In 2024, several major hotel groups, like Hyatt, Hilton, Choice Hotels, Marriott, Radisson, and Wyndham reported growth with important expansions in their global portfolios. These companies are set to open thousands of new rooms in the coming years, with development spanning a range of market segments, including luxury, lifestyle, midscale, and extended stay. The ongoing diversification of brand offerings and entry into new markets positions these companies for continued development in 2025 and beyond.
Hyatt
Hyatt Hotels Corporation continues its expansion strategy, with a pipeline of new hotel openings across its diverse portfolio. Hyatt is set to open 30+ properties in 2025, adding to the approximately 138,000 rooms in its global pipeline. The company’s growth spans across five primary brand portfolios: Luxury, Lifestyle, Inclusive, Classics, and Essentials, positioning Hyatt to meet the evolving demands of travelers around the world.
Growth in the Lifestyle portfolio
Hyatt’s Lifestyle Portfolio is expanding rapidly, with a nearly 50% year-over-year increase in its development pipeline. The recent acquisition of Standard International has bolstered the portfolio, adding iconic brands like The Standard, Bunkhouse Hotels, and The StandardX. Key Lifestyle openings for 2025 include:
New openings in this segment include:
- The TOOR Hotel: Set to open in Toronto’s downtown in Q1 2025
- The Andaz Miami Beach: Will open in Q1 2025 as Florida’s first Andaz resort.
- The Standard Brussels, debuting in Q2 2025, will offer longer-stay apartment-style accommodations with 200 rooms and modern amenities in a 28-story property.
- Wildbirch Hotel in Anchorage, AK, will open in Q3 2025
- Dream Valle de Guadalupe, Hyatt’s first Dream Hotels property in Latin America, will open in Q4 2025 in Mexico’s wine region.
- Andaz Hong Kong Central is scheduled for mid-2027.
“Hyatt’s growth and strategic brand evolution reflect our commitment to creating long-term value for owners and driving the performance of our hotels by delivering distinctive experiences for travelers,” “By focusing on this evolution, we are not only enhancing guest satisfaction but also strengthening our hotels’ success and competitive advantage, driving preference among owners, guests, customers and World of Hyatt members.” – Mark Hoplamazian, President & Chief Executive Officer, Hyatt.
Hyatt’s growing lifestyle portfolio is also set to expand with properties such as The Standard Brussels (Q2 2025) and Dream Valle de Guadalupe in Mexico (Q4 2025).
Expanding in midscale markets
The Essentials Portfolio, which includes select-service brands such as Hyatt Studios and Hyatt Place, also continues to expand with several key projects. Hyatt Studios, a new extended-stay brand, is growing rapidly with properties like Hyatt Studios Mobile (Q1 2025) and Hyatt Studios Riverside (Q1 2025). The Hyatt Place brand will also continue to expand, with notable openings such as Hyatt Place Bhopal (Q2 2025) and Hyatt Place JFK Airport (2026).
“I’m excited to lead the newly formed Lifestyle Group during this pivotal time of growth and value-focused evolution,” “Hyatt’s acquisition of the Standard International brands added a portfolio of highly differentiated brands made up of beloved, award-winning hotels across the globe as well as a wealth of creative talent. When combined with Hyatt’s existing portfolio of design-driven, culturally relevant lifestyle brands and global infrastructure, I could not be more optimistic about our ability to grow these brands in new markets, delivering unforgettable experiences for our guests and returns for our owners.” – Amar Lalvani, President & Creative Director of Hyatt’s new Lifestyle Group
Luxury and Inclusive brands continue to grow
Hyatt’s Luxury Portfolio remains strong with key openings in 2025. Park Hyatt Johannesburg (Q2 2025) will mark the reintroduction of the brand in South Africa, while Alila Dong’ao Island Zhuhai (Q2 2025) will bring new luxury offerings to China.
In the all-inclusive market, Hyatt Vivid Punta Cana (Q3 2025) will debut in the Dominican Republic, and Hyatt Zilara Punta Bergantin (2026) will continue to enhance the brand’s presence in the all-inclusive sector.
Classics portfolio expanding in key locations
Hyatt’s Classics Portfolio will also see new developments in popular destinations. Hyatt Regency Bangkok Suvarnabhumi Airport (Q1 2025) and Hotel X Toronto (Q2 2025) will be key openings for this portfolio.
“Hyatt’s momentum has never been stronger as we build on our success and deepen our commitment to finding innovative solutions to drive profitability by working closely with our owners and responding to guests’ needs,” “We are thrilled to celebrate the upcoming opening of our first Hyatt Studios location in Mobile, which represents a pivotal moment in our expansion into the upper-midscale market.” – Dan Hansen, Head of Americas Development, Hyatt.
Global expansion
In the United States, The Seville Nomad in New York City (Q2 2025) will offer another prominent addition to Hyatt’s growing portfolio.
With a strong pipeline of new hotels and continued expansion across key regions and brands, Hyatt is positioned for growth in 2025. Its diverse portfolio of brands ensures that Hyatt can meet the demands of a wide range of travelers, from those seeking luxury and lifestyle experiences to those looking for essential and midscale accommodations.
Hilton
Hilton Hotels & Resorts has closed out 2024 with remarkable growth, breaking records and setting new milestones across its global network. The company added over 973 hotels and nearly 100,000 rooms, marking the largest annual increase in rooms in Hilton’s over 100-year history. Hilton’s development momentum continues to expand, positioning the company for sustained growth in 2025 and beyond.
Record expansion and robust development pipeline
Hilton’s growth in 2024 was fueled by its strong development pipeline, with over 1,430 hotel signings and 154,000 rooms. The company’s pipeline now includes approximately 3,600 hotels with more than 498,500 rooms, an 8% year-over-year increase. Hilton’s construction starts reached a historic high in 2024, with over 88,500 rooms under construction, representing one in every five hotel rooms being built globally. This puts Hilton in a strong position to maintain its growth momentum.
“We’re incredibly proud of our growth last year, driven by the performance of our brands and our team’s commitment to delivering the very best stays for our guests and impressive returns for owners,” “Given the strength of our commercial engines, family of brands, and global network, we continue to feel good about our growth this year. Our development pipeline and construction starts are strengthening around the world, and demand for travel remains strong, leading to increased confidence in our expectations for net unit growth of 6-7% in 2025.” – Chris Nassetta, president and CEO, Hilton.
New brand openings and strategic acquisitions
Hilton’s expansion strategy has been strengthened by the addition of new brands and strategic partnerships. The company introduced new lifestyle brands such as Graduate by Hilton and NoMad, further enhancing its portfolio in the luxury and university markets. Additionally, Hilton expanded its luxury offerings with the exclusive partnership with Small Luxury Hotels of the World (SLH), adding several independent luxury hotels to its portfolio.
Notable new openings in 2024 include high-profile properties such as the Waldorf Astoria New York, Waldorf Astoria Costa Rica, Conrad Hamburg, and Conrad Athens. Hilton’s luxury portfolio now includes over 500 properties across key global markets, reinforcing its leadership in the high-end hospitality sector.
Growth in midscale and economy segments
Hilton has also made significant strides in the midscale and economy segments with the successful launch of Spark by Hilton and the growth of LivSmart Studios by Hilton. Spark by Hilton, now with over 100 properties, has become a leader in the premium economy space, while LivSmart Studios is set to debut in 2025, further expanding Hilton’s footprint in the extended-stay segment.
Expanding global presence
Hilton’s growth was not limited to established markets. The company entered new territories such as Paraguay, Nepal, and Bonaire, expanding its reach to 140 countries and territories.
“Our diversified and strategic approach to development continues to generate robust growth, bringing us closer to our goal of serving any guest, for any stay occasion, anywhere in the world,” “Signings and construction starts increased meaningfully in 2024, giving us great momentum heading into the new year. With approximately half a million rooms in our development pipeline, coupled with favorable supply and demand fundamentals more broadly and a growing global middle class, we’re confident in our ability to deliver sustained growth in 2025 and beyond.” – Kevin Jacobs, CFO and president, global development, Hilton.
Choice Hotels International
Choice Hotels International, achieved significant growth in 2024, continuing to strengthen its position in the hospitality industry. The company’s growth across key segments highlights its ongoing expansion and plans for further development in the coming years.
Expansion in extended stay segment
In 2024, Choice Hotels saw strong performance in the extended stay segment, opening 61 new hotels. This included the grand opening of the 500th WoodSpring Suites property in October, alongside 25 WoodSpring Suites, six Everhome Suites, 16 MainStay Suites, and 14 Suburban Studios locations. WoodSpring Suites has played a major role in this growth, representing 70% of all new extended stay hotel constructions and 65% of the groundbreakings in this sector for the year.
“Choice Hotels ran through the finish line in 2024, and we’re determined to build on that strong momentum in the coming year,” “Our unique revenue-intense growth strategy and unyielding focus on driving our owners’ revenue up and their costs down will continue to power the future for Choice and our hotel owners — and that future is bright.” – Choice Hotels International President and CEO Patrick Pacious.
Growth in the upscale market
Choice Hotels also made strides in the upscale segment, with the addition of 27 new hotels, including 18 Ascend Hotel Collection properties, reflecting a strong 80% year-over-year increase for the brand. The company also opened seven Cambria Hotels and two Radisson properties. Radisson, following its integration into Choice Hotels, saw growth in its RevPAR, demonstrating the continued strength and appeal of its upscale offerings.
Midscale market performance
Choice Hotels continues to lead in the midscale market, opening 41 new Quality Inn hotels in 2024, marking the brand’s 85th anniversary. The Comfort brand also saw strong development with 26 new openings, while Country Inn & Suites by Radisson added six properties. These efforts contributed to improvements in performance, including increases in RevPAR and direct online contributions.
“Industry projections show that hotel demand growth will continue to outpace supply growth this year and in 2026,” “That’s the type of environment in which our unrivaled hotel conversion capability really shines. Our ability to efficiently convert existing hotels into Choice-branded properties is a core competency that will continue to help fuel the growth of our global portfolio in 2025 and beyond.” – Dominic Dragisich, Executive Vice President for Operations and Chief Global Brand Officer at Choice Hotels International.
Supporting diversity and growth
Choice Hotels has also focused on supporting diversity within the hospitality industry through its Supporting Ownership Access and Representation (SOAR) program. In 2024, the company awarded 37 franchise agreements and opened 20 properties under the program, helping to promote entrepreneurship among historically underrepresented groups.
Looking ahead
Choice Hotels is well-positioned for continued growth in 2025 and beyond. With a robust pipeline of new hotel openings and property conversions, the company continues to offer valuable opportunities for hotel owners and maintain its leadership position across various market segments.
Choice Hotels International’s solid growth in 2024 across extended stay, upscale, and midscale segments, combined with its focus on innovation and supporting diverse ownership, positions the company for continued success. The company remains focused on meeting the needs of both travelers and hotel owners as it looks ahead to further development in 2025.
Marriott International
Marriott International has reported impressive growth in 2024, with a record number of hotel openings, an increase in rooms, and significant pipeline development, as the company added more than 120,000 rooms globally.
Record room additions and development momentum
Marriott’s development pipeline closed the year with 577,265 rooms across 3,766 properties worldwide. The company signed over 1,200 deals in 2024, representing a total of 162,000 rooms. Marriott’s expansion is fueled by the company’s versatile brand offerings, spanning luxury, midscale, extended stay, and affordable segments, meeting diverse travel needs.
The company saw substantial growth in both established and emerging markets, reinforcing its position in key regions. Marriott’s robust pipeline includes properties in a variety of locations, from major urban centers to sought-after leisure destinations.
“2024 was a year of incredible growth for Marriott, as we celebrated regional milestones, segment entries, brand expansions, market debuts, and more,” “As we maintain our focus on the company’s purpose of connecting people through the power of travel, I couldn’t be more excited about the work our global teams are doing to drive growth and innovation, create best-in-class experiences for our guests, and deliver strong results for our owners and franchisees.” – Anthony Capuano, President and CEO, Marriott International.
Strengthened luxury portfolio
Marriott’s luxury offerings have expanded significantly, with 61 new deals signed in 2024. The company now operates 658 hotels and resorts across 74 countries. Notable luxury additions include the W Prague opening, as well as the debut of The Ritz-Carlton Reserve in the Red Sea, Saudi Arabia. Marriott also saw further growth with the introduction of The Luxury Collection in Munich and the Jeddah EDITION in Saudi Arabia. These developments contribute to Marriott’s growing luxury presence, which now includes brands like St. Regis, W Hotels, and Ritz-Carlton.
“We are thrilled to continue our innovation journey with world-class owners, franchisees, and developers to meet the needs of every traveler and trip purpose,” “As we continue expanding and enhancing offerings for our development stakeholders and guests, we are immensely proud of the breadth and depth of our industry-leading portfolio that delivers new travel opportunities around the world.” – Leeny Oberg, Chief Financial Officer and Executive Vice President, Development.
Expansion in affordable and midscale segments
Marriott is also making strong strides in the affordable midscale segment, particularly with the City Express by Marriott brand. In 2024, the brand expanded into new markets like Nicaragua and Peru, with additional plans for Brazil. Marriott’s entry into the U.S. and Canadian markets with City Express is another milestone, marking its first foray into the transient midscale segment in these regions. Other midscale brands, such as StudioRes and Four Points Flex by Sheraton, also saw increased development, contributing to Marriott’s continued diversification of its offerings.
Brand innovation and branded residences growth
In addition to traditional hospitality, Marriott is expanding its branded residential portfolio, with a 50% growth since 2019. The company now operates 142 branded residences globally and has another 138 in its development pipeline. New projects include The Ritz-Carlton Residences in Boston and the St. Regis Residences in Abu Dhabi, demonstrating Marriott’s strength in the luxury residential sector. These branded residences continue to attract high-net-worth individuals looking for luxurious, branded living experiences.
Global milestones and regional expansion
Marriott’s global reach continued to grow in 2024. In the United States and Canada, Marriott saw significant growth with 263,000 new rooms. The company also expanded in Asia Pacific, with notable growth in India, Japan, and Malaysia. In Greater China, Marriott signed a record 161 deals, adding nearly 31,000 rooms. In Europe, the Middle East, and Africa, Marriott increased its footprint by 10% with the signing of 291 new deals. These milestones are indicative of Marriott’s ongoing ability to meet global demand and adapt to local market needs.
Looking ahead to 2025 and beyond
Marriott’s growth momentum is expected to continue into 2025 and beyond, with the company preparing for more openings across all its brands. The company’s diverse portfolio, from luxury resorts to midscale and extended stay properties, ensures that Marriott is well-positioned to meet the evolving needs of travelers worldwide. With strong momentum across regions, Marriott is set to continue its global expansion, further strengthening its leadership in the hospitality industry.
Marriott International’s performance in 2024 demonstrates the company’s commitment to growth and diversification, as it adds new properties, enters emerging markets, and strengthens its position in luxury, midscale, and affordable segments.
Radisson Hotel Group
Radisson Hotel Group had an exceptional year in 2024, adding nearly 40,000 rooms to its global portfolio. This expansion allowed the group to reach significant milestones and further strengthen its global presence. Radisson Blu retained its position as the leader in the upscale segment in Europe for the 13th consecutive year, and the group became the leader in the upscale resort market in the EMEA region.
Portfolio growth and new brand openings
Radisson Hotel Group achieved notable results in 2024, particularly with its Radisson Collection brand, which grew to nearly 70 hotels. Major achievements included the signing of the first Radisson Collection properties in Paris and Madrid, as well as the opening of new hotels in Rome (Italy) and Srinagar (India). The Radisson Collection hotel in Paris, located in a heritage-protected Haussmann building, is a significant addition for the group, as is the upcoming establishment in Madrid, in the prestigious Canalejas district.
In May, in collaboration with PPHE Hotel Group, Radisson opened art’otel London Hoxton, a hotel that combines modern artwork with contemporary design. Another art’otel property will open in Rome in early 2025, marking the brand’s entry into Italy.
Continued expansion of Radisson Blu and Radisson RED
Radisson Blu added more than 20 properties to its portfolio in 2024, reflecting strong momentum in the EMEA and APAC regions. Notable new openings included the hotel in Casablanca, located in the city’s new financial district, as well as the recently opened hotel in Conakry, Guinea, marking a significant expansion of the group’s presence in West Africa.
Radisson RED also expanded into several new markets, with openings in Danang (Vietnam), Berlin (Germany), Auckland (New Zealand), and Abuja (Nigeria). Key milestones included the debut of the brand in Ireland with the opening of Radisson RED Galway, located in the Crown Square neighborhood near downtown Galway, and the opening of Radisson RED Phuket Patong Beach in Thailand, just 200 meters from the iconic Patong Beach. The hotel in Phuket further enhanced the guest experience with its own RED radio station.
Radisson Individuals and the rebranding of Prizeotel
Launched in 2020, the Radisson Individuals brand continued its growth, with nearly 15 new properties in the APAC region in 2024. The group also strengthened its presence in EMEA with new openings in Oman, Sardinia, Turkey, France, and the UK, including properties in Surrey and Bolton.
At the end of 2024, the group rebranded its midscale lifestyle brand prizeotel to Prize by Radisson, with new openings planned in Gdansk and Berlin, marking a turning point in the brand’s growth strategy.
Consolidation of leadership in upscale resorts
With over 150 properties in operation and under development, Radisson Hotel Group has established itself as a leader in the upscale resort segment. New openings have been announced, including a hotel in Mauritius, located on one of the island’s most pristine beaches, confirming the group’s expansion strategy into sought-after destinations.
Outlook for 2025: Continued expansion in strategic markets
In 2025, Radisson Hotel Group will continue to focus on expanding in strategic geographic areas, adapting to the specific needs of each market. The group plans to strengthen its existing portfolio while exploring new business avenues to provide more opportunities for stakeholders and maintain its position as a leader in the hospitality industry.
“Despite global geopolitical shifts in 2024, we had a successful year thanks to our relentless efforts to serve our two key customers: the guest and the owner. In 2025, we will continue creating more possibilities and opportunities for all our stakeholders through building on existing segments and partnerships as well as seeking new business avenues. We are grateful to our owners, partners, shareholders, and dedicated teams, whose trust and support enable our joint success.” – Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group
Wyndham Hotels & Resorts
As the world’s largest hotel franchisor, the group plans to strengthen its market position through strategic developments in its key sectors and the enhancement of its technology platform to deliver quality experiences for its owners and guests.
Global growth and new brands
In 2024, Wyndham launched innovative brands like ECHO Suites® Extended Stay by Wyndham, which experienced significant success with occupancy rates reaching up to 80% within weeks of opening. This brand now accounts for 14% of the group’s development pipeline. Wyndham also expanded its portfolio with the introduction of WaterWalk Extended StaySM by Wyndham, its 25th brand, and the launch of Wyndham Residences® in the United States, adding a new dimension to the Wyndham® brand.
The group continued to strengthen its presence in strategic markets such as the U.K., India, Turkey, and Mexico, and introduced its brands into 22 new markets. An exclusive agreement was signed to introduce the Microtel® brand in India, targeting the opening of 40 hotels by 2031. Wyndham also partnered with the sbe group to create HQ Hotels & ResidencesSM, a new “smart lifestyle” brand affiliated with Registry Collection Hotels®. The first property under this brand opened in Antigua, under the name Hodges Bay Resort and Spa.
Franchisee S-support and technological innovations
Wyndham also implemented tools to support its franchisees, including technological solutions such as Wyndham ConnectSM, a tool that helps increase hotel revenue through AI-generated messaging, mobile check-ins and check-outs, and upselling. Approximately 2,000 hotels in North America are already using this tool, generating significant additional revenue. TWhe Wyndham Rewards® Business program was enhanced, offering businesses extra benefits through simplified point management and upgrades.
With the goal of making travel more accessible, Wyndham expanded its Wyndham Rewards loyalty program, now one of the largest in the world, adding more than 60,000 hotels and vacation destinations to its network.
The group also celebrated the 50th anniversary of its Super 8 brand by launching the new Innov8te 2.0 room design and holding a special anniversary contest.
Outlook for 2025
In 2025, Wyndham continues to position itself for growth, strengthening its existing brands and seizing new opportunities in the luxury and lifestyle sectors, while delivering personalized experiences to travelers.
“We navigated an unforgettable year in 2024, remaining steadfast in our ability to deliver for guests, owners and shareholders. From welcoming our 25th brand and expanding into new markets, to broadening our bench of aspirational hotels and generating new owner revenue streams via the industry’s best tech platform – 2024’s successes have both Wyndham and our franchisees well positioned for the years ahead.”– Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts
