10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Always start with art

  • Haris Fazlani
  • 10 July 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

Meeting culture where it is

In this Thursday’s guest edition, we welcome Haris Fazlani, co-founder and creative director of Wørks, a New York City-based creative studio dedicated to cultural advancement through strategy and design. The studio’s practice centers on building culturally attuned, concept-driven work through intentional storytelling and visual clarity. Selected clients include Nike, Louis Vuitton, Equinox, Fear of God, Ferrari, Virgin Music, and Converse, among others. It’s great to have you here, Haris.

At the center of every great brand, there must be art.

If a brand seeks to participate in culture and be endeared to an audience, it has to meet culture where it is today. An association with creativity used to be a nice to have, an occasional indulgence … but now, due to the speed of and access to information, not only have our collective taste levels elevated, but we’re also more adept at finding heuristics that help us separate the signal from the noise.

Art is the most potent mechanism that helps us communicate the complexity of being human, and it’s now become imperative to recognize that, if a brand has any hope of getting through to us.

VoicePlug Integrates with Qu
Trending
VoicePlug Integrates with Qu

It’s no longer enough just to inform, or just to strike an emotional chord — brands must truly be patrons of art and advocates for creativity.

And it starts with art.

Art serves to stimulate thought, shift per­spec­tives, analyze, explain, and evoke emotions. It stands as a uniquely human experience, functioning as the primary medium for reflecting, trans­mit­ting, shaping, and commenting on culture.

Art is the most quan­tifi­able way that we define culture.

And since we’ve moved beyond logical, need-based collective con­scious­ness, and — seemingly as an analogue — many have moved past traditional advertising, it’s clear that the way for brands to inject themselves into culture today is through the work of and iden­ti­fi­ca­tion with artists. First through referencing, then com­mis­sion­ing, and — as of the past decade — col­lab­o­rat­ing full-scale with artists.

As the lines between art and traditional commerce blur, ​‘artist col­lab­o­ra­tions’ have become the weapon of choice for brands, but it appears as though some brands are going further, inching closer to granting artists greater creative control.

Notable examples* of this phenomena* are already being implemented. Artists moving further upstream in the creative process enables them to do more than merely execute; they infuse each step with heightened creativity and intention.

Artists and creators in today’s world have a unique superpower, invaluable to brands: the ability to bridge the gap between high and low culture, fashion, music, and commerce. This cross-pollination, inherent to the way modern artists move is what helps brands transform their commerce into culture.

Art has always been inex­tri­ca­bly linked to commerce and has informed and shaped culture. As the movement of culture accelerates, the power seems to be swinging further in the right direction — that is, into the hands of the creators, thinkers, and instigators.

By moving artists further upstream in their process, brands can infuse thought­ful­ness and humanity into every touchpoint, authen­ti­cal­ly and deeply ingraining themselves in culture.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Miscellaneous

The Rise and Fall of the Chinese Wine Market

  • Syaza Md Yunos
  • 1 October 2025
View Post
  • Miscellaneous

Soft Drinks Market Heats up in India

  • Syaza Md Yunos
  • 1 October 2025
View Post
  • Miscellaneous

Evening Rides & Old Memories

  • Isaac French
  • 1 October 2025
View Post
  • Miscellaneous

Live Hospitality & Entertainment to open second venue with Dr. Dre and Snoop Dogg

  • Bret Thorn
  • 30 September 2025
View Post
  • Miscellaneous

First Principles of Marketing: Why Marketing Exists — Soler & Associates | Marketing Hotel Technology

  • Automatic
  • 30 September 2025
View Post
  • Miscellaneous

How Levain Bakery is leaning into treat culture through catering

  • Patricia Cobe Bret Thorn
  • 30 September 2025
View Post
  • Miscellaneous

WTTC Report Shows Travel & Tourism Set to Support 91MN New Jobs by 2035

  • Automatic
  • 30 September 2025
View Post
  • Miscellaneous

Agentic Commerce Protocol | Nicholas Ward

  • Nicholas Ward
  • 30 September 2025
Sponsored Posts
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
Latest Posts
  • American Brands Face Potential Backlash In APAC Countries Due To High Tariffs And Rising Economic Nationalism
    • 1 October 2025
  • Food Sector Stakeholders Augment Efforts to Curb Single-use Plastic Pollution
    • 1 October 2025
  • The Rise and Fall of the Chinese Wine Market
    • 1 October 2025
  • Soft Drinks Market Heats up in India
    • 1 October 2025
  • How Connectivity Powers Hotel Growth: From 5 to 50 Channels
    • 1 October 2025
Sponsors
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.