A new report reveals how Chinese women are changing the way they view travel and redefining luxury travel
Aug 5, 2024
Challenging the stereotypical image of affluent Chinese women spending their travels shopping at designer boutiques or dining with their multi-generational families, FINN Partners’ China’s Women In Charge study reveals a new sense of empowerment among affluent Chinese women.
Key takeaways
- Chinese women dominate the travel industry, making 70-80% of travel decisions and representing nearly 60% of Chinese tourists. With China set to regain its position as the top international travel spender in 2023, their influence is undeniable;
- With increased economic power, today’s affluent Chinese women are embracing a new sense of independence. Travel has become a symbol of this empowerment;
- The report highlights five key takeaways, the first of which is that Chinese women travelers are redefining luxury. They no longer equate luxury with material possessions; 63% define it as enjoying “me time,” while 50% associate it with experiences that bring them joy.
Get the full story at The Star and download the report at FINN Partners
