At the Hospitality Operator Forum, Maud Bailly, CEO of Sofitel, MGallery & Emblems (Accor), and Chloe Laskaridis, Executive President of Lampsa Hellenic Hotels, presented a renewed vision of luxury based on trust, local roots and sustainable value. Using the example of Emblems Collection and a demanding family partnership, they analysed the drivers of a lasting owner-operator relationship in an ultra-competitive landscape.