospitality” Explores Sustainable Destination Management with 75 Global Contributors
11 September 2026🌎 41 chapters and six interviews in “The Routledge Handbook on Regenerative Tourism and Hospitality” explore regenerative tourism, edited by Willy Legrand, O’Shannon Burns, and Jonathon Day. The book features contributions from over 75 experts globally, questioning sustainable practices and economic viability. IU International University of Applied Sciences, Germany’s largest university with over 100,000 students, offers 200+ programs. The text challenges hospitality to consider local needs for sustainability, critiquing current growth models.
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Radisson Blu Mall of America Completes Guestroom Renovation
11 September 2026This article was written by Lodging Magazine. Click here to read the original article Photo Credit: Radisson Blu Mall of America BLOOMINGTON, Minnesota—Radisson Blu Mall of America announced the completion of a full renovation across all 500 guestrooms and 13 floors. The project, four years in development and designed by global firm Baskervill, is the property’s most significant update since the hotel opened. The renovation centers on three design concepts, Silver Bay, Shoreline, and The Confluence, each based on a…
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Nagoya Hotel Prices Surge 123% Above Annual Average During 2026 Asian Games Despite Modest Demand Increase
11 September 2026🏟 The 2026 Asian Games in Nagoya, Japan (September 19 – October 4) will see over 15,000 athletes competing in 500 events, boosting local accommodation demand. Hotel rates peak at JPY 48,399 for the week of September 21, 123% above the annual average, while short-term rentals hit $268, a 59% increase. Occupancy reaches 87.8% on September 20. Despite a 1% increase in demand for the opening ceremony, supply constraints drive prices up, with Nagoya’s hotel prices increasing by 2% in…
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Three Best Western hotels brought to market for £18.5m
11 September 2026Colliers lists regional portfolio spanning Lake District, Hampshire and Wiltshire
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Hotel Owners Urged to Treat Brand Selection as Investment, Not Emotional Choice, to Maximize Profitability
11 September 2026🏨 Stephen Rushmore, a hotel valuation expert, highlights the importance of treating hotel brand selection as an investment. In his opinion piece, he states that while a brand might promise a 25% RevPAR lift, realistic validation often shows only about 16%. A typical royalty fee of $309,000 constitutes just 40% of the true $787,000 cost. He advises owners to assess labor market fit and negotiate key terms, which can save nearly $2.9 million.
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AI Impacting Hotel Discovery: Only 6% of Hotels Consistently Featured in AI-Generated Recommendations, 82% Sourced from OTAs
11 September 2026📰 By 2026, AI substantially changes hotel booking, with only 6% of hotels consistently appearing in AI recommendations. 82% of AI-generated hotel data comes from OTAs and editorial media. Marriott and Hilton have implemented conversational AI tools, while Accor and Hyatt are still testing. AI-driven hotel distribution affects independent hotels significantly, as they lack AI-ready data. Google’s AI summaries face legal challenges for inaccuracies. AI is reshaping hotel discovery, emphasizing the need for structured, trustworthy data.
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Study Shows AI Rarely Cites Hotel Websites Directly; Trust in AI Results Remains Low at 17-20%
11 September 2026📚 Tharro’s June 23 study on AI hotel recommendations showed less than 10% of 695 searches cited hotel websites. Phocuswright found UK, France, and Germany traveler’s trust in AI results at 17-20%, with 58% verifying on hotel sites. Meta’s AI quoted $627 total for a New York hotel on Expedia on September 9. Travelers prefer all-inclusive figures; 4-step hotel site booking suggests higher prices. Clear, upfront pricing with human support boosts direct bookings.
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44% of Travelers Use AI for Hotel Bookings; Aven Hospitality Offers Guide to Enhance AI Readiness
11 September 2026💻 44% of travelers now use AI assistants for booking accommodations, demanding accurate hotel data. Aven Hospitality, with SynXis, integrates hotel info across 600+ systems, serving 35,000+ hotels in 190+ countries. Their new guide offers steps to AI readiness, exploring AI’s impact on search, data quality, and governance. Emphasizing accurate content and system connectivity, it includes an AI readiness checklist to enhance guest experience and competitiveness in the AI-driven travel industry.
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44% of Travelers Use AI for Booking; Hotels Urged to Enhance Data and Systems for AI Compatibility
11 September 2026💻 44% of travelers are increasingly using AI assistants to book accommodations, highlighting the need for hotels to maintain accurate property information. Aven Hospitality, a global leader with over 35,000 hotels in 190 countries, offers a guide to boost AI readiness. The guide covers AI’s impact on hotel search, a readiness checklist, and data governance. Aven’s SynXis platform ensures accuracy across 600+ integrations, helping hotels stay competitive in an AI-driven market.
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In college, 7 of us would share one Motel 6 room. Now I stay at all-inclusives for a kid duty break. Same guy. Two very different hotel guests. Every decade changes what a traveler books, and what… | Kin Meng Sio
11 September 2026In college, 7 of us would share one Motel 6 room. Now I stay at all-inclusives for a kid duty break. Same guy. Two very different hotel guests. Every …
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Adventure Tourism Trends Highlight Role of Hotel Key Cards as Anchors for Experience-Led Travelers
11 September 2026🌎 Adventure tourism is rising, with travelers opting for “darecations” that focus on challenges rather than relaxation. Hotels are evolving as base camps, providing a reliable return point, epitomized by the key card. Engraved wooden key cards serve as both access tools and meaningful mementos. Since 2011, GCSTIMES has led sustainable innovations, offering products like sustainable smart cards and bespoke designs under brands such as GCS and AUROkeys, aligning with experience-led travel trends.
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Penn State to Honor Leland Pillsbury and Ira Lubert at 2027 PSHRS Industry Awards on April 13
10 September 2026🏨 Leland Pillsbury and Ira Lubert will be honored at the 2027 PSHRS Industry Awards on April 13, 2027, at Penn State University Park. Pillsbury receives the Lifetime Achievement Award, and Lubert is named Hospitality Executive of the Year. Thayer Lodging Group, co-founded by Pillsbury, achieved a 26.2% internal rate of return over 25+ years. Lubert co-founded several private fund advisory firms. Both have significantly influenced the hospitality industry and support education initiatives.
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Did Anthropic just level the playing field in travel with its commerce agents?
10 September 2026Got an MCP – great! A2A – huzzah! Still working through WhatsApp, you’re still included too! For our industry that is pivotal.
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How AI Is Changing the Way Travelers Discover Hotels
10 September 2026This article was written by Lodging Magazine. Click here to read the original article The hospitality industry has invested tremendous energy into the booking experience, making it easier for travelers to compare rates, filter amenities, and reserve a room with just a few clicks. Far less attention has been paid to what leads travelers to the booking site. That journey is changing rapidly. According to Adobe Analytics, referrals from AI platforms to travel websites increased 194 percent year over year,…
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James McComas Discusses Managing Historic Champneys Eastwell Manor Amidst Architectural Challenges and Industry Skill Shortages
10 September 2026🏡 James McComas, General Manager of Champneys Eastwell Manor in Kent, discusses the complexities of managing a historic Grade II listed estate. Challenges include handling architectural issues like sinkholes, sourcing skilled craftsmen, and meeting luxury standards amid a labor shortage. Emphasizing resilience and humor, McComas navigates independent ownership hurdles while maintaining the estate’s reputation for fairy tale weddings and corporate retreats. Listen to the Hoteliers’ Voice Podcast for insights into hospitality leadership.
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U.S. Hotels See 7.8% Year-to-Date GOPPAR Growth, Outpacing Total Revenue and Cost Increases Through July
10 September 2026📈 US hotel GOPPAR increased by 7.8% year-to-date through July, surpassing revenue growth of 5.2%. Luxury and Upper Upscale properties have payroll costs of 40% and 35% of revenue. Northeast and West saw 8.3% RevPAR growth, while the Midwest showed the largest revenue-cost growth gap. Mexico experienced a 29.8% GOPPAR decline with occupancy drops. For US cities hosting the 2026 World Cup, Upper Midscale RevPAR grew 18.8% compared to 5.2% in non-host cities.
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Let’s Double Global Tourism
10 September 2026Last year, after the summer holidays, I wrote about overtourism and why it is a dumb word, solving the wrong problem. When destinations become crowded, the quick response is usually some version of restriction, but there are better ways. A recent Google Maps experiment is a perfect example of a better way. Researchers looked at highly congested roads across 10 US cities and changed the recommended routes for fewer than 2% of the trips. The result was around a 2% increase in speeds on…
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Google Maps Experiment Shows 2% Route Change Can Improve Travel Speed and Reduce Congestion in 10 US Cities
10 September 2026📈 The Louvre attracts nearly 9 million visitors annually, with 7 million visiting the Mona Lisa. Google Maps improved traffic speeds by around 2% in congested roads across 10 US cities by altering less than 2% of trips. The text advocates for re-distribution over restriction as a solution to “overtourism,” highlighting the potential of engineering and technology to manage demand more sustainably without limiting access.
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Dutch Hotel Sector Faces Challenges with VAT Increase Leading to 780,000 Fewer Business Stays in H1 2026
10 September 2026🏨 On September 8, 2026, Horwath’s HTL day focused on Dutch hotel resilience. In 2025, the Netherlands saw a 2.5% ADR drop to EUR 155; Amsterdam faced a 3.7% decrease. Operating expenses rose from 64% to 68%, pressuring margins. A VAT hike from 6% to 21% led to 780,000 fewer business stays in H1 2026. Investments stalled due to tax burdens and regulatory uncertainty. To achieve resilience, hoteliers must innovate with revenue strategies, efficiency, and customer engagement.
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Google Maps Experiment Improves Travel Times by 2% in Congested US Cities Through Route Redistribution
10 September 2026📈 In New York, tourist distribution this year seemed well-managed with fewer crowds outside Times Square. At the Louvre, 7 million of 9 million visitors come for the Mona Lisa. A Google Maps experiment across 10 US cities improved travel speeds by 2% by rerouting under 2% of trips. The US aims for 100 million international visitors annually by 2030. In hotels, smartphone checkouts increase satisfaction, hinting at the growing trend away from traditional front desk services.
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Podcast Reveals 92% of Hotel Calls Miss Capturing Guest Contact Information, Missing Opportunities for Direct Bookings
10 September 2026📱 In a Revinate podcast episode, Brent Sanders and Colton Bean discuss transforming hotel reservation calls into personalized experiences. In 2022, a study of 308 calls found 92% of unbooked calls didn’t collect any contact details. Suncadia Resort, using Revinate, emphasizes asking discovery questions to capture guest data. The approach increases direct bookings and fosters long-term relationships. Training agents to capture details naturally and follow up via CRM is crucial for effective engagement and customer retention.
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Why Hotel Guests Care More About Digital Privacy Than Ever
10 September 2026This article was written by Revfine. Click here to read the original article Digital privacy has become an important part of the hotel guest experience. Travelers increasingly notice how properties collect, store, and protect personal information across Wi-Fi logins, mobile apps, payment systems, and loyalty programs. For hotels, this makes privacy more than an IT concern. It now influences trust, booking confidence, guest satisfaction, and the long-term strength of direct customer relationships. How Digital Privacy Is Shaping Guest Trust and…
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F2F Invest LATAM Highlights Investor Concerns Over Undefined Equity and Risk in Hotel Development Financing
10 September 2026🏨 In a recent hotel acquisition case in Mexico, a sponsor sought USD 10 million but contributed no capital, prompting concerns over financial risk distribution. The proposal included acquiring a hotel and an adjacent parcel for redevelopment, with the investor expected to finance 100% of the transaction. Projects often face underestimated costs, such as pre-opening expenses. Brands like Marriott add value but require solid agreements. Investment success depends on understanding risks, precise budgeting, and selecting suitable investors rather than mass…
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RateGain’s UNO Channel Manager Wins Trip.com Favoured Connectivity Partner Recognition for the Third Consecutive Year
10 September 2026Recognition reflects a partnership spanning more than a decade, built on reliable connectivity and intelligent distribution India, 10 September 2026: RateGain Travel Technologies Limited (NSE: RATEGAIN, BSE: 543417), a leading provider of AI-powered SaaS solutions for the travel and hospitality industry, today announced that its UNO Channel Manager has once again been recognized by Trip.com […] The post RateGain’s UNO Channel Manager Wins Trip.com Favoured Connectivity Partner Recognition for the Third Consecutive Year appeared first on RateGain.
