In the ever-evolving hospitality industry, Atlas Hotels stands out as a leader in innovation and operational excellence. In a recent Shiji Insights interview, Craig Couper, Product Operations Manager at Atlas Hotels, shared how the company is driving operational excellence across its 58 UK properties. Post-COVID, Atlas Hotels responded to a growing demand for quality F&B experiences by refreshing bar offerings, updating draught beer suppliers, and standardizing drinks menus. These changes, coupled with new technologies, have improved product quality and aligned with the market trend toward premiumization, delivering unique guest experiences that go beyond what can be offered at home. Craig also emphasized the crucial role of cloud-based technology in managing their diverse portfolio, enabling real-time performance monitoring and tailored promotions. The seamless integration of new properties and a focus on employee training have been key to maintaining consistency and control across the estate. To read the full interview, click here: https://lnkd.in/eeYu-ieg
