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Vikram Singh

13 posts
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  • 8 min

The General Manager Drives a Hotel’s Commercial Success

📈 March 2025: An urban hotel increased rates from $189 to $279 per night during a citywide event. Occupancy remained strong at 94%. However, operational issues, such as understaffed housekeeping and unprepared front desk, led to 14 negative reviews and a 15% decline in repeat bookings. A GM-led operational excellence program at an airport hotel increased online review scores from 3.9 to 4.5 stars and added $1.4 million in annual revenue, with a $180,000 investment paying off in six weeks.
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  • 4 min

The Five Stages of Rate Parity Acceptance

🏨 In the journey from anger to acceptance, hotels grapple with rate parity challenges by chasing promotions and tech solutions, akin to a caffeinated squirrel’s frenzy. As desperation morphs into depression, hotels struggle with declining revenues when reducing OTA reliance. Acceptance finally comes with understanding that guests value direct bookings for personalized service. A balanced approach emphasizes hospitality over distribution wars, acknowledging that good management and strategic promotions can sustain thriving hotel operations.
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  • 5 min

Hotel Website Design & Usability Non-Negotiables 

🏡 A hotel's website is crucial for revenue and profitability, serving as a key investment for revenue future. Websites must load in 3-4 seconds to ensure a positive guest experience and contribute to revenue. Searchability is essential, driven by search-first mindsets, focusing on UX elements that demonstrate E-A-T. Conversion of traffic into revenue and leads is achieved through effective website UX, content, landing pages, and CRM integration. Google Analytics (GA4) is recommended for performance tracking, with Looker Studio reports for information sharing. Constant content and photo refreshes are vital, with WordPress suggested for easy CMS. Mobile-first design is critical for booking convenience, as demonstrated by an 8-hotel transition to a mobile-friendly booking engine yielding significant conversion and revenue improvements within three months. Website legality, such as WCAG Level AA accessibility and cookie consent widgets, is non-negotiable for both ethical and legal reasons. Regular updates and improvements to the website are necessary, focusing on being welcoming, easy to find, and easy to use.
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  • 6 min

Why Are Hotel Property Management Companies Struggling?

🏨 Hotel Property Management Groups (PMGs) are struggling to keep up with modern traveler preferences, economic pressures, and commercial optimization challenges. PMGs are underperforming in guest service/experience and owner revenue/profits. Factors include the demand for personalized and digital experiences, unique stays, global economic fluctuations, rising operational costs, and intense competition from alternative accommodations. Successful PMGs must integrate technology, offer unique experiences, and have a strong commercial strategy. Net Operating Income (NOI) is the critical metric for hotel real estate profitability, yet PMGs are often found lacking in this area. Owners and investors are seeking better management options that can adapt to evolving guest expectations and maintain asset profitability.
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