For seasonal properties, the low season isn’t just downtime—it’s the perfect opportunity to prepare for future success. Implementing a Revenue Management Solution (RMS) during this period allows you to maximize revenue and hit the ground running when guests start booking again. Here’s how.
What Is an RMS and Why Does It Matter?
A Revenue Management System is your go-to partner for smarter pricing and inventory decisions. It analyzes data, monitors market trends, and optimizes room rates so you can maximize revenue in any season. And the best part? It works even when your doors are closed.
Why the Low Season Is the Perfect Time to Implement an RMS
Whether you’re a seasonal hotel that closes for a few months or stays open with a smaller team, the low season is often a time for maintenance, renovations, and giving your staff some well-deserved rest.
It’s also a time when many hoteliers look to reduce expenses wherever possible. So, why invest in a solution like a Revenue Management System during this quieter period? The answer lies in the long-term benefits it can bring to your property—here’s why it’s worth considering.
Prepare without Pressure
During the low season, there’s no rush to juggle bookings and a new system. Use this time to research, implement, and try an RMS, train your team, and fine-tune strategies for the next busy period. Read this article to find tips for choosing a revenue management system for your hotel.
Strategic Setup for Success
This is when you can review past performance, analyze what worked, and plan for the future. For example, was your pricing too aggressive or too conservative? An RMS helps you find the sweet spot.
When Is the Best Time to Implement an RMS?
Should you wait until a month before reopening? Or start as soon as the low season begins?
Our revenue management experts recommend implementing an RMS as soon as your property starts receiving reservations or when you’re planning budgets for the upcoming year. This early start gives you the advantage of optimizing revenue opportunities right away, ensuring you’re neither overcharging nor undercharging for your rooms.
Stay Competitive during Closure
Even when your property is closed, your RMS tracks market trends and competitor rates. According to Siteminder’s 2023 Hotel Booking Trends, travelers book their stays an average of 36 days in advance—and in some places, like Ireland, that lead time extends to 53 days!
With an RMS, you can set rates confidently and strategically, ensuring you’re ready to capitalize on early demand without leaving money on the table. You’ll be a step ahead, even during the quiet months.
It’s an Investment, Not a Cost
During the low season, cutting back on unnecessary expenses and subscriptions is natural. However, when it comes to an RMS, it’s important to see it as an investment rather than a cost. An RMS prepares your property to perform at its best, ensuring long-term revenue growth and profitability.
Long-Term ROI
The initial investment in an RMS pays off quickly. Properties often see measurable revenue improvements during their first operational season after implementation. You can use RoomPriceGenie’s calculator to determine the return on investment you could experience with a revenue management system.
Efficient Use of Resources
An RMS saves time by automating complex pricing decisions, allowing you to focus on other priorities. It’s not just a solution—it’s a time-saver.
Beyond Peak Season
Even if your property operates seasonally, an RMS provides year-round insights on your booking and market trends, revenue and competitors. It’s a solution that works 365 days a year.
Get ready to maximize revenue when it matters most
The low season is your golden opportunity to invest in an RMS. Use this time to prepare, strategize, and set your property up for long-term success. By starting now, you’ll enter the next season confident, competitive, and ready to maximize revenue.
Free Calculator: Revenue Management System – Return on Investment Calculator
This easy-to-use calculator provides clear insights into your hotel’s potential by answering just a few simple questions. Gain a better understanding of your opportunities and make informed decisions to optimize your revenue strategies.
Click here for the “Revenue Management System – Return on Investment Calculator“.
