The Five Stages of Rate Parity Acceptance
Stage 3: Bargaining ⇒ “If I Try Harder, I Can Get It.” After the anger stage, a certain desperation sets in. You tell yourself if you do everything right, monitor…
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Posts by author
Vikram Singh
12 posts
Hotel Website Design & Usability Non-Negotiables
Your hotel website is a crucial pillar of your revenue and profitability. Whether you stay independent or have a hotel brand powering your distribution, a dedicated website is always the…
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Why Are Hotel Property Management Companies Struggling?
Hotel Property Management Groups (PMGs) have been a pillar of the hospitality business for decades. They bring expertise, operational efficiencies, and the greatest gift of all — taking on the…
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A Hotel Guide for Avoiding OTA Panic and Rate Parity Games
OTAs are a fact of life in our industry. But there are so many negative feelings about them, constantly being stoked by hotel media, that it becomes difficult for hotels…
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Hotels Must Embrace Remote Work
After my last pandemic-focused article, my inbox was flooded with queries about remote work. I had urged hotels to embrace remote work and stop putting geographical restrictions on hiring the…
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The Post Pandemic Hard Reset
I wrote two articles during the pandemic, one around the beginning and one in the middle. It’s time to complete the trilogy. Our industry has been given a once-in-a-lifetime chance…
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RIP BookingSuite: Protecting Your Hotel’s Digital Assets
On November 30th of this year, Booking/Priceline is shutting down its BookingSuite product, likely affecting hundreds of hotels worldwide. In short, they will stop running websites, booking engines, and revenue…
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Pandemic Pricing Principles for Hotels
This is my second pandemic-themed article, following the last magnum opus on Hotel Marketing and Revenue Management in the Time of Pandemic. I was definitely hoping for things to be…
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Hotel Marketing and Revenue Management in the Time of Pandemic
As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated the industry I have…
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Reality Check on Using Influencers for Your Hotel
As social media marketing continues to evolve and grow, one of the questions hotel owners/managers consistently ask me is whether or not it makes sense to work with influencers. Personally,…
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