Ellen Meyer

🏨 Barbara Biffi, recently appointed as chief brand officer, is set to transform Kempinski Hotels' global brand strategy. With a rich background in luxury cruise branding, including roles at Silversea Cruises, she aims to apply her expertise in digital and brand experience to the 150-year-old hotel group. Biffi's career began in 1999 at Ogilvy, and she has held various strategic roles, leveraging her degree in statistics and economics from Milan's Università Cattolica del Sacro Cuore.

📈 Joshua Sloser, Choice Hotels International Chief Commercial Officer, transitioned from an airline reservation center to hospitality, driven by curiosity and a passion for travel. His career spans roles in data analytics, revenue management, and technology at CheapTickets and Travelocity, followed by nearly a decade at Hilton. He later led McDonald's digital transformation across 43,000 global restaurants. Now at Choice, he focuses on growing RevPAR and empowering franchisees. His career advice emphasizes curiosity, continuous learning, and adaptability.