Kris Douglas, VP, Technology at Small Sliders, was charged with reimagining the brand’s digital roadmap.
At the core of Smalls Sliders’ success is its focus on simplicity and quality. The brand prides itself on offering a straightforward menu centered around cheeseburger sliders, allowing it to excel in product quality while maintaining a disruptive presence in the QSR landscape. “We focus on making the best cheeseburger sliders. That’s our goal,” Douglas explained.
In addition to physical expansion, Smalls Sliders has made strides in enhancing its digital presence. Earlier this year, Smalls Sliders debuted an integrated digital ordering experience, an updated mobile app and a loyalty program powered by Thanx. Customers can now order third- and first-party delivery via the loyalty app.
“Thanx has been a very strategic unlock for us especially at this part of our journey,” Douglas explained. “Since we launched in February, we are trending towards 40,000 members, which is phenomenal. It speaks to the momentum and the intrigue of the brand. We only have 16 cans (open) on the ground. What we’ve been able to secure in our database and CRM has been great. People are curious, and they’re signing up to participate in the loyalty platform. It gives them broader exposure to everything we’re doing and how we engage with them. This is the foundation of building that relationship. It’s going to evolve and get better over time.”
