Marta Gomes, President of ICCA and Deputy Director of the Commercial Division at Viparis, shared her expertise on the impact of major events in Paris, the success of the 2024 Olympic Games, as well as the trends and initiatives shaping the future of the events sector.
In total, Paris welcomed 11 million visitors during the Olympic Games, a figure similar to that of recurring professional events, such as the VivaTech exhibition (100,000 visitors) and the Japan Expo in Villepinte. In 2024, the Porte de Versailles hosted seven Olympic sports, attracting over 2…
