As holiday parks, RV parks, and campgrounds worldwide face growing demand, savvy park managers are turning to sophisticated revenue management systems to enhance profitability and efficiency.
Outdoor accommodations have become increasingly popular as travelers seek immersive, off-the-beaten-path experiences. In fact, a 2024 Kampgrounds of America research report found RV usage grew 96%, and cabin / glamping usage grew 101% over the past ten years in the U.S. and Canada. While this only reflects a portion of the global outdoor hospitality market, it’s clear travelers are seeking out ways to (well, at least somewhat) unplug and take in the natural beauty of the great outdoors.
But with this growing demand comes competition—and the need to ensure your property is making the most of market demand.
Revenue management systems for outdoor accommodations: A breath of fresh air
While they’re some of most prominent, entrenched examples, revenue management technology is no longer just for hotels and airlines—outdoor accommodations providers are embracing these tools to capture more revenue and meet changing guest expectations. Whether it’s an RV park by the lake or a luxury glamping site in the mountains, IDeaS’ G3 RMS recommendations optimize pricing and availability across all accommodation types.
These properties are selling an inventory of perishable assets and this poses a few common challenges:
- If the “product” price is too high, it goes unsold, generating no revenue.
- If the product is booked at a discount, when guests would have paid more, the business misses out on additional revenue.
- Once a night passes unsold, it’s lost revenue that can never be recovered.
Maximizing revenue under these conditions is a tough balancing act without the right tools in place. With G3 RMS, outdoor accommodations providers no longer need to rely on manual spreadsheets or outdated, unresponsive pricing strategies.
The system works around the clock, analyzing property data and publicly available external market trends to automatically update inventory and pricing recommendations. With seamless integrations, key selling systems and property management tools work in concert to ensure revenue maximizing decisions are executed with ease.
This is where IDeaS G3 RMS steps in to empower caravan parks, campgrounds, and other outdoor accommodations providers with tools to stay competitive and profitable year-round.
Meeting traveler expectations with a strategic approach
Many travelers no longer want just a place to stay—they crave authentic experiences that blend nature with comfort and convenience. Honeymooners may now opt for an A-frame in the woods over a traditional resort suite, while weekend adventurers seek an RV site that offers both solitude and a Wi-Fi connection to share their journey in real-time. Outdoor accommodations providers have stepped up greatly to meet these needs, but it takes more than just great facilities to stay on a strong competitive footing—they need efficient tools to understand and react to demand, optimize pricing, and streamline operations.
That’s where G3 RMS shines. This cutting-edge revenue management system helps providers price smarter, compete better, and grow faster in an increasingly competitive market.
How G3 RMS supports growth for outdoor accommodations providers:
- Pricing by Segment
- G3 RMS makes it easy for providers to independently price different guest segments or offerings to attract the right customers at the right price.
- By optimizing the market mix, businesses can generate more revenue by matching the right rates to each audience—whether it’s families, couples, or digital nomads.
- Dynamic Pricing Models
- Real-time demand fluctuations are no problem for G3 RMS, which adjusts rate recommendations dynamically to capitalize on both low and peak seasons.
- This ensures that outdoor accommodations providers maximize revenue potential, even during shoulder seasons.
- Value-Driven Packages
- Providers can bundle accommodations with add-ons like guided tours, equipment rentals, or meal packages, enhancing the perceived value for guests.
- These packages encourage upselling while giving guests a more personalized and memorable experience.
- Season Variations
- Instead of relying on higher nightly rates alone, G3 RMS helps providers prioritize the booking demand that delivers more value across longer stays.
- The system also enables businesses to balance flexible and restricted rate offers for optimal revenue throughout the year.
- Automate for Efficiency
- Managing pricing manually can be overwhelming, especially for accommodations providers with diverse inventories. G3 RMS automates the pricing recommendation process, freeing up operators to focus on strategy.
- The system responds instantly to sudden market changes, keeping providers ahead of competitors without the hassle of constant manual adjustments.
- Competitive Positioning
- G3 RMS ensures providers benchmark their offerings against the most relevant competitors—not necessarily just who’s nearby.
- With the system’s channel optimization tools, businesses can focus on their most profitable distribution channels, increasing direct bookings and reducing commission fees.
- Data-Driven Decisions
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- G3 RMS leverages advanced analytics to identify booking patterns and predict demand trends, empowering providers to proactively adjust their strategies.
- With deeper insights into guest behavior, businesses can continuously refine their pricing strategies to stay competitive and maximize profitability.
Don’t let your revenue get stuck in the mud
The travel landscape is evolving, and outdoor accommodations providers must adapt to stay competitive. A forward-thinking revenue management system like G3 RMS can make the difference between leaving money on the table and maximizing revenue opportunities year-round.
With visually compelling dashboards and performance reports, operators gain real-time insights to identify low-demand periods and develop targeted marketing strategies. During busy seasons, automated pricing strategy recommendations ensure the right balance between rate and occupancy, so no revenue opportunity is missed.
Are you ready to optimize?
Effective revenue management doesn’t need to be complicated or time-consuming. With IDeaS G3 RMS, outdoor accommodations providers can harness the power of automation, data-driven recommendations, and demand-based dynamic pricing to drive growth and improve profitability.
Put your skills to the test with the Outdoor Accommodations Revenue Management Challenge—and see if you’ve got what it takes to maximize revenue for your holiday park, RV park, or campground.
