The introduction of artificial intelligence (AI) and generative AI (GenAI) are reshaping how hospitality businesses operate, enhancing customer experiences, and driving new levels of efficiency. Here are five areas where we are seeing and tasting its impact.
1. AI-amplified marketing
AI is transforming marketing strategies in the hospitality industries by enabling more targeted and personalized campaigns. By analyzing vast amounts of customer data, AI can identify trends and preferences, allowing businesses to better tailor their marketing efforts. Its use thus far has been a game changer, particularly for US mega restaurant chain TGI Fridays, which raked in a total of $150M in revenue in 2018 by employing these AI-powered tactics. The chain’s AI-led campaign collected data from customer email engagement, in-store receipts, and app usage to create and send personalized offers to clients. Their success story demonstrates AI’s potential to craft individualized, high-impact campaigns that resonate more personally with clients.
2. Creativity is on the menu
By analyzing current culinary trends and ingredient compatibility, GenAI can assist chefs in crafting new recipes that are both innovative and aligned with customer tastes – leading to entirely unique dining experiences. More practically, this technology can help reduce food wastage and optimize menu creation depending on consumer behavior, weather, time of day, seasonal trends, ingredient availability, and customer feedback – helping restaurants stay sustainable, ahead of the curve, popular, and profitable.
