HT Talks Tech with Cheba Hut’s VP of Operations Brian Witte

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Case in point: Cheba Hut is rolling out an August 24 promo featuring free Kool-Aid, its favorite beverage, to dine-in and carryout guests. The first 200 guests will get a limited-edition “Cottonmouth Cures” cup, pictured right, they can use to get free Kool-Aid for a year.

Strategic Technology Adoption

Despite its laid-back vibe, Cheba Hut recognizes the importance of technology in today’s fast-paced world. Witte is particularly excited about the potential of kitchen display systems (KDS) and the concept of just-in-time service. “As costs rise, being just-in-time becomes even more important,” Witte explains. The goal is to respect customers’ time, whether they’re dining in, carrying out, or using third-party delivery services. Cheba Hut is keen on ensuring that food is always fresh and that every customer feels valued, regardless of how they choose to engage with the brand.

Navigating Delivery and Loyalty

Cheba Hut’s approach to third-party delivery reflects its understanding of evolving customer needs. Witte sees these customers as having different needs, where convenience and minimal interaction might be preferred. “It’s not so much about telling you what the experience is. It’s about meeting them where they are,” he says. The company’s loyalty app, powered by Punchh, also reflects its fun and irreverent spirit, with games like “Flippy Bird” engaging customers in a lighthearted way.