AI may transform the industry, but it is unlikely to completely replace human travel advisors as long as travelers value human expertise and relationships
Dec 4, 2024
Glenn Fogel, CEO of Booking Holdings, envisions AI recreating the human touch in travel planning, as exemplified by Booking’s AI-powered trip planner, which provides real-time suggestions for itinerary changes, weather adjustments, and better pricing. Fogel believes AI can mimic the back-and-forth interactions travelers once had with human advisors.
Key takeaway
- While AI can automate tasks like itinerary adjustments, weather-based suggestions, and pricing optimizations, it cannot fully replicate the expertise, personalization, and human connection that travel advisors provide;
- The travel advisor community has successfully adapted to technological advances and continues to thrive alongside the growth of platforms like Booking.com;
- As long as travelers value human expertise and connections, the role of the travel advisor will remain important, even in a tech-driven landscape.
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