Eva Lacalle

What is hotel branding? Hotel branding in the hospitality industry 2.0 is more than just choosing a name, logo and a key value proposition. Nowadays, with the advent of social…

Top marketing strategies for serviced apartments  From strategies that help serviced apartments boost bookings to great marketing ideas, keep reading to learn how to tailor your efforts for the right…

What is hospitality outsourcing? Hospitality outsourcing refers to hiring external providers to manage certain services or operations within your hotel. Commonly outsourced functions include housekeeping, IT, customer support, reservations, and…

What is B2B in the hospitality industry? B2B, or business-to-business, in the hospitality industry refers to selling products or services directly to other businesses rather than individual consumers. This approach…

Simple ways to increase hotel revenue Hotels can achieve optimal pricing by implementing revenue management strategies that lead to ideal occupancy levels. Dynamic pricing, segmentation and forecasting will help to…

What is a marketing funnel for hotels? A hotel marketing funnel is a simple way to map out the key stages of a guest’s booking journey – from discovery through…

What is Artificial Intelligence? Artificial intelligence (AI) refers to systems and technologies that mimic human intelligence. That means they can learn, reason, and make decisions by processing huge amounts of…

Best practices for hotel operations management Simplify staff communication Smooth operations start with seamless communication between staff. Whether it’s the front desk letting housekeeping know about a last-minute booking or…

What is a hotel CRM? A Customer Relationship Management system (CRM) is software designed to help businesses – in this case, hotels – manage and optimize their guest relationships. It’s…

What is a hotel distribution channel? A hotel distribution channel is how your hotel’s offer reaches your target audience. This can be done via a variety of methods or platforms…