10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

How to Increase Direct Booking in Your Hotel?

  • admin
  • 8 October 2019
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Amenitiz. Click here to read the original article

image

OTAs have now taken a central place in the distribution of hotels, as evidenced by the ubiquity of platforms like Booking, Expedia or Hotel.com. But for hoteliers, the power of the OTAs has not only lost them direct contact with their customers, but also caused a margin loss related to the high commissions ( between 12% and 25%.)

How do you encourage customers to book directly with your hotel ?

Table of Contents

Having an attractive and easy  to use hotel website

Today, everything goes through the web, the time when travelers were looking for you in a directory and calling you for information is over. What do customers want in 2017? A website which is easy to navigate, with all the information in less than a minute and be able to make the reservation in a few clicks.

93% of French people use the internet to search for accommodation during their travel, whether short or long-term. It is therefore essential that your hotel has an attractive and especially easy to use web showcase.

Upon arriving on the homepage of your website, the traveler must immediately understand what type of hotel you are, and why you match its needs. The importance of the visuals and photographs of your hotel should not be overlooked, given that, according to the study carried out by HRS and the eResult market research institute, 78% of the respondents said that picture of the hotels were a decisive factor in their choice.

Hands Up!
Trending
Hands Up!

If you want more information on how to make your website travelers-friendly, check-out this link.

Integrate a booking solution on your website

Today many travelers and prospective customers check info on your website and leave to book directly on the OTAs website because they feel that their reservation process is easier to manage. Fixing this issue should become one of your priorities, and this involves integrating a reservation module on your website which is easy super to use. Having your own booking system allows guest to book directly on your website, completely bypassing OTAs and their heavy commissions.

Practice rates parity between your hotel and OTA’s

A survey carried out by the Promise Institute showed that 86% of customers consider OTAs to offer better rates than the hotel themselves. That is why it is crucial to inform the customers that he will find the best rates directly on your website by selling the Non-refundable rates only on your website for example. This information will prompt the traveler to continue booking via your website and not to compare with the rates on the web.

Although you might be tempted to offer a cheaper rate on your hotel website, we would advise you not to, as you would most likely be penalized by OTAs algorithm and fall down the hotel list on their platform

A good SEO is also the key to acquiring more travelers and more live bookings. If you want more information to optimize your SEO and improve your positioning on Google, sign up here to get our advice on it’s here.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Amenitiz
You should like too
View Post
  • Categorizing...

Meliá to manage MiM Hotels, owned by Leo Messi

  • Automatic
  • 8 October 2025
View Post
  • Categorizing...

All Astore partners in Europe and North Africa will be able to benefit from the Wifirst network solutions

  • Automatic
  • 8 October 2025
View Post
  • Categorizing...

BirchStreet Publishes New Survey Report on Top Hospitality Accounts Payable Priorities and Challenges for 2025

  • Automatic
  • 8 October 2025
View Post
  • Categorizing...

U.S. Travel Association: America’s Travel Economy Has Lost $1 Billion—and Counting

  • Automatic
  • 8 October 2025
View Post
  • Categorizing...

Launch of Connecting Future Leaders in Greece – Interview with George, Aristea and Vasiliki Mamidaki

  • Automatic
  • 8 October 2025
View Post
  • Categorizing...

Winners of the Destination of Sustainable Cultural Tourism Awards 2025 revealed

  • Automatic
  • 8 October 2025
View Post
  • Categorizing...

The Rise of the Whycation: Hilton’s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries

  • Automatic
  • 8 October 2025
View Post
  • Categorizing...

SLS The Red Sea to Debut in Saudi Arabia

  • Automatic
  • 8 October 2025
Sponsored Posts
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
Latest Posts
  • Meliá to manage MiM Hotels, owned by Leo Messi
    • 8 October 2025
  • All Astore partners in Europe and North Africa will be able to benefit from the Wifirst network solutions
    • 8 October 2025
  • BirchStreet Publishes New Survey Report on Top Hospitality Accounts Payable Priorities and Challenges for 2025
    • 8 October 2025
  • U.S. Travel Association: America’s Travel Economy Has Lost $1 Billion—and Counting
    • 8 October 2025
  • Launch of Connecting Future Leaders in Greece – Interview with George, Aristea and Vasiliki Mamidaki
    • 8 October 2025
Sponsors
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.